Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<ul><li>All shaving ads include a petite woman taking a bath in a tub full of bubbles, grabbing a razor in hand to shave her hairless legs and flawless hands.</li><li>We speak to women from the advertising and digital world to understand why brands hesitate from showing body hair in advertisements and what kind of ads they wish to see as we move forward.</li><li>We also discuss Veet’s latest ad starring Shraddha Kapoor and Ahsaas Channa that targets school girls and claims to offer a ‘skin whitening’ mechanism in its cream.</li></ul>“I vividly remember asking my mother after our send-off in high school, "Why am I so hairy?" ⁣I had draped a beautiful sari that day, as the tradition goes. I felt pretty and confident until I saw the other girls in my class had waxed their arms. It made me feel a little uncomfortable,” shared Yugandhara Shinde, a 24-year-old graphic designer, as she tried to recall the first time she felt uncomfortable with her natural body. While Shinde blames social conditioning, unsolicited judgements from people and societal beauty standards for making her uncomfortable about her body hair until today, these standards have been perpetuated through advertising and media that expect women to be hairless all the time. Thin and fair-skinned models in ads across the world have made women like me feel uncomfortable with my body. We look in the mirror only to notice our flaws, turn to beauty products to fix ourselves and hide our body hair. Advertisements have been profiting from these vulnerabilities and feeding on our insecurities. They portray women achieving happiness and success after hair removal. <div type="image" title="Shaving" msid="82165665" hostid="261"></div> All shaving ads include a petite woman taking a bath in a tub full of bubbles, running a razor through their already shaven and almost flawless hands and legs. For example, look at the petite, fair-skinned and hairless women in Gillette Venus’ ads over the years. <div type="image" title="venus collage" msid="82165673" hostid="261"></div> Chances are, you will need a microscope to find a single strand of unwanted hair on their bodies, forget a hint of stubble! While it is absolutely okay to shave your bodies, this article is about those who choose not to. You would feel a penetrating gaze, full of judgement, coming from people around if you decide to just sport your body hair one day. We have spent years hiding our body hair under long sleeves and jeans or shaving every strand off our armpits before anyone else catches a glance. "Hww, log kya kahenge," has haunted us for years. While half this blame goes to our biased society, the rest is on unreal ads and cinema that have made us feel like less of a woman if we choose not to shave. Last week, we happened to stumble upon Hair Removal brand Veet’s advertisement starring actor Shraddha Kapoor and Digital Creator Ahsaas Channa. It is about a young school girl, played by Channa, feeling anxious about going to a salon because well, we all know how uncomfortable that is. She is wearing a full-sleeved uniform to hide her body hair. Kapoor comes to ‘her rescue’ and offers her Veet’s shaving cream. Much to our surprise (but frankly, not so much), she shaves her already-shaved armpits and hands. As per the brand’s ad, the product also gives you smoother and visibly ‘brighter’ underarms. <div type="Youtube" id="p8AeyIGEuVo" title="Veet Hair Removal Cream- Mini Pack |Shraddha Kapoor | Hinglish : 30 sec" thumbUrl="https://i.ytimg.com/vi/p8AeyIGEuVo/mqdefault.jpg"></div> Veet isn’t the first brand to sell us underarm lightening cream. There’s Dot &amp; Key, Sanfe, Nimaya and <a href="https://youtu.be/RP7SkFUCcLc">Venus</a> that help you ‘glow.’ According to ResearchAndMarkets, the Indian female grooming market stood at $152 million in 2018 and is projected to grow at a CAGR of over 26% to surpass $623 million by 2024. We reached out to Dr Tanaya Narendra, Doctor and Content Creator, aka Dr Cuterus to find out if hair removing creams can brighten your armpits. She said, “Unless the hair removal cream contains bleach, I wouldn't imagine it would be possible to actually lighten the skin. Even then, the effect would be temporary. Actually putting clinically effective skin lightening formulations in their OTC cream would not be permitted, so this is a blatant lie. It also feeds into the larger message of ‘lighter skin is better skin’, which, I do not need to point, is based on our colonial past and its associated hangups.” Elaborating on how having darker skin parts is completely normal, Dr Cuterus added, “We continue to idealise Eurocentric beauty standards, in people of non-European descent. It is perfectly normal for the skin of our genitals, underarms, and skin folds to be darker than the rest of our body. It's the result of hormones, constant friction, and our genetic skin type. Companies like Veet, Nimaya, Dot &amp; Key, Sanfe, etc capitalise on this insecurity and sell expensive skin lightening serums, which obviously don't work (as they don't contain any clinically effective ingredients), leading to more insecurity, and more sales for the companies.” While we are used to seeing hairless bodies on the big screen by now, Veet’s latest ad targets school girls this time. It is reaching out to young, impressionable minds, suggesting that you cannot go to a party unless you shave your body. Telling us how the ad made her feel, Akshara Vasavda, Creative Lead, Schbang, shared, “It makes me feel like we're devolving instead of evolving. It's like Indian advertising is still stuck in the past while the rest of the world is moving on. It's a bad ad, to begin with, even just creatively speaking, and on top of that, they've taken the most overused, mind-numbing route to showcase their product. 'Ghisa Pita' is the word we use in Hindi. That's this ad.” She also pointed out that we need more representation in our ads to help women accept their bodies, and even its darker areas. “In Veet's ad, we have a young student probably in high school who is more worried about waxing than whatever is going on in school? Because that's the only thing girls care about, of course. Then we have Shraddha Kapoor entering the picture, looking like she just stepped off a red carpet. Have SOME aspect of realism to your ads at least? And then there's the whole issue of colourism that these brands constanty reinforce. Most girls do not have smooth, even-toned underarms. Brown skins are bound to be pigmented and the entertainment industry is 100% responsible for making millions of girls conscious about their dark underarms. I think most of us spent our entire lives trying various methods to fight pigmentation and ingrown hair. We need more skin colours in these ads. We need pigmented underarms without the false promise of 'whitening' them because a) our skins simply do not work that way b) it's entirely unnecessary. These brands need to be held accountable for misinformation in my opinion,” added Vasavda. Sharing how DIY has become the need of the hour due the lockdown, Ashwini Deshpande, Co-founder &amp; Director, Elephant Design, said, “Selfcare &amp; DIY grooming products is absolutely the need of the hour. Hair removers, hair colours, pedicure kits, facial kits etc are here to stay. Grooming is also gaining popularity irrespective of gender. Boys seem equally concerned about their look as girls. I do not see all advertisements of grooming products as gender misappropriation issues. It is mostly about turning out well and feeling good/ confident about oneself. However, the didi giving a solution to the younger sibling in the latest VEET commercial is quite the beaten path. I don't believe GenZ is looking for advice from millennials. So the story just wasn't convincing for me.” Alpa Dedhia, Business Director, VMLY&amp;R India said, “The larger issue here is pushing younger girls to focus on these set beauty norms like she should look a certain way, act a certain way, dress a certain way. I also believe putting pressure on teens on how they should look or be a certain way impacts the overall confidence of young girls. No girl should have to worry about the way she looks. Brands should be taking the baton and training these minds to think beyond superficial beauty norms. Campaigns like #likeagirl have done a similar job in a great way.” <cmsannotation type="cmsannotation" annotationid="So, what should the brands do?" text="So, what should the brands do?">So, what should the brands do?</cmsannotation> While some people feel empowered by shaving or waxing their bodies, it is their choice to shave or not to shave. However, it is often considered that body hair is ‘unhygienic’, when it is in fact a natural gift and meant to protect us from bacteria. We also asked ad women and Content Creator Dr Cutreus about the kind of ads they wish to see now. “What I would like to be discussed more is how having body hair is not unhygienic, and this is a personal choice. I understand that this is difficult, as having such a disclaimer in ads would be weird. That said, it would be incredible to see more representation about body hair from more mainstream celebrities, rather than "radical" Instagram influencers. Another welcome change would be to see some actual body hair being removed in these ads. I mean, they're marketing a product whose efficacy has a giant question mark on it as we cannot see any body hair on these people anyway! They shave hairless legs! If we can have ads that show a man with a five o'clock shadow, and a fancy animation showing the blades slicing away his facial hair, why can't we see that with a woman's underarm hair,” asked Dr Tanaya. Dedhia said, “All hair removing brands have focused on the same messaging.. ‘Set yourself free from unwanted hair,’ ‘hairless arms will make you more attractive, beautiful and more feminine.' I want to see ads that are progressive in their thinking and approach. Instead of saying that you will miss out on all the fun if you don’t do this or that, maybe we could focus on hygiene?” Vasavda said, “When it comes to the target audience of these brands, the majority of women should not have an issue with slightly more realistic depiction of hair removal, even if we don't go all out like some international ads. And like I said earlier, there is zero excuse for these brands to continue propagating such harmful beauty standards. This is one issue that is completely in the hands of the media, and if they are still making such regressive content, it's because they want to. They want to maintain a certain aesthetic for their brand imagery because of personal biases, and that's it. Hair removal is a basic need. No one's going to stop buying their products. If I need to shave, I'm going to buy a razor and it's probably going to be Gillette because they own the market share and my chemist only stocks that up. They don't have the pressure of fighting for market share at this point, so what's stopping them? Nothing but the mindset of people running these brands on the client side.”

