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<ul><li><keyword id="15491" type="COMPANY" weightage="20" keywordseo="Airtel">Airtel</keyword> has partnered with Vahan to help migrants and workers get food, shelter, healthcare and jobs.</li><li>Airtel will send an SMS to reach out to the workers impacted by the Coronavirus lockdown and direct them to Vahan’s platform.</li><li>This service is currently available only in Delhi and Bengaluru.</li></ul>Telecom company Airtel partnered with Bengaluru-based startup Vahan to provide relief to migrants and workers affected by the nationwide Coronavirus lockdown. Vahan is a tech startup that uses artificial intelligence to match job seekers with employers through messaging apps such as WhatsApp. Airtel and Vahan will now use their resources to provide migrants and workers access to relief services such as food, shelter, healthcare and jobs. What Airtel and Vahan are doing to help migrants and workers Airtel will launch an SMS campaign to reach out to the impacted workers on its network in Delhi and Bengaluru. The SMS, which will be sent in English, Hindi and Kannada will include a link that will direct users to Vahan’s website. Vahan will then use its AI solutions to connect the user with the nearest relief provider. As per the company, it created a resource pool of over 1,000 NGOs that are involved in helping the citizens. "We at Vahan, in close partnership with Airtel, are really proud to be able to leverage the power of our technology to touch millions of the most needy when they require our help the most. We are also excited about our ability to help these people get jobs as we all work towards returning to normalcy,” said Madhav Krishna, CEO of Vahan. Airtel had earlier launched a Coronavirus risk assessment tool in partnership with Apollo Hospitals Group. It allows users to mention information such as their age, symptoms, existing medical condition to assess the risk of Coronavirus. See also: <a href="https://www.businessinsider.in/india/news/heres-how-companies-like-airtel-and-ola-are-joining-hands-with-hospitals-to-offer-special-services-during-covid-19-pandemic/articleshow/75125297.cms">Here's how companies like Airtel and Ola are joining hands with hospitals to offer special services during Covid-19 pandemic</a> <a href="https://www.businessinsider.in/tech/apps/how-to/how-to-use-airtel-coronavirus-risk-assessment-tool/articleshow/75123253.cms">Airtel launches Coronavirus risk assessment tool, here’s how to use it</a> <a href="https://www.businessinsider.in/tech/news/jiofiber-airtel-offers-to-help-you-work-from-home-during-the-coronavirus-pandemic/articleshow/74810444.cms">JioFiber, Airtel offers to help you work from home during the Coronavirus pandemic</a>

Airtel partners with tech startup Vahan to help people find jobs, food, shelter and healthcare

<ul><li>The SC allowed registration of <keyword id="142302" type="COMPANY" weightage="20" keywordseo="BS-IV">BS-IV</keyword> vehicles, which were sold before the <keyword id="8902499" type="UNKNOWN" weightage="20" keywordseo="nationwide-lockdown">nationwide lockdown</keyword> in March, but couldn't get the registration process done.</li><li>The apex court noted that only those vehicles would be registered whose details were uploaded on the government's Vahan portal.</li><li>The <keyword id="6799687" type="UNKNOWN" weightage="20" keywordseo="BS6-emission-norms">BS6 emission norms</keyword> were brought into effect in April 2020. But, the transition has not been as smooth as it was expected to be due to the <keyword id="8595403" type="UNKNOWN" weightage="20" keywordseo="Coronavirus-outbreak">coronavirus outbreak</keyword> in the country. </li></ul><keyword id="1346916" type="COMPANY" weightage="20" keywordseo="The-Supreme-Court-of-India">The Supreme Court of India</keyword> on Thursday allowed registration of BS-IV vehicles, which were sold before the nationwide lockdown in March, but couldn't get the registration process done due to the coronavirus induced lockdown period. However, the apex court noted that only those vehicles will be registered, which were bought before the lockdown and whose details were uploaded on the government's Vahan portal. After this decision, nearly <a href="https://www.timesnownews.com/auto/features/article/39000-bs4-vehicles-barred-from-registration-following-sc-s-new-order/636483">39,000 BS-IV vehicles sold after that will not be eligible</a> for registration. The BS-VI emission norms were brought into effect in April 2020. But this transition has not been as smooth as it was expected to be due to the coronavirus outbreak in the country. Following the appeal by the automotive industry, the Supreme Court on July 8 recalled its previous order (of March 27), which allowed the sale of BS-IV vehicles for ten days across India, except in Delhi National capital region (NCR), post lockdown. But it turned out that dealerships ended up selling more BS-IV vehicles than the court permitted, after which the court had to ban registration of BS-IV vehicles in India temporarily. Back then, it said it would have to examine whether these transactions were "genuine" or "backdated". What are BS-VI norms? Bharat Stage (BS) Emission Norms for the vehicles operated on the Indian roads were announced for the first time two decades back. Referred to as the VI stage of Bharat Stage Emission norms, the main difference between the BS-IV and the BS-VI norms is the amount of sulphur content in the emissions. While BS-IV compliant vehicles release 50 ppm (parts per million) sulphur, the BS-VI compliant vehicles will only release 10 ppm sulphur. BS-VI also comes with a critical change in the approval procedures for light-duty vehicles. It has mandated that portable emissions measurement systems (PEMS) be used for in-service commission testing. In 2018, the Supreme Court had issued a ban on the sales and registration of BS-IV vehicles from April 1, 2020. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/top-stocks-to-watch-today-britannia-hero-motocorp-ashok-leyland-mm-financial-indiabulls-housing-and-more/articleshow/77516263.cms" data-type="tilCustomLink">Top stocks to watch today— Britannia, Hero MotoCorp, Ashok Leyland, M&amp;M Financial, Indiabulls Housing and more</a> <a href="https://www.businessinsider.in/tech/news/it-only-takes-50-tweets-to-find-a-troll-on-twitter/articleshow/77512151.cms" data-type="tilCustomLink">It only takes 50 tweets to find a troll on Twitter</a>

