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<ul><li>Last month, <keyword id="3820" type="General" weightage="20" keywordseo="mukesh-ambani" source="Orion">Mukesh Ambani</keyword>’s Viacom18 won the digital rights of the <keyword id="6354831" type="General" weightage="20" keywordseo="indian-premier-league" source="Orion">Indian Premier League</keyword> for the next five years, beating Disney Star to the punch.</li><li>Reliance will now have to foot a hefty bill for content production, media acquisition, marketing costs, and other hosting expenses.</li><li>On top of that, viewership of the recently concluded <keyword id="6354312" type="General" weightage="20" keywordseo="ipl" source="Orion">IPL</keyword> season 15 fell by 30-35% in the first four weeks compared to last year’s figures.</li><li>With decreasing viewership numbers and television taking the bigger piece of the viewership pie, experts tell us if Reliance will get its bang for the buck.</li></ul>India’s richest man <a href="https://track.sendpal.in/link/track/62abe73e4cfb1f6f0a1d3647/mail/62abe4d38b0f05df4598bb56/feature?url=https%3A%2F%2Fwww.businessinsider.in%2Fbusiness%2Fcorporates%2Fnews%2Fipl-value-jumps-3x-to-48000-crore-heres-how-much-mukesh-ambani-disney-and-times-internet-are-spending%2Farticleshow%2F92209726.cms%3Futm_source%3Dbi%26utm_medium%3Demail_newsletter%26utm_campaign%3DBusiness_Insider_Newsletter">Mukesh Ambani</a> is banking on India’s most valuable sporting property, IPL, to build his content and telecom empire. But, IPL’s fallen victim to a 15-year itch and suffering from consumption fatigue. As per a recent survey conducted by consumer data intelligence company Axis My India, only 25% of Indians watched IPL this year, and even among those who watched it, 65% watched it on TV. Only 29% said that they have watched it on digital platforms. Less than a third of the smaller part of a shrinking pie is what Ambani is left with as the days of people taking sick leaves on IPL days are long behind it. On the contrary, Viacom18 paid a record <a href="https://www.businessinsider.in/business/corporates/news/how-ipl-franchises-make-money/articleshow/92273299.cms">₹23,750 crore</a> last month to bag two and a half bundles of IPL’s media rights. It beat Disney Star to win the <a href="https://www.businessinsider.in/business/corporates/news/will-mukesh-ambanis-viacom18-and-star-make-a-profit-out-of-ipl-in-the-next-5-years/articleshow/92278191.cms">package </a>that includes digital, non-exclusive digital rights and a few international countries. It sounds like a lot of money has been paid for something that’s not a hot property anymore. Even those who watched IPL, watched one or more matches this season. IPL season 15’s television <a href="https://www.business-standard.com/podcast/current-affairs/will-the-fall-in-ipl-viewership-impact-the-big-media-rights-auction-122053100078_1.html">viewership </a>fell by 30-35% in the first four weeks compared to last year’s figures. “One can witness respondents suffering from consumption fatigue which could be related to the innumerable choice of content, ease in mobility and the availability of experiencing ‘cinema’ etc. The craze around IPL persists across platforms but whether this excitement justifies its high media rights, time will tell,” said Pradeep Gupta, chairman and MD of Axis My India. A TV every home but a mobile on every hand Girish Upadhyay, the CMO of Axis My India however is more hopeful as rural consumers are watching IPL on mobile because of cheaper data and power cuts. “There is a bigger play that Reliance’s Viacom is looking at,” he told Business Insider India. He believes that IPL will give new users to Viacom + Jio combination, giving them a significant edge as they scale up their platforms. “These new viewers can help build the subscription revenue for the GEC, movies, and original content library they have, hence IPL can’t just be looked at in isolation. IPL has never been just about numbers in terms of ratings, the kind of impact, engagement it gives brands is unprecedented,” said Upadhyay. But a <a href="https://www.businessinsider.in/business/corporates/news/will-mukesh-ambanis-viacom18-and-star-make-a-profit-out-of-ipl-in-the-next-5-years/articleshow/92278191.cms">CLSA report</a> calculates that for Ambani’s Viacom18 to break even and equate to their bidding cost, its advertising revenue will have to grow by 57%. However, experts are banking on Reliance’s spectacular strategies to push forward in a game where it is a laggard. N Chandramouli, CEO of research firm TRA said that if television has reached every home, a mobile phone has reached every hand. “That’s what makes the digital rights of IPL so exciting for Reliance. We must remember that today, viewing has become a personal experience and not a family experience. While the young children may be watching IPL on their phones or laptops, the parents may be watching the news on TV,” said Chandramouli. Voot to become a bigger fish in the sea? In the landscape of digital streaming, MX Player, Disney+Hotstar, Amazon Prime occupy the largest share of the market and Viacom18’s Voot is at a distant 2%. <div type="image" title="ott" msid="92653181" hostid="261" caption="&amp;lt;p&amp;gt;BI India&amp;lt;/p&amp;gt;"></div> Chandramouli said that Reliance is more likely to get its ‘bang for the buck,’ since it will grow the Voot paid subscriber audience significantly. This is the same price game that Reliance played when they entered the telecom market as the fourth player. They gave their mobile subscriptions for free for three months to grow into the largest player in the market. Six years on, it’s still the operator which provides the cheapest data. The same thing is happening to the OTT offering as well. It’s the cheapest OTT in the market which is about to get a blockbuster property – even if its popularity is waning. The digital rights acquired by Reliance is for five years and experts estimate it will start paying off from the third year onwards. “Whether the competition likes it or not, Reliance does tend to change the rules of the game in the sectors it operates in. Since Jio subscribers will also have viewing rights to IPL, the win is also likely to grow Jio customers. No other OTT player has such synergies, which gives Reliance an advantage at multiple fronts to gain from the IPL win,” said Chandramouli.

