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<ul><li><keyword id="122370" type="General" weightage="80" keywordseo="ambuja-cement" source="Orion">Ambuja Cement</keyword>'s <keyword id="356847" type="General" weightage="20" keywordseo="bhai-bhai" source="Orion">Bhai Bhai</keyword> ad has become iconic now, the line 'Bhaiya ye deewar toothti kyun nahi hai' is still fresh in our minds.</li><li>The brand is back again with another ad, with <keyword id="31951" type="General" weightage="20" keywordseo="boman-irani" source="Orion">Boman Irani</keyword> again as well as <keyword id="7924" type="General" weightage="20" keywordseo="vinay-pathak" source="Orion">Vinay Pathak</keyword>, to speak about the strength of Ambuja Cement walls.</li></ul>Remember Ambuja Cement's iconic 'Ye deewar toothti kyun nahi hai' ad which featured Boman Irani. The brand and the star are back again, in a slightly different avatar, but still trying and failing to break an Ambuja Cement wall. And this edition of the ad has Vinay Pathak adding to the star power too. <div type="Youtube" id="jpLM1sUXD4Y" title="Deewar 2 | Ambuja Cement" thumbUrl="https://i.ytimg.com/vi/jpLM1sUXD4Y/mqdefault.jpg"></div> With Boman Irani playing ‘Bapu’ with grown up sons this time, Ambuja is set to recreate the magic of its classic and much-loved - ‘Bhai-Bhai’ commercial with its sequel – ‘<keyword id="12086286" type="General" weightage="20" keywordseo="deewar-2" source="Orion">Deewar 2</keyword>’. The line ‘Bhaiya ye deewar tootati kyon nahin?!!” has become a part of popular culture, and with a new tale of quirk and humour coupled with strength, the brand is once again cementing its leadership position. Neeraj Akhoury, MD &amp; CEO, Ambuja Cements Limited, said, “With a legacy of over 35 years, Ambuja Cements takes pride in its brand philosophy that ‘strength of the cement lies in the strength of emotion’. This new commercial showcases our core brand promise of ‘Viraat Compressive Strength’, that an Ambuja wall will always be unbreakable.” As always, Ambuja Cement connects with small town India and narrates the story with a playful twist, one that connects with the heart, is entertaining and has an unexpected winner. The story of a hardworking man thwarted by hard times and his resorting to desperate means is filmed in an engaging way. ‘Deewar 2’ has been conceived as a 60 second and a 30 second film for TV and YouTube. The ad is being run with a big media push on mainline and regional TV channels along with a digital campaign. Ashish Prasad, Chief <keyword id="6354839" type="General" weightage="20" keywordseo="marketing" source="Orion">Marketing</keyword> Officer, Ambuja Cements Ltd. said, “A new Ambuja ad is always a challenge with the benchmark being set so high with ads like ‘Bhai-Bhai’, ‘Orphanage’ and ‘Khali’. One ad that has remained ever popular is ‘Bhai-Bhai’ which we have run time and again. Our conscious effort was to create a new story that amplifies the familiarity and fondness people have for Ambuja and its inimitable brand of humour.” Rajesh Saathi, Producer and Director, Keroscene Films, said, “This was a really fun script to bring to life. We had the advantage of great actors like Boman and Vinay, but it was also very demanding with the aging and time-lapse involved. What was particularly satisfying for us was the music, as the track reflects the ‘plot’ in the story, with the sound design having to work at multiple levels.”

