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This Valentine’s Day, brands encourage consumers to celebrate all kinds of love
Whether it is your love for travel or your friends, brands are making sure that they target all kin…
Salman Khan and Pepsi encourage the youth to own their singlehood with swag ahead of Valentine's Day
Before Valentine's Day, Salman Khan urges youngsters to fall in love and make a commitment to thems…
How Indian brands tried to win their consumers’ hearts this Valentine’s Day
Best Valentine's Day ads of 2021
When Vicky Kaushal donned a sari to prove that assumptions shouldn't be based on someone's appearance for Havells' campaign
Conceptualized by the agency 82.5 Communications, the campaign features Vicky Kaushal and Shraddha …
Indian government cancels 'Cow Hug Day' anti-Valentine's celebration after it was widely mocked
A campaign encouraging Indian citizens to 'hug a cow' instead of celebrating Valentine's Day was ca…
Isobel van Hagen
What’s worse than being single on Valentine's day? Being trolled by the Internet for not having a date
On the heels of Valentine's day 2020, most brands are setting relationship goals by bringing couple…
OYO’s Valentine’s Day campaign with Neena Gupta and Swanand Kirkire stands out in the clutter of mushy, young love
Here is a Valentine's Day campaign that stood out this year
I'm a florist and it's my first Valentine's Day in business. Here's what the process is like preparing for 10,000 orders in a day.
Steven Peisach and his cousin have been gearing up for love season since October and earmarked 30,0…
Jenny Powers
Netflix apologises for all the fights it has caused between couples in the past on Valentine's Day
This contemporary take on love has been created for Netflix by 22Feet Tribal Worldwide and directed…
On Valentine’s Day, here is a brand encouraging you to break some (Little) Hearts
On the eve of Valentine’s Day, Britannia’s Little Hearts is encouraging millennials to cut out the …
Business of nostalgia: Reruns aim to bring India back to the silver screens
Several iconic romantic films including – Shah Rukh Khan (SRK)-Kajol-starrer Dilwale Dulhania Le Ja…
Biden ally advised against calling witnesses in Trump's impeachment trial because many senators wanted to get home for Valentine's Day, says report
Sen. Chris Coons told colleagues that GOP senators wanted to go home so witnesses should not be cal…
Tom Porter
Reinventing love in a cluttered market
Sarvesh Shashi, Founder, Sarva explores the changing concept of love in the era of dating apps and …
Valentine’s 2020: Netizens are laughing out loud on these memes
Happy Rose Day! Valentine’s week has kicked off and social media is flooded with memes and jokes. B…
From Manyavar’s Kanyadaan to Cadbury’s beef row, here are a few brands that found themselves in trouble in 2021
Advertising campaigns that created controversy in 2021
OYO makes room for love with a 90% jump in bookings for Valentine’s Day
The troubled OYO, which has laid off thousands of employees while complaints from hotel owners are …
Kim Kardashian's Skims campaign with 'The White Lotus' breakout stars shows the power of pop culture in marketing
You don't need to have the financial or social capital of Kim Kardashian to tap a pop-culture momen…
Alexandra York
This Valentine's Day, Manforce has a word of caution for couples
The Valentine’s Day digital film, #YouAreNotAlone, highlights that there is nothing private about t…
Best LGBTQ+ campaigns India has seen over the years
Indian advertisements that sparked change during Pride Month over the years
Burger King trolls McDonald’s, again!
Burger King has promised burgers for every selfie that is posted along with the mascot