Mukesh Ambani has to change the rules of the IPL game - which is losing eyeballs

<ul><li>Sudhanshu Vats will be serving at Viacom18 till 15th April 2020.</li><li>Vats verticals will now fall under the leadership of Rahul Joshi, Managing Director of the <keyword id="187715" type="COMPANY" weightage="20" keywordseo="Network18">Network18</keyword> Group.</li></ul>Sudhanshu Vats, Group CEO and MD of Viacom18, a subsidiary of Network18, has decided to move on from Viacom18 after 8 years at the helm. During his years at the company, Vats expanded the media network’s footprint into new business lines of Digital, Experiential Entertainment and Consumer Products. He also strengthened Viacom18’s position in Hindi mass entertainment, regional, kids, music &amp; English entertainment and turned around the filmed entertainment business with content led cinema. Viacom18 has grown from a six to a 54-channel network with its video-on-demand platform, Voot, helping it establish a strong digital presence. Network18, RIL’s flagship in Media and Entertainment, has driven value-addition and synergies across the multi-platform group comprising broadcast, digital, filmed and experiential entertainment and media businesses. As a part of the Network18 group, Viacom18 has grown as a prominent entertainment broadcaster (ex-sports), with an 11.1% viewership share and is poised for accelerated growth in broadcasting, film studio and OTT offerings. Vats leaves behind a strong leadership team which has grown the different verticals of the company into large businesses and they will continue to manage their respective verticals under the leadership of Rahul Joshi, Managing Director of the Network18 Group. Speaking on the development, Adil Zainulbhai, Chairman of the Board, Network18 said, “Sudhanshu is a dynamic and admired leader in corporate India today. Not only has he led from the front in shaping up Viacom18’s growth story, he has also championed the cause of the sector at the various industry bodies that he has captained. While we are sad to lose him, it is equally reassuring to know that we have a strong second line that’s raring to go. I’d like to wish Sudhanshu all the very best for his future endeavours.” Speaking about his journey at Viacom18, Sudhanshu Vats said, “It has been an extremely challenging and satisfying 8 years at the helm of Viacom18. I have had the privilege of working with some of the best minds in M&amp;E industry to chart the growth story of Viacom18. We have together built one of the most admired media company of brilliant storytellers with diversified presence across screens and platforms. As I look forward to taking up newer challenges, I shall always cherish the learnings in leading India’s youngest and fastest-growing media and entertainment company.” Sudhanshu Vats will be serving at Viacom18 till 15th April 2020.

