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<ul><li>OPPO is all set to introduce yet another 5G videography expert, the OPPO F19 Pro+ 5G, in the Indian market. </li><li>To promote the launch of its new product series and spread awareness in the market, OPPO has onboarded <keyword id="383666" type="PERSON" weightage="20" keywordseo="Varun-Dhawan">Varun Dhawan</keyword> as its brand ambassador. </li></ul>OPPO today announced its association with Varun Dhawan as their Ambassador for the F series. Speaking on how the association with Varun Dhawan, Damyant Singh Khanoria, Chief Marketing Officer, OPPO India, said, “At OPPO, we are committed to bringing bold innovations stemming from industry leading technology that speaks to consumers that seek and want to be their best. Varun Dhawan is at the vanguard of the next generation of actors who are pushing themselves and their art to new heights. His effervescent personality and staggering ability as an actor made him the natural choice for the <keyword id="3193940" type="PERSON" weightage="20" keywordseo="Oppo-F-series">OPPO F series</keyword>. We look forward to partnering with him in positioning the F series position as the smartphone of choice for youth”. The OPPO F19 Pro+ 5G features AI Highlight Portrait Video that allows anyone to become a video expert. The feature optimises video portraits by automatically detecting and adjusting for light. Be it low light night or bright backgrounds, portrait videos on the OPPO F19 Pro+ 5G are vivid, with sharp details, balance and natural skin tones. The AI enabled portrait shots truly puts this smartphone “Ahead in Photography and videography.” Once the AI determines the type of video you’re filming, it will correspondingly apply either or both Ultra Night Video and HDR Video algorithms to brighten up the shot. The Ultra Night Video leverages proprietary algorithms to ensure more dynamic night-time videos and photos. The AI Highlight Portrait Video will be the ideal feature for capturing brilliant and exquisite portrait shots with ease. The F19 Pro+ 5G will also be the first F series smartphone to be equipped with OPPO Smart 5G 3.0 compatibility that will enable faster download and upload speeds.

OPPO ropes in Varun Dhawan as the new Ambassador for F series

<ul><li>The use of water is extensive during multiple stages of textile manufacturing, right from the raw material stage of filtering and sorting to processing, colouring and washing. </li><li> The advertisement, featuring popular Bollywood actor <keyword id="383666" type="General" weightage="20" keywordseo="varun-dhawan" source="Orion">Varun Dhawan</keyword>, also the brand ambassador, has been created to engage with customers in a playful manner while hitting the nail on the head with right messaging.</li></ul>Lux Industries Limited has launched an initiative to spread awareness on the scarcity of freshwater and the need to conserve this depleting resource. An ad campaign featuring Bollywood actor Varun Dhawan and brand ambassador for <keyword id="116156" type="General" weightage="100" keywordseo="lux-cozi" source="Orion">Lux Cozi</keyword> was launched last week and has created a buzz on social media platforms with a trending hashtag - #SunoTohApneDeshKi. The use of water is extensive during multiple stages of textile manufacturing, right from the raw material stage of filtering and sorting to processing, colouring and washing. As a responsible corporate brand, Lux Cozi has introduced a new technology within their manufacturing which saves 3 lakh liters of water every day. The implementation of this technology has helped the brand reduce water wastage during manufacturing, thereby taking a step closer towards a friendly, healthy environment. These ethical measures have been taken to supplement the brand’s message ‘Suno Toh Apne Desh Ki’, to save water and hence, save society. In a country that contributes to 16% of the overall world population, but only has 4% of the needed water resources, awareness of this issue is the need of the hour. The advertisement, featuring popular Bollywood actor Varun Dhawan, also the brand ambassador, has been created to engage with customers in a playful manner while hitting the nail on the head with the powerful messaging. The ad video along with the associated hashtag #SunoTohApneDeshKi has been doing the rounds on all social media platforms and has caught the attention of media and customers. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Commenting on this campaign, Executive Director, Udit Todi said, "Since the textile industry has a big wastage of water, we are keen on upgrading our technologies to have a better approach towards a sustainable environment as a company and will always try to have a better approach towards building a better society around us." “It has been our forever objective to develop a sustainable system around our manufacturing unit to make it more efficient towards a better future of not only the organization but the entire ecosystem around the business and it's our focus to cultivate a culture of environmental responsibility for everyone in the Lux Cozi family.”, added Saket Todi, Executive Director, Lux Industries. Lux Industries has been manufacturing more than 100 products across 14 major brands comprising a complete range of innerwear and outerwear for men, women, and children. The product is made from 100% cotton, ensuring superior comfort. The use of the best and finest cotton in Lux Cozi delivers durability with strong stitches. This provides breathability and freshness, making Cozi a preferred brand. The Company introduced innovative scented vests to fight rising summer heat; the refreshing scented vest emerged as a landmark men’s innerwear product. Continuous product quality enhancement along with uncompromised quality at a pocket friendly price is the main USP of the brand. Lux Cozi focused on ‘Suno Toh Apne Dil Ki’ and urged wearers to listen to their heart, strengthening its tagline around ‘People’s Brand’.

