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India's services sector showed robust expansion in October, per the <keyword id="22267674" type="General" weightage="20" keywordseo="HSBC-India-Services-PMI" source="keywords">HSBC India Services PMI</keyword> (Purchasing Managers' Index), which rose to 58.5 last month, up from September's ten-month low of 57.7. October's figures managed to exceed even the long-run PMI average of 54.1, largely on the back of a strong sales pipeline and elevated demand. Employment, or job creation in this sector accelerated to its fastest growth rate in 26 months. Anticipating solid, sustained demand in the near term, firms added new employees at the most rapid pace in over 2 years. October also saw <keyword id="23834175" type="General" weightage="20" keywordseo="input-costs-rise" source="keywords">input costs rise</keyword> at their fastest pace in 3 months, indicating renewed demand and economic activity in the country. The ISM Services PMI, an indicator of the economic health of the US, also exceeded expectations, reaching 56.0 compared to the forecasted 53.8, suggesting strong growth within the services sector. "During October, the Indian services sector experienced strong expansions in output and consumer demand, as well as job creation, which achieved a 26-month high," said Pranjul Bhandari, Chief India Economist at HSBC. The sector saw increased business activity across multiple fronts, with export sales showing significant growth and companies reporting stronger demand from international markets including Africa, Asia, the Americas, the Middle East, and the UK. However, industry experts remain cautiously optimistic about the sector's prospects. Suman Chowdhury, Chief Economist at Acuité Ratings &amp; Research, noted that while the October recovery is promising, several factors warrant careful monitoring. “The recovery in the PMI indices in October 2024 is promising for the second half of the fiscal after the dip in several high-frequency indicators in September 2024. Industrial and service activity has expectedly received a boost from the anticipated spike in consumption demand in Q3 FY25, driven by the festivities and the marriage season," she said. Chowdhury added that it will be crucial to monitor the sustainability of these PMI indices at these elevated levels, given the reported weakness in urban demand in Q2 as flagged by FMCG companies. She also noted that potential increases in wholesale and core retail inflation, combined with higher input costs and wage pressures, could delay expected interest rate cuts. RBI governor Shaktikanta Das also noted that inflation and CPI figures for October might be elevated, pushing ahead any chances of interest rate cuts in the near future. Acuité Ratings &amp; Research maintains its GDP growth forecast at 7.0% for FY25 while acknowledging the multiple downside risks that will require close observation in the coming months.

India's Services Index jumps to 58.5 in October as employment grows the fastest in 26 months

<ul><li><keyword id="19897349" type="General" weightage="20" keywordseo="Ola-Electric" source="keywords" meta.keywordsubtype="org" meta.entityname="Ola Electric" meta.hostid="153" meta.entityid="Ola Electric">Ola Electric</keyword> has announced its plans to expand its sales and service infra to 10,000 outlets.</li><li>The company said it plans on reaching this by the end of 2025 and has initiated a network partner programme.</li><li>The programme is aimed at pushing sales into tier-2 and tier-3 cities.</li></ul>Bhavish Aggarwal-led Ola Electric on Thursday said it will establish 10,000 sales and service outlets by the end of 2025 to expand its reach across smaller cities and towns. The electric two-wheeler maker said it has initiated a network partner programme aimed at taking EV sales further into tier-2 and tier-3 cities, including urban pockets where EV penetration remains low. Under the initiative, the company has reportedly on-boarded 625 partners to expand its sales footprint across India, it said in a statement. The company further plans to have 1,000 partners ahead of the festive season this year, it added. <div type="twitter" handle="bhash" handlename="bhash" favoritecount="0" retweetcount="0" id="1839215479480549447"></div> Ola Electric said it aggressively plans to expand its network by on-boarding 10,000 partners, across sales and service, by the end of 2025. This, the company claims will give it an edge over its competitors. The company currently has around 800 company-owned stores, and with the network partner programme, it will have nearly 1,800 sales and service touch points ahead of the upcoming festive season. "Our D2C model has been extremely successful in driving sustainable business growth. The Network Partner Program will further amplify the benefits of our D2C network as it requires limited capital investment from partners and can be scaled up really fast," Ola Electric Chairman and MD Bhavish Aggarwal stated. While the company-owned stores will be the anchors of sales and service network, this programme will be instrumental in expanding the EV footprint deeper into the urban and rural markets, he added. "We will continue to expand and invest in our front-end network to accelerate EV adoption to #EndICEAge, and by the end of next year, will have 10,000 Network Partners across the country," Aggarwal said. Ola Electric sells electric scooters and bikes priced from ₹74,999 to ₹1,99,999. Ola Electric reported a sale of 27,506 units in August 2024, up from 18,749 vehicles sold in August 2023, reporting a 46.7% year-on-year growth. This is however lower than its July 2024 sales of 41,711 vehicles. The sale of <keyword id="19895203" type="General" weightage="20" keywordseo="electric-vehicles" source="keywords">electric vehicles</keyword> has slowed down, amid reduced subsidies, an increase in customer issues with the vehicles and more. With inputs from agencies. SEE ALSO: <a href="https://www.businessinsider.in/business/telecom/news/airtel-is-using-ai-powered-technology-to-block-spam-calls-and-messages/articleshow/113691942.cms">Airtel is using AI-powered technology to block spam calls and messages</a> <a href="https://www.businessinsider.in/stock-market/webstories/diffusion-engineers-ipo-quick-review-ipo-gmp-risk-factors-and-more/slidelist/113687580.cms">Diffusion Engineers IPO quick review – IPO GMP, risk factors and more</a> <a href="https://www.businessinsider.in/stock-market/news/manba-finance-ipo-allotment-how-to-check-allotment-ipo-gmp-listing-date-and-more/articleshow/113667907.cms">Manba Finance IPO allotment – How to check allotment, IPO GMP, listing date and more</a>

