<img class="gwt-Image" src="/photo/57311502.cms" /> <keyword id="10862" type="CITY" weightage="100" keywordseo="Wipro">Wipro</keyword> is now looking forward to expand its business from consumer care and lighting business to detergents, energy drinks and fabric conditioners. This will intensify the competition in sectors dominated by global giants <keyword id="6365619" type="CITY" weightage="20" keywordseo="Hindustan-UniLever">Hindustan Unilever</keyword> and Procter &amp; Gamble. 
 "The focus will be on cross leveraging of assets. With backend integration, we will enter newer categories under existing brands, with existing formulations, manufacturing and supply," <keyword id="198245" type="COMPANY" weightage="20" keywordseo="Wipro-Consumer">Wipro Consumer</keyword> chief executive <keyword id="4211969" type="UNKNOWN" weightage="20" keywordseo="vine-agrawal">Vine Agrawal</keyword> told ET. 
 
The Rs 5,900-crore Wipro Consumer Care has done 10 international acquisitions in a decade and will adapt a similar strategy for all globally acquired brands ¬ of tapping new categories under existing brands. The key markets will include China, the Middle East and Malaysia as some of its key strategic markets. 
 
"The focus will be on investing in new, under leveraged categories by leveraging existing ones across countries," he told ET. 
 
However, talking in local context, the maker of Santoor soap and Aramusk male grooming products has not followed the acquisition strategy. 
 
"We are going more global because there's very little happening in India in terms of acquisitions. We can be an enthusiastic buyer but there has to be a willing seller of size and repute, at valuations that are workable," Agrawal told ET. 
 According to data by researcher Nielsen, Santoor is the No 3 brand within soaps with a 9% share, after HUL's Lifebuoy and Lux, and followed by <keyword id="6488831" type="ENTERTAINMENT" weightage="20" keywordseo="Dettol">Dettol</keyword> from <keyword id="73803" type="COMPANY" weightage="20" keywordseo="Reckitt-Benckiser">Reckitt Benckiser</keyword> and <keyword id="6369697" type="COMPANY" weightage="20" keywordseo="Godrej">Godrej</keyword> Consumer Products' No 1. 
 
On the consumption outlook, Agrawal said: "We need one more good monsoon and multiple drivers in the economy for consumption revival."

This is how Wipro is planning to challenge HUL and P&G

<ul class="summary-list"><li>Elon Musk said on Tuesday that Twitter's new verification system would be $8 per month.</li><li>He said subscribers get priority in search, fewer ads, and would be able to post long-form video.</li></ul>Elon Musk offered new, but limited, details on Twitter's potential new verification system on Tuesday.Musk, who completed his $44 billion purchase of Twitter last week, <a href="https://twitter.com/elonmusk/status/1587498907336118274">tweeted</a> that Twitter's "current lords &amp; peasants system for who has or doesn't have a blue checkmark is bullshit." He added, "Power to the people! Blue for $8/month."<a href="https://twitter.com/elonmusk/status/1587498907336118274"></a>Musk is referring to Twitter Blue, the platform's subscription model that gets members exclusive benefits. Musk aims to completely overhaul it, and make the verification system that gets people their blue check marks a part of the subscription.In other words, people who want to be verified on Twitter may have to pay $8 a month to keep their checkmark if the plan is implemented. The plan could open the doors for impersonators of elected officials, journalists, and other public figures, and lead to more widespread misinformation.Musk said in follow up tweets that the new Twitter Blue would also get subscribers:<ul><li>"Priority in replies, mentions and search," which he said is "essential to defeat spam/scam."</li><li>"The ability to post long video &amp; audio."</li><li>"Half as many ads."</li><li>"Paywall bypass for publishers willing to work with us."</li></ul>Musk also said the subscriptions would "give Twitter a revenue stream to reward content creators," but offered no details on what that would look like.Musk's tweets followed a Sunday report from <a href="https://www.theverge.com/2022/10/30/23431931/twitter-paid-verification-elon-musk-blue-monthly-subscription">Verge</a> that said he was planning a $20 monthly subscription fee for Blue. The reported plan drew plenty of scrutiny, including from author Stephen King, who said <a href="https://twitter.com/StephenKing/status/1587042605627490304">he would leave the platform</a> and that Twitter "should pay me."Musk <a href="https://twitter.com/elonmusk/status/1587312517679878144">responded</a> to King's tweet on Tuesday, saying "We need to pay the bills somehow! Twitter cannot rely entirely on advertisers. How about $8?Musk has been quick to put his mark on Twitter; he immediately fired several top execs, including CEO Parag Agrawal, and <a href="https://www.businessinsider.com/elon-musk-twitter-scrapped-board-of-directors-parag-agrawal-private-2022-10">ousted the nine-person board</a>. <a href="https://www.washingtonpost.com/technology/2022/10/31/elon-musk-twitter-layoffs/">The Washington Post</a> reported that Musk is planning to layoff 25% of Twitter's workforce.Musk also wants to bring back Vine, the short-form video app that Twitter shut down in 2016. Insider confirmed on Monday that <a href="https://www.businessinsider.com/elon-musk-tells-twitter-engineers-ready-vine-reboot-2022-10">Musk directed Twitter engineers to work on a relaunch.</a>