Lux Cozi's latest campaign featuring Varun Dhawan urges the audience to save water

<ul><li>The youth icon successfully drives her large fan base with her authenticity and sense of fashion that is creative, fresh and modern, said the brand on Friday.</li><li>As per the brand, Disha's collaboration with it will aim to reach out to her fan base who is equally inspired by her authentic style.</li><li> The 'Malang' and 'Baaghi 2' star will be seen in the upcoming brand campaign alongside Varun Dhawan, who has been <keyword id="48641" type="ORGANIZATION" weightage="20" keywordseo="fossil">Fossil</keyword>'s brand ambassador since 2018.</li></ul>Fossil has announced <keyword id="1515554" type="PERSON" weightage="20" keywordseo="disha-patani">Disha Patani</keyword> as its newest celebrity brand ambassador in India. Patani's effortlessly chic style is popular amongst millennials, Generation Z and brands which are youth centric. The youth icon successfully drives her large fan base with her authenticity and sense of fashion that is creative, fresh and modern, said the brand on Friday. "Fossil is delighted to partner with Disha Patani who truly represents millennial India. Her confidence and passion for all that she takes on is remarkable, she has a dynamic sense of style, and she embodies Fossil's intrinsic optimism and authenticity," Johnson Verghese, Managing Director, Fossil Group, India said in a statement. Commenting on this association Disha Patani said, "I'm thrilled to be associating with Fossil, a brand that brings together the best of design and innovation to create beautifully crafted watches. Celebrating individuality and uniqueness while advocating effortless style, is everything that defines Fossil's style as well as mine." As per the brand, Disha's collaboration with it will aim to reach out to her fan base who is equally inspired by her authentic style. The 'Malang' and 'Baaghi 2' star will be seen in the upcoming brand campaign alongside Varun Dhawan, who has been Fossil's brand ambassador since 2018. The campaign will feature much-awaited watches from this year's spring-summer collection - traditional and automatic watches, Hybrid HR smartwatches and new platforms for the Gen5smartwatch. SEE ALSO: <a href="https://www.businessinsider.in/india/news/photographer-of-the-viral-black-panther-images-from-india-shares-his-story/articleshow/76830618.cms">INTERVIEW: Shaaz Jung opens up about the blood, sweat and years behind the viral images of a rare black panther</a> <a href="https://www.businessinsider.in/politics/world/news/harvard-and-mit-are-suing-ice-to-block-its-order-forcing-international-students-to-leave-the-us-if-their-course-is-online-only/articleshow/76856699.cms">Harvard, MIT, and Northeastern University are suing ICE to block its order forcing international students to leave the US if their course is online-only</a> <a href="https://www.businessinsider.in/tech/enterprise/news/russian-scammers-are-conning-senior-executives-into-giving-away-2-7-million-by-impersonating-real-ceos-and-lawyers/articleshow/76849870.cms">Russian scammers are conning senior executives into giving away $2.7 million by impersonating real CEOs and lawyers</a>

