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<keyword id="6357203" type="General" weightage="20" keywordseo="varanasi" source="Orion">Varanasi</keyword>, often referred to as the spiritual heart of India, is a city that pulsates with ancient wisdom, vibrant traditions, and an undeniable mystique. Nestled on the banks of the sacred river Ganges, Varanasi, also known as Kashi or Banaras, is a tapestry of spiritual fervor and cultural richness. While this city is enchanting throughout the year, it transforms into an ethereal realm during Diwali, the festival of lights. Diwali in Varanasi is a celebration that transcends the ordinary, immersing visitors in a divine experience like no other. The <keyword id="19458413" type="General" weightage="20" keywordseo="significance-of-varanasi" source="Orion">Significance of Varanasi</keyword>: Varanasi is one of the oldest continuously inhabited cities in the world, with a history dating back thousands of years. It is considered the spiritual capital of India and holds immense religious and cultural significance. The ghats along the Ganges, the labyrinthine alleys, and the numerous temples create an aura of timeless spirituality that attracts pilgrims, seekers, and tourists alike. Diwali in Varanasi: A Radiant Celebration: Diwali, the festival of lights, is celebrated with unparalleled grandeur in Varanasi. The city, already aglow with spiritual energy, becomes a luminous spectacle during this festive season. Diwali in Varanasi is not just a celebration; it's a cosmic event where divinity, tradition, and the fervor of the people converge to create an atmosphere that is both sacred and joyous. Unique Traditions and Celebrations: Ganga Aarti at the Ghats: The Ganga Aarti at the Dashashwamedh Ghat is a quintessential Diwali experience in Varanasi. Against the backdrop of the gently flowing Ganges, priests clad in vibrant attire perform a mesmerizing ritual with large brass lamps. The ghats are illuminated with countless diyas (earthen lamps), creating a surreal ambiance that reflects the divine significance of the festival. Decorated Ghats and Temples: The ghats and temples along the Ganges are adorned with intricate rangoli designs and colorful flower decorations during Diwali. The soft glow of diyas and the flickering lights from temples cast a magical spell, turning the entire city into a visual marvel. Fireworks Over the Ganges: As the night sky descends upon Varanasi, it comes alive with the brilliance of fireworks. The explosions of color overhead, reflected on the surface of the Ganges, create a dazzling display. The echoes of firecrackers resonate with the joyous spirit of the festival. Diya-lit Boat Procession: A unique tradition during Diwali in Varanasi is the diya-lit boat procession on the Ganges. Locals and pilgrims float small, earthen lamps in the river, creating a shimmering pathway of lights. This spiritual gesture is a symbolic offering to the sacred river and is believed to bring blessings and prosperity. Special Pujas and Ceremonies: Temples in Varanasi organize special pujas and ceremonies during Diwali. Devotees throng to seek the blessings of deities, and the air is filled with the chants of mantras. The spiritual resonance of these rituals adds an extra layer of sanctity to the festive fervor. Exploring the Diwali Markets: <keyword id="19458412" type="General" weightage="100" keywordseo="varanasi-during-diwali" source="Orion">Varanasi during Diwali</keyword> is not just about spiritual celebrations; it's also a time for vibrant markets and bustling bazaars. The markets come alive with the hustle and bustle of shoppers seeking decorative items, traditional attire, and an array of festive goodies. The aroma of sweets, the glitter of decorative items, and the lively banter of the locals create a sensory experience that complements the spiritual essence of Diwali. Culinary Delights of Diwali in Varanasi: No festival in Varanasi is complete without indulging in its delectable cuisine. Diwali is a time for special sweets and savories that tantalize the taste buds. From the melt-in-the-mouth goodness of malaiyo (a frothy, sweet delicacy) to the richness of Benarasi paan, the culinary delights during Diwali add a flavorful dimension to the celebrations. Precautions and Responsible Celebrations: While Diwali is a time for exuberance and joy, it's essential to celebrate responsibly. Varanasi, like many other places, witnesses increased air pollution during the festival due to fireworks. Considering the city's historical and spiritual significance, locals and authorities have been making efforts to encourage eco-friendly celebrations, emphasizing the use of fewer fireworks and more traditional lighting methods. Conclusion: A Divine Tapestry of Light and Devotion: Diwali in Varanasi is not just a festival; it's a symphony of lights, devotion, and cultural richness that weaves together the spiritual tapestry of this ancient city. The illuminated ghats, the echoing chants, and the vibrant celebrations create an atmosphere that lingers in the hearts of those who are fortunate enough to experience it. Varanasi during Diwali is a testament to the resilience of traditions and the timeless beauty of a city that stands as a living embodiment of India's spiritual and cultural heritage. Note: The article is based on content generated by AI models like Bard and Chatgpt.