Ola Electric plans to expand sales and service infra to 10,000 outlets by 2025-end

New Delhi, <keyword id="6912" type="General" weightage="20" keywordseo="Maruti" source="Orion">Maruti</keyword> Suzuki India on Tuesday launched compact-format <keyword id="20024960" type="General" weightage="20" keywordseo="nexa" source="keywords">Nexa</keyword> service workshops with plans to have 100 such outlets across the country by the end of next fiscal. Through this strategic move the auto major aims to bring the Nexa service experience to customers in non-urban centres, the company said in a statement. The first six centres inaugurated are strategically located in Ateli (Haryana), Charkhi Dadri (Haryana), Bankura (West Bengal), Dahod (Gujarat), Nirmal (Telangana), and Ooty (<keyword id="19896558" type="General" weightage="20" keywordseo="tamil-nadu" source="keywords">Tamil Nadu</keyword>), it added. "With the growing similarities in consumer preferences in urban and non-urban centres, there is a notable increase in interest for our Nexa offerings from both regions," Maruti Suzuki India (MSI) Managing Director &amp; CEO Hisashi <keyword id="20479960" type="General" weightage="20" keywordseo="takeuchi" source="keywords">Takeuchi</keyword> stated. Almost 30 per cent of the Nexa sales come from non-urban centres, he added. "To cater to these customers, we are introducing these compact-format Nexa service workshops. Our goal is to set up 100 such workshops by the end of FY 2024-25," Takeuchi noted. Having introduced Nexa Service in 2017, MSI has expanded its presence to over 390 service touchpoints, serving customers nationwide. MSI sells its models range through Arena and Nexa sales outlets. Models like <keyword id="20073693" type="General" weightage="20" keywordseo="grand-vitara" source="keywords">Grand Vitara</keyword>, Invicto and XL6 are sold through Nexa network while the others like <keyword id="20479959" type="General" weightage="20" keywordseo="wagon" source="keywords">Wagon</keyword> R, Swift, Dzire and Brezza are retailed through its Arena outlets.