Disha Patani becomes the brand ambassador of Fossil

<ul><li>Taproot Dentsu India, the creative agency from the house of dentsu international, has launched a new TVC for OPPO F19 Pro + 5G mobile phone.</li><li>To promote the launch of its new product series and spread awareness in the market, OPPO has onboarded <keyword id="383666" type="PERSON" weightage="20" keywordseo="Varun-Dhawan">Varun Dhawan</keyword> as its brand ambassador.</li></ul><keyword id="2034172" type="PERSON" weightage="20" keywordseo="Oppo-India">OPPO India</keyword> has launched a new film starring its brand ambassador Varun Dhawan. The ad also brings back a classic song from the 80s 'So Gaya Yeh Jahan' from Tezaab with a new twist to connect with millennials. Recently, two other brands, Levi's and Coca-Cola had used another famous song from the 80's 'Koi Yahaan Aha Nache Nache.' The film showcases the new AI Highlight Portrait Video feature. It demonstrates how OPPO F19 Pro series seamlessly fits into the lifestyle and brings game-changing features to the fingertips of the world’s most creative generation. The new F19 Pro Series aims to capitalise on the rising trend of creating video content amongst Gen Zs. OPPO recognises that the creators use their content as a platform for social expression and flaunting their individuality and uniqueness. With AI Highlight Portrait Video Quad Camera, OPPO F19 Pro series addresses one of the biggest pain points consumers have - shooting quality videos in the dark. The device empowers content creators to film visually stunning videos in challenging light conditions. OPPO’s F-Series has been positioned as stylish and flaunt-worthy phones for the youth of India. Thus, the agency’s task was to build on the popularity of the F-Series and highlight the key features of OPPO F19 Pro series that would find a meaningful interpretation for ‘Flaunt’, which would connect deeply with the target audience. Taproot Dentsu drew inspiration from the core feature of AI Highlight Portrait Video to demonstrate the OPPO F19 Pro series’ stellar solution to an age-old problem in content creation, “once the light is gone, the shot is gone!”. The agency noticed that nightfall particularly was a hindrance for content creators, and by removing this roadblock, F19 Pro series’ stunning new feature opens the night to the young creators in their most active hours. With this, the film highlights the phone’s ability to improve videos taken in challenging lighting conditions by focusing on the most extreme low-light video situation - the night. In addition to this, a key aspect of the approach is the choice of a music track for the film, a remix of an old cult classic Bollywood song that has helped build the night-time atmosphere with a thumping, bass-driven track and highly relevant lyrics. <div type="Youtube" id="-ZASsldLPqc" title="OPPO F19 Pro Series | Flaunt Your Nights | Varun Dhawan" thumbUrl="https://i.ytimg.com/vi/-ZASsldLPqc/mqdefault.jpg"></div> Damyant Singh Khanoria, Chief Marketing Officer, OPPO Mobiles India Pvt. Ltd. said, “As a leading technology brand, we take pride in creating products which delight consumers. ‘Flaunt Your Night’ spotlights the joy of capturing magical moments on the OPPO F19 Pro series even in low light conditions. We loved Taproot Dentsu’s approach of weaving the story of friends creating unforgettable memories with the iconic ‘So gaya ye jahan’ track. The film is the perfect embodiment of the F-Series product series.” Titus Upputuru, Creative Head, Taproot Dentsu Gurgaon added, “These days, video content is to the youth what photography was to the earlier generations. When we learned about the AI Highlight feature of the new OPPO F19 Pro series, we were quite amazed by it. In fact, I remember, a couple of months back, when I was working out one night on the terrace, I saw amazing shadows and I wanted to capture them in video format but I could not because of my phone. We thought this feature was really useful especially for the youth, because night is the new day. The idea came to us with the song. The iconic ‘So Gaya Ye Jahan’ song seemed to be so appropriate to lead the video where we show a bunch of youngsters hanging out after the world has gone to sleep. We hope the youngsters love this content and are inspired to create more such content with the help of the AI Highlight Portrait Video feature of OPPO F19 Pro series.” Abhinav Kaushik, Executive Vice President, Account Management, Taproot Dentsu Gurgaon commented, “OPPO’s F19 Pro Series is a game-changer in its segment of the mobile handset industry. With its innovative features that empower content creators to break the low-light obstacles in their path, the brand is poised to drive real, tangible value to millions of aspiring creators across the country. The creative interpretation of the brief helped to isolate and effectively communicate these features and demonstrate that OPPO’s F19 Pro Series is here to push the envelope further.” <div type="Article" hostid="261" msid="81268078" title="When Deepika Padukone and Ranbir Kapoor grooved to the same 80’s catchy Bollywood song for their latest ads for Levi's and Coca-Cola" mstype="2" mssubtype="0"></div>

OPPO India rolls out new film with brand ambassador Varun Dhawan

<ul><li>The <keyword id="120108" type="General" weightage="20" keywordseo="advertising-standards-council-of-india" source="Orion">Advertising Standards Council of India</keyword> (ASCI) in its judgement dated 24.09.2021 has overruled the complaint filed by the rival brand and observed that “there is no similarity in terms of concept and executional elements.” </li><li>The complaint was made on grounds that <keyword id="116156" type="General" weightage="80" keywordseo="lux-cozi" source="Orion">Lux Cozi</keyword>’s advertisement bears similarities to <keyword id="736736" type="General" weightage="80" keywordseo="amul-macho" source="Orion">Amul Macho</keyword>’s advertisement in general layout, copy, slogans, visual presentations, music and sound effects.</li></ul>Lux Industries has won the legal battle against Amul Macho regarding their latest TVC starring <keyword id="383666" type="General" weightage="20" keywordseo="varun-dhawan" source="Orion">Varun Dhawan</keyword>. In a significant ruling, The Advertising Standards Council of India (ASCI) in its judgement dated 24.09.2021 has overruled the complaint filed by the rival brand and observed that “there is no similarity in terms of concept and executional elements.” Amul Macho complained that Lux Cozi had blatantly copied their popular Ad concept and executional elements. However, the apex body has now observed that there is no resemblance in the advertisements. The complaint was made on grounds that Lux Cozi’s advertisement bears similarities to Amul Macho’s advertisement in general layout, copy, slogans, visual presentations, music and sound effects. The Consumer Complaints Council (CCC) observed that the advertisements barely had any similarities between them in terms of concept and executional elements. The CCC concluded that Lux Cozi’s advertisement is not similar to Amul Macho’s earlier run advertisement in general layout, copy, slogans, visual presentations, music or sound effects, so as to suggest plagiarism. The TVC was not in contravention of Chapter IV of the ASCI Code. Speaking on the glorious win, Saket Todi, Executive Director - Lux Industries, averred, “Our Lux Cozi advertisement is unique on individual points as well as in totality, and any semblance is fleeting and only in respect of elements commonly used in the trade, such as shape and colour of the garment. Through this verdict passed by ASCI, it is now an established fact that the advertisement bears no similarity whatsoever. The Complainant’s advertisement was last aired in 2007, and thereafter, banned. No reputation, goodwill or brand equity can be vested in publicity/marketing material that has been banned to the public since the last 14 years. We respect the verdict by ASCI. Lux Cozi has a distinctive pedigree of innovation be it in product launches or brand building initiatives. The verdict reinforces the fact that brand Lux Cozi is built on a foundation of truth and trust.” Udit Todi, Executive Director - Lux Industries commented, “We welcome the verdict passed by ASCI. As an established leading brand in the Hosiery segment, pioneering many firsts for the industry we must despise the false allegations by our competitor. This advertisement is something of a first, and the verdict does add some necessary clarity and sends out the right message about a responsible brand like Lux Cozi. We are already witnessing a growth trajectory in our sales and are very confident about our product’s success. We also find it surprising that our competitor does not have the attitude of fair play by acknowledging our success. They had filed the complaint after our new TVC with our brand ambassador Varun Dhawan was a huge hit amongst the netizens. As an industry leader we are always loyal and truthful towards our businesses and customers alike, and it would be highly appreciable if these kinds of misleading complaints are not floated to spoil any brand’s reputation.”