Varanasi during Diwali: A celestial symphony of lights and spirituality

State assembly election in <keyword id="6357713" type="COMPANY" weightage="100" keywordseo="Uttar-Pradesh">Uttar Pradesh</keyword>, which is due early next year is going to be the war of the titans. However the present Chief Minister of the state, <keyword id="6355031" type="PERSON" weightage="20" keywordseo="Akhilesh-Yadav">Akhilesh Yadav</keyword> is leaving no stones unturned to make Uttar Pradesh boom with tourists. 
 
 Over past few weeks, there have been some incredible feature advertisements broadcasted on the TV featuring various vibrant tourist attractions in the state like <keyword id="55224" type="CITY" weightage="20" keywordseo="Jhansi">Jhansi</keyword> and Varanasi. Thanks to <keyword id="6356295" type="COMPANY" weightage="20" keywordseo="Agra">Agra</keyword>’s <keyword id="6355354" type="PERSON" weightage="20" keywordseo="Taj-Mahal">Taj Mahal</keyword>, Jhansi’s <keyword id="6377522" type="POSITION" weightage="20" keywordseo="queen">Queen</keyword> <keyword id="299290" type="PERSON" weightage="20" keywordseo="Laxmi-Bai">Laxmi Bai</keyword> and Varanasi’s ancient culture, Uttar Pradesh is always a favourite among travellers. But now with the ads featuring more details, it’s going to be sure hit. 
 But who’s the guy making these ads? Meet <keyword id="3968346" type="UNKNOWN" weightage="20" keywordseo="nabarun-banerjee">Nabarun Banerjee</keyword> , a pass out of Film Institute of India, Pune, India’s premier film school. Having done cameo in Shoojit Sircar’s ‘<keyword id="73435" type="PERSON" weightage="20" keywordseo="Vicky">Vicky</keyword> Donor’, <keyword id="1583800" type="UNKNOWN" weightage="20" keywordseo="Nabarun">Nabarun</keyword> carries with him experience of theatre of over three decades and has also directed a movie ‘Ansh- a part of the society’ that was featured at <keyword id="22442" type="COMPANY" weightage="20" keywordseo="Amsterdam">Amsterdam</keyword> Film Festival. 
 
 
 “The <keyword id="3399735" type="UNKNOWN" weightage="20" keywordseo="heritage-arc">Heritage Arc</keyword> series under the Incredible India campaign was directly monitored by Akhilesh Yadav, since UP is majorly focusing on promoting tourism of the state. So they wanted an experienced person to handle the project and needed to be shot with 4K equipments (Cinema equipments). So that’s how my name came in and I was awarded the project. The film came out well and received five lakh hits even before it went on air on different channels,” <keyword id="20420" type="PERSON" weightage="20" keywordseo="Banerjee">Banerjee</keyword> said. 
 The briefs given to him had a point to focus. While Varanasi needed to have a folk track, Lucknow demanded lifestyle perspective, and <keyword id="3968348" type="UNKNOWN" weightage="20" keywordseo="jhaansi">Jhaansi</keyword> would be around woman empowerment. And that was the click Nabarun needed. In no time, he had created the series of advertisements that took India’s tourism to the next level.