Leg hair, don’t care: Why showing women’s body hair in Indian ads is long overdue

<ul><li>The Body Shop India's latest ad with <keyword id="89958" type="PERSON" weightage="20" keywordseo="Shraddha-Kapoor">Shraddha Kapoor</keyword> reminds the audience how 'Periods are normal, society is strange.'</li><li>The brand has also partnered with CRY to make real change in society and raise more awareness. </li></ul>Menstruation is a natural bodily function and yet period shame along with lack of access to <keyword id="4769472" type="PERSON" weightage="20" keywordseo="menstrual-health">menstrual health</keyword> and education continue to hold millions of girls and women back to this day. With the Covid-19 pandemic, the situation has only worsened with even more restricted access to safe period products, menstrual health awareness and education. The Body Shop, the activist British beauty brand powered by purposeful feminism sets out to partner with CRY – Child Rights and You, a leading Indian non-profit organization, to make real change by raising awareness about Periods, Period Shame and the impact of Period Shame of India’s girls &amp; women. Through this partnership, The Body Shop aims to normalize the conversation around periods and raise funds towards menstrual health and education efforts for communicated deeply affected by the pandemic. <div type="Youtube" id="6XVihCBaX-g" title="Periods are #BloodyNatural | Let's end period shame | The Body Shop India" thumbUrl="https://i.ytimg.com/vi/6XVihCBaX-g/mqdefault.jpg"></div> Periods are normal but India’s statistics around it are not: <ul><li>20% of girls in rural India leave schools after getting their first period. This is a direct consequence of social stigma, shame, isolation and poor access to safe menstrual products and disposal facilities.</li><li>After domestic chores, periods and the lack of menstrual amenities like Pads, Toilets for Girls and Disposal is the biggest reason for Indian girls missing school.</li><li>88% of menstruating women in India use unsanitary materials like dried leaves, ash, wood shavings, old fabric/rags, newspapers etc. to absorb menstrual discharge.</li><li>Poor menstrual hygiene leading to 70% increase in incidents of reproductive tract infections.</li></ul> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div>Menstrual hygiene is recognized by the UN as a key global health issue and yet with Covid19, menstrual vulnerability has increased sharply and so has the gender health gap. This movement by The Body Shop is aimed to create an inclusive and long-term change on ground by including all genders in the conversation and working with CRY to bring about long-term attitudinal changes in disadvantaged communities. Over the next 4 months, The Body Shop India will partner with CRY for: <ol><li>Creating Period Awareness: Create heightened communication to normalize conversations around menstruation aimed at all genders using its wide network of stores, website and social media channels as touchpoints.</li><li>Raising Funds for Period Projects in Pandemic-hit Communities: Targeting a minimum commitment of INR 1.2 Mn, The Body Shop encourages its patrons and customers to support the cause with a small voluntary donation of INR 20 when shopping in stores or online.</li><li>Donating Period Products: Collect sealed period products as voluntary donations from consumers in Red Period Bins installed at all exclusive The Body Shop stores. All period products collected will be donated to local communities in need through CRY.</li><li>Collecting Pledges: Collect digital pledges at The Body Shop stores as well as different touch points from consumers, colleagues and beyond to propel personal action as below: <ol><li>I pledge to NEVER HIDE my period products &amp; carry them instead with pride</li><li>I pledge to tell a male FAMILY member about periods and have open conversations with everyone at home</li><li>I pledge to be honest about my period experiences and use the word ‘period’ with my FRIENDS instead of confusing code words</li><li>I pledge to make my COMMUNITY a period friendly environment, supporting education about period shame and providing quality products, private facilities and a proper disposable unit</li><li>I pledge to ask my SCHOOL to include expert period education in the curriculum</li></ol></li></ol>Through this initiative, The Body Shop and CRY are aiming to provide menstrual health awareness, education and free menstrual products to 10,000+ people across 4500 households. This campaign directly benefits underprivileged girls and women from slum communities in Delhi/NCR where access to menstrual health and products have been hit severely by the pandemic. This includes: <ul><li>Period Product distribution to 1000+ adolescent girls and women</li><li>Period Pathshala Sessions to educate adolescent girls and boys on menstrual health and hygiene including usage of period products.</li><li>Videos and Movie Screenings with adolescent girls and boys to build awareness and bust myths prevalent around menstruation</li><li>Anemia check-up kiosks to screen for common menstrual health conditions</li><li>Capacity building sessions with Front line health workers from community. Includes Anganwadi workers, ASHA, ANM and project team members to access benefit of Menstrual Hygiene Scheme (MHS) and access to public sanitary pad schemes.</li></ul>Shriti Malhotra, CEO, The Body Shop India said, “Our advocacy on real world issues remains our driving force. With our core focus on feminism and female empowerment, there is no denying that the pandemic has worsened the already critical issue of period shame and menstrual access. The statistics in our country around this are appalling and there can be no letting up in pushing this conversation forward in a post-pandemic India. This is a change that each of us has the power to make – by speaking out honestly about menstruation, taking personal action in our own spaces towards it and walking the talk in putting our financial support towards those who need this help the most. Shame-free periods, safe menstrual products and accurate menstrual education is not a womens’ cause – it is a human cause.” Shraddha Kapoor, Brand Ambassador, The Body Shop India said, “It gives me immense joy to lend my voice for an issue that is so close to my heart. Period shame is deeply rooted in our upbringing and there is no better time than now to question its existence. Most Indian girls feel uncomfortable in talking about periods openly and this leads to lack of awareness of menstrual health in women. Along with The Body Shop, I pledge to contribute to this noble cause in every possible way that I can, small or big. I request you all to make a pledge, donate what you can and help create real change by ending period shame together.” On their partnership with The Body Shop India, Puja Marwaha, CEO, Child Rights and You (CRY) said, “Field experiences gathered by CRY suggest that periods is a major reason behind girls dropping out of schools – a fact that is echoed by the National Family Health Survey (NFHS-4) data which indicates that only 57% of adolescent girls between 15-19 years are blessed with any hygienic form of protection during their menstrual cycles. CRY is delighted to partner with The Body Shop, and together we intend to create social awareness about menstrual hygiene, and at the same time, attempt to amplify voices demanding the access to free and quality sanitary napkins, safe disposal mechanisms, functional toilets and regular awareness sessions on menstrual hygiene. We both strongly believe that awareness is the key to break the taboo and shame related to periods in our society.”