Sudhanshu Vats resigns as MD of Viacom18

<keyword id="187712" type="COMPANY" weightage="20" keywordseo="Viacom18">Viacom18</keyword> has expanded its digital ecosystem with the launch of its first subscription play – <keyword id="3701222" type="PERSON" weightage="20" keywordseo="Voot-Kids">VOOT Kids</keyword>. The plaftorm that has been certified by Early Childhood Association (ECA) will offer a collection of over 20,000 videos, e-books, stories and quizzes, aims to usher in the next evolution in the kid’s digital ecosystem. “Viacom18 has grown over the years by focussing on white spaces that are challenging and yet have tremendous potential. As a network, we have been the undisputed leader in kids’ entertainment content since the past 5 years. Our digital play VOOT is the second largest video-on-demand platform in the country today.” said <keyword id="1118047" type="PERSON" weightage="20" keywordseo="Sudhanshu-Vats">Sudhanshu Vats</keyword>, Group CEO &amp; MD, Viacom18, adding, “VOOT Kids is a synergy of these two growth stories from the house of Viacom18. Marking our sharper segmented foray into the world of subscription based VoD, VOOT Kids is India’s first and only multi-format Kids app offering Fun &amp; Learning. No other kids app offers Watch, Read, Listen &amp; Learn all at one place” With a mission to make screen time meaningful for Kids, the app strikes a balance between fun learning and entertainment for kids between the age of 02 to 08 years. The app will achieve this by delivering a holistic experience focussed on viewing, reading, listening and playing all in one place. The app encompasses Kids’ favourite toons, best of pre-school and learning shows, beautifully crafted picture e-books, audio stories and fun quizzes and will empower parents with relevant and superior quality engagement options for their children. Behind this impressive content line-up are partnerships with best in class brand owners and leaders like Nickelodeon, Oxford University Press, Warner Media, Green Gold, Ceebeebies, TV Asahi, Sony Music, Hasbro, Mattel, Lego and many more. Speaking about VOOT’s venture into the premium subscription space, <keyword id="260775" type="PERSON" weightage="20" keywordseo="Gourav-Rakshit">Gourav Rakshit</keyword>, COO, <keyword id="3304677" type="PERSON" weightage="20" keywordseo="Viacom18-digital">Viacom18 Digital</keyword> Ventures said, “The foray into the subscription space with VOOT Kids is the first step in our journey towards building an entire digital ecosystem under brand VOOT. VOOT Kids has been built on the 3 pillars of Product Experience, Content and Safety. In VOOT Kids, we are bringing an offering that is child-friendly, yet parent focussed and gives them an opportunity to bond with an immersive co-consumption experience. Our brand philosophy of ‘Masti Mein Acchai’ reflects our mission to make screen time meaningful.” VOOT Kids is a key enabler that enhances the bond between parents and children through immersive co-consumption experiences. The curated ad-free content library has parental control features that allow parents to evaluate progress, limit screen time and track content consumed which makes VOOT Kids India’s safest one-stop online destination that entertains, engages and enriches kids, all under one roof. Elaborating, <keyword id="2622409" type="PERSON" weightage="20" keywordseo="Saugato-Bhowmik">Saugato Bhowmik</keyword>, Business Head, VOOT Kids said, “VOOT Kids is a category creating product in the space of digital fun learning that caters to needs of discerning Indian parents who seek meaningful screen-time that aids in holistic development of the child’s mental, emotional and social faculties. The app has the largest and most versatile offerings in the space of toon videos, e-books, audio stories and fun quizzes that provides children with a parent-controlled, safe and entertaining content destination.” He further added, “We believe masti should never be served up without acchai and the same holds true the other way around. And this is our guiding philosophy at VOOT Kids" VOOT Kids will be Viacom18’s first ever digital subscription service providing immersive content delivered through an elevated product experience and seamless gameplay. With this launch, VOOT Kids will bring alive the ‘Masti Main Acchai’ brand idea through a high decibel integrated marketing plan that will reach over 50 million households driven by a mix of print, on-air, on-ground activations and digital outreach.

Viacom18 launches its first subscription play, VOOT Kids

<ul><li>Voot currently has 100 million monthly active users. With a new feather in its cap, Viacom18 is all set to expand its reach further. </li><li><keyword id="8612979" type="UNKNOWN" weightage="100" keywordseo="voot-select">Voot Select</keyword> is the second subscription based streaming service from Viacom18 and will soon launch in India.</li></ul>Viacom18 will soon launch its second subscription-based streaming offering called ‘Voot Select’. Set to soon go live on Voot, the all new premium service, Voot Select will give users access to diverse multi genre marquee content experiences. The new business vertical under Viacom18 Digital Ventures will be helmed by Ferzad Palia, Head – Youth, Music &amp; English. Voot Select will be in addition to his existing responsibilities. Voot Select is the dawn of a new era in the story of Voot. The logo intends to reflect its commitment to providing exclusive content and quality entertainment for subscribers. Minimal, premium, and contemporary -- this wordmark distinguishes itself from the mother brand through its form, while being intimately connected with the core brand ethos through subtle gradients and rounded edges. It is a visual translation of the brand proposition to provide the best digital content for a discerning audience. Speaking about adding further scale to the digital business, <keyword id="1118047" type="PERSON" weightage="20" keywordseo="Sudhanshu-Vats">Sudhanshu Vats</keyword>, Group CEO &amp; MD, Viacom18 said “The video on demand market is the fastest growing segment in the media and entertainment sector today. Subscription-led business models are going to be the next big growth drivers in the years to come. Having established Voot as India’s second largest premium AVoD platform, we think the time is apt for us to unveil our premium subscription offering, Voot Select. The new premium offering will bring more bespoke content to our always-on viewers.” Speaking on the same Gourav Rakshit, COO at Viacom18 Digital Ventures said, “With Voot, the successful launch of Voot Kids and now Voot Select, our aim is to build a versatile and immersive digital ecosystem that will add value to our users. The new offering will provide them with differentiated content experiences across genres and segments. Currently in its final leg of testing, the all new Voot Select, once live, will see many untapped genres being made available for our users to experience and enjoy.” Voot Select is the second subscription based streaming service from Viacom18 and will soon launch in India.