Supreme Court allows registration of BS-IV vehicles bought before lockdown

The Supreme Court on Wednesday recalled its March 27 order, where it had allowed the sale of BS-IV compliant vehicles for 10 days, barring in Delhi-NCR, after the lifting of the <keyword id="8902499" type="UNKNOWN" weightage="20" keywordseo="nationwide-lockdown">nationwide lockdown</keyword> imposed to fight the <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">coronavirus</keyword> pandemic. In its March order, the top court had allowed some relief to the <keyword id="128764" type="PERSON" weightage="20" keywordseo="auto-dealers">auto dealers</keyword>, permitting the sale of 10 per cent unsold BS-IV inventory. The apex court on Wednesday said that it will not allow registration of BS-IV vehicles sold after March 31. A bench headed by Justice Arun Mishra and comprising Justices S. Abdul Nazeer and Indira Banerjee pulled up the Federation of Automobile Dealers Association of India (FADA), saying it would be a violation of the court order if it allowed sale of vehicles after opening of the lockdown. "No BS-IV vehicle will be registered if sold after March 31, 2020," noted the top court. The bench observed that registration takes time after the sale of the vehicle, and told the FADA that BS-IV vehicles are sold and it wants registration for these vehicles despite orders passed earlier. Senior advocate <keyword id="9538472" type="PERSON" weightage="20" keywordseo="k-v-viswanathan">K.V. Viswanathan</keyword>, representing FADA, argued that the court allowed registration in March, and the order from the top court says no registration after March 31, and if one buys a vehicle before that, registration has to be done. The bench replied that it is asking about transactions after the order was passed. "We will protect only if VAHAN registration is correct. We will ask the government to check VAHAN data. How were vehicles sold online at 3 per cent to 40 per cent off? That too after March 31, what is this fraud," asked the SC bench. Justice Mishra told FADA not to take advantage by playing fraud. The bench asked the Centre to file data on vehicles uploaded on VAHAN portal post March 31, and also 15 days prior to this date. The top court also asked the FADA to give details of the vehicles sold to the government. The bench has posted the matter for further hearing on July 23. On June 15, the apex court had slammed the FADA for not following its order permitting the sale of limited BS-IV vehicles after March 31, after which BS-VI emission norms came into force. The bench observed that the court allowed the sale and registration of 1.05 lakh BS-IV vehicles, but it seems 2.55 lakh vehicles were sold. The top court has sought details of sale and registration from the FADA. The apex court had fixed the deadline of March 31, 2020, for the sale of <keyword id="6370870" type="COMPANY" weightage="20" keywordseo="bs-iv">BS IV</keyword> compliant vehicles across the country. It had it clear that no BS-IV vehicles will be allowed to be sold in Delhi-NCR from April 1, 2020. SEE ALSO:<a href="https://www.businessinsider.in/business/auto/news/these-are-the-top-upcoming-new-bikes-launches-in-india-in-july-month/slidelist/76829445.cms" data-type="tilCustomLink"> From BMW S 1000 XR and Royal Enfield Meteor 350 to Honda XBlade and Yamaha FZ25— these are the top upcoming bike launches in July</a> <a href="https://www.businessinsider.in/business/auto/news/from-maruti-s-cross-petrol-and-audi-rs7-sportback-to-bs6-honda-civic-and-hyundai-tucson-facelift-these-are-the-top-upcoming-car-launches-in-july/slidelist/76806658.cms" data-type="tilCustomLink">From Maruti S-Cross Petrol and Audi RS7 Sportback to BS6 Honda Civic and Hyundai Tucson Facelift— these are the top upcoming car launches in July</a>