The Body Shop's ad with brand ambassador Shraddha Kapoor aims to put a stop to period shame and encourage people to just say 'period'

<ul><li><keyword id="3030142" type="PERSON" weightage="20" keywordseo="MyGlamm">MyGlamm</keyword>'s campaign features the newly appointed brand ambassador and investor <keyword id="89958" type="PERSON" weightage="20" keywordseo="Shraddha-Kapoor">Shraddha Kapoor</keyword>.</li><li>It highlights the importance of getting women to actively participate in the creation of products that address specific beauty needs that they have.</li></ul>Homegrown DTC beauty and <keyword id="152809" type="ORGANIZATION" weightage="20" keywordseo="personal-care">personal care</keyword> brand MyGlamm launches its first ever national TVC around the message ‘Tell MyGlamm What You Want’. The campaign features the newly appointed brand ambassador and investor Shraddha Kapoor. Over the years, MyGlamm has built a platform for women to share their beauty stories and wishlist and creates products driven by this insight. MyGlamm aims to establish a beauty democracy by giving consumers the power to tell the brand what they want thus changing the entire experience of how women buy beauty products in India. The campaign highlights the importance of getting women to actively participate in the creation of products that address specific beauty needs that they have. The film features a secretive yet playful conversation between Shraddha Kapoor and a mystery listener talking about how they know what makes her glow, which lipstick suits her best thereby catching the attention of her partner who inquires who she has been talking to, who indeed is MyGlamm. The film ends with letting consumers know how they can share their beauty needs with the brand. The TVC establishes a very simple fact that women like to be heard through a fun play on MyGlamm being the best listener for women. This represents a manifestation of the core campaign message - ‘Tell MyGlamm What You Want.’ The categories of products that MyGlamm offers to consumers cut across makeup, skincare and personal care that are aesthetically showcased in the film - highlighting a small yet significant role the products play in the everyday life of women. The campaign identifies the MyGlamm woman of the juxtaposition that today’s millennial women are, where they are as playful and spontaneous as they are articulate and composed, as feminine and graceful as they are bold and confident. <div type="Youtube" id="dZ6g3lCx8e0" title="Shraddha Kapoor Wants You To #TellMyGlammWhatYouWant | MyGlamm TVC" thumbUrl="https://i.ytimg.com/vi/dZ6g3lCx8e0/mqdefault.jpg"></div> Commenting on the campaign, <keyword id="11371920" type="PERSON" weightage="20" keywordseo="apratim-majumder">Apratim Majumder</keyword>, CMO, MyGlamm says “I am super excited about this campaign. This gives us an opportunity to take our platform to more people and positively impact, in a small way, their beauty journey. In a world that is getting polarised by the day, we want to tell our story of inclusiveness and hope to inspire people to tell their stories.” Actor Shraddha Kapoor commented, “I’m really excited to be a part of MyGlamm’s first ever TVC. I deeply resonate with the philosophy of the brand and their unique approach towards creating products women ask for that is reflected in this campaign. Through MyGlamm I hope to understand and fulfil the beauty needs of my fans and followers.” Abhijit Avasthi, Co-founder of Sideways added- "MyGlamm is an amazing example of what technology and data can do for women and their beauty needs. It's philosophy of understanding from women what they want and crafting products for them is what has made them much-loved by their users. With this film we hope to get many more people to enjoy their products and share their beauty wishlist. Sideways started partnering with MyGlamm in 2017, right from the product/packaging development stage, and hence it is extremely fulfilling to see this journey to their first TVC release." The campaign will debut on MyGlamm’s social channels- YouTube &amp; Instagram on 1st August and will be further amplified across digital and mainline media. For MyGlamm, the consumer is central to the brand’s philosophy and makes it their primary objective to create a universe that celebrates her. This universe is powered by a unique property called the MyGlammXO Insider, a joint loyalty program by <keyword id="11772145" type="UNKNOWN" weightage="20" keywordseo="myglamm-popxo">MyGlamm &amp; POPxo</keyword> that is a platform where women can tell us about their dream beauty product. From make-up to skincare, every woman wants products that tell her own story and as a brand, MyGlamm is the sounding board that hears consumer telling them what they want from their beauty products, taking this insight to our research labs around world and brings them products that are innovative, high-efficacy and made with good-for-you formulas that are best suited to solve the beauty needs of millions of women. Embrace the new world of redefined beauty by MyGlamm. My Beauty. My Way! Credits: Client: Apratim Majumder, CMO, MyGlamm Sasha Chhetri, Head of Category, Beauty, MyGlamm Priti Rajput Head of Category, Personal Care, MyGlamm Aditi Bhalotra, Sr. Brand Manager, MyGlamm Creative Agency: Sideways Production House: Superfly Films: Director: Kopal Naithani Producer: Samson Vasave

MyGlamm launches its first ever national TVC starring brand ambassador Shraddha Kapoor