Lux Cozi wins legal battle against Amul Macho for its latest commercial starring actor Varun Dhawan

<ul><li>In an exclusive chat with Advertising and Media Insider, Bollywood actor <keyword id="383666" type="General" weightage="20" keywordseo="varun-dhawan" source="Orion">Varun Dhawan</keyword> shares his thoughts on the state of advertising today, his latest brand association with OPPO and the advantages brands can draw from being active on digital platforms and targeting youth.</li><li>He further shares the parameters he uses to associate with different brands.</li><li>We also spoke to OPPO’s CMO, Damyant Singh Khanoria, to find out more about their ongoing campaign with Varun Dhawan and what lies ahead.</li></ul>Bollywood actor and entrepreneur Varun Dhawan, whose net worth is $25 million according to CA Knowledge, is known for his charming mass appeal and accessibility in the brandverse. He was last seen in Coolie No. 1 and is often called the ‘successor of Govinda’ who doesn’t shy away from serious roles. He rose from his niche after being a part of movies like October and Sui Dhaaga, which also helped add a diverse set of brands to his kitty and find a special place in his fans’ hearts. Over the years, he has worked with brands across categories such as smartphones, automobiles, FMCG, etc. Varun was recently appointed as the face of smartphone brand OPPO for the second time. In an exclusive interview with Ad and Media Insider, Varun told us about his screening process for brand associations and partnership with OPPO. “I put a lot of thought and research while selecting brands to be associated with. I always look out for brands that I can relate with and look for an association that not only helps me get closer to my fans, but also at the same time, help me learn about the latest innovations and trends in other industries,” shared Varun. In order to promote OPPO’s F19 series, Varun changed his Instagram account to <keyword id="12188168" type="General" weightage="20" keywordseo="vroom-dhawan" source="Orion">Vroom Dhawan</keyword>. It soon caught everyone’s attention and generated a lot of chatter. A day later, OPPO dropped its campaign titled ‘Vroom Dhawan.’ He was seen giving out autographs to his fans with the alias ‘Vroom,’ making his fans curious again. The idea was to promote the new OPPO F19s which comes with a 33W VOOC flash charge, in a gold color that represents the mood of the ongoing festive season. <div type="Youtube" id="Eig8FyIoRAY" title="OPPO F19s | Vroom Dhawan | What's the secret?" thumbUrl="https://i.ytimg.com/vi/Eig8FyIoRAY/mqdefault.jpg"></div> To further keep the conversation going, OPPO launched a digital-led campaign featuring Varun in a triple role. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Telling us the idea behind the campaign, Damyant Singh Khanoria, CMO, OPPO said, “Fast Charging on the F19s is one of its key product differentiators. And ‘Vroom’, in addition the quirky wordplay with Varun, encapsulates the product benefit in a simple and memorable way. That was our key media strategy behind this - to create a unique Digital only campaign, focussing especially the top channel and high-affinity platforms for reference Instagram.” Brands look for endorsements and associations that help strengthen the connection with their audience. So, what sparked the partnership between OPPO and Varun. “At OPPO, we are committed to bringing industry-leading technology that make a meaningful difference in the lives of our consumers. Varun Dhawan is at the vanguard of the next generation of actors. His effervescent personality and ability as an actor made him the natural choice for the OPPO F series. We’re looking forward to a long association with him in positioning the F series as the smartphone of choice for the youth,” shared Khanoria. Telling us what inspired him to partner with OPPO, Varun added, “OPPO has always inspired me and through our association, I’ve amassed immense knowledge about technology, their commitment to India, and their promise to continuously bring the best of products for their customers. OPPO’s commitment towards their fans and customers is really commendable and this is one of the common grounds to which both of us pay most attention to.” When asked about the state of the advertising industry today and its future, Varun said that in order for brands to succeed in a digital world, they must adopt the digital-first approach. He said, “The advertising and marketing industry is huge and I believe that it has evolved a lot over the years. Every industry is integrating digital platforms in a bid to connect with its audience in a more organic manner. Digital consumption has gone up drastically in the past year and it is here to stay. I believe with the rise of user-generated content, consumers have also become a part of advertising, as they trust the opinions of their peers. OPPO has been at the forefront when it comes to connecting with its customers and delivering relevant and meaningful experiences and I am glad to be a part of this process.”