Elon Musk says paying Twitter $8 per month will get you a blue verified checkmark, fewer ads, and priority in tweet replies and search

<ul class="summary-list"><li>Elon Musk announced that he would step down as the CEO of Twitter.</li><li>Musk had polled his followers on whether he should give up leadership. 57.5% voted "yes."</li></ul>Elon Musk announced Tuesday that he would step down as CEO of Twitter once he found someone 'foolish' enough to take over his role."I will resign as CEO as soon as I find someone foolish enough to take the job!" Musk wrote on Twitter. "After that, I will just run the software &amp; servers teams."<blockquote class="twitter-tweet blockquote" data-lang="en" data-cards="" data-conversation="">—Elon Musk (@elonmusk) <a href="https://twitter.com/mims/statuses/1605372724800393216">December 21, 2022</a></blockquote>On Sunday, Musk <a href="https://www.businessinsider.com/elon-musk-polls-followers-should-i-step-down-as-head-of-twitter-2022-12">ran a poll asking his followers</a> whether or not he should step down as CEO of the social platform, which <a href="https://www.businessinsider.com/elon-musk-enters-twitter-headquarters-carrying-bathroom-sink-video-2022-10">he acquired for $44 billion.</a> "Should I step down as head of Twitter?," Musk <a href="https://twitter.com/elonmusk/status/1604617643973124097">tweeted</a> on Sunday afternoon. "I will abide by the results of this poll." More than 17.5 million people voted in the poll, with 57.5% voting in favor of him stepping down.Musk followed up the poll with tweets saying "As the saying goes, be careful what you wish, as you might get it," and, "Those who want power are the ones who least deserve it."Musk's Tuesday announcement he's going to resign as Twitter's CEO came after <a href="https://www.cnbc.com/2022/12/20/elon-musk-actively-searching-for-a-new-twitter-ceo-sources-say.html" rel=" nofollow">CNBC</a> first reported he was <a href="https://www.businessinsider.com/elon-musk-looking-for-new-twitter-ceo-replace-him-report-2022-12">looking for someone to replace him</a> as the head of the social media company. The search was already ongoing before Musk's poll on whether he would step down, CNBC reported, citing unnamed sources.Musk's reign at the helm of the social-media platform has been characterized by chaos and contradictions, with thousands of staff members resigning, being fired, or being laid off. Advertisers have flocked from the site over concerns about content moderation, and Musk has seemingly introduced new policies on a whim, <a href="https://twitter.com/JuddLegum/status/1604678612191514627">some of which he later U-turned</a>.Since taking ownership of the platform in late October, Musk has polled his users on various issues around the running of Twitter, such as <a href="https://www.businessinsider.com/elon-musk-said-donald-trumps-twitter-account-will-be-reinstated-2022-11">reinstating the account of former president Donald Trump</a> and <a href="https://twitter.com/elonmusk/status/1586918804780630016">bringing back video-sharing app Vine</a>. Musk has used the mantra "vox populi, vox dei," which translates from Latin as "voice of the people, voice of God."Critics used this phrase to mock him and accuse him of hypocrisy after he didn't follow through on the results of a poll in which Twitter users <a href="https://twitter.com/elonmusk/status/1603609466301059073">voted in favor</a> of him unsuspending accounts "who doxxed my exact location in real-time." Accounts including <a href="https://www.businessinsider.com/man-who-tracks-elon-musk-private-jet-permanently-banned-twitter-2022-12">@ElonJet</a>, which published publicly-available information on the whereabouts of Musk's private jet, and the personal account of its owner Jack Sweeney, remain suspended from the site.