Viacom18 to launch a new subscription streaming service — Voot Select

<ul><li>IBDF, an industry body of Television Broadcasters and Digital Streaming Platforms in the country, has re-elected <keyword id="926832" type="General" weightage="20" keywordseo="k-madhavan" source="Orion">K Madhavan</keyword>, Country Manager &amp; President - The Walt Disney Company India &amp; Star India, as its President for the second term.</li><li>Members of the foundation have also re-elected Aroon Purie, Chairman, TV Today Network, <keyword id="12366679" type="General" weightage="20" keywordseo="shashi-s-vempati" source="Orion">Shashi S. Vempati</keyword>, CEO, Prasar Bharati, <keyword id="372268" type="General" weightage="20" keywordseo="rahul-joshi" source="Orion">Rahul Joshi</keyword>, Managing Director, Viacom 18 and Kevin Vaz, President &amp; Head - Network Entertainment Channels, Star and Disney India to the Board of IBDF.</li></ul><keyword id="12366680" type="General" weightage="20" keywordseo="indian-broadcasting-digital-foundation" source="Orion">Indian Broadcasting &amp; Digital Foundation</keyword> (IBDF), an industry body of Television Broadcasters and Digital Streaming Platforms in the country, has re-elected K Madhavan, Country Manager &amp; President - The Walt Disney Company India &amp; Star India, as its President for the second term after the 22 nd Annual General Meeting of the company held earlier today. “I am humbled by the trust and faith IBDF members have reposed in me to lead the foundation for a second term. We are at an interesting crossroad where the combination of consumer, regulatory and technology trends is remodelling the media landscape and ecosystem. I hope to continue working with the government, industry and other stakeholders for accelerating the growth of the broadcast and digital media sector in the country," said Madhavan. During the AGM, members of the foundation have re-elected the following members to the Board of IBDF: 1. Aroon Purie, Chairman, TV Today Network 2. Shashi S. Vempati, CEO, Prasar Bharati 3. Rahul Joshi, Managing Director, Viacom 18 4. Kevin Vaz, President &amp; Head - Network Entertainment Channels, Star and Disney India (Representing Asianet Star Communications) The appointment of R Mahesh Kumar, MD, Sun Network as a Director on the Board under Casual Vacancy has also been ratified by the members of the foundation. In the subsequent Board meeting, the Board also elected other office bearers as under: 1. Vice President-IBDF (News &amp; Current Affairs) - Rajat Sharma, Chairman, India TV 2. Vice President-IBDF (Government &amp; Regulatory Affairs) - Rahul Joshi, Managing Director, Viacom 18 3. Vice President-IBDF (Sectoral Growth) - Shashi Vempati, CEO, Prasar Bharati 4. Treasurer-IBDF – <keyword id="2533303" type="General" weightage="20" keywordseo="punit-misra" source="Orion">Punit Misra</keyword>, President - Content and International Business, Zee Entertainment

