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<keyword id="6999" type="General" weightage="100" keywordseo="valentino" source="Orion">Valentino</keyword> announced the opening of its Valentino boutique at DLF Emporio, the luxury mall in the heart of New Delhi. The boutique, which is over 110 square meters, marks an important step in the development of Valentino's worldwide retail network expansion with a renewed store concept geared toward adapting to the changes in the retail market. The boutique's experiential design will provide customers with a global experience and a bespoke client experiential journey. The facade features a special installation with stand lights and ultraclearview vinyls on the windows glass. The windows on display feature the iconic <keyword id="15554063" type="General" weightage="50" keywordseo="valentino-pink-pp-collection" source="Orion">Valentino Pink PP Collection</keyword>. The boutique carries all women's and men's product categories: ready-to-wear, <keyword id="3475" type="General" weightage="50" keywordseo="valentino-garavani" source="Orion">Valentino Garavani</keyword> bags, shoes and accessories. "The brand's infectious romanticism, signature codes and bold use of colour has strong resonance in India. This partnership will help make the brand more accessible to its Indian customers and build a new tribe of Valentino connoisseurs," said Darshan Mehta, MD of Reliance Brands Limited. "We are pleased to join forces with India's leader in luxury retail, Reliance Brands Limited (RBL) and proud to work together to expand our shared vision and voice in this important market, rife with new opportunities. The upcoming store opening represents a significant step in Valentino's global strategy, and we are honoured to be part of the country's growing retail market, allowing the company and the Valentino Community to grow in a solid way, according to our values and brand culture. As per the new business model, we are leveraging the strong relationships between the brand, its sales force and the customers, hinged on our Couture values - obsession for detail, creativity and client centricity - that together with human capital and teamwork are at the core of the company culture and the main drivers of its evolution. We look forward to bringing Valentino's renowned collections and our one-of-a-kind customer journey mindset to India," said <keyword id="15554064" type="General" weightage="50" keywordseo="jacopo-venturini" source="Orion">Jacopo Venturini</keyword>, CEO <keyword id="8690014" type="General" weightage="50" keywordseo="maison-valentino" source="Orion">Maison Valentino</keyword>. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/ecommerce/news/one-in-every-five-online-orders-had-a-kurti-or-saree-in-their-cart-redseer/articleshow/95598263.cms">One in every five online orders had a kurti or saree in their cart: RedSeer</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/from-chiranjeevis-godfather-to-the-wonder-here-are-some-ott-releases-you-can-watch-this-weekend/slidelist/95603368.cms">From Chiranjeevi’s Godfather to The Wonder: Here are some OTT releases you can watch this weekend</a>

