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<ul><li>In an exclusive chat with Advertising and Media Insider, Bollywood actor <keyword id="383666" type="General" weightage="20" keywordseo="varun-dhawan" source="Orion">Varun Dhawan</keyword> shares his thoughts on the state of advertising today, his latest brand association with OPPO and the advantages brands can draw from being active on digital platforms and targeting youth.</li><li>He further shares the parameters he uses to associate with different brands.</li><li>We also spoke to OPPO’s CMO, Damyant Singh Khanoria, to find out more about their ongoing campaign with Varun Dhawan and what lies ahead.</li></ul>Bollywood actor and entrepreneur Varun Dhawan, whose net worth is $25 million according to CA Knowledge, is known for his charming mass appeal and accessibility in the brandverse. He was last seen in Coolie No. 1 and is often called the ‘successor of Govinda’ who doesn’t shy away from serious roles. He rose from his niche after being a part of movies like October and Sui Dhaaga, which also helped add a diverse set of brands to his kitty and find a special place in his fans’ hearts. Over the years, he has worked with brands across categories such as smartphones, automobiles, FMCG, etc. Varun was recently appointed as the face of smartphone brand OPPO for the second time. In an exclusive interview with Ad and Media Insider, Varun told us about his screening process for brand associations and partnership with OPPO. “I put a lot of thought and research while selecting brands to be associated with. I always look out for brands that I can relate with and look for an association that not only helps me get closer to my fans, but also at the same time, help me learn about the latest innovations and trends in other industries,” shared Varun. In order to promote OPPO’s F19 series, Varun changed his Instagram account to <keyword id="12188168" type="General" weightage="20" keywordseo="vroom-dhawan" source="Orion">Vroom Dhawan</keyword>. It soon caught everyone’s attention and generated a lot of chatter. A day later, OPPO dropped its campaign titled ‘Vroom Dhawan.’ He was seen giving out autographs to his fans with the alias ‘Vroom,’ making his fans curious again. The idea was to promote the new OPPO F19s which comes with a 33W VOOC flash charge, in a gold color that represents the mood of the ongoing festive season. <div type="Youtube" id="Eig8FyIoRAY" title="OPPO F19s | Vroom Dhawan | What's the secret?" thumbUrl="https://i.ytimg.com/vi/Eig8FyIoRAY/mqdefault.jpg"></div> To further keep the conversation going, OPPO launched a digital-led campaign featuring Varun in a triple role. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Telling us the idea behind the campaign, Damyant Singh Khanoria, CMO, OPPO said, “Fast Charging on the F19s is one of its key product differentiators. And ‘Vroom’, in addition the quirky wordplay with Varun, encapsulates the product benefit in a simple and memorable way. That was our key media strategy behind this - to create a unique Digital only campaign, focussing especially the top channel and high-affinity platforms for reference Instagram.” Brands look for endorsements and associations that help strengthen the connection with their audience. So, what sparked the partnership between OPPO and Varun. “At OPPO, we are committed to bringing industry-leading technology that make a meaningful difference in the lives of our consumers. Varun Dhawan is at the vanguard of the next generation of actors. His effervescent personality and ability as an actor made him the natural choice for the OPPO F series. We’re looking forward to a long association with him in positioning the F series as the smartphone of choice for the youth,” shared Khanoria. Telling us what inspired him to partner with OPPO, Varun added, “OPPO has always inspired me and through our association, I’ve amassed immense knowledge about technology, their commitment to India, and their promise to continuously bring the best of products for their customers. OPPO’s commitment towards their fans and customers is really commendable and this is one of the common grounds to which both of us pay most attention to.” When asked about the state of the advertising industry today and its future, Varun said that in order for brands to succeed in a digital world, they must adopt the digital-first approach. He said, “The advertising and marketing industry is huge and I believe that it has evolved a lot over the years. Every industry is integrating digital platforms in a bid to connect with its audience in a more organic manner. Digital consumption has gone up drastically in the past year and it is here to stay. I believe with the rise of user-generated content, consumers have also become a part of advertising, as they trust the opinions of their peers. OPPO has been at the forefront when it comes to connecting with its customers and delivering relevant and meaningful experiences and I am glad to be a part of this process.”

Varun Dhawan on his latest brand association with OPPO, upcoming campaign and endorsement choices

<ul><li>OPPO is all set to introduce yet another 5G videography expert, the OPPO F19 Pro+ 5G, in the Indian market. </li><li>To promote the launch of its new product series and spread awareness in the market, OPPO has onboarded <keyword id="383666" type="PERSON" weightage="20" keywordseo="Varun-Dhawan">Varun Dhawan</keyword> as its brand ambassador. </li></ul>OPPO today announced its association with Varun Dhawan as their Ambassador for the F series. Speaking on how the association with Varun Dhawan, Damyant Singh Khanoria, Chief Marketing Officer, OPPO India, said, “At OPPO, we are committed to bringing bold innovations stemming from industry leading technology that speaks to consumers that seek and want to be their best. Varun Dhawan is at the vanguard of the next generation of actors who are pushing themselves and their art to new heights. His effervescent personality and staggering ability as an actor made him the natural choice for the <keyword id="3193940" type="PERSON" weightage="20" keywordseo="Oppo-F-series">OPPO F series</keyword>. We look forward to partnering with him in positioning the F series position as the smartphone of choice for youth”. The OPPO F19 Pro+ 5G features AI Highlight Portrait Video that allows anyone to become a video expert. The feature optimises video portraits by automatically detecting and adjusting for light. Be it low light night or bright backgrounds, portrait videos on the OPPO F19 Pro+ 5G are vivid, with sharp details, balance and natural skin tones. The AI enabled portrait shots truly puts this smartphone “Ahead in Photography and videography.” Once the AI determines the type of video you’re filming, it will correspondingly apply either or both Ultra Night Video and HDR Video algorithms to brighten up the shot. The Ultra Night Video leverages proprietary algorithms to ensure more dynamic night-time videos and photos. The AI Highlight Portrait Video will be the ideal feature for capturing brilliant and exquisite portrait shots with ease. The F19 Pro+ 5G will also be the first F series smartphone to be equipped with OPPO Smart 5G 3.0 compatibility that will enable faster download and upload speeds.