<ul><li>Disney+ <keyword id="2739840" type="PERSON" weightage="20" keywordseo="Hotstar">Hotstar</keyword> has launched a campaign featuring veteran actor <keyword id="17594" type="PERSON" weightage="20" keywordseo="shakti-kapoor">Shakti Kapoor</keyword> who returns in the much-loved <keyword id="2179947" type="PERSON" weightage="20" keywordseo="Crime-Master-Gogo">Crime Master Gogo</keyword> avatar.</li><li>Actors <keyword id="89958" type="PERSON" weightage="20" keywordseo="Shraddha-Kapoor">Shraddha Kapoor</keyword> and Karisma Kapoor also feature as a part of the campaign highlighting the movie offerings available under Disney+ Hotstar Multiplex.</li></ul>Disney+ Hotstar has launched a campaign featuring one of the most timeless Bollywood characters, Crime Master Gogo. The film features actor Shakti Kapoor, returning after more than 25 years as the timeless . This is also the first time that the actor shared the screen with his daughter and actor Shraddha Kapoor. Also welcoming him back is actor Karisma Kapoor from the classic film ‘Andaz Apna Apna’ produced by Vinay Sinha (copyright: Vinay Pictures). Conceptualized by <keyword id="259349" type="COMPANY" weightage="20" keywordseo="DDB-Mudra">DDB Mudra</keyword>, the film shows Shakti Kapoor as Crime Master Gogo turned salesman who is selling the Disney+ Hotstar Multiplex proposition to people. However, on learning that the audiences are already enjoying the latest movies on Disney+ Hotstar, Crime Master Gogo causes mayhem in town staying true to his famed dialogue “Aya hoon, kuch toh lootkar jaunga!”. <div type="Youtube" id="PCIypZIDs5Y" title="Crime Master Gogo | DisneyPlusHotstarMultiplex" thumbUrl="https://i.ytimg.com/vi/PCIypZIDs5Y/mqdefault.jpg"></div> “Disney+ Hotstar Multiplex has built a library of both blockbuster and highly acclaimed films that have garnered a spectacular response from India’s movie-loving audiences, said <keyword id="6853511" type="UNKNOWN" weightage="20" keywordseo="Sidharth-Shakdher">Sidharth Shakdher</keyword>, Executive Vice President , Disney+ Hotstar. “Through our new marketing campaign, we are celebrating the success of our exclusive, made-for-the-big-screen movie releases on Multiplex, and announcing the upcoming blockbusters. The campaign aims to entertain with the evergreen Shakti Kapoor reprising his iconic character, Crime Master Gogo, and the hilarity that ensues when Gogo takes on the role of a salesperson for Disney+ Hotstar Multiplex.” he added. The campaign underlines the platform’s continued commitment to delivering the biggest and most-anticipated movies of India’s mega-stars, like the upcoming Ajay Devgn-starrer Bhuj: The Pride of India, <keyword id="7388127" type="UNKNOWN" weightage="20" keywordseo="bhoot-police">Bhoot Police</keyword> starring Saif Ali Khan, Arjun Kapoor, Jacqueline Fernandez, and Yami Gautam, and Hungama 2 starring Shilpa Shetty, Meezaan Jaffrey and <keyword id="6357914" type="PERSON" weightage="20" keywordseo="Paresh-Rawal">Paresh Rawal</keyword> - all releasing under the Disney+ Hotstar Multiplex banner within a three-month window. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Actor Shakti Kapoor said, “Love and appreciation from audiences have kept my characters alive even after all these years, and I am so happy to have recreated the Crime Master Gogo look for Disney+ Hotstar. Reliving those moments again was made even more special because it was the first time that I got to share the screen with my daughter Shraddha. Back in the day, we could have never imagined that movies could be accessible to people at all times with just the touch of a button. But Disney+ Hotstar Multiplex has ensured that the latest movies reach audiences at home.” Disney+ Hotstar Multiplex ushers in a re-imagined ‘first-day-first-show’ for fans by releasing the most anticipated movies directly to digital, featuring some of the biggest and most loved actors. These include upcoming titles Bhuj: The Pride of India, Hungama 2, and Bhoot Police and already released Laxmii starring Akshay Kumar, late Sushant Singh Rajput in Dil Bechara, Sanjay Dutt, Alia Bhatt, Aditya Roy Kapur, and <keyword id="6370368" type="UNKNOWN" weightage="20" keywordseo="pooja-bhatt">Pooja Bhatt</keyword> in Sadak 2, Abhishek Bachchan in The Big Bull, Vidyut Jammwal in Khuda Haafiz, Jimmy Sheirgill in Collar Bomb, Kirti Kulhari in Shaadisthan, Kunal Khemu and Rasika Dugal in Lootcase, amongst others. Fans can also enjoy regional language movies including Mookuthi Amman, Bhoomi, Teddy, and Paramapadham Vilayuttu released under the Disney+ Hotstar Multiplex banner which has received a positive response from the audience across the country. To access Disney+ Hotstar Multiplex and enjoy the magic of blockbuster mvies, users need an active subscription to Disney+ Hotstar.

Crime Master Gogo is back, this time for a Disney+ Hotstar campaign

As social and digital media turns into a greater piece of our wider business process, so does the demand for performance tracking and enhanced transparency measures to give definitive links between digital ad spends and subsequent <keyword id="6357824" type="UNKNOWN" weightage="20" keywordseo="sales">sales</keyword> impact. 
 
<a href="https://www.facebook.com/business/news/driving-in-store-sales-with-facebook-">Facebook</a> played a lead part in this – they introduced Conversion Lift in 2015 which compares point of sale data to <keyword id="6354576" type="CITY" weightage="20" keywordseo="Facebook">Facebook</keyword> aspects to track how Facebook ads lead to real online sales and how it has proven impact on offline/in-store sales. 
 
How <keyword id="138037" type="COMPANY" weightage="20" keywordseo="Tanishq">Tanishq</keyword>, <keyword id="876891" type="COMPANY" weightage="20" keywordseo="Veet">Veet</keyword>, &amp; <keyword id="142280" type="COMPANY" weightage="20" keywordseo="Garnier">Garnier</keyword> increased their offline sales using Facebook Ads 
 
Veet 
 
Taking a multi-screen approach to driving sales, Veet used Facebook to bolster its TV ads and strengthen its campaign with the aim of encouraging women to buy its hair removal cream. The brand partnered with creative agency iContract and Facebook’s Creative Shop to devise an integrated campaign and adapt its existing TV ad into snappier video ads. To ramp things up, it powered the ads with reach and frequency buying to reach 18 to 55-year old women in India on a massive scale. This robust multi-screen strategy made an impact on Veet’s target audience, resulting in 11% incremental lift in the in-store sales in a market where Facebook ads were implemented vs a market where they were not. 
 
Garnier 
 
Garnier’s skincare brand found that in-store sales for its acne-fighting face wash for men increased after it ran a Facebook-only campaign to measure the impact on sales in a cluster of major and minor markets in India. It used demographic and location targeting to reach men aged 18–34, as well as reach and frequency buying to reliably connect with 60% of its target audience on Facebook. The brand witnessed a 26% increase in in-store sales in a large market where they ran the Facebook ads. 
 
Tanishq 
 
Most people still like to touch and feel the jewellery before making a final decision, but that doesn’t mean that they can’t be enticed into stores using online content. The brand chose to showcase its designs with stunning close-up shots using carousel ads to catch people’s attention. Crucially, it led them to its offline stores by including a “Shop Now” call-to-action button that brought people to its website, where they could get a discount voucher to be redeemed in-store. The incentive paid off and Tanishq saw a 30% increase in in-store sales among 25 to 44-year olds during its campaign as well as an increase in the in-store footfall. 
 
What's incredible about this is we're getting more and more measures to track better and correlate online and offline practices, which will in the end enhance the accuracy and targeting abilities available in all applications, and for all advertisers, with levels of transparency not available via other ad methods. 
 