Valentino opens its new boutique in New Delhi

<ul class="summary-list"><li><keyword id="12520913" type="UNKNOWN" weightage="60" keywordseo="anne-hathaway" source="Orion">Anne Hathaway</keyword> wore a sparkling hot-pink minidress Friday to the <keyword id="12154096" type="UNKNOWN" weightage="60" keywordseo="valentino" source="Orion">Valentino</keyword> <keyword id="14412380" type="UNKNOWN" weightage="60" keywordseo="haute-couture" source="Orion">Haute Couture</keyword> show in <keyword id="11930965" type="UNKNOWN" weightage="60" keywordseo="rome" source="Orion">Rome</keyword>.</li><li>The "WeCrashed" star paired the look with towering platform heels in a matching shade.</li></ul>Anne Hathaway gave Barbie a run for her money at the Valentino Haute Couture show in Rome, <keyword id="11905554" type="UNKNOWN" weightage="60" keywordseo="italy" source="Orion">Italy</keyword> on Friday. The star of "Princess Diaries" and "WeCrashed" was photographed in a bright pink minidress, which took place at the city's famous Piazza di Spagna, according to Getty Images. The dress was coated in sequins and featured a ruffle underneath her bust. Hathaway paired the look with the brand's <a href="https://www.valentino.com/en-us/product-online-exclusive-small-roman-stud-the-shoulder-bag-in-nappa-with-chain-WB0L04BSF_098">studded minibag</a> and <a href="https://www.valentino.com/en-us/product-valentino-garavani-tan-go-platform-pump-in-patent-leather-155-mm-WS0DQ3VNE_M24">Garavani platform heels</a>, both in a matching shade of fuchsia. She wore her hair down and kept her makeup and jewelry simple.<div type="image" title="Anne Hathaway in a pink minidress and pink platform heels" height="5300" width="3533" msid="92774002" hostid="261"></div>Hathaway and several other stars were photographed sitting in the front row with Giancarlo Giammetti, co-founder of the Valentino brand, and Vogue editor-in-chief Anna Wintour.Actresses Ariana DeBose and Florence Pugh also wore "Valentino pink" to this week's show, which <a href="https://wwd.com/fashion-news/fashion-scoops/anne-hathaway-valentino-couture-front-row-magenta-dress-1235248441/">Women's Wear Daily describes</a> as the <keyword id="11893303" type="UNKNOWN" weightage="60" keywordseo="fashion" source="Orion">fashion</keyword> house's "now-signature magenta hue." The vibrant color was heavily featured in <a href="https://www.vogue.com/fashion-shows/fall-2022-ready-to-wear/valentino">Valentino's fall 2022 ready-to-wear collection</a>.Andrew Garfield, Naomi Campbell, and Kate Hudson, and South Korean musician Hwasa were also in attendance.<div type="image" title="Giancarlo Giammetti, Anne Hathaway, Hwasa, Ariana DeBose and Anna Wintour attend the Valentino Haute Couture show" height="4000" width="6000" msid="92774004" hostid="261"></div>Hathaway has been praised for her <keyword id="11895715" type="UNKNOWN" weightage="60" keywordseo="style" source="Orion">style</keyword> choices in recent months, including the glamourous Giorgio Armani two-piece she <a href="https://www.insider.com/best-and-daring-celebrity-cannes-outfits-2022-5#anne-hathaway-also-chose-a-glamorous-white-ensemble-for-the-event-38">wore to the 2022 Cannes Film Festival</a>. She's also been photographed in <a href="https://www.insider.com/anne-hathaway-most-daring-looks-photos#at-the-los-angeles-premiere-of-wecrashed-hathaway-walked-the-red-carpet-in-this-sky-blue-dress-with-a-cutout-across-the-chest-exposing-her-black-bra-top-on-march-17-2022-31">other bright looks this year</a>, from a polka-dot suit for an appearance on "The Late Show with Stephen Colbert" to a blue cutout dress for the Los Angeles premiere of "WeCrashed."

Anne Hathaway dazzled in a hot-pink minidress and matching platform heels at Valentino's Haute Couture show in Italy