Maruti launches compact format Nexa service workshops for non-urban areas

<keyword id="19896956" type="General" weightage="100" keywordseo="Swiggy" source="keywords" meta.keywordsubtype="org" meta.entityname="Swiggy" meta.hostid="261" meta.entityid="Swiggy">Swiggy</keyword>’s stock market debut has been awaited for a long time and recent reports suggest that the Bengaluru-based company is expected to raise more than USD 1 billion through its IPO. Reports also suggest that the company might soon file its draft red herring prospectus (DRHP) with the <keyword id="19901204" type="General" weightage="20" keywordseo="Securities-and-Exchange-Board-of-India" source="keywords" meta.keywordsubtype="org" meta.entityname="Securities and Exchange Board of India" meta.hostid="261" meta.entityid="Securities and Exchange Board of India">Securities and Exchange Board of India</keyword> (Sebi), potentially launching its IPO as early as this week. Meanwhile, Swiggy has been busy implementing several notable changes across its operations, probably to gear up for its IPO. From changing leadership to expanding Instamart’s reach, let us take a look some changes implemented by Swiggy in the last few months. <h2>Leadership overhaul </h2> One of the most significant shifts has been at <keyword id="19939135" type="General" weightage="20" keywordseo="Swiggy-Instamart" source="keywords">Swiggy Instamart</keyword>, the company's quick commerce arm. Swiggy appointed <keyword id="22954620" type="General" weightage="20" keywordseo="Amitesh-Jha" source="keywords">Amitesh Jha</keyword>, a seasoned executive from Flipkart, as the new CEO of Instamart last month. This move marks the third leadership change for Instamart in just 18 months. As part of this transition, Phani Kishan, the outgoing head of Instamart, was announced to take on a broader role within Swiggy, overseeing the Central Growth unit and working closely with co-founder Sriharsha Majety on new initiatives. <h2>Expanding Instamart’s reach </h2> Swiggy Instamart has also been on an expansion spree, recently launching in 11 new cities across India, including Rajkot, Thrissur, and Kanpur. This expansion marks a strategic push into Tier 2 and 3 cities, broadening its customer base beyond metropolitan areas. The platform, which offers delivery of daily essentials in just 10 minutes, also said in a press release that it has seen encouraging results in these new locations. In Mangalore, for example, a new store achieved 1,000 orders in a single day faster than many larger cities. This localised approach, featuring partnerships with regional vendors, has enhanced Instamart’s appeal and efficiency in serving diverse customer needs. "Users across India already recognise the convenience Swiggy provides," Amitesh Jha said in a press release and added, "The enthusiastic demand from smaller towns and cities has been incredibly encouraging. Our expansion into these new locations marks a significant milestone, allowing even more people to experience the ease of having thousands of products—from everyday essentials to electronics and toys—delivered in just 10 minutes from both national and local brands." <h2>Changes in management </h2> Swiggy has also made notable changes in its management team recently. Himavant Srikrishna Kurnala, previously with Reliance Retail’s JioMart, was appointed as the head of product for Instamart earlier this year. His appointment is part of a broader strategy to strengthen the team ahead of the IPO. Other key hires include Mayank Rajvaidya, who has been named vice president of fruits and vegetables, and Manu Sasidharan, who joined as associate vice president of the FMCG category. These additions come in the wake of several high-profile departures from the company, signalling a recalibration of Swiggy’s leadership structure. <h2>Policy changes for restaurant partners </h2> Swiggy’s founder recently revealed that the decade-old startup partners with over 3 lakh restaurants today. And thus, when a policy change decision was announced that impacted restaurant partners directly, it made headlines. In a move to standardise its service fees, Swiggy extended its gross value service fee policy to restaurants in non-metro areas. This change, effective from August 14, involves charging a service fee on the gross value of orders, including GST and packaging fees. This adjustment was expected to lead to an increased commission for restaurant partners in smaller towns and cities. The policy shift aligns with the fees already applicable to restaurants in larger urban areas and reflects Swiggy’s efforts to streamline its revenue model. <h2>Converting into a public limited company </h2> To facilitate its upcoming IPO, Swiggy also transitioned from a private limited company to a public limited company. Earlier this year, Swiggy updated its name to <keyword id="23191546" type="General" weightage="20" keywordseo="swiggy-limited" source="keywords">Swiggy Limited</keyword>, removing the term 'Private' to better align with its public offering aspirations. This strategic move was intended to prepare the company for public investment and enhance its market presence. As Swiggy readies itself for its IPO, these changes underscore the company's commitment to growth, innovation, and adaptability. The upcoming listing marks a significant milestone in Swiggy’s journey, reflecting its ongoing evolution and strategic realignment in the competitive food delivery landscape.