Uttar Pradesh is going high on incredible tourism campaign.
Here’s the man behind it

Aam Aadmi Party (AAP) chief <keyword id="260213" type="PERSON" weightage="100" keywordseo="Arvind-Kejriwal">Arvind Kejriwal</keyword> had spent about half-a-crore rupees during his election campaign against <keyword id="6354477" type="PERSON" weightage="100" keywordseo="Narendra-Modi">Narendra Modi</keyword>, even though he claimed that his party was cash-strapped. 
 
According to the details submitted to the district administration, Congress candidate Ajay Rai spent Rs 54.45 lakh, Arvind Kejriwal spent Rs 50.10 lakh and Narendra Modi spent Rs 37.62 lakh. 
 
Varanasi’s Chief Treasury Officer Ramamurthy Dwivedi said that Samajwadi Party’s (SP) Kailash Chaurasiya spent Rs 24.54 lakh while Indira Tiwari of Trinamool Congress spent Rs 14.58 lakh. 
 
According to Varanasi officials, the BJP spent the most (Rs 9.41 lakh) on publicity material, such as handbills, pamphlets, posters, CDs and cassettes. 
 
Samajwadi Party put in Rs 13.20 lakh on publicity while Congress topped the publicity expenditure list, spending a whopping Rs 24.92 lakh on digital media channels, such as SMS, cable network, the Internet and social media. 
 
AAP’s Purvanchal zone convenor Sanjeev Singh claimed that the BJP’s actual expenditure was much higher. “They distributed lakhs of T-shirts and saffron gamchhas (towels) throughout Varanasi. There was unaccounted publicity material funded by corporate houses and then there was publicity material in disguise. The best examples are, perhaps, the huge hoardings for Gujarat Tourism in Varanasi,” he said.

Narendra
Modi Spent Less Than Ajai Rai, Arvind Kejriwal In Varanasi Poll Campaign

<keyword id="6354814" type="UNKNOWN" weightage="80" keywordseo="prime-minister-Narendra-Modi">Prime Minister Narendra Modi</keyword> is keen on bolstering water infrastructure to boost tourism for which he is planning to develop 1,000 islands and 300 lighthouses across India. 
 Addressing a national conference on Inland Waterways organised by FICCI, Road Transport and Highways Minister <keyword id="26680" type="PERSON" weightage="80" keywordseo="Nitin-gadkari">Nitin Gadkari</keyword> said that the Indian Government will seek Parliament nod on a bill for converting 101 rivers into waterways on which Rs 50,000 crore will be spent in next two to three years. 
 
Gadkari informed that Modi had asked the ministry to include the proposal to develop 300 light houses and 1,100 islands in a Cabinet not. 
 
This move could lead to augmentation of water infrastructure in the country. 
 
“A pact between India and Bangladesh is also likely on transportation of goods through waterways between both nations during the PM's visit to the country,” said Gadkari in New Delhi. 
 
On waterways, Gadkari said the government will seek PPP model. 
 
"The government is planning to develop these waterways through the public-private partnership (PPP) mode, which is picking up after a slump," added Gadkari. 
 
He informed that out of 101 rivers to be converted into waterways, detailed project reports (DPRs) for 16 were likely to be completed this month itself. 
Government is setting up four multimodal hubs at Varanasi, Haldia, Sahebganj and Kolkata of the 1,620-km Varanasi to Haldia stretch. 
 
Shipbuilding yards and repair hubs in Assam, Andaman &amp; Nicobar and Kandla in Gujarat are also on the list. 
 
(Image: Reuters)

India to soon have 1000 new ‘tourist friendly’ islands

NEW DELHI | LUCKNOW: The phone rang at around 1 am on Tuesday morning at Ganapati Guest House — a quaint inn by the ghats in <keyword id="6357203" type="COMPANY" weightage="80" keywordseo="Varanasi">Varanasi</keyword> — and woke up its manager Nagendra Dubey out of his post-Holi slumber. 
 The caller, from Gujarat, wanted to know if he could accommodate 10 people arriving in the city to campaign for <keyword id="6354477" type="PERSON" weightage="40" keywordseo="Narendra-Modi">Narendra Modi</keyword>, BJP's PM candidate. "I had to say 'no', as this is a small place and we are fully booked. 
 