Varun Dhawan on his latest brand association with OPPO, upcoming campaign and endorsement choices

<ul><li>This is the first time <keyword id="5030468" type="General" weightage="100" keywordseo="easemytrip" source="Orion">EaseMyTrip</keyword> has appointed brand ambassadors since its inception.</li><li>Vijay and Varun are coming together as part of a brand campaign.</li></ul>EaseMyTrip has announced the appointment of ace actors <keyword id="31515" type="General" weightage="80" keywordseo="vijay-raaz" source="Orion">Vijay Raaz</keyword> and <keyword id="337442" type="General" weightage="80" keywordseo="varun-sharma" source="Orion">Varun Sharma</keyword> as brand ambassadors. This is the first time that EaseMyTrip has appointed any brand ambassadors. Additionally, Vijay Raaz and Varun Sharma are also coming together as a duo for the first time for any brand campaign. The actors with their mass appeal and strong connect with the audience will complement the brand’s image of EaseMyTrip. The actors are admired by the fans for their genuine and down-to-earth personalities and their ability to make each and every act memorable. Vijay Raaz and Varun Sharma are also known for their impeccable comic timings and both actors have created a niche in the market basis their unique performances. The association is in sync with the brand’s image where EaseMyTrip has established itself and gained market share purely basis performance to date. The company is known for its consistent performance while being 100% bootstrapped and profitable since inception. Speaking on the occasion, Nishant Pitti, CEO &amp; Co-Founder, EaseMyTrip said, “We are thrilled to associate with Varun Sharma and Vijay Raaz as the faces of our brand. Similar to EaseMyTrip, they are the epitome of great performances. They have a unique mass appeal that cuts across all audiences and geographies. EaseMyTrip has revolutionised online travel by introducing initiatives such as a hassle-free booking experience, zero convenience fee and full refund due to medical reasons. Now is the right time for us to let more people be aware of such initiatives by EaseMyTrip through our brand campaign with Vijay Raaz and Varun Sharma.” Both the actors are elated and excited to be associated with EaseMyTrip as there is similar synergy between them making this partnership extremely special and one of a kind. Sharing his excitement on the partnership, Varun Sharma said, “I am absolutely honoured and delighted to be partnering with one of the fastest-growing brands in the world. They have revolutionized the way we travel and looking forward to working closely with EaseMyTrip to create an exceptional brand connect.” Speaking on the association, Vijay Raaz said, “My best wishes to EaseMyTrip as the brand is well known for its customer centricity and consistent performance. Wish to work together and create something memorable.”

