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<ul><li>The ad has been dedicated to nurses who have selflessly devoted their time to serve the nation. It is due their commitment that countless COVID-19 patients have returned home to their families for <keyword id="6423941" type="DEFINITION" weightage="20" keywordseo="onam">Onam</keyword>. </li><li>The campaign has been conceptualised by <keyword id="6911038" type="UNKNOWN" weightage="20" keywordseo="VMLYR">VMLY&amp;R</keyword>.</li></ul> Pookalams, a popular floor decoration with flowers is an integral part of Onam celebrations. This year, to celebrate the dedication and efforts of nurses, Parachute Advansed Gold has come up with a a heartening digital campaign ahead of Onam, asking people to express their gratitude for the nurses through their Pookalams. As we continue to combat the COVID-19 outbreak, our nurses have selflessly devoted their time to serve the nation. It is due their commitment that countless COVID-19 patients have returned home to their families for Onam. Thus, Parachute Advansed Gold has introduced its #ThankYouNurses campaign with an aim to bring the joy and happiness of Onam to these nurturers. It calls upon every individual to proudly dedicate their Pookalam to these heroes and their valiant efforts by designing it with thank you motif. Conceptualised by VMLY&amp;R, the #ThankYouNurses campaign kick starts with an endearing digital film, which shows a juxtaposition between the COVID-19 survivors getting ready in their finest attire ahead of the Onam celebrations as well as nurses in their PPEs (Personal Protective Equipments) preparing for another day of serving and saving lives. It goes on to show various bright and colourful Pookalams, all designed in a motif of two hands joined which symbolizes “thank you” – an expression of gratitude to the nurses for their dedication towards helping India fight against the <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">coronavirus</keyword> – thereby urging the audiences to do the same and join the brand in this salutation. Talking about this distinctive campaign, <keyword id="1328136" type="PERSON" weightage="20" keywordseo="Koshy-George">Koshy George</keyword>, Chief Marketing Officer, <keyword id="267090" type="PERSON" weightage="20" keywordseo="Marico-Limited">Marico Limited</keyword> said, “As India continues its fight against the pandemic, we wanted to honour the nurturing spirit and tireless efforts of the nurses who have ensured millions of COVID survivors are with their families this <keyword id="36208" type="PERSON" weightage="20" keywordseo="festive-season">festive season</keyword>. Parachute Advansed Gold stands for care and nurturance and has a deeper connect with the consumer larger than just hair. With this heartwarming ode, Parachute Advansed Gold aims to not only salute them, but also encourages every individual to remember them and dedicate their pookalams to the unparalleled spirit of these warriors” <keyword id="4097059" type="PERSON" weightage="20" keywordseo="venkatagiri-rao">Venkatagiri Rao</keyword>, CCO VMLY&amp;R India, said, “As the festive season kicks off, we had to remind everyone that while we’re getting busy returning to our new normal, for nurses on the frontline, nothing has changed. They continue to fight the grim fight, every single day. So, it was important to make this festival about gratitude and remembrance. And who better to channel that gratitude for us than COVID survivors. We made real survivors the voices of Parachute Advansed Gold’s #ThankYouNurses film. Hopefully, the world will follow their lead. And most importantly, never forget what they owe the brave nurses.” <div type="Youtube" id="772UldbHQjs" title="Parachute Advansed | #ThankYouNurses" thumbUrl="https://i.ytimg.com/vi/772UldbHQjs/mqdefault.jpg"></div>

Parachute Advansed Gold's Onam campaign goes beyond the festival, celebrates the dedication of nurses