<ul class="summary-list"><li>The cofounder of <keyword id="6999" type="COMPANY" weightage="60" keywordseo="Valentino">Valentino</keyword> just <a href="https://www.bloomberg.com/news/articles/2021-05-12/a-basquiat-painting-just-sold-for-93-1-million-at-christie-s?sref=BLKWHazc">sold a Basquiat painting at auction for $93.1 million</a>, per Bloomberg.</li><li>The 1983 painting, titled "In This Case," was <a href="https://www.christies.com/about-us/press-archive/details?PressReleaseID=10046&amp;lid=1id=1">expected to sell for around $50 million</a>, <keyword id="482944" type="PERSON" weightage="60" keywordseo="Christies-auction">Christie's auction</keyword> house said.</li><li>It's the second-most expensive <keyword id="1812118" type="PERSON" weightage="60" keywordseo="basquiat">Basquiat</keyword> ever sold at auction; the priciest <a href="https://www.businessinsider.com/r-basquiat-canvas-soars-to-record-1105-million-at-sothebys-auction-2017-5">sold for $110.5 million in 2017.</a></li></ul>Valentino cofounder Giancarlo Giammetti just <a href="https://www.bloomberg.com/news/articles/2021-05-12/a-basquiat-painting-just-sold-for-93-1-million-at-christie-s?sref=BLKWHazc">sold a painting by Jean-Michel Basquiat at auction</a> in New York for $93.1 million, James Tarmey reported for Bloomberg.The six-by-six-foot painting exceeded its expected <a href="https://www.christies.com/about-us/press-archive/details?PressReleaseID=10046&amp;lid=1id=1">roughly $50 million</a> sale price by more than $40 million, according to Christie's Auction House, which conducted the sale. The new owner of the painting has not been identified, but <keyword id="1105" type="PERSON" weightage="60" keywordseo="art">Art</keyword> <keyword id="6355005" type="UNKNOWN" weightage="100" keywordseo="news">News</keyword> reported that the sale came after <a href="https://news.artnet.com/market/basquiat-christies-second-highest-record-1966135">a bidding war between at least six people</a> from New York and Hong Kong. Christie's declined to comment on the identity of the buyer.The 1983 painting, titled "In This Case," which portrays a large skull on a red background, is the second-most expensive Basquiat painting ever sold at auction. In 2017, Japanese billionaire entrepreneur <a href="https://www.businessinsider.com/r-basquiat-canvas-soars-to-record-1105-million-at-sothebys-auction-2017-5">Yusaku Maezawa paid $110.5 million</a> for an untitled 1982 Basquiat portrait at a Sotheby's auction. In a private sale last year, however, hedge-fund billionaire Ken Griffin dropped <a href="https://www.barrons.com/articles/ken-griffin-buys-a-jean-michel-basquiat-for-more-than-100-million-01591391335">more than $100 million on Basquiat's 1982 "Boy and Dog in a Johnnypump."</a><div type="image" title="Valentino Garavani Giancarlo Giammetti" height="1388" width="1851" msid="82567619" hostid="261"></div>On Wednesday, another <a href="https://www.businessinsider.com/reviews/out?u=https%3A%2F%2Fwww.sothebys.com%2Fen%2Fbuy%2Fauction%2F2021%2Fcontemporary-art-evening-auction%2Fversus-medici-2">Basquiat painting is set to be auctioned off at Sotheby's</a>, with an estimated sale price of $35 million to $50 million.The seller of the skull painting, Giammetti, 83, <a href="https://www.vanityfair.com/style/2013/11/giancarlo-giammetti-valentino-partners">cofounded Italian luxury fashion house Valentino</a> with Valentino Garavani in 1960 and also served as the company's chairman. He <a href="https://news.artnet.com/market/basquiat-christies-second-highest-record-1966135">bought the painting in 2007 for an unknown price</a> from Gagosian, a global network of art galleries, according to Art News. Before that, "In This Case" had last sold at auction in 2002 for $999,500 at Sotheby's.A 2013 <a href="https://www.architecturaldigest.com/gallery/giancarlo-giammetti-manhattan-penthouse-art-decor-picasso-basquiat-slideshow">tour of Giammetti's Manhattan apartment</a> by Architectural Digest showed the Basquiat skull painting displayed in his dining room, with works by Picasso and David Hockney also adorning the walls throughout the home.Giammetti did not immediately respond to Insider's request for comment for this story.

The former chairman of Valentino just sold a Basquiat skull painting at auction for $93.1 million - $40 million more than it was expected to go for

<ul><li><keyword id="1788525" type="PERSON" weightage="20" keywordseo="Kiara-Advani">Kiara Advani</keyword> was spotted wearing ₹70,000 Prada 'sneaker heels' while promoting Good Newwz in New Delhi.</li><li>These are the same 'sneaker heals' worn last year by Nicki Minaj during the European Music Awards (EMAs).</li><li>The only difference is, Minaj wore them better.</li></ul>Most Indian's don't make more than ₹70,000 a month — but that's how much a single pair of Prada 'sneaker heels' can cost, just ask Bollywood actress Kiara Advani. The Kabir Singh actress was spotted wearing high-heeled sneakers, much like the ones Nicki Minaj popularised when she wore them to the European Music Awards (EMAs) 2018. 
 
 
 <div type="image" title="minaj" msid="72897777" hostid="261" caption="&amp;lt;p&amp;gt;Nicki Minaj performing at the EMA 2018&amp;lt;/p&amp;gt;"></div>