EaseMyTrip signs Vijay Raaz and Varun Sharma as its first-ever brand ambassadors

<ul><li>Shah Rukh Khan topped the report in 2019 and <keyword id="6354832" type="UNKNOWN" weightage="20" keywordseo="ms-dhoni">MS Dhoni</keyword> was at No. 1 in 2020.</li><li>As per IIHB’s report, Dream11 was the most spontaneously recalled brand in this year’s survey.</li></ul>Versatile actor <keyword id="106133" type="PERSON" weightage="20" keywordseo="Ranveer-Singh">Ranveer Singh</keyword> versus Captain Cool MS Dhoni? Well, both seem to have done equally well in the annual IPL ad recall research of the Indian Institute of Human Brands (IIHB) conducted ten days after the start of the League this year. The research polled 879 respondents in the age-group of 18-35 years (M=481, F=398) across India. The interviews were conducted telephonically. Dream11 was the most spontaneously recalled brand in this year’s survey, which possibly also helped enhance both the brand equity and recall of MS Dhoni who anchored the 12-ad series for the brand as its ambassador and protagonist. Jio Fiber, with multiple IPL teams featured with an effervescent Ranveer Singh gyrating with a sing-song brand message, came in second on recall in the research, also helping the celebrity endorser to considerably strengthen his personal recall. Byju’s was the most spontaneously recalled brand on the IPL last year; though its celebrity endorser Shah Rukh Khan trailed behind other celebrities. Virat Kohli, as expected, did well on recall too, and came third in the recall rankings. Salman Khan did surprisingly well in this year’s survey and came in at No. 4, ahead of Rishabh Pant, Rahul Dravid, Varun Dhawan, Alia Bhatt and Saurav Ganguly who followed in that sequence. Ajay Devgn, Sachin Tendulkar, Shikhar Dhawan, Shah Rukh Khan, Boman Irani, Kareena Kapoor, Ranbir Kapoor, Katrina Kaif, Ayushmann Khurrana and Akshay Kumar, on the other hand, had very few mentions and scored very poorly on respondent recall. There were sporadic mentions of Virender Sehwag and Priyanka Chopra too. In the last survey conducted in October 2020, MS Dhoni had the highest spontaneous recall as a celebrity endorser. Virat Kohli was a not-so-close second. Akshay Kumar was at rank 3; Ayushmann Khurrana at rank 4. “MS Dhoni and Ranveer Singh had a disproportionate share of visibility and recall in the IPL research we just conducted. This was in sync with the ultra-high recall of the brands they respectively endorse”, said Dr. Sandeep Goyal, Chief Mentor of IIHB. “It is interesting nevertheless to note that brands without celebrities like Phone Pe, Byju’s and others too have done well wherever media investments are heavy”. IIHB team used its proprietorial CELEBAR tool based on Celebrity Brand Association &amp; Recognition to assign a metric score to each celebrity and associated brand. The tool takes into account: <ul><li>Spontaneous recall of the brand</li><li>Spontaneous recall of the celebrity</li><li>Association between brand &amp; celebrity together </li><li>Recency of communication </li><li>Media weight behind campaign</li><li>Solus versus multiple brands using the celebrity</li></ul>MS Dhoni had a CELEBAR score of 87, up from 82 at the last IPL. His spontaneous recall was an unusually high 82%. His association with Dream 11 was also very constant at 79% from the last edition. He got 9% association with IPL/Star TV, 8% brand association with Indigo Paints, 6% with Orient Fans for Orient Fans and Livfast Solar. 2% recall came from SunFeast Yippee. So, most of Dhoni’s brand goodness got hijacked by Dream 11, much like last year. If Dhoni had only been endorsing Dream 11, his CELEBAR score would have been near 100, given his strong association with that one brand, to almost the relative exclusion of the other brands he endorses. Ranveer achieved a CELEBAR score of 86, empirically almost equal to that of MS Dhoni. But his association was more democratically spread with Jio Fiber at 56%, JD mart at 48%, My11 Circle at 22% and Bingo at 18%. Names of some other brands were mentioned by respondents but these were filtered out as they were not part of the IPL broadcast. Both MS Dhoni and Ranveer gained massively also on account of their main brands spending disproportionately large amounts of media monies which made them exponentially more visible than other competing celebrities. Virat Kohli trailed far behind the Top 2. His score of 45 on CELEBAR is mostly derived by his 94% association with MRF tyres. Bluestar is in low single digits on association. Salman Khan at a CELEBAR of 38, owes 82% recall to Rajshree elaichi and the balance to Pepsi. Rishabh Pant climbed up interestingly to No. 5 on the strength of his JSW appearances. Varun Dhawan had 76% of his recall from Lux Cozi and much lower from Frooti. Alia owed most of her recall also to Frooti with scattered mentions of Dark Fantasy. Interestingly, the IPL seems to be running no/few ads with Amitabh Bachchan, Akshay Kumar, Deepika Padukone, Ranbir Kapoor, and even with cricketers Rohit Sharma or KL Rahul or Hardik Pandya, or the media weightages behind those ads were too insignificant to be noticed by viewers. The Cred ad for Rahul Dravid was spontaneously recalled by 17% respondents but only 2% remembered Jackie Shroff and only 1% mentioned Kumar Sanu for the same brand. Mutual Funds (AMFI) ads had 22% recall but most respondents got the protagonists mixed up, with the most attributing the messaging to Dhoni and Kohli. Dream 11’s association with multiple cricketers was mentioned by many respondents but most were not sure if they remembered current creatives. Only the connect with MS Dhoni was unambiguous. Despite heavy media weights, Vimal elaichi ad featuring Ajay Devgn and Shah Rukh Khan had only an 8% recall. Netmeds with Kareena Kapoor and Renuka Shahane had a good 9% recall. Priyanka Chopra’s Appy Fizz and Katrina’s Slice were almost not recalled. Hema Malini managed 3% recall on Kent RO. Randhir Kapoor’s Asian Paints managed 4% while Kareena Kapoor’s and Pankaj Tripathi’s Berger creatives both got below 1%. Ayushmann was remembered by less than 1% in Urban Company. Gajaraj Rao was mentioned in less than 1% for Voltas. Unacademy featuring Sunil Gavaskar and Harsha Bhogle too scored poorly at 2%. Gamezy featuring KL Rahul got less than 1% recall. On the ads without celebrities, the most remembered were Phone Pe (32%), Byju’s (31%), Vivo (22%), One Plus (21%), Groww (20%), Upstox (20%), Kia (19%), MPL (18%), Bisleri (11%), PharmEasy (11%), Thums Up(9%), Coca Cola (6%), Renault Kiger (6%), Tata Safari (6%), Skoda (3%), Ajio (3%), Dark Fantasy (2%), LikedIn (2%), Raymond (2%) and Tuborg (1%). As more gets added to the broadcast as the IPL progresses, both standings of celebrities and recall of brands may change.

Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report

Varun Dhawan caught by 'police'

<keyword id="6371470" type="LOCATION" weightage="20" keywordseo="alibaug">Alibaug</keyword>, <keyword id="143" type="LOCATION" weightage="20" keywordseo="Bollywood">Bollywood</keyword> actor <keyword id="383666" type="PERSON" weightage="20" keywordseo="Varun-Dhawan">Varun Dhawan</keyword> is getting married amid the Covid- 19 <keyword id="43587" type="ORGANIZATION" weightage="20" keywordseo="pandemic">pandemic</keyword>. Hence it is not surprising that as a precautionary measure, a Covid test has been made mandatory for all the guests entering the wedding arena. As the preparations have begun in full swing for the Bollywood actor's big fat wedding to be held later in the day, celebrity photographer Viral Bhayani informed in an Instagram post that "a mandatory Covid test was taken for everyone entering the wedding arena." Varun will tie the knot with his childhood sweetheart <keyword id="1594220" type="PERSON" weightage="20" keywordseo="Natasha-Dalal">Natasha Dalal</keyword> at 'The Mansion House' resort in Maharashtra's Alibaug on Sunday. Celebrities like filmmaker Karan Johar and fashion designer Manish Malhotra were clicked on their way to the wedding on Sunday. Malhotra has reportedly designed outfits for the Dhawan family for Varun's wedding. Varun Dhawan reportedly had a plan to get married last year but had to postpone the wedding because of the Covid-19 pandemic and lockdown. Reports claim that the couple was planning to tie the knot in Thailand's Khao Lak in 2020 which got postponed due to the pandemic and Alibaug has been selected as the wedding destination. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/mrs-bectors-shares-are-down-32-from-the-peak-post-listing-analysts-say-it-is-still-overpriced/articleshow/80430865.cms">Mrs Bectors shares are down 32% from the peak post listing — analysts say it is still 'overpriced'</a> <a href="https://www.businessinsider.in/budget/news/indias-co-working-sector-wants-recognition-under-real-estate-tax-benefits-as-flexible-workspaces-aim-for-a-significant-revival-in-the-post-covid-era/articleshow/80431768.cms">India’s co-working sector wants recognition under real estate, tax benefits as flexible workspaces aim for a significant revival in the post-COVID era</a> <a href="https://www.businessinsider.in/stock-market/news/how-to-check-allotment-status-of-indian-railway-finance-corporation-irfc-ipo/articleshow/80406208.cms">Indian Railway Finance Corporation IPO allotment: Here’s how to check share allotment status</a>

Covid-19 test mandatory for guests attending Varun Dhawan's wedding

<ul><li>Amul Macho’ blames Lux Cozi for copying its 'toing' ad. </li><li>The <keyword id="117555" type="General" weightage="20" keywordseo="lux-cozi-ad" source="Orion">Lux Cozi Ad</keyword> featuring Varun Dhawan is currently being aired on various news channels and on Sony TV, appears to take more than just inspiration from the popular <keyword id="12036072" type="General" weightage="20" keywordseo="amul-macho-toing-ad" source="Orion">Amul Macho TOING Ad</keyword> that was released in 2007.</li></ul>J G Hosiery Pvt Ltd., makers of <keyword id="12036071" type="General" weightage="20" keywordseo="macho-innerwear" source="Orion">Macho Innerwear</keyword>, alleges that Lux Cozi has copied its Amul Macho TOING Ad. The Lux Cozi Ad that is currently being aired on various news channels and on Sony TV, appears to have taken more than just inspiration from the popular Amul Macho TOING Ad that was released in 2007. <div type="Youtube" id="tYOCArcCAhs" title="VARUN DHAWAN//YUKTI THAREJA//LUX COZI AD//NEW AD//2021||" thumbUrl="https://i.ytimg.com/vi/tYOCArcCAhs/mqdefault.jpg"></div> <keyword id="3013821" type="General" weightage="20" keywordseo="jg-hosiery" source="Orion">JG Hosiery</keyword> has complained about the plagiarism and ASCI has accepted JG Hosiery’s complaint for further processing. As is well known, The <keyword id="120108" type="General" weightage="20" keywordseo="advertising-standards-council-of-india" source="Orion">Advertising Standards Council of India</keyword> (ASCI) is a self-regulatory body and ensures that all advertisements are honest, truthful, safe, within societal norms and not unfair to competition, on a self-regulatory basis. <div type="Youtube" id="lCVodxIGDFg" title="Yeh To Bada Toing hai - Amul Macho sensual Ad" thumbUrl="https://i.ytimg.com/vi/lCVodxIGDFg/mqdefault.jpg"></div> The Lux Cozi Ad contravenes Chapter IV of the ASCI Code, Clause 4.3, which states that: “Advertisements shall not be similar to any other advertiser’s earlier run advertisements in general layout, copy, slogans, visual presentations, music or sound effects, so as to suggest plagiarism."Navin Seksaria, CEO, JG Hosiery Pvt Ltd said, “We find it shocking that a worthy and esteemed competitor appears to want to ride on the creative success of a brand that’s a market leader in its category, by blatantly copying its popular Ad concept and executional elements. We hope good reason will prevail and the copied Ad will be withdrawn forthwith.” The company finds the premise of the Ad by Lux Cozi to be identical to the Amul Macho TOING Ad and the storyline of the Lux Cozi Ad to be strikingly similar to their own creative asset. It’s a matter of deep concern to J G Hosiery that the woman in the Lux Cozi ad holds up the Lux Cozi underwear to show that her man wears Lux Cozi, implying that Varun Dhawan should stay away, in a similar manner to how it was held up by Sana Khan in the Amul Macho TOING ad. Amul Innerwear team takes the matter of their creative asset being copied very seriously, believing that the visual similarity of the two Ads cannot be a mere co-incidence. Both women in the two respective ads hold up the underwear to make a statement about the fact that, “My man wears this”. The similarity between the two ads does not end there but has so many common executional elements that JG Hosiery has felt compelled to call out the copy-cat work and point out, what appears to be an opportunistic brand building attempt by Lux Cozi. Various executional elements of the Amul Macho Ad film can be seen in the Lux Cozi Ad film, some of which include:<ul><li>The way the woman holds up the underwear </li><li>The colour of the underwear</li><li>The shape of the underwear</li><li>Specific expressions of the support cast when they see the underwear </li><li>The music theme </li><li>The setting being that of a small town and including washing/drying clothes</li></ul>