Amaravati, Sons of at least six former Chief Ministers of <keyword id="19896313" type="General" weightage="20" keywordseo="andhra-pradesh" source="keywords">Andhra Pradesh</keyword> will be in the fray for May 13 simultaneous polls to the Andhra Pradesh <keyword id="19906943" type="General" weightage="20" keywordseo="assembly" source="keywords">Assembly</keyword> and Lok Sabha while daughters of two former Chief Ministers are also likely to join the race. Leading the list of high-profile candidates is the Chief Minister and <keyword id="20270569" type="General" weightage="20" keywordseo="ysr" source="keywords">YSR</keyword> <keyword id="19895371" type="General" weightage="20" keywordseo="congress" source="keywords">Congress</keyword> Party (YSRCP) President Y. S. Jagan Mohan Reddy. The son of the former Chief Minister of erstwhile united Andhra Pradesh late Y. S. Rajasekhara Reddy will be seeking re-election from the Pulivendula constituency in YSR family's home district Kadapa. Pulivendula has been considered a pocket borough of the YSR family since 1978. Jagan Mohan Reddy will be seeking re-election from here for a third consecutive term. His sister and state Congress Chief Y. S. Sharmila is likely to enter the fray from the Kadapa Lok Sabha constituency to challenge the sitting MP and cousin Y. S. Avinash Reddy. Kadapa has also been the stronghold of the YSR family since 1989. Children of another former Chief Minister and Telugu Desam Party (TDP) founder N. T. Rama Rao will also be testing their political fortunes. Interestingly, like YSR, the children of <keyword id="20237138" type="General" weightage="20" keywordseo="ntr" source="keywords">NTR</keyword> will also be contesting on tickets of different parties. NTR's son and popular actor N. Balakrishna will be looking for a hat-trick as MLA from the Hindupur constituency. NTR himself was elected from Hindupur in 1985, 1989 and 1994. His elder son N. Harikrishna was also elected from here in the by-poll held in 1996 following the death of the thespian. NTR's daughter D. <keyword id="21049483" type="General" weightage="20" keywordseo="purandeswari" source="keywords">Purandeswari</keyword>, who is president of the state BJP, is also likely to contest for Parliament. A former union minister, Purandeswari had quit Congress to join the BJP in 2014 after the bifurcation of Andhra Pradesh. TDP and BJP are contesting the polls in alliance with the Jana Sena Party of popular actor <keyword id="20009920" type="General" weightage="20" keywordseo="pawan-kalyan" source="keywords">Pawan Kalyan</keyword>. Former Chief Minister and TDP President N. Chandrababu Naidu's son <keyword id="19925616" type="General" weightage="20" keywordseo="nara-lokesh" source="keywords">Nara Lokesh</keyword> will again test his political fortunes from the Mangalagiri Assembly seat. He had unsuccessfully contested the same seat in 2019. Another former Chief Minister <keyword id="21049485" type="General" weightage="20" keywordseo="nadendla-bhaskar" source="keywords">Nadendla Bhaskar</keyword> Rao's son <keyword id="21049484" type="General" weightage="20" keywordseo="nadendla-manohar" source="keywords">Nadendla Manohar</keyword> is contesting for Assembly from Tenali on a Jana Sena ticket. Chairman of Jana Sena's Political Affairs Committee, Manohar was elected to the Assembly of the united Andhra Pradesh from Tenail in 2004 and 2009 on the Congress ticket. He had served as the last Speaker of the united Andhra Pradesh Assembly. Earlier, Bhaskar Rao was elected from Tenali on Congress ticket in 1989. Former Chief Minister Kotla Vijayabhaskar Reddy's son Kotla Jayasurya Prakash Reddy will be contesting for Assembly from Dhone constituency. He will take on Finance Minister Buggana Rajendranath Reddy of YSRCP. Vijaya Bhaskar Reddy was elected from Dhone on Congress ticket in 1994. Jayasurya Prakash Reddy's wife K. Sujatha Reddy was also elected from the constituency on the Congress ticket in 2004. Former Chief Minister N. Janardhan Reddy's son N. Ramkumar Reddy will be testing his political fortunes from Venkatagiri Assembly constituency on YSRCP ticket. He is making his electoral debut. Janardhan Reddy contested on the Congress ticket from Venkatagiri in 1989. His wife N. Rajyalakshmi had also been elected twice from here in 1999 and 2004.

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Parachute Advansed Gold's Onam campaign goes beyond the festival, celebrates the dedication of nurses

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Next-gen enters poll arena: Sons of 6 ex-CMs in fray in Andhra

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