<a href="https://www.facebook.com/marketingAPAC/" target="_blank">https://www.facebook.com/marketingAPAC/</a>

This is how these brands increased their offline sales using
Facebook Ads

<ul><li>Currently, the male grooming industry is estimated at ₹5,000 crore and is growing at a rapid rate of 50% CAGR. And since there is no brand catering to men for hair removal needs, with Veet’s new venture, the ‘whole pie is poised to grow.’</li><li>The brand has on-boarded Kartik Aaryan as the brand ambassador for Veet Men and launched a new campaign called #FindYourSexy. </li><li>To build a buzz on social media, Kartik Aaryan also started a debate on #BodyHairOrBodyBare -- how do men and women like it? </li></ul>It was in the early 90’s that body hair was considered ‘masculine’ and flaunted on the big screens. And now, with Veet’s entry into the men’s grooming segment, people have started sharing their opinions on men’s body hair - whether they like it bare or natural. Currently, the male grooming industry is estimated at ₹5,000 crore and is growing at a rapid rate of 50% CAGR. And since there is no brand catering to men for hair removal needs, with Veet’s new venture, the ‘whole pie is poised to grow,’ says Pankaj Duhan, Chief Marketing Officer, RB South Asia Health. Veet Men conducted a survey that was focused on finding out what makes a man attractive and the questions were related to body hair. According to the study by InMobi, 87% of women think it is important for men to take care of their grooming and appearance. The study was conducted in August 2019 among men and women of 25 to 44 years of age, across metros including Delhi, Mumbai, Bangalore, Kolkata. While the study was only conducted in metro cities, Duhan says the plan is to expand its presence beyond it. “Our target audience goes well beyond metros. In today’s connected world, we find that adoption of new behaviors and practices is not confined to any specific geography. It’s more about tapping into the right mindset. We are taking our distribution presence to cover all major cities.” Marketing Strategy and Target Audience The brand has already started a conversation on social media to destimagise body hair removal by reaching out to different kinds of influencers such as Shakti Mohan, Neha Dhupia, Krystle D’Souza, Ali Faizal, Apartshakti Khurrana, to name a few. They are sharing their opinions on body hair -- if they like it bare or not. 
 
 
 
 
 <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[
 
]]></cdata></div>











 Apart from the social conversation under #FindYourSexy, Veet Men has roped in Kartik Aaryan as its brand ambassador, who is known for his ‘boy next door’ image and cuts across class. “We were looking for a face that genuinely believes in the proposition and embodies the character of the brand. Kartik Aaryan is the right fit to take the brand to all the men across India who want to be better groomed when it comes to their bodies,” says Duhan. “We find that the love of sports, gymming and personal grooming cuts across all Tiers and that’s what the brand appeals to. Our media, distribution plans and choice of ambassador all reflect this strategy,” he adds. Veet Men has also launched a TVC with its endorser Aaryan. #FindYourSexy is a holistic, multi-touchpoint campaign that aims to establish Veet for Men as a one stop solution for body hair removal. 
 
 
 
 
 <div type="Youtube" id="37DdHvDy7O8" title="Introducing Veet For Men - #FindYourSexy | Meet Harry" thumbUrl="https://i.ytimg.com/vi/37DdHvDy7O8/mqdefault.jpg"></div>











 Inspiration Behind the New Venture On what inspired Veet, that has been known for catering to women for decades now, to venture into the men’s segment, Duhan says ‘The brand has received a lot of queries and requests on different platforms asking for hair removal products dedicated to men.’ Therefore, Veet thought of creating a new segment of Veet for Men hair removal creams. “Today’s savvy cosmopolitan men are ready to experiment and strive for a well-groomed look. The perception of what a well-groomed man has changed significantly. As a result, male grooming industry is growing significantly. The number of products available and the increasing number of men's saloons indicates that men are already spending big on their grooming. We felt, Indian men are underserved with the kind of solutions present in the market. We combined our consumer understanding and existing expertise residing within Veet to launch the product range,” he elaborates. Right now, there are two variants available – Veet Men Normal and Veet Men Sensitive are available in 25g, 50g and 100 g packs each.

With Veet’s venture into the Rs 5000 crore male-grooming industry, ‘the whole pie is poised to grow’: Pankaj Duhan

<ul><li>Chhichhore has won the award for best Hindi film at the <keyword id="9121721" type="UNKNOWN" weightage="20" keywordseo="67th-national-film-awards">67th National Film Awards</keyword>.</li><li>The movie stars the late <keyword id="6356062" type="UNKNOWN" weightage="20" keywordseo="Sushant-Singh-Rajput">Sushant Singh Rajput</keyword> and Shraddha Kapoor in the lead alongside Varun Sharma, Tahir Raj Bhasin and others.</li><li>Chhichhore was also nominated in five different categories for the Filmfare Awards but was unable to bring home a trophy.</li></ul>The last movie to star the late Sushant Singh Rajput, Chhichhore, has won the accolade of the best Hindi film at the 67th National Film Awards. The coming of age comedy drama directed by Nitesh Tiwari also features Shraddha Kapoor, Varun Sharma, Tahir Raj Bhasin, Naveen Polishetty, Tushar Pandey and Saharsh Kumar Shukla in the lead. <div type="image" title="SSR_edited" msid="81633610" hostid="261" caption="&amp;lt;p&amp;gt;Actor Shushant Singh Rajput&amp;lt;/p&amp;gt;"></div> Sushant Singh Rajput’s character, Anni, is the heart and soul of the film. In the movie, he teaches the audience the importance of living every moment of life fully — even ones which are difficult, since they make us appreciate the good times even more. (Developing story)

Chhichhore wins the best Hindi film award at the 67th National Film Awards

<ul><li>Havells celebrates Valentine’s Day with its unique #StopMeriGroomingPeAssuming Campaign.</li><li>With the latest digital campaign, Havells aims to reach out to its audience with key message of stopping assumptions and judgements made basis people’s appearance and grooming.</li></ul> Ahead of Valentine’s Day, <keyword id="116610" type="General" weightage="20" keywordseo="havells-india" source="Orion">Havells India</keyword> Limited, announced its latest digital campaign urging customers to take a stand against public assumptions associated with personal grooming. The campaign titled #StopMeriGroomingPeAssuming, set to continue till 15th February 2022 is live on Havells’ official Facebook, Instagram, and Twitter pages. Conceptualized by the agency <keyword id="7278856" type="General" weightage="20" keywordseo="82-5-Communications" source="Orion">82.5 Communications</keyword> Pvt Ltd., the campaign features <keyword id="2618061" type="General" weightage="100" keywordseo="vicky-kaushal" source="Orion">Vicky Kaushal</keyword> and <keyword id="89958" type="General" weightage="80" keywordseo="shraddha-kapoor" source="Orion">Shraddha Kapoor</keyword> who share their perspective around personal grooming, self-worth and social validation. Kickstarting with a series of digital films on various social channels, the campaign focuses on bringing alive the personality of today’s millennial that are rooted in self-worth and strength of personality rather than social validation. Themed around ‘Personal grooming vs Public Assuming’ the quirky and youthful films featuring Vicky Kaushal and Shraddha Kapoor representing today’s youth who make this point in a light-hearted, quirky and fun manner, with the final sign off ‘#StopMeriGroomingPeAssuming.’ Commenting on the campaign, Ravindra Singh Negi, President- Electrical Consumer Durables, Havells India said, “Today, we live in a world where we often face certain assumptions based on our personal appearance. Through the campaign, we aim to inspire people to change their perspective and thoughts associated with personal grooming and appearance. With youth icons and stars like Vicky Kaushal and Shraddha Kapoor, we want to reach out to the millennial generation and inspire them to create their distinctive style statement and flaunt it to the world against any external validation. Themed around ‘Personal grooming vs Public Assuming’, the campaign urges our audience to take charge of their looks and change the status quo.” The first film of the campaign is live and the brand will launch two films in the coming weeks.