OPPO ropes in Varun Dhawan as the new Ambassador for F series

<ul><li>Taproot Dentsu India, the creative agency from the house of dentsu international, has launched a new TVC for OPPO F19 Pro + 5G mobile phone.</li><li>To promote the launch of its new product series and spread awareness in the market, OPPO has onboarded <keyword id="383666" type="PERSON" weightage="20" keywordseo="Varun-Dhawan">Varun Dhawan</keyword> as its brand ambassador.</li></ul><keyword id="2034172" type="PERSON" weightage="20" keywordseo="Oppo-India">OPPO India</keyword> has launched a new film starring its brand ambassador Varun Dhawan. The ad also brings back a classic song from the 80s 'So Gaya Yeh Jahan' from Tezaab with a new twist to connect with millennials. Recently, two other brands, Levi's and Coca-Cola had used another famous song from the 80's 'Koi Yahaan Aha Nache Nache.' The film showcases the new AI Highlight Portrait Video feature. It demonstrates how OPPO F19 Pro series seamlessly fits into the lifestyle and brings game-changing features to the fingertips of the world’s most creative generation. The new F19 Pro Series aims to capitalise on the rising trend of creating video content amongst Gen Zs. OPPO recognises that the creators use their content as a platform for social expression and flaunting their individuality and uniqueness. With AI Highlight Portrait Video Quad Camera, OPPO F19 Pro series addresses one of the biggest pain points consumers have - shooting quality videos in the dark. The device empowers content creators to film visually stunning videos in challenging light conditions. OPPO’s F-Series has been positioned as stylish and flaunt-worthy phones for the youth of India. Thus, the agency’s task was to build on the popularity of the F-Series and highlight the key features of OPPO F19 Pro series that would find a meaningful interpretation for ‘Flaunt’, which would connect deeply with the target audience. Taproot Dentsu drew inspiration from the core feature of AI Highlight Portrait Video to demonstrate the OPPO F19 Pro series’ stellar solution to an age-old problem in content creation, “once the light is gone, the shot is gone!”. The agency noticed that nightfall particularly was a hindrance for content creators, and by removing this roadblock, F19 Pro series’ stunning new feature opens the night to the young creators in their most active hours. With this, the film highlights the phone’s ability to improve videos taken in challenging lighting conditions by focusing on the most extreme low-light video situation - the night. In addition to this, a key aspect of the approach is the choice of a music track for the film, a remix of an old cult classic Bollywood song that has helped build the night-time atmosphere with a thumping, bass-driven track and highly relevant lyrics. <div type="Youtube" id="-ZASsldLPqc" title="OPPO F19 Pro Series | Flaunt Your Nights | Varun Dhawan" thumbUrl="https://i.ytimg.com/vi/-ZASsldLPqc/mqdefault.jpg"></div> Damyant Singh Khanoria, Chief Marketing Officer, OPPO Mobiles India Pvt. Ltd. said, “As a leading technology brand, we take pride in creating products which delight consumers. ‘Flaunt Your Night’ spotlights the joy of capturing magical moments on the OPPO F19 Pro series even in low light conditions. We loved Taproot Dentsu’s approach of weaving the story of friends creating unforgettable memories with the iconic ‘So gaya ye jahan’ track. The film is the perfect embodiment of the F-Series product series.” Titus Upputuru, Creative Head, Taproot Dentsu Gurgaon added, “These days, video content is to the youth what photography was to the earlier generations. When we learned about the AI Highlight feature of the new OPPO F19 Pro series, we were quite amazed by it. In fact, I remember, a couple of months back, when I was working out one night on the terrace, I saw amazing shadows and I wanted to capture them in video format but I could not because of my phone. We thought this feature was really useful especially for the youth, because night is the new day. The idea came to us with the song. The iconic ‘So Gaya Ye Jahan’ song seemed to be so appropriate to lead the video where we show a bunch of youngsters hanging out after the world has gone to sleep. We hope the youngsters love this content and are inspired to create more such content with the help of the AI Highlight Portrait Video feature of OPPO F19 Pro series.” Abhinav Kaushik, Executive Vice President, Account Management, Taproot Dentsu Gurgaon commented, “OPPO’s F19 Pro Series is a game-changer in its segment of the mobile handset industry. With its innovative features that empower content creators to break the low-light obstacles in their path, the brand is poised to drive real, tangible value to millions of aspiring creators across the country. The creative interpretation of the brief helped to isolate and effectively communicate these features and demonstrate that OPPO’s F19 Pro Series is here to push the envelope further.” <div type="Article" hostid="261" msid="81268078" title="When Deepika Padukone and Ranbir Kapoor grooved to the same 80’s catchy Bollywood song for their latest ads for Levi's and Coca-Cola" mstype="2" mssubtype="0"></div>

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Varun Dhawan on his latest brand association with OPPO, upcoming campaign and endorsement choices

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OPPO ropes in Varun Dhawan as the new Ambassador for F series

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OPPO India rolls out new film with brand ambassador Varun Dhawan

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