Indian Broadcasting & Digital Foundation re-elects K Madhavan as its President

<ul><li>On January 1, 2020, TRAI issued a few amendments to the New Tariff Order and Interconnection Regulations for the Broadcast industry. </li><li>After broadcasters spent over Rs 1000 crore to implement the NTO passed in Feb’ 19 and lost more than 13 to 15 million subscribers, the key stakeholders of the industry gathered in Mumbai today to challenge the latest TRAI amends. </li><li>Television experts think the New Tariff Order pan out to be counterproductive as it would affect the content quality, take away the choices consumers have now, hit revenues, employment and take away the fundamental right to monetise their content in the manner they choose. </li></ul>Key broadcasters united on January 10 in Mumbai, under the aegis of Indian Broadcasting Federation, to discuss the consequences of new Telecom Regulatory Authority of India’s (TRAI) order that restricts pay-TV charges and could impact employment, economic growth, profitability of broadcasters and the quality of content that the industry produces. Senior executives such as The Walt Disney’s Uday Shankar, ZEEL’s Punit Goenka, Discovery’s Megha Tata, Viacom18’s Sudhanshu Vats, TV Today’s Aroon Purie, and Star and Disney’s K. Madhavan came together to highlight how the regulator’s intervention at the fundamental level could prove detrimental for the entire economy. To implement the NTO passed in February 2019, the collective cost that broadcasters bore was more than Rs 1000 crore. They also lost more than 12 to 15 million subscribers in the process. While the consumers and the industry were still grappling with the shift, NTO 2.0 could worsen the situation, leading to smaller channels shutting down. <div type="Video" msid="73196599" hostid="261" title="NP Singh explains how capping the prices under TRAI's latest amendments will impact broadcasters and consumers in the long-run" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=73196599"></div>

 “As broadcasters, we expect a stable regulatory regime, which is necessary to enable long-term business planning and a strategic approach towards investments. This is absolutely critical to enable us to provide the best of content to our consumers, more so in these times of rapid technological change,” said NP Singh, MD &amp; CEO, Sony Pictures Networks India and President - IBF. Lack of Insights He thinks that a 40% reduction from Rs 19 to Rs 12 for creating bouquets, has no backing of consumer insights and serves no ‘logical rationale.’ This could directly affect the quality and cost of content that is offered to the consumers. In a competitive market like broadcast, channel pricing should be determined through open market forces “IBF believes the latest amendments will severely impair broadcasters’ ability to compete with other unregulated platforms and adversely affect the viability of the pay TV industry,” added Singh. TRAI’s decision will come in force from March 1. Hampers Freedom TV Today’s Purie said, “A regulator’s job is to facilitate, enable and encourage growth, not strangulate. They are killing the golden goose which lays the egg.” He further said that content is not an essential commodity. Therefore, the market forces should be free to run it according to their will. Drawing an analogy, he added, “These regulations are like tying our feet and asking us to swim.” Too Soon to Meddle; Proves NTO 1.0 Missed Depth Uday Shankar said that the implications are so disruptive, that it has forced all of the broadcasters to come together. He thus questioned the very need of implementing another NTO in such a short span of time. He also questioned if there was a need for another regulation, which implies that the previous tariff lacked depth and planning. The broadcasters also pointed out the dichotomy of NTO; while on one side it aims to bring the prices down for consumers, on the other, it restricts discounting completely. On top of that, 60% of the cut goes to distributors, as they charge Rs 106 as Network Capacity Fee (NCF). What is the Agenda? Viacom18’s Sudhanshu Vats, highlighting the success of previous NTO, said that 70% of the consumers bought a bouquet from DPOs, a crore and a half of the audience opted for NTO, month-on-month churn showed how consumers are making choices, 94% of the audience were aware about the shift, and transparency was achieved. Vats, therefore, questioned the fundamental need for another NTO. “Micro-managing in a diverse country like India is impossible. Why is there a desire to serve a standard thalli to our sector? In every other sector, there are wide options; there is a shirt from Rs 100 rupee to Rs 10,000 and above. India is a very heterogeneous country and that plays out even more in media with the complexities, genres, languages and events. Therefore, there will be different choices made by different people, so this entire thing of keeping it consistent is not in the interest of the industry,” said Vats. No Feedback from the Stakeholders Questioning the fact that TRAI had taken enough feedback from the industry stakeholders and also the need to further reduce the prices in our country, Megha Tata said, "India is already the cheapest market in the world. There are 100s of channels and there is no evidence of market failure or high channels price compared to other developed economies that warrants TRAI fixing a cap on prices, discounting and the number of bouquets one can form.” The new amendment also begs the question -- has TRAI taken considerable feedback from all the broadcasters before coming up with this amendment order? A progressive policy framework must be impartial to all stakeholders in the ecosystem. The new change will impact the equilibrium of stakeholders," concludes Tata.

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Mukesh Ambani has to change the rules of the IPL game - which is losing eyeballs

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Sudhanshu Vats resigns as MD of Viacom18

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Viacom18 launches its first subscription play, VOOT Kids

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Viacom18 to launch a new subscription streaming service — Voot Select

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Indian Broadcasting & Digital Foundation re-elects K Madhavan as its President

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Why India's top broadcasters believe the latest TRAI amendments will severely impair the industry

Karuna Sharma

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