I suggested a few places near the cantonment and hung up… but I got a similar call this morning — from Hyderabad — asking for rooms," Dubey said. 
 Varanasi, Narendra Modi's constituency and possibly <keyword id="260213" type="PERSON" weightage="40" keywordseo="Arvind-Kejriwal">Arvind Kejriwal</keyword>'s too, is set to witness boom times as thousands descend on the city, volunteering either for BJP's Modi or <keyword id="6354944" type="ORGANIZATION" weightage="40" keywordseo="Aam-Aadmi-Party">Aam Aadmi Party</keyword>'s Kejriwal. Social media is acting, predictably, as a force multiplier in rush of political tourists to Varanasi. 
 On <keyword id="6354616" type="CITY" weightage="40" keywordseo="Twitter">Twitter</keyword> #ChaloVaranasi is already trending. Entrepreneur Naveen James, for instance, says there are at least 70-80 people on Twitter and in different groups on the site who he knows are planning a trip. "The idea is to spread the message through the 40-odd days left," he says. He himself has packed his bags to leave on Thursday for a week, after which he will head to Kerala to spread the message there. 
 <keyword id="6356115" type="CITY" weightage="60" keywordseo="AAP">AAP</keyword> supporters too trooping in 
 "The idea is to explain Modi's development agenda and its benefits to villagers," says entrepreneur Naveen James. Like him, hundreds of Modi supporters from across the country, and outside — from <keyword id="30033" type="COMPANY" weightage="40" keywordseo="Bihar">Bihar</keyword>, Nagaland, Gujarat, Gurgaon and Kenya — especially Namo's young admirers are planning to descend on the city to seek support from locals for their PM nominee. At the same time, thousands of people who do not want Modi to be PM are also on their way — many AAP supporters from places such as Odisha and Maharashtra, who campaigned for Kejriwal during the Delhi assembly polls, are among them. 
 Santosh Tiwari, who runs an ice cream business in Mombasa, Kenya, has planned a one-month sabbatical from his business to come down to Varanasi. Also on his agenda is a trip to south India. "A few of us plan to backpack and hitchhike through the constituency and in south India for a month, spreading the message to choose the right candidate," says Tiwari, who also doubles up as an international steel trader. These volunteers will join a barrage of party workers, sociologists and journalists who would be part of the stellar battle between a PM aspirant and a possible giant killer, who defeated the incumbent chief minister of Delhi <keyword id="5267" type="PERSON" weightage="40" keywordseo="Sheila-Dikshit">Sheila Dikshit</keyword> during the assembly elections in December. 
 
These 'political tourists' are good for the city and Varanasi's hoteliers and local businesses are already excited by this sudden influx. At the end of the tourist season, this is extended business for them. "Business will grow 100%. Modi's supporters will come in large numbers and they would need space to stay. It will be like an extended tourist season," says the manager at Pratap Palace, a hotel at the town-centre. He didn't want to be named. 
 
Taxi operators are too are enthused by the big business they are likely to get when the Modi and Kejriwal bandwagons descend on to the city in the next few days. Pratik Singh of Ganges Travels says he is expecting business to boom in the days ahead as the election campaign picks up. "Hordes of party workers and volunteers of BJP and supporters of Arvind Kejriwal are expected to start arriving in the next two-three days. There will be huge demand for taxis and we have geared up to cater to their needs," he says. So far, Team Modi has a definitive head-start. 
 
Sandeep Srivastava, who works with an MNC in Gurgaon, has been working with his friends on voter registration for the past two months. He has managed to spare 10-15 days after the elections in Delhi are over (since he has a vote in Delhi) for a trip to the holy city where he wants to go door-to-door. 
 
Outside of Varanasi city as well, there are there are volunteers who are spreading the Modi message in villages. A group of volunteers, organised under the hashtag #TeamKashi, is visiting villages and going to doorsteps. Temsutala Imsong from Mokokchung, Nagaland, took a break from her job at an MNC and has been talking to women in villages in the constituency. "There is a lot of fervor. They want to vote for Modi," she says. 
 Shiv Mishra, who runs an agro-commodities business in <keyword id="6354925" type="COMPANY" weightage="40" keywordseo="Kolkata">Kolkata</keyword> but is originally from Varanasi, spends three days a week in the constituency. "My advantage is that I can converse with villagers around here in their dialect. I tell them about the infrastructure that I have seen in Gujarat and how it has made lives and businesses better," says Mishra. 
 