Swiggy is preparing for its IPO soon: A look at some recent changes in the company

<ul><li><keyword id="20243924" type="General" weightage="20" keywordseo="MapMyIndia" source="keywords" meta.keywordsubtype="org" meta.entityname="MapMyIndia" meta.hostid="261" meta.entityid="MapMyIndia">MapMyIndia</keyword> has accused <keyword id="19897349" type="General" weightage="20" keywordseo="Ola-Electric" source="keywords" meta.keywordsubtype="org" meta.entityname="Ola Electric" meta.hostid="261" meta.entityid="Ola Electric">Ola Electric</keyword> of stealing its map data for <keyword id="20251740" type="General" weightage="20" keywordseo="Ola-Maps" source="keywords">Ola Maps</keyword>.</li><li>The company has claimed that Ola Electric has copied its data for “unjust commercial gains”.</li><li>The company has reportedly sent a legal notice to Ola Electric.</li></ul> Ola Electric is all set to raise funds from the primary market through an<a href="https://www.businessinsider.in/stock-market/news/upcoming-ipos-this-week-ola-electric-akums-drugs-and-more/slidelist/112097714.cms"> initial public offering</a> (IPO) which is set to open on August 2. Ahead of the IPO, <keyword id="21641099" type="General" weightage="20" keywordseo="CE-Info-Systems" source="keywords" meta.keywordsubtype="org" meta.entityname="CE Info Systems" meta.hostid="261" meta.entityid="CE Info Systems">CE Info Systems</keyword>, the parent company of homegrown MapMyIndia has accused the Bhavish Aggarwal-led company of stealing map data. According to a<a href="https://www.forbesindia.com/article/news/mapmyindia-alleges-ola-copied-data-for-maps-slaps-legal-notice/93765/1"> report</a> by Forbes India, MapMyIndia in a legal notice has accused Ola Electric of stealing its map data after the company launched its own mapping service, Ola Maps. MapMyIndia has claimed that Ola Electric has breached its license agreement. The electric two-wheeler maker had partnered with MapMyIndia to offer navigational services on its electric scooters. <h2>Data copied</h2>MapMyIndia has claimed that Ola Electric has duplicated the API (application programming interface) and SDKs (software development kits) from the company’s proprietary sources to build Ola Maps. <div type="Article" hostid="261" msid="112039063" title="Pixel 9 series design and specs revealed ahead of launch next month" mstype="2" mssubtype="0"></div> “It is firmly stated that our client’s exclusive data has been copied/derived by you to further your illegal motive and for your unjust commercial gains,” MapMyIndia reportedly said in its notice. Further, the company dismissed Ola Electric’s claim of developing the map data for Ola Maps from Open Map. “Your assertion that you have developed API and map data/Ola Maps solely through open map is factually incorrect and not tenable,” the company added. The company has said that the agreement signed between the two companies prohibits co-mingling and reverse engineering under the Intellectual Property laws. “By indulging in such unscrupulous and illegal activities, you have acted in blatant defiance of the terms and conditions of the agreement and have further infringed the copyright vested exclusively in our client pertaining to the source code,” the notice reads. Ola Electric in a statement to Business Insider India has denied the allegations. “Ola Electric wishes to address the recent claims made by CE Info Systems Limited (“CE Info”) in relation to the alleged issues with Ola Maps vis-à-vis MapMyIndia and reported in news media. We would like to state unequivocally that these allegations are false, malicious and misleading. Ola Electric stands by the integrity of its business practices. We will suitably respond to the notice shortly," an Ola Electric spokesperson said in a statement to Business Insider India. The Delhi-based Geotech startup has said that it will initiate appropriate civil and criminal legal action against Ola Electric. Earlier this month, the share price of MapMyIndia jumped by up to 10% during the Budget 2024-25 as Finance Minister Nirmala Sitharaman announced that land records in urban areas will be digitised using GIS mapping, highlighting the rising importance of such data. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/upcoming-ipos-this-week-ola-electric-akums-drugs-and-more/slidelist/112097714.cms">Upcoming IPOs this week – Ola Electric, Akums Drugs and more</a> <a href="https://www.businessinsider.in/business/auto/news/government-extends-ev-subsidy-scheme-till-september-30-increases-outlay/articleshow/112062360.cms">Government extends EV subsidy scheme till September 30, increases outlay</a> <a href="https://www.businessinsider.in/tech/mobile/news/apple-to-manufacture-iphone-16-pro-models-in-india-soon-after-launch/articleshow/112045172.cms">Apple to manufacture iPhone 16 Pro models in India soon after launch</a>

Ola Electric IPO – MapMyIndia accuses company of stealing map data days before IPO opens