<h2>Lawsuits, advertising boycotts, and a rise in hate speech</h2>Musk, who had no previous experience in running a social-media platform, had a dramatic two months leading Twitter. He has fired staff, including former CEO Parag Agrawal, CFO Ned Segal, and employees who criticized him on Twitter and on Slack, and laid off thousands of other workers in drastic cost-cutting measures. Musk said he had <a href="https://www.businessinsider.com/elon-musk-says-twitter-loses-4-million-dollars-a-day-2022-11">"no choice"</a> but to cut so many jobs as Twitter was losing $4 million a day.As part of Twitter's cost-cutting measures, Musk also ended <a href="https://www.businessinsider.com/elon-musk-free-cafeteria-lunches-cost-400-dollars-each-2022-11">free lunches</a> — which he said cost more than $400 a meal.Amid the belt-tightening, <a href="https://www.businessinsider.com/elon-musk-twitter-layoffs-hardcore-ultimatum-email-fire-staff-resign-2022-11">Musk issued an ultimatum to staff,</a> telling them they needed to be "extremely hardcore" and work "long hours at high intensity" to stay on at the company. Around half of Twitter's remaining workforce didn't commit to Musk's vision for Twitter 2.0, a person familiar with its processes <a href="https://www.businessinsider.com/twitter-elon-musk-half-working-2022-11">told Insider's Kali Hays</a>.Some former Twitter workers have filed lawsuits against the company, <a href="https://www.businessinsider.com/elon-musk-twitter-failed-give-promised-severance-laid-off-lawsuit-2022-11">accusing it of failing to give them the severance packages they were promised</a> and of <a href="https://www.businessinsider.com/former-twitter-employees-who-filed-lawsuits-speak-out-against-musk-2022-12">laying off an unfair share of women workers</a>.Musk has repeatedly vowed to promote free speech on the platform. But he has also <a href="https://www.businessinsider.com/twitter-appears-to-disband-its-trust-and-safety-council-2022-12">disbanded Twitter's Truth and Safety Council</a>, which worked to prevent harassment on the site, and <a href="https://www.businessinsider.com/list-of-twitter-accounts-reinstated-since-elon-musk-took-over-2022-11">reinstated some blocked accounts</a>. Some users and activist groups say there has been a <a href="https://www.businessinsider.com/twitter-is-removing-less-hate-speech-eu-criticises-social-media-2022-11">rise in hate speech</a> on the platform since Musk took over.Amid these concerns over content-moderation, some of Twitter's top advertisers have <a href="https://www.businessinsider.com/twitter-lost-half-top-advertisers-elon-musk-takeover-report-2022-11">pulled ads from the platform</a>. Given that Twitter historically gets around 90% of its revenue from ads, this could put more pressure on Musk's revamped Twitter Blue subscription service, which charges users $8 a month to get a blue check next to their name and gives them access to more features on the site. Musk's search for a new Twitter CEO comes amid <a href="https://markets.businessinsider.com/news/stocks/elon-musk-criticisms-twitter-stock-sales-tesla-investor-issues-complaints-2022-12" target="_blank" rel="noopener noreferrer">criticisms and concerns from Tesla shareholders and analysts</a> that he is spreading himself too thin. Musk is also the CEO of <a href="https://markets.businessinsider.com/stocks/tsla-stock">Tesla.</a> The company's share price has fallen 61% this year so far.

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This is how Wipro is planning to challenge HUL and P&G

BI India Bureau

Elon Musk says paying Twitter $8 per month will get you a blue verified checkmark, fewer ads, and priority in tweet replies and search

Travis Clark

Elon Musk says he will step down as CEO of Twitter when he finds someone 'foolish' enough to replace him

Hannah Getahun,Grace Dean,Huileng Tan