 Minaj wore these boots in a series of different colours for her various stage performances on the day. Her quirky personality and suave match the chunky footwear — but in Kiara's case, <a href="https://www.freepressjournal.in/entertainment/tacky-kiara-advanis-high-heel-sneakers-that-cost-rs-70k-are-making-the-fashion-police-cringe">not so much</a>. And her choices put her on top of 2019's worst fashion blunders. Kiara paired the boots with a Givenchy jumper, tights and sunglasses which only made the shoes stand out — and their ugliness even more apparent. The exorbitant price tag While spending ₹70,000 on Prada shoes might <a href="https://www.businessinsider.in/finance/news/an-italian-designer-debuted-a-pair-of-heels-reportedly-worth-20-million-made-of-solid-gold-30-carats-of-diamonds-and-meteorite-and-he-claims-theyre-the-most-expensive-shoes-in-the-world/amp_articleshow/71729970.cms">seem like an exorbitant amount</a> — it's nothing compared to what <a href="https://www.businessinsider.in/from-converse-to-air-jordans-sneakers-have-been-a-status-symbol-for-decades-but-millennials-are-redefining-what-that-means-in-3-major-ways/articleshow/68513367.cms">other celebs are ready to shell out</a>. Deepika Padukone and Priyanka Chopra are reportedly avid shoe collectors. While Padukone prefers Gucci, the prices of which start at around ₹50,000 - Chopra has a collection of nearly 80 designer shoes. It's not just women who have an eye for shoes, but some of Bollywood's leading actors as well — and they've been seen flaunting their goods around the town. Arjun Kapoor was spotted wearing Green Bounce Camouflage Sneakers from Valentino Garavani which costs ₹77,000. Ayushmann Khurrana was seen wearing an even more expensive pair of Gucci BY Yankees Rhyton Sneakers while making the rounds for Dream Girl — and they cost a whopping ₹84,000. Even the humble Rajkummar Rao was caught wearing ₹93,000 Natural Kicko Flat Suede Jodhpurs by Christian Louboutin while promoting Made in China. The only difference is, they pulled off their choices — making it well worth the money. Starring opposite Diljith Dosanjh, Akshay Kumar, and Kareena Kapoor in the upcoming movie Good Newwz, this isn't the first time that Kiara Advani has been caught in the crosshairs of a fashion faux pas. Barely a week ago, Advani was spotted wearing a weird set of shades with beaded retainers — and subsequently trolled by the <a href="https://www.freepressjournal.in/entertainment/bollywood/kiara-advani-ka-weird-chasma-kiara-spotted-after-a-salon-session-at-krokmakay">fashion police</a>. See also: <a href="https://www.businessinsider.in/finance/news/an-italian-designer-debuted-a-pair-of-heels-reportedly-worth-20-million-made-of-solid-gold-30-carats-of-diamonds-and-meteorite-and-he-claims-theyre-the-most-expensive-shoes-in-the-world/amp_articleshow/71729970.cms">An Italian designer debuted a pair of heels reportedly worth $20 million, made of solid gold, 30 carats of diamonds, and meteorite - and he claims they're 'the most expensive shoes in the world'</a> <a href="https://www.businessinsider.in/from-converse-to-air-jordans-sneakers-have-been-a-status-symbol-for-decades-but-millennials-are-redefining-what-that-means-in-3-major-ways/articleshow/68513367.cms">From Converse to Air Jordans, sneakers have been a status symbol for decades - but millennials are redefining what that means in 3 major ways</a> <a href="https://www.businessinsider.in/shoes-have-replaced-handbags-as-the-status-symbol-shoppers-are-willing-to-splurge-on/articleshow/67876502.cms">Shoes have replaced handbags as the status symbol shoppers are willing to splurge on</a>

Kiara Advani wears Prada's famous 'sneaker heels' and it becomes the fashion blunder of the year

<div class="KonaFilter image-container"><div class="image">REUTERS/Robert Galbraith</div></div>The private funeral services for Philip Seymour Hoffman were held at Manhattan's Church of St. Ignatius Loyola this morning, and public relations departments were quick to pounce on an opportunity. 
According to a report in <a href="http://pagesix.com/2014/02/07/fashion-labels-promote-what-celebs-wore-to-hoffmans-funeral/">The New York Post,</a> PR teams for various fashion labels are tastelessly sending out photos of stars wearing their brands while paying their respects to the legendary actor.
The Post writes:
Valentino emailed fashion bloggers and journalists on Friday morning photos of Hoffman's "The Master" co-star Amy Adams wearing their Garavani Rockstud Duble bag on her way to the memorial service.