Amul Macho files a complaint against Lux Cozi for allegedly plagiarising its 'toing' advertisement from 2007

<ul><li><keyword id="7297071" type="UNKNOWN" weightage="20" keywordseo="Street-Dancer-3D">Street Dancer 3D</keyword> has partnered with <keyword id="6409600" type="UNKNOWN" weightage="20" keywordseo="PUBG-MOBILE">PUBG Mobile</keyword> for a special in-game event.</li><li>Five players will get a chance to meet the star cast of Street Dancer 3D.</li><li>A <keyword id="6528818" type="LOCATION" weightage="20" keywordseo="sankranti">Sankranti</keyword> themed mini game has been added to Erangel.</li></ul>Varun Dhawan starrer Street Dancer 3D has become the first Bollywood movie to <keyword id="8563491" type="UNKNOWN" weightage="20" keywordseo="partner-with-pubg">partner with PUBG</keyword> Mobile to promote the movie with in-game events. The popular battle royale game has also announced a special mini game on the occasion of Sankranti. Last year, Uri: The Surgical Strike partnered with <keyword id="4998506" type="PERSON" weightage="20" keywordseo="pubg">PUBG</keyword> Mobile for promotions. However this is the first Bollywood movie to have in-game events. During such partnerships, PUBG Mobile users can perform tasks to get rewards such as special skins and BP. Play PUBG Mobile and meet Varun Dhawan As part of its partnership with Street Dancer 3D, PUBG Mobile will soon announce an event wherein users will be able to get a Street Dancer 3D-themed parachute. Not just this, a special contest has been announced where the winners will be able to meet the star cast of Street Dancer 3D including Varun Dhawan. Users can register in the contest in-game and perform certain missions to gain points. Players will be able to see the leaderboard and at the end of the event, the top 5 players will get an opportunity to meet the star cast. Now fly kites in Erangel PUBG Mobile is also hosting a special festive event on the occasion of Makar Sankranti, the harvest festival in India. As part of its recent <a href="https://www.businessinsider.in/tech/apps/news/pubg-mobile-has-started-rolling-out-the-0-16-5-update-for-android-and-ios-users/articleshow/73170724.cms">Season 11 update</a>, the battle royale game has rolled out a mini game in Erangel. Bringing in the festive spirit into the game, the mini game lets users fly kites which is common this season. As a part of this mini-game in Erangel, kites will be placed at a starting point and the kite has to be moved to a designated point to win rewards. The Sankranti event will be available till January 19 and players will get three kite tokens each day. These tokens can be used to roll a dice and on the basis of the number rolled, the kite will be moved on the map. See also: <a href="https://www.businessinsider.in/tech/apps/news/pubg-mobile-has-started-rolling-out-the-0-16-5-update-for-android-and-ios-users/articleshow/73170724.cms">PUBG Mobile’s latest update has RPG rocket launcher, a 'Domination' mode and much more</a> <a href="https://www.businessinsider.in/call-of-duty-takes-its-success-from-pc-to-mobile-beats-pubg-and-fornite-with-100-million-downloads-in-a-week/articleshow/71717503.cms">Call of Duty takes its success from PC to mobile — beats PUBG and Fornite with 100 million downloads in a week</a>

You Searched For "varun dhawan brand ambassador" and got 12 results

OPPO ropes in Varun Dhawan as the new Ambassador for F series

BI India Partner

Lux Cozi's latest campaign featuring Varun Dhawan urges the audience to save water

BI India Partner

Disha Patani becomes the brand ambassador of Fossil

IANS

OPPO India rolls out new film with brand ambassador Varun Dhawan

BI India Partner

Lux Cozi wins legal battle against Amul Macho for its latest commercial starring actor Varun Dhawan

BI India Partner

Varun Dhawan on his latest brand association with OPPO, upcoming campaign and endorsement choices

Karuna Sharma

EaseMyTrip signs Vijay Raaz and Varun Sharma as its first-ever brand ambassadors

BI India Partner

Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report

BI India Partner

Varun Dhawan caught by 'police'

Covid-19 test mandatory for guests attending Varun Dhawan's wedding

IANS

Amul Macho files a complaint against Lux Cozi for allegedly plagiarising its 'toing' advertisement from 2007

BI India Partner

This Sankranti, fly your kites on PUBG Mobile to earn tokens and roll the dice

Rounak Jain

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