A hotelier in Varanasi says he heard a rumour that 400 vans are to travel from Gujarat to Varanasi packed with Modi supporters. While it is good for business, what they can't understand is how the old city's roads will manage them. "If all of them really come into the city, it will be difficult to move here. There will be massive traffic jams," says the hotelier. 
 
AAP's Kejriwal is holding a rally in the city on March 25 and that too will add to both business and chaos in the city, says locals. AAP's eastern UP secretary Anshul Srivastava, based out of Varanasi, says, "Our team members will start arriving from tomorrow (Wednesday). But obviously, the focus is on reaching out to people of Varanasi."

Varanasi, Narendra Modi & Possibly Arvind Kejriwal’s Constituency, Set To Witness Boom In Political Tourism

Travelling across India is safer and easier for tourists, <keyword id="20130044" type="General" weightage="20" keywordseo="Indian-tourism" source="keywords">Indian tourism</keyword> industry leaders have said, promoting the country, especially <keyword id="19894922" type="General" weightage="20" keywordseo="Uttar-Pradesh" source="keywords">Uttar Pradesh</keyword>, as a premier tourist destination for Singaporeans. Their remarks came as they participated in the <keyword id="23693812" type="General" weightage="20" keywordseo="ITB-Asia" source="keywords">ITB Asia</keyword>, a travel trade show held in Singapore From October 23 to October 25. "We need to educate <keyword id="21866171" type="General" weightage="20" keywordseo="global-travellers" source="keywords">global travellers</keyword> about the attractions in Uttar Pradesh and make UP known more and above the iconic <keyword id="20045918" type="General" weightage="20" keywordseo="Taj-Mahal" source="keywords">Taj Mahal</keyword> in Agra," said Rahul Wadhwa who leads CAL India Tours and Travel. He estimated a growth of 10 per cent across the UP travel agency business. Further, Wadhwa said his Agra-based travel business was seeking collaborations globally to tie up travel arrangements and promote the state as well as India as a tourist destination. There are a growing number of five-star hotels and continuing investments in highways that make travelling across India, including UP, as seamless as the tourists expect, said the <keyword id="20181038" type="General" weightage="20" keywordseo="travel-industry" source="keywords">travel industry</keyword> veteran of 33 years. Technology-wise, the travel industry has also done well, moving away from the telex-based phone-call booked communications to speedier online-offline as well as mobile phone app-led bookings and arrangements for globe trotters. Travelling across India is also safer and easier, added Sushil Kumar Singh, managing director of Jatak Travels, dismissing all notions and misunderstandings about <keyword id="20415307" type="General" weightage="20" keywordseo="safety-and-security" source="keywords">safety and security</keyword> in India. "We have <keyword id="23693813" type="General" weightage="20" keywordseo="tourist-friendly" source="keywords">tourist-friendly</keyword> people and highly rated facilities across the country and in UP," assured the head of the Varanasi-based travel group. The destinations and facilities in India are world-class. "We are no less than any other tourist destination," he stressed. "International tourists are visiting India freely," underscored Singh, who reported 200 per cent growth for his business post-Covid.

You Searched For "varanasi tourism" and got 6 results

Varanasi during Diwali: A celestial symphony of lights and spirituality

Shagun Chaudhary

Uttar Pradesh is going high on incredible tourism campaign. Here’s the man behind it

BI India Bureau

Narendra Modi Spent Less Than Ajai Rai, Arvind Kejriwal In Varanasi Poll Campaign

BI India Bureau

India to soon have 1000 new ‘tourist friendly’ islands

BI India Bureau

Varanasi, Narendra Modi & Possibly Arvind Kejriwal’s Constituency, Set To Witness Boom In Political Tourism

Economic Times

Indian tourism industry leaders spotlight Uttar Pradesh as safe and diverse travel destination

PTI

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