"We are pleased to announce Amy Adams carrying the Valentino Garavani Rockstud Duble bag from the Spring/Summer 2014 collection on February 6th in New York," is the release Pavelski is referring to.
Other companies, like Ugg, sent Hoffman's celebrity friends gift bags filled with Ugg products, including boots. 
Ugg also included a message encouraging them to wear their winter boots in the cold city weather, according to Ugg Australia associates.
When the Post reached out to Ugg; another PR spin: "UGG does not know nor would we presume to ask what our consumers or fans are doing in New York, or for what event or purpose they need the product. That is none of our business. UGG does not request photo opps from those to whom we gift product."
<a href="http://pagesix.com/2014/02/07/fashion-labels-promote-what-celebs-wore-to-hoffmans-funeral/">You can read the Post story, and see some of the photos of Amy Adams here.</a>

Fashion Labels Are Tastelessly Promoting What Celebrities Wore To Philip Seymour Hoffman's Funeral

Fifteen years ago, <a href="https://www.insider.com/category/meryl-streep">Meryl Streep</a>'s award-winning role as Miranda Priestly in "<a href="https://www.insider.com/category/the-devil-wears-prada">The Devil Wears Prada</a>" redefined what it meant to be a woman in power."It was the middle and the end of an era simultaneously. It was the height of that world in New York. And it was also the last gasp of that world," director David Frankel told Insider of the 2006 film, which follows naive journalism-school graduate Andy Sachs (<a href="https://www.insider.com/category/anne-hathaway">Anne Hathaway)</a> as she navigates a demanding assistant job under Miranda, the editor-in-chief at a fictitious-yet-heavily-Vogue-inspired magazine."Condé Nast and 400-page magazines and town cars for the assistants, all that stuff is a relic of history," he said. "It's a long time later [but] people are still watching it. And it's not anything that any of us anticipated ever."In honor of the <keyword id="6356021" type="UNKNOWN" weightage="60" keywordseo="movie">movie</keyword>'s anniversary, <a href="https://www.insider.com/">Insider</a> spoke to Frankel about the unexpected challenges of making "The Devil Wears Prada" and why it wouldn't have worked without Streep.<div type="image" title="devil wears prada" height="1000" width="1333" msid="83986194" hostid="261"></div>The scrambling that occurred every morning when Miranda arrived at the Runway office wasn't dissimilar to the frantic activity behind the scenes of "The Devil Wears Prada."Much of the film was the result of happenstance, beginning with casting. Hathaway previously <a href="https://www.youtube.com/watch?v=ZMZk12lCNlQ">said</a> that she was the ninth choice for Andy, but she was actually "the first and only actress that I met with for the role," according to the director.Frankel said that "negotiating stuff got in the way" with Hathaway early on. By the time they cast Streep, who was first to sign on, other actors like Scarlett Johansson and Kirsten Dunst were being considered for the inexperienced assistant. "The studio was very excited about <a href="https://www.insider.com/category/rachel-mcaddams">Rachel McAdams</a>, for sure," Frankel admitted. "And she just did not want to do it. I think she got offered it three times over the course and she just kept saying no."At that time, it would be easy to perceive the movie as a kind of simplistic 'Cinderella' tale and she wanted to do more sophisticated work than that," Frankel said of McAdams, who was then known for roles in "<a href="https://www.insider.com/mean-girls-daniel-franzese-damian-interview-film-secrets-2021-4">Mean Girls</a>" and "The Notebook." "I've talked to her well after the fact and she kind of shakes her head."Ultimately, Streep put Hathaway back into the conversation with the studio, 20th Century Fox. "She saw Annie's performance in 'Brokeback Mountain' in a supporting role and said, 'Hey, this girl's fantastic. What's the problem here?'" Frankel recalled of his conversation with Streep.<div type="image" title="Anne Hathaway typing at a desk in &quot;The Devil Wears Prada.&quot;" height="1204" width="1605" msid="83986196" hostid="261"></div>Miranda's other assistant Emily was also challenging to cast since the character was initially intended to be American.Once Frankel realized Emily "somehow sounds more polished and ingratiating if they're British than if they're just sort of snarky American," he said he got ahold of <a href="https://www.insider.com/category/emily-blunt">Emily Blunt</a>'s audition tape and knew the Brit was perfect for the role. The problem was that she was screen-testing for the 2006 film adaptation of the fantasy novel "Eragon." "They had her in first position, so we had to wait to see if she got that role," Frankel said, explaining she couldn't possibly nab both jobs because the movies were set to film simultaneously."At the very end of that process, she did not get the part in 'Eragon' and I was celebrating," the director recalled. "I called her that night and she was already drinking, drowning her sorrows out on the town. And, I said, 'Don't worry. The worst day of your life [is the] best day of your life.'" <div type="image" title="Emily Blunt as Emily in &quot;The Devil Wears Prada.