Supreme Court withdraws order of registering BS-IV vehicles post lockdown

<ul><li>With Google, Apple and Firefox putting an end to third-party cookies, the future of the ad tech industry seems to be cookie-less. </li><li>At the same time, with digital advertising seeing an astronomical demand after COVID, ad frauds in our country are also increasing. </li><li>Airtel’s <keyword id="10821983" type="UNKNOWN" weightage="20" keywordseo="new-adtech-platform-airtel-ads">new AdTech platform Airtel Ads</keyword> is promising zero ad frauds to its clients. </li><li>We spoke to Adarsh Nair, Chief Product Officer, <keyword id="6354287" type="DOMAIN" weightage="20" keywordseo="bharti-airtel">Bharti Airtel</keyword> to find out how it is going to deliver the promise of zero <keyword id="3381776" type="PERSON" weightage="20" keywordseo="Ad-Fraud">ad fraud</keyword> to its clients, goals for this fiscal and focus areas for FY22. </li></ul>After COVID-19 disrupted the world and India entered into a lockdown, all businesses shifted their marketing monnies to digital mediums. It wasn’t just an outreach medium, it became an integral part of their marketing strategy. Today, marketers are bundled with piles of data. However, as the importance of digital marketing increased at an astronomical rate, advertising budgets slashed. So, with the pressure to increase advertising effectiveness, meet client’s expectations and their strict deadlines, ad frauds have also shot up in our country. In 2020, reduced marketing budgets led to lower fraud rates across all apps, improved preventive measures also contributed to a decline in mobile frauds. This year, according to App Flyer, frauds will remain a serious issue as the marketing budgets have started recovering. 20% of all mobile advertising spends in India are wasted on fraudulent impressions and clicks, revealed Mobile Marketing Association. According to market research firm techARC and fraud detection and elimination platform mFilterIt, ad fraud in India will grow to an average of 45%-55% amidst the industry’s recovery from the Coronavirus pandemic. This new prediction is a stark rise from the country’s current ad fraud. Travel, entertainment, and finance were the most affected verticals and will remain most vulnerable to fraud this year. However, Bharti Airtel’s new AdTech platform ‘<keyword id="3285315" type="PERSON" weightage="20" keywordseo="Airtel-Ads">Airtel Ads</keyword>’ is promising zero ad fraud to its clients. According to Adarsh Nair, Chief Product Officer, Bharti Airtel, the first step of avoiding an ad fraud is honesty and transparency. Telling us how the telco will deliver on the promise, Nair said, “If the marketers were a little more careful about where they invested their money, they could avoid ad fraud. But unfortunately, they also push to see impressions and results. And this is where that behaviour starts. However, inside Airtel, there cannot be ad fraud. It is a home-grown system, we are not allowing any of these technologies into our system. We are building everything from ground up. So there's no affiliate, no third-party, it is entirely monitored by us. So when an advertiser comes to us and says, I would like to interact with the youth, and they want to touch 1 million premium views, we will touch 1 million premium views. And if we cannot, we will tell the advertiser, sorry, I don't think we can get to 1 million but we can promise 5,00,000 instead. We're okay with that. This is why I am confident that inside the Airtel app, there cannot be ad fraud because we are not letting anybody from the outside into our system. It is a completely closed system in which our preferred brands can connect with other quality consumers.” <cmsannotation type="cmsannotation" annotationid="Future of AdTech and Airtel Ads" text="Future of AdTech and Airtel Ads">Future of AdTech and Airtel Ads</cmsannotation> With a massive increase in mobile consumption and digital ad spends, cookies have become the oil that run the whole system. However, with Apple, Firefox’s Mozilla and Google blocking third-party cookies last year, the future seems to be cookie-less. Airtel, however, is not dependent on cookies at all, which Nair believes, makes its ad tech platform future-ready and error-proof. “The minute cookies are removed, the entire way of advertising will change. And the good news is Airtel Ads does not depend on cookies. We are a trusted platform that works only inside the Airtel ecosystem. We work directly with our consumers and our brands so there's no problem of cookies. We have none of the problems that the existing ad tech industry has. We have a first-party completely controlled ecosystem for Airtel Ads. Therefore, the message I'm giving you today could define the way companies actually think about AdTech in the future. They will go to trusted players and stop giving it to affiliates. And trying to launch big campaigns using cookies --- all that's going to stop and it'll slowly move towards how Airtel is doing business,” said Nair. Nair also told us that the future of AdTech will be to build for India, build for outcomes and build for trust. <cmsannotation type="cmsannotation" annotationid="Planning process of Airtel Ads" text="Planning process of Airtel Ads">Planning process of Airtel Ads</cmsannotation> Airtel’s