Ambuja Cement and Boman Irani are back with another wall-breaking campaign

<keyword id="19906967" type="General" weightage="20" keywordseo="Tata-Motors" source="keywords" meta.keywordsubtype="org" meta.entityname="Tata Motors" meta.hostid="153" meta.entityid="Tata Motors">Tata Motors</keyword> on Wednesday said it has tied up with <keyword id="20243465" type="General" weightage="20" keywordseo="Delta-Electronics-India" source="keywords" meta.keywordsubtype="org" meta.entityname="Delta Electronics India" meta.hostid="153" meta.entityid="Delta Electronics India">Delta Electronics India</keyword> and <keyword id="22863979" type="General" weightage="20" keywordseo="Thunderplus-Solutions" source="keywords" meta.keywordsubtype="org" meta.entityname="Thunderplus Solutions" meta.hostid="153" meta.entityid="Thunderplus Solutions">Thunderplus Solutions</keyword> to set up <keyword id="20111395" type="General" weightage="20" keywordseo="charging-infrastructure" source="keywords">charging infrastructure</keyword> for its range of <keyword id="21658969" type="General" weightage="20" keywordseo="electric-commercial-vehicles" source="keywords">electric commercial vehicles</keyword> (CVs). As part of the MoU inked between the parties, 250 new fast-charging stations for electric commercial vehicles would be set up across the country. Strategically located in and around over 50 cities, including Delhi, Mumbai, Chennai, Bengaluru, Pune, and Kochi, among others, these new charging stations will significantly increase the existing network of 540 commercial vehicle charging points, Tata Motors said in a statement. Basis its understanding of the commercial EV movement, the commercial vehicle major will recommend optimal locations and nearest dealerships for setting up the fast-charging stations, the company said. While Delta Electronics will supply the necessary hardware, Thunderplus Solutions will install and operate them, it added. E-commerce companies, parcel and courier service providers, among other industries, are increasing the adoption of commercial EVs for last-mile deliveries. "Expanding the available charging infrastructure on high-use routes will encourage more customers to opt for electric commercial vehicles and improve vehicle uptime, resulting in higher revenues and better profitability, while contributing towards a cleaner, greener environment," Tata Motors Commercial Vehicles Vice President and Business Head -- SCV &amp; PU -- Vinay Pathak said. Currently, Tata Motors sells Ace EVs to cater to various last-mile delivery requirements. The model is supported by over 150 electric vehicle service centres across the country. SEE ALSO: <a href="https://www.businessinsider.in/business/telecom/news/reliance-jio-and-airtel-gained-over-3-million-subscribers-in-june-vi-lost-nearly-a-million/articleshow/112670406.cms">Reliance Jio and Airtel gained over 3 million subscribers in June, Vi lost nearly a million</a> <a href="https://www.businessinsider.in/tech/mobile/news/the-iphone-pro-models-will-be-made-in-india-for-the-first-time-this-year/articleshow/112653019.cms">The iPhone Pro models will be made in India for the first time this year</a> <a href="https://www.businessinsider.in/stock-market/webstories/orient-technologies-ipo-price-band-to-risk-factors-all-you-need-to-know/slidelist/112646237.cms">Orient Technologies IPO – Price band to risk factors, all you need to know</a>

Tata Motors ties up with two firms to expand charging infra for electric CVs

Mumbai, May 9 () Filmmaker Satyanshu Singh has launched a unique initiative to raise relief money for those affected by the coronavirus pandemic.The director has started online classes for budding cinema students and has roped artistes from different fields of filmmaking for the initiative.Actor Vinay Pathak, screenwriters Anjum Rajabali and Sudip Sharma, cinematographer Siddharth Diwan and director Shoojit Sircar have come aboard the initiative.Since April 1, more than a dozen lectures have been conducted with students from cities like Bokaro, Kota, Bhilai, Almora, and Coimbatore taking part in them. Overseas students have also showed interest in the lectures.Through the initiative, Satyanshu has so far raised Rs 15 lakhs which has been donated to non-for-profit organisations like Milaap, Goonj, Sarvahitey, and Sneha, providing food and support to out-of-work labourers, women and children in slums, and the homeless. The daily wage workers from the film industry are also benefitting from this initiative.The lectures will continue throughout the month of May as more and more experts from the industry and students from all over the world join hands in this endeavour."The overwhelming response these lectures have received has enabled me to contribute way more than I ever could as an individual. "Seeing hundreds of people stretch their limits of compassion further strengthens my belief in the inherent goodness in all human hearts," Satyanshu said in a statement.Vinay said the initiative is "nothing short of brilliance". "At least that's what I've come to learn ever since I've known him, and that's why I readily agreed to his lectures the second he mentioned them to me. Imagine an initiative that brings together some of the most potent and creative minds together on one platform to explore cinema and its many facets.""And the best of it all is that it contributes towards the present noble cause, in which there are so many who're not as privileged as we all are," the actor added. Singh is best known for co-directing films such as "Tamaash" and "Chintu Ka Birthday" with his brother Devanshu. The duo won a Special Jury Award (Non-Feature Film) at the 2013 National Awards for "Tamaash". RB SHDSHD

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Ambuja Cement and Boman Irani are back with another wall-breaking campaign

BI India Partner

Tata Motors ties up with two firms to expand charging infra for electric CVs

PTI

Satyanshu Singh starts online classes to raise money for COVID-19 relief

PTI

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