&quot;" height="1224" width="1632" msid="83986199" hostid="261"></div>Studio executives thought Blunt's performance was "so terrific" that they asked for an additional scene to be written for her character.Originally, the last time Emily was seen was when she was bruised and lying in a hospital bed, yelling at Andy for accepting the coveted trip to Paris Fashion Week."The studio said, 'We can't leave Emily like that. We have to see her one more time later in the movie,'" Frankel said."For various reasons we kind of resisted," he added, explaining that it "seemed unauthentic" to add a scene near the end of the film. Eventually, they conceded and the additional scene neatly tied up loose ends as Andy calls Emily, offering clothes from Paris. Emily then goes off to tell the new assistant she has "very large shoes to fill."Finally, rounding out the all-star cast was Stanley Tucci as Nigel, one of Miranda's closest colleagues at Runway with the film's best one-liners. He, too, was a tough one for Frankel to lock down, and ended up being cast "five or six weeks" after the movie began filming."I probably met 150 guys to play Nigel and had sort of very specific criteria that we were aiming for," Frankel said about the character, who needed to be smart and sophisticated. "For lots of reasons, Stanley just wasn't a part of that conversation for a long, long, long time." "The studio was freaking out because the part hadn't been cast," the director recalled. "It was like on a Friday and the part worked on a Monday. I went to lunch with Stanley and I loved him."Frankel said that initially "it wasn't clear" the film was working.Since the movie was adapted from Lauren Weisberger's novel of the same name (based on her experience as a personal assistant for Vogue editor <a href="https://www.insider.com/category/anna-wintour">Anna Wintour</a>), it was difficult to produce - from getting the fashion industry to support the film to finding glamorous locations for the set."The book was obviously not welcome in Condé Nast circles and anybody who wants to stay on the right side of Anna Wintour just did not want to participate," Frankel said. "There were a lot of people we asked who turned us down or just said, 'I'll give you my two cents. I'll read your script. I'll be an anonymous source.'"Frankel did manage to land cameos from designer Valentino Garavani (who agreed 24 hours before showing up on the set) and models <a href="https://www.insider.com/category/heidi-klum">Heidi Klum</a> and Bridget Hall. <a href="https://www.insider.com/category/gisele-bundchen">Gisele Bündchen</a> even <a href="https://www.insider.com/then-and-now-the-devil-wears-prada-cast-photos-2019-6">played a minor role</a> as an employee at Runway. <div type="image" title="Gisele Bündchen as Serena and Emily Blunt as Emily in &quot;The Devil Wears Prada.&quot;" height="1210" width="2880" msid="83986203" hostid="261"></div>They also had a tough time securing designer looks for the film's cast, until Prada, whose name is in the movie's title, gave in and let costume designer Patricia Field borrow whatever she wanted.Filming on location in New York City came with its own logistical challenges, too. Frankel said that, even 15 years ago, it was difficult to secure an apartment that fit their vision of how Miranda lived. "And in fact, we never did find it," Frankel admitted. A friend of a producer let them use a then-newly renovated townhouse on the Upper East Side. But as a result of the home's layout, they had to rewrite the scene in which Andy botched her delivery of the Runway mockup book that Miranda reviews every night. Rather than walk into the wrong hallway, Andy went up the stairs, which turned out to be an even bigger transgression. Andy's makeover from baggy cerulean blue sweaters to Chanel boots also posed a scheduling issue that the crew didn't anticipate."We would shoot a scene where she's pre-makeover and then we just sat there for three hours while she went to get her hair done and then she would come back," Frankel said.Eventually, they realized that it was easier to move the whole crew to the next setting than to wait hours for Hathaway. <div type="image" title="Anne Hathaway wearing a blue sweater as Andy Sachs in &quot;The Devil Wears Prada.