When Vicky Kaushal donned a sari to prove that assumptions shouldn't be based on someone's appearance for Havells' campaign

Media and paparazzi love covering <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> celebrities, but off lately, they have been boycotting celebs who display bad behaviour or pricey attitude. Let’s take a look at stars who have been boycotted by the press. 
 
<keyword id="6354583" type="PERSON" weightage="100" keywordseo="Salman-Khan">Salman Khan</keyword> 
During the promotional event of his last release Kick that Salman Khan’s bodyguards had a spat with photographers and the actor showed no sympathy. To make matters worse, he passed an apparently rude statement, “Those who want to cover the event are welcome to stay, the rest can leave if they wish." Naturally, this didn’t go down well with media, which decided to boycott the star till the release of the film. 
 
<keyword id="89958" type="PERSON" weightage="100" keywordseo="Shraddha-Kapoor">Shraddha Kapoor</keyword> 
According to reports, Aashiqui 2 actress allegedly made a group of photographers wait for two long hours and then finally refused to pose for photographs. This was after her last release Ek Villain became a hit. Though her father Shakti Kapoor came to her rescue but the media had already decided to ban her. The boycott continued till Shraddha personally met with the union of photographers and sorted the matter before the promotions of her upcoming movie, Haider began. 
 
Saif Ali Khan and Kareena Kapoor Khan 
The royal couple faced the ire of media way back in 2010, when they reached at a promotional event quite late. Though Saif came up with an apology citing traffic as the reason for being late, but the journalists and photographers chose to walk away from the event without covering it. 
 
<keyword id="6357912" type="PERSON" weightage="100" keywordseo="amitabh-bachchan">Amitabh Bachchan</keyword> 
Even the mega star Amitabh Bachchan wasn’t spared by the press. He faced media ban at a time which was the high point of Amitabh Bachchan’s career; this was when he was churning out hits after hits like Sharabi, Lawaaris and Deewar to name a few. The fact was recently revealed by Big B on his blog, in which he wrote that the ban came because the press apparently believed some sources, who claimed that Bachchan had supported the idea of Emergency and ban on press. During that period, media stringently decided to not cover AB in interviews, pictures and or news.

5 Bollywood Stars Who Share A Love-Hate Relationship With Press

<ul><li>2023 has a series of superstar-studded releases lined up, including three <keyword id="1671" type="General" weightage="80" keywordseo="shah-rukh-khan" source="Orion">Shah Rukh Khan</keyword> films - two of which will feature him with a new co-star. </li><li><keyword id="143" type="General" weightage="100" keywordseo="bollywood" source="Orion">Bollywood</keyword> will also see new next-gen on-screen couples, namely Varun Dhawan and Janhvi Kapoor and Ayushmann Khurrana and Ananya Panday. </li><li>Bollywood will see as many as 8 new on-screen movie pairs in 2023. </li></ul>Bollywood is gearing up to fight for lost ground in 2023. As stiff competition from OTT and regional cinema bit off a large chunk from Bollywood’s box-office earnings in 2022, Bollywood was forced to rethink its strategies to draw back the audiences. While the industry is hoping the return of superstars like Shah Rukh Khan and Salman Khan to the silver screen after a hiatus will do the trick, it’s also trying other things to draw the crowds. One of them is to feature never-before-seen <keyword id="15864937" type="General" weightage="20" keywordseo="on-screen-pairings" source="Orion">on-screen pairings</keyword> of lead actors in many of the upcoming movies. Bollywood is hoping the chemistry between these fresh on-screen pairings will sizzle up ticket sales next year. Here’s a look at the on-screen pairings that will be seen for the first time ever in 2023: <cmsannotation type="cmsannotation" annotationid="1. Shah Rukh Khan and Taapsee Pannu: Dunki" comment="subhead2" text="1. Shah Rukh Khan and Taapsee Pannu: Dunki">1. Shah Rukh Khan and Taapsee Pannu: Dunki</cmsannotation> Shah Rukh Khan has been Bollywood’s king of romance for over two decades. And now he’ll be sharing screen space with actor Taapsee Pannu in Rajkumar Hirani’s upcoming drama, Dunki. As of now, not much has been revealed about the film’s plot or characters, but the film is scheduled to release by the end of 2023. <div type="twitter" handle="RajkumarHirani" handlename="Rajkumar Hirani" image="http://pbs.twimg.com/profile_images/1558735579658915841/chqHbB5F_normal.jpg" favoritecount="28231" retweetcount="4332" status=".@iamsrk, Aakhir humne ek saath movie banane ka decision le hi liya 😄 Extremely thrilled to announce #Dunki, coming… https://t.co/MdFrx3jMho" createdat="1650366301000" id="1516372289390059523"></div> <cmsannotation type="cmsannotation" annotationid="2. Ranbir Kapoor and Shraddha Kapoor: Tu Jhoothi Main Makkaar" comment="subhead2" text="2. Ranbir Kapoor and Shraddha Kapoor: Tu Jhoothi Main Makkaar">2. Ranbir Kapoor and Shraddha Kapoor: Tu Jhoothi Main Makkaar</cmsannotation> Actors Ranbir Kapoor and Shraddha Kapoor are all set to star as the lead pair in director Luv Ranjan’s upcoming romantic comedy, Tu Jhoothi Main Makkaar. The film’s poster and title were recently revealed on social media. Not only is this the first time Ranbir and Shraddha are sharing screen space, it’s also the first time the two are collaborating with director Luv Ranjan. <div type="twitter" handle="luv_ranjan" handlename="Luv Ranjan" image="http://pbs.twimg.com/profile_images/2889803513/292f263560240175cecf4f80b3051a4b_normal.jpeg" favoritecount="948" retweetcount="173" status="#TuJhoothiMainMakkaar 🤥Nautanki > Couple Goals#RanbirKapoor @ShraddhaKapoor #AnshulSharma @modyrahulmody… https://t.co/oqFYkTSY3i" createdat="1671016712000" id="1602986391511891968"></div> <cmsannotation type="cmsannotation" annotationid="3. Ranbir Kapoor and Rashmika Mandanna: Animal" comment="subhead2" text="3. Ranbir Kapoor and Rashmika Mandanna: Animal">3. Ranbir Kapoor and Rashmika Mandanna: Animal</cmsannotation> After Arjun Reddy and Kabir Singh, director Sandeep Reddy Vanga is returning with another crime drama, Animal. A<a href="https://www.indiatoday.in/movies/bollywood/story/rashmika-mandanna-joins-ranbir-kapoor-s-animal-after-parineeti-chopra-s-exit-1931078-2022-03-29">s per reports</a>, it will star first-time co-actors Ranbir Kapoor and Rashmika Mandanna. Originally, Kapoor was supposed to co-star with Parineeti Chopra in the film, but Chopra reportedly walked out of the film to take up Imtiaz Ali’s Chamkila. <div type="twitter" handle="imvangasandeep" handlename="Sandeep Reddy Vanga" image="http://pbs.twimg.com/profile_images/1350190696959934464/qH7qQbkq_normal.jpg" favoritecount="5747" retweetcount="1060" status="Experience the emotion.... :-)https://t.co/Qqu3d9308Z#RanbirKapoor @AnilKapoor @ParineetiChopra @thedeol… https://t.co/GluMHMhDPx" createdat="1609439629000" id="1344713386102124546"></div> <cmsannotation type="cmsannotation" annotationid="4. Ayushmann Khurrana and Ananya Panday: Dream Girl 2" comment="subhead2" text="4. Ayushmann Khurrana and Ananya Panday: Dream Girl 2">4. Ayushmann Khurrana and Ananya Panday: Dream Girl 2 </cmsannotation>After delivering the hit Dream Girl in 2019, Ayushmann Khurrana is returning for its sequel - directed by Raaj Shaandilyaa. However, his co-lead from the first film, Nushrratt Bharuccha has been replaced by Ananya Panday in the sequel. Khurrana and Panday are coming together for the first time in Dream Girl 2, scheduled to release on June 29, 2023. <div type="twitter" handle="ayushmannk" handlename="Ayushmann Khurrana" image="http://pbs.twimg.com/profile_images/1592050625491046401/at7zooBP_normal.jpg" favoritecount="4686" retweetcount="590" status="Dream Girl phir se aa rahi hai! Meet Pooja on 29th June 2023 ki Eid par@writerraj @ananyapandayy @EktaaRKapoor… https://t.co/KYg1jBOOdZ" createdat="1663321033000" id="1570708375150923776"></div> <cmsannotation type="cmsannotation" annotationid="5. Varun Dhawan and Janhvi Kapoor: Bawaal" comment="subhead2" text="5. Varun Dhawan and Janhvi Kapoor: Bawaal">5. Varun Dhawan and Janhvi Kapoor: Bawaal</cmsannotation> Varun Dhawan and Janhvi Kapoor are all set to romance each other on screen for the first time, in the upcoming romantic comedy Bawaal. The film has been directed by Nitesh Tiwari, who previously delivered hits like Dangal and Chhichhore. Some <a href="https://www.indiatoday.in/movies/celebrities/story/bawaal-is-varun-dhawan-s-most-expensive-film-so-far-1980572-2022-07-27">reports </a>have stated that the film, which has been shot in Paris, Berlin and Poland, among other regions, is one of Dhawan’s most expensive films to date. It’s being produced by Nadiadwala Grandson and EarthSky Pictures. <div type="twitter" handle="Varun_dvn" handlename="VarunDhawan" image="http://pbs.twimg.com/profile_images/1573366672819470338/opUkxpDT_normal.jpg" favoritecount="2096" retweetcount="259" status="Ab hoga #BAWAAL! So excited and grateful to announce my next with the amazing duo, #SajidNadiadwala &amp;… https://t.co/lJvj414Hw8" createdat="1648622059000" id="1509056408691838981"></div> <cmsannotation type="cmsannotation" annotationid="6. Sidharth Malhotra and Rashmika Mandanna: Mission Majnu" comment="subhead2" text="6. Sidharth Malhotra and Rashmika Mandanna: Mission Majnu">6. Sidharth Malhotra and Rashmika Mandanna: Mission Majnu</cmsannotation> Netflix’s upcoming action drama, Mission Majnu, brings together actors Sidharth Malhotra and Rashmika Mandana for the first time on screen. The film, directed by Shantanu Bagchi, is touted as the “untold story of India's greatest covert operation” and will release on January 20, 2023. <div type="twitter" handle="MissionMajnu" handlename="Mission Majnu" image="http://pbs.twimg.com/profile_images/1602562702823546880/jo4YM-Bt_normal.jpg" favoritecount="18" retweetcount="8" status="Ek jaanbaaz agent ki ansuni kahaani. MISSION MAJNU 🇮🇳Only on Netflix, 20th January#MissionMajnu… https://t.co/vitGpv5Udo" createdat="1670914689000" id="1602558478115127296"></div> <cmsannotation type="cmsannotation" annotationid="7. Vicky Kaushal and Sanya Malhotra: Sam Bahadur" comment="subhead2" text="7. Vicky Kaushal and Sanya Malhotra: Sam Bahadur">7. Vicky Kaushal and Sanya Malhotra: Sam Bahadur</cmsannotation> Actor Vicky Kaushal, who previously worked with director Meghna Gulzar in the hit spy action-thriller Raazi, is collaborating with her again to play the titular role in the upcoming biopic, Sam Bahadur. Based on the life of war hero and India’s first Field Marshal Sam Manekshaw, the film stars Sanya Malhotra as his wife, Siloo Manekshaw. The film also stars Fatima Sana Shaikh, who will play India’s former PM, Indira Gandhi. <div type="twitter" handle="meghnagulzar" handlename="Meghna Gulzar" image="http://pbs.twimg.com/profile_images/1559589687030718465/mqgsXm5U_normal.jpg" favoritecount="209" retweetcount="25" status="Only Gratitude as we set out on this extremely special Journey... #Samबहादुर Now FilmingWe are thankful for your… https://t.co/DXdCsaPMSK" createdat="1659935460000" id="1556508252124262400"></div> <cmsannotation type="cmsannotation" annotationid="8. Shah Rukh Khan and Nayanthara/Sanya Malhotra: Jawan" comment="subhead2" text="8. Shah Rukh Khan and Nayanthara/Sanya Malhotra: Jawan">8. Shah Rukh Khan and Nayanthara/Sanya Malhotra: Jawan</cmsannotation> Shah Rukh Khan is returning with three movies in 2023 - one of which is director Atlee’s Jawan. Jawan also stars Vijay Sethupathi, Sanya Malhotra, and Nayanthara. As of now, there is no confirmation on who will play Khan’s romantic lead in the film. However, certain reports state that Khan may have a double role in the film - which opens up the possibility of both Nayanthara and Malhotra being Khan’s co-leads. Both of them will be sharing screen space with SRK for the first time. <div type="twitter" handle="Atlee_dir" handlename="atlee" image="http://pbs.twimg.com/profile_images/1350341031376523268/5JPfVBHQ_normal.jpg" favoritecount="52874" retweetcount="11866" status="Feeling emotional, excited &amp; blessed .Grew up admiring you but never imagined that I would be directing you sir.… https://t.co/Z5Yiv5F1Li" createdat="1654245062000" id="1532640991051661314"></div> SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/mobile/news/google-pixel-fold-flip-launch-by-2025-leaked/articleshow/96447142.cms">From a foldable Pixel to a compact Pixel flagship, here’s what Google is rumored to launch in the next three years</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/most-anticipated-sequels-of-web-series-movies-and-shows-releasing-in-2023/slidelist/96429356.cms#slideid=96430674">From Shark Tank S2 to Indian 2, a look at the most anticipated sequels releasing in 2023</a>

From SRK-Taapsee to Ayushmann-Ananya: First time on-screen Bollywood pairings in 2023

<keyword id="6357861" type="General" weightage="50" keywordseo="ranbir-kapoor" source="Orion">Ranbir Kapoor</keyword> and Shraddha Kapoor-starrer romantic-comedy "Tu Jhoothi <keyword id="15975342" type="General" weightage="100" keywordseo="main-makkaar" source="Orion">Main Makkaar</keyword>" has crossed Rs 200 crore mark at the global box office, the makers said on Friday. In a post on Twitter, <keyword id="3815339" type="General" weightage="80" keywordseo="luv-films" source="Orion">Luv Films</keyword> said the Luv Ranjan-directed movie has raised a total of Rs 201 crore worldwide since its release on March 8. "#TuJhoothiMainMakkaar crosses a love worth more than 200 Crore! Thank you for your immense support," the studio tweeted. In a press note, the makers said the film's net domestic collection stood at Rs 161 crore. "Tu Jhoothi Main Makkaar" is produced by Luv Films and Ankur Garg and presented by <keyword id="17091" type="General" weightage="50" keywordseo="gulshan-kumar" source="Orion">Gulshan Kumar</keyword> and <keyword id="24468" type="General" weightage="50" keywordseo="bhushan-kumar" source="Orion">Bhushan Kumar</keyword> of T-Series. The movie also features Dimple Kapadia, Boney Kapoor and stand-up artist Anubhav Singh Bassi. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/apps/news/apple-music-classical-app-offers-five-million-high-brow-tunes-for-classical-music-enthusiasts/articleshow/99088948.cms">Apple Music Classical app offers five million high-brow tunes for classical music enthusiasts</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/cheetah-translocated-to-india-from-namibia-gives-birth-to-four-cubs/articleshow/99088665.cms">Cheetah translocated to India from Namibia gives birth to four cubs</a>

Ranbir Kapoor's film Tu Jhoothi Main Makkaar collects over ₹200 crore worldwide

In a landmark moment for <keyword id="19897820" type="General" weightage="20" keywordseo="Bollywood" source="keywords" meta.keywordsubtype="org" meta.entityname="Bollywood" meta.hostid="261" meta.entityid="Bollywood">Bollywood</keyword>, <keyword id="19993351" type="General" weightage="20" keywordseo="Shraddha-Kapoor" source="keywords">Shraddha Kapoor</keyword> and <keyword id="20089346" type="General" weightage="20" keywordseo="Rajkummar-Rao" source="keywords">Rajkummar Rao</keyword>’s horror-comedy <keyword id="20132930" type="General" weightage="100" keywordseo="Stree-2" source="keywords">Stree 2</keyword> has etched its name into the history books by becoming the <keyword id="22985993" type="General" weightage="20" keywordseo="highest-grossing-Hindi-film" source="keywords">highest-grossing Hindi film</keyword> ever. The film surpassed the lifetime earnings of Shah Rukh Khan’s <keyword id="19897076" type="General" weightage="20" keywordseo="Jawan" source="keywords">Jawan</keyword>, officially cementing its place at the top of the <keyword id="19895835" type="General" weightage="20" keywordseo="box-office" source="keywords">box office</keyword>. <h2>Record-breaking success</h2>Trade analyst <keyword id="20278358" type="General" weightage="20" keywordseo="Taran-Adarsh" source="keywords">Taran Adarsh</keyword> confirmed the news on his X (formerly Twitter) account, where he shared the staggering numbers that have propelled Stree 2 to this incredible milestone. The film, which is now in its fifth week of release, has accumulated an astounding Rs 586 crore in total box office collections across India. Adarsh’s post read: "Stree 2 scripts HISTORY… Becomes the HIGHEST-GROSSING HINDI FILM EVER… Crosses lifetime biz of #Jawan [#Hindi version]... Next stop: Inaugurating the ₹ 600 cr Club." The film’s daily earnings continue to impress. Over the weekend, Stree 2 earned Rs 3.60 crore on Friday, Rs 5.55 crore on Saturday, and Rs 6.85 crore on Sunday. Even during the weekdays, it showed remarkable consistency, pulling in Rs 3.17 crore on Monday and Rs 2.65 crore on Tuesday. <div type="Article" hostid="261" msid="112528273" title="Beyond Stree 2: Exploring the potential of Indian Cinematic Universes" mstype="2" mssubtype="0"></div>Despite stiff competition from Akshay Kumar’s <keyword id="20713953" type="General" weightage="20" keywordseo="Khel-Khel-Mein" source="keywords">Khel Khel Mein</keyword> and John Abraham’s Vedaa, Stree 2 maintained its grip on the box office, becoming a clear favourite among audiences. In its second week alone, the film earned an impressive Rs 453.60 crore, further solidifying its dominance. <h2>A sequel that surpassed expectations</h2>Directed by Amar Kaushik, Stree 2 builds on the foundation laid by its predecessor, Stree (2018), which was a surprise hit at the time. While the original film set high expectations for its sequel, Stree 2 has far exceeded them, drawing praise for its engaging storyline, witty humour, and strong performances by its ensemble cast. <div type="Article" hostid="261" msid="112890023" title="Baadshah of Bollywood Shah Rukh Khan debuts on India&amp;#39;s richest list with Rs 7,300 cr — here&amp;#39;s how the King made his wealth" mstype="2" mssubtype="0"></div>The film not only stars Shraddha Kapoor and Rajkummar Rao but also features standout performances from Pankaj Tripathi, Abhishek Banerjee, and Aparshakti Khurana. Special appearances by Bollywood stars Varun Dhawan and Akshay Kumar have also added to the film’s appeal, with their cameos being particularly well-received by fans. <h2>Eyeing the Rs 600 crore milestone</h2>As Stree 2 nears the coveted Rs 600 crore mark, the excitement around the film continues to build. Its success reaffirms the audience’s love for unique storytelling and genre-bending films that mix horror and comedy with social commentary. With its winning formula, Stree 2 has not only captured the box office but also secured a place in the hearts of fans across India. The journey of Stree 2 is far from over, and with the momentum it’s carrying, it may soon set even more box office records. As it stands today, the film’s legacy as the highest-grossing Hindi film ever is a testament to the power of innovative cinema and strong performances. (With inputs from ANI)

You Searched For "veet shraddha kapoor ad" and got 12 results

Leg hair, don’t care: Why showing women’s body hair in Indian ads is long overdue

Karuna Sharma

The Body Shop's ad with brand ambassador Shraddha Kapoor aims to put a stop to period shame and encourage people to just say 'period'

BI India Partner

MyGlamm launches its first ever national TVC starring brand ambassador Shraddha Kapoor

BI India Partner

Crime Master Gogo is back, this time for a Disney+ Hotstar campaign

BI India Partner

This is how these brands increased their offline sales using Facebook Ads

BI India Bureau

With Veet’s venture into the Rs 5000 crore male-grooming industry, ‘the whole pie is poised to grow’: Pankaj Duhan

Karuna Sharma

Chhichhore wins the best Hindi film award at the 67th National Film Awards

BI India Bureau

When Vicky Kaushal donned a sari to prove that assumptions shouldn't be based on someone's appearance for Havells' campaign

BI India Partner

5 Bollywood Stars Who Share A Love-Hate Relationship With Press

Charu

From SRK-Taapsee to Ayushmann-Ananya: First time on-screen Bollywood pairings in 2023

Srishti Magan

Ranbir Kapoor's film Tu Jhoothi Main Makkaar collects over ₹200 crore worldwide

PTI

'Stree 2' takes the crown, surpasses 'Jawan' as highest-grossing Hindi film

BI India Bureau

Popular Keywords

Buying Guides