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Britannia Good Day reveals its new identity inspired by 'the rich and varied smiles of India'
The brand has rolled out a high decibel media plan to announce its new identity
Britannia started home delivery of biscuits, cakes, rusk, croissants, milkshakes, wafers, ghee and dairy products
Customers can get Britannia products at their doorsteps through the Dunzo app.
PTI
Rural India is where all marketers are heading now
The prime focus will be affordability for the companies as they target the rural folks. "With its p…
FMCG makers expect sustained recovery in volume and margins with price reduction in FY24
Encouraged by volume growth, margin improvement and recovery in rural sales, India's top fast-movin…
PTI
Lockdown: 65 pc capacity utilisation, focus to optimise limited manpower: Britannia
"While the business dynamics has changed in the last few weeks, we are now better poised to tackle…
PTI
Britannia Q3 net up 23.26 pc at Rs 370 cr
"There was a significant increase in milk prices which impacted our dairy business. Our accelerate…
PTI
Lockdown: Britannia urges govt to issue necessary permits to people in food processing supply chain
"We need support from district authorities in allowing our factory workers to travel to the factor…