&quot;" height="1220" width="1627" msid="83986205" hostid="261"></div>Despite the hardships, Frankel put together a promising sizzle reel for Fox 2000, based on the film's early footage."It was obvious that whatever we were doing, even as painful as it was to make it, that it was working," Frankel said. "And the studio then gave us a real confidence boost."The studio was so trusting in the film that they scheduled it to open during the same weekend as "Superman Returns," a movie expected to dominate the summer box office."We just sailed through the second half," Frankel said. "You just kept waiting for the other shoe to drop and it just never did. It was one of those lucky, blessed movies."Frankel always viewed Streep's character, with her pursed lips and bone-chilling "that's all," as the heroine of the story, not the villain. But Weisberger's novel was more about the personal assistant getting even with their boss. "I just felt like that was unsatisfying," Frankel said. "It was unemotional for me. I feel like that leaves you kind of cold, someone getting their revenge.""She held people to a higher standard and she sacrificed her personal life. She dedicated herself to doing something that was really great and pushed people beyond what they felt they were capable of," he said of Miranda."I admire that in people and I wanted to make her the hero of the movie," he added.Frankel even admitted that part of the film's enduring allure is that it centers on a tough boss, but one that's not necessarily toxic."For sure she's tough and demanding and mercurial and seems mean at times. But at the end of the day, it's not cruel and it's in the dedication toward excellence," he added. "It isn't a power play. It isn't machismo. It isn't uncontrolled anger."<div type="image" title="Meryl Streep as Miranda Priestly in &quot;The Devil Wears Prada.&quot;" height="1220" width="1628" msid="83986207" hostid="261"></div>Streep helped craft her now-iconic role, often giving notes throughout filming to revise speeches or tweak her character's appearance.Even Miranda's quiet but deadly voice was intentional. It was <a href="https://variety.com/2016/film/features/the-devil-wears-prada-turns-10-meryl-streep-anne-hathaway-and-emily-blunt-tell-all-1201802311/">inspired</a> by Mike Nichols and <a href="https://www.insider.com/category/clint-eastwood">Clint Eastwood</a>, who Frankel said were her "favorite directors."The version of Miranda seen in the film aligned more with Frankel's perception of the character, and was largely crafted by Streep and screenwriter Aline Brosh McKenna. Frankel said that Streep ultimately "deserves all the credit for every ounce of Miranda Priestly." One scene, in particular, was "100% Meryl," according to Frankel. The moment focused on a makeup-free Miranda struggling to keep her personal life together while still remaining at the top of her game career-wise, and being very aware that her latest divorce would be tabloid fodder.<div type="image" title="Stanley Tucci, Anne Hathaway, and Meryl Streep sitting during a scene in &quot;The Devil Wears Prada.&quot;" height="1226" width="2880" msid="83986208" hostid="261"></div>"We were shooting at the St. Regis Hotel in New York and they said, 'Meryl's ready,'" Frankel recalled. "And I got in one elevator and we got off the elevator about the same time in the hall and there she was. And I saw her and I was shocked. I was in shock as the audience is when they first see her like that. ""In a moment, you get it, what she was going for and she did it beautifully," Frankel said, adding that they could only shoot the scene in a limited number of takes "because she was working so hard. It was such a dark place for her as an actress."To reach those depths of authenticity, Streep applied a <a href="https://www.insider.com/meryl-streep-quit-method-acting-devil-wears-prada-miranda-priestly-2021-6">method-acting approach,</a> keeping off-camera chatter with the cast to a minimum and never hanging out with Hathaway or Blunt."She definitely kept her distance," Frankel said. "She was very aloof and they were properly intimidated by that. It meant that they were always super prepared and always apologetic just to her as an actress, and that definitely fed all of their performances. She was able to properly condescend to them."While "The Devil Wears Prada" never topped the box office upon its release, it did exceed Frankel's expectations. The movie stayed in theaters longer than he anticipated and performed well overseas. On a budget of $35 million, it <a href="https://www.boxofficemojo.com/title/tt0458352/">earned</a> $124 million domestically and $201 million internationally. "The fact that it crossed over, that it wasn't just for women, that was what made it such a success in the US," Frankel said. "And then the international success of it was a huge surprise to me. Maybe the studio anticipated that, but not on that scale."<div type="image" title="Stanley Tucci and Anne Hathaway toasting in &quot;The Devil Wears Prada.&quot;" height="1220" width="1628" msid="83986210" hostid="261"></div>Like any successful movie, there were discussions about a potential sequel, both immediately following release and in 2013 when Weisberger put out another book set years after the first novel.Frankel said the team considered doing another movie for "like five minutes," but decided against it because they told the story that they originally set out to. "And I think that was the right decision," he added."Aline always considered that this was the story of somebody climbing Mount Everest," Frankel continued, referring to the screenwriter. "Miranda is Mount Everest and Andy is making her way to the peak. And it's like, 'OK, we got there.'"

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