plan to launch an AdTech platform began two years ago, when Nair joined the company. He realised that the current AdTech ecosystem woos its clients with quantitative results in terms of clicks and actions but customers often don’t find the right brand of their choice and clients don’t find a long-term value from their deals. AdTech platforms also have limited access to digitally-savvy populace, leaving out a massive opportunity with the spenders in the hinterlands. So, Airtel found a perfect bridge in the market to help brands connect with its 320 million customers. Nair said, “Airtel Ads breaks new ground in the USD 10 billion Indian advertising industry. By abstracting Airtel’s unique strengths of quality customers, best-in-class network and world-class digital platforms, Airtel Ads offers innovative channels for brands to reach the right audiences. What truly differentiates Airtel Ads is its razor-sharp focus on quality over quantity and real impact vs vanity metrics.” Airtel Ads was launched as a beta test a few months before COVID and the platform has already worked with 100 clients across multiple categories – FMCG, BFSI, Digital Startups, etc. Early advertisers include PepsiCo, zomato, CRED, Tata AIG, Lenskart, Apollo 247, Cars24, Gameskraft, Vahan and Harley Davidson. It provides omni-channel access through its apps such as Wynk, Xstream, Thanks App and DTH TV ads. In a span of one year, Airtel Ads has delivered 8 billion plus impressions and generated ₹100 crore annualized revenue. On what helped a new platform achieve the Rs 100 crore milestone in a year, Nair answered with a word, ‘patience.’ “Sometimes, people are in a rush to achieve milestones. You think, 'Let's go make things happen'. But while we have a sense of urgency, we also have a lot of patience. For the first interaction, let’s say we get a budget of Rs 2 lakh only. We’ll happily accept that and draft them a plan. Next month, this amount goes up to Rs 5 lakh, it keeps increasing and soon we are sitting on a Rs 1 crore budget from that same client. So, this patience and focus on the right experience for the brand has been our biggest win. And we are seeing brands come in, trying something with us, liking us and slowly scaling. And this is what I call ‘product scale’, where we are not rushing anybody. We are letting the brands come in and take their time to grow with us,” elobarted Nair. With the Indian advertising industry expected to grow to USD 19 billion by 2025 from the current USD 10 billion, Airtel App is eyeing to capture a meaningful share of the growing pie with its sharp focus on quality. Airtel Ads is also working to bring the offline space under its AdTech network to help its clients connect with non-digital savvy users. It is also planning to adopt a pull strategy to attract more clients this year. Sharing Airtel Ads’ goals for this fiscal, Nair said, “By the end of this year, I think we will easily cross into the 150 brands range, because we've got a month and a half left. We will probably be reaching out to another 50-60 brands, they'll all start from financing with us, so we'll probably cross 150. About the targets beyond that, we know the top 100 brands in India who spend most of their money, they are the ones we want to reach out to. For the remaining probably 2000-3000 brands, we will put out scalable solutions for which they can approach us. We don't have to wait for a salesperson to go to them, they can reach out to us, put a budget on the website and get started.” Airtel Ads will also focus on scaling, offer creative solutions that can help its clients engage more with their targeted audience and improve app intelligence. “We have an ambition to scale beyond the digital, get into the offline/retail side. So, we are constantly monitoring the supply increase. We're also very interested in creative ad solutions. I'll give you an example. Take for instance an online concert where 100,000 users are engaging with an artist. While the artist takes a break, can we create a digital game that all the online users can play, which is actually sponsored by let's say a Pepsi? It'd be a fantastic ad format, which creates engagement. People get to learn about a new company while engaging in the game. Creatives Ad will be a focus area within the supply. On the demand front, it is going to be a constant drumbeat. How do we access all the big advertisers and how do we make sure our solution is also available to the small and medium businesses. That journey will never stop. The rest of my time is spent deep on experience. How do we get the right data that we have today to make sure that we understand it better, so that we only connect the right product to the consumer who needs it? This is where a lot of our tech investments will go,” said Nair, signing off.

You Searched For "vahan coronavirus" and got 4 results

Airtel partners with tech startup Vahan to help people find jobs, food, shelter and healthcare

Rounak Jain

Supreme Court allows registration of BS-IV vehicles bought before lockdown

Navdeep Yadav

Supreme Court withdraws order of registering BS-IV vehicles post lockdown

IANS

How Airtel’s AdTech platform is planning to deliver on the promise of ‘zero ad frauds’ to its clients

Karuna Sharma

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