Urban Company will scale keeping the needs of service professionals in mind

<ul class="summary-list"><li>For decades, Detroit was seemingly caught in an economic time warp that hobbled its full potential.</li><li>But the city's downtown has one of the most stunning urban reinvention stories in the United States.</li></ul>Last week, more than 775,000 football fans converged in downtown Detroit for three days as the city hosted the NFL Draft.Detroit obliterated the previous <a target="_blank" href="https://www.freep.com/story/sports/nfl/2024/04/27/detroit-nfl-draft-weekend-breaking-attendance-record/73482236007/">draft turnout record</a> set in 2019 when Nashville hosted roughly 600,000 fans across three days.Campus Martius Park, perhaps the most revered public gathering space in Detroit, served as the centerpiece of the festivities.Such positive developments are not atypical for Detroit these days. New residents continue to flock to <a target="_blank" href="https://www.businessinsider.com/us-cities-downtowns-fight-doom-loop-office-crisis-2024-4">residential developments downtown</a>, and businesses occupy early-20th-century architectural gems that sprouted when the city was at its industrial zenith.So, just how did this Midwestern city become a model for urban reinvention?<div type="image" title="NFL Draft" height="3024" width="4032" msid="109675229" hostid="261" sizebytes="2498410"></div><h2>The past informs the present</h2>In the 1980s and 1990s, downtown Detroit was a visible reminder of the "urban doom loop," when residents head for the exits and office towers empty out — leading to diminishing tax revenues that threaten core municipal services.The legendary flagship location of Hudson's department store, beloved by generations of Detroiters, closed in 1983. The 1980s saw scores of layoffs in the automobile industry and the closing of numerous factories, causing economic strain in a region once known for its prosperity and its gateway to the middle class. Many small businesses either closed up shop or moved to the region's suburbs, a trend that continued into the 1990s.But when the city of Detroit filed for Chapter 9 bankruptcy in July 2013, <a target="_blank" href="https://www.npr.org/2023/07/22/1189093540/detroit-bankruptcy-comeback-hurdle">the largest municipal bankruptcy filing in US history</a>, many wondered whether an economic comeback would ever be fully realized. At the time, even weekly trash pickup had become unreliable in many neighborhoods.Now, the city is seemingly in its best economic position in decades.Detroit beat out Miami as the fastest-appreciating housing market in the country last November, with home prices rising by 8.7% year-over-year, <a target="_blank" href="https://www.businesswire.com/news/home/20240109628017/en/CoreLogic-US-Home-Price-Growth-Speeds-Up-Again-in-November">according to a CoreLogic report</a>.<div type="image" title="Hudson's" height="5584" width="8368" msid="109675230" hostid="261" sizebytes="1641784"></div><h2>People want to live in the city</h2>The allure of walkable neighborhoods, public transportation, green spaces, and businesses catering to local needs is something that many millennials and Gen Zs have embraced with open arms — but it's also a quality attractive to many boomers headed into retirement.Downtown Detroit has <a target="_blank" href="https://www.nytimes.com/2018/03/26/travel/architecture-detroit-albert-kahn.html">an abundance of towering, historic buildings</a> that are perfect for office-to-housing conversions and office renovations that have taken hold in downtowns across the country.Dan Gilbert, the cofounder of Rocket Mortgage (formerly Quicken Loans) and a Detroit native, has poured billions into the city's downtown to revitalize the area.Gilbert's real-estate firm, Bedrock Detroit, is building a 45-story mixed-use skyscraper at the site of the old Hudson's department store. When completed, the development will be home to General Motors' <a target="_blank" href="https://www.freep.com/story/money/cars/general-motors/2024/04/15/gm-headquarters-rencen-detroit-hudsons-tower/73328040007/">new global headquarters</a>, a five-star hotel, and high-rise residences.GM is currently headquartered at the 1970s-era Renaissance Center, a Detroit icon. While the company's move from the Renaissance Center has certainly raised questions about the complex's future, GM is staying in the city. GM's future headquarters, which will be even closer to the residential buildings sprouting up downtown, is poised to continue contributing to the city's vitality.

Detroit's 'doom loop' was unlike any other American city. Its downtown is now a model for urban reinvention.

Online home services marketplace <keyword id="8681398" type="General" weightage="100" keywordseo="urban-company" source="Orion">Urban Company</keyword> on Monday said it has awarded stocks worth Rs 5.2 crore to 497 service partners under the <keyword id="15640210" type="General" weightage="50" keywordseo="partner-stock-option-plan" source="Orion">Partner Stock Option Plan</keyword> (<keyword id="15640209" type="General" weightage="50" keywordseo="psop" source="Orion">PSOP</keyword>) programme. Of the total recipients, about 30 per cent were female service partners from the beauty and wellness vertical. <keyword id="6354321" type="General" weightage="50" keywordseo="