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<keyword id="3706" type="PERSON" weightage="100" keywordseo="Kunal-Kapoor">Kunal Kapoor</keyword> is a famous <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> personality known for his work in Cinema but few know of his brilliant work in the ubiquitous crowd funding- for- causes platform, <keyword id="2953722" type="COMPANY" weightage="20" keywordseo="Ketto">Ketto</keyword>. 
 
Ketto is an online fundraising website to raise funds for social(NGOs/Non-Profits/Charities), creative(Movies/Music/Theatre/Fashion/Technology) and personal(Health/Education/Travel) causes from a large number of people who share your passion or concern. 
 Ketto, founded in 2012 by Varun Sheth, Zaheer Adenwala and <keyword id="2010" type="PERSON" weightage="20" keywordseo="Kunal">Kunal</keyword> Kapoor, is engaged in the business of crowd-funding, which requires raising small sums of money from large numbers of people to achieve a common goal. 
 <keyword id="824043" type="COMPANY" weightage="60" keywordseo="Business-Insider">Business Insider</keyword> caught up with the charming actor in <keyword id="6354321" type="CITY" weightage="60" keywordseo="Bengaluru">Bengaluru</keyword> where he was launching the ‘MCBC’ campaign (Men Countering <keyword id="16070" type="ORGANIZATION" weightage="60" keywordseo="breast-cancer">Breast Cancer</keyword>) is spearheaded by men to generate awareness and conversations around breast <keyword id="6355291" type="ORGANIZATION" weightage="60" keywordseo="Cancer">cancer</keyword> and most importantly to encourage women to get checked early. As a part of the campaign, Ketto and JUMPINGGOOSE® have launched a range of branded T shirts for men exclusively available on <keyword id="2734916" type="UNKNOWN" weightage="20" keywordseo="Amazon-Fashion">Amazon Fashion</keyword>. 
 
<a href="http://www.businessinsider.in/EXCLUSIVE-BigBaskets-co-founder-talks-about-hyperlocal-businesses-and-profitability/articleshow/55752379.cms">ALSO READ: EXCLUSIVE: BigBasket’s co-founder talks about hyperlocal businesses and profitability</a> 
 
Here are the excerpts: 
 
Q. What is the kind of work Ketto is doing? 
 
Kunal: At Ketto, we believe that a change in mindset is the first step towards solving a problem. Over the past 4.5 years, we have raised over 40 crores for different causes. People are catching up with the idea of crowd funding. Ketto is a reward based platform where if you support a tech company, you get the product as reward and if its a social cause then usually your reward is just the gratification of helping someone out and so on. There is no equity or stake. 
 
Q. How does crowdfunding help start-ups? 
 
Kunal: Crowd funding is great for start-ups. It is basically <a href="http://www.businessinsider.in/Unlike-Paytm-Vodafones-M-Pesa-is-allowing-you-to-withdraw-cash-using-your-e-wallet/articleshow/55718110.cms">democratisation of capital in a world </a>where very few people control the money. When someone has a great idea, they can ask people to validate it by contributing whatever they can. On Ketto, a bunch of start-ups have raised money and also gone ahead and raised money from VCs and investors because crowd funding is a validation of the fact that their product was viable. 
 
Q3. From acting to running a business; why did you chose to start Ketto? 
​ 
Kunal: <a href="http://www.businessinsider.in/This-LinkedIn-survey-reveals-that-India-has-the-highest-level-of-sales-and-marketing-collaborations/articleshow/55749887.cms">I’ve always wanted to run a business which was ethical </a>which not only made profits but also gave back to the society. I found crowd funding fascinating while I was working in the social space with NGOs, I found the cost of raising money for causes was very high, going upto 401-50% which I thought was very unfair.The maximum amount of money should go to the cause.

EXCLUSIVE - Bollywood actor Kunal Kapoor talks about Ketto, his crowdfunding startup which has raised Rs 40 Cr for social causes

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EXCLUSIVE - Bollywood actor Kunal Kapoor talks about Ketto, his crowdfunding startup which has raised Rs 40 Cr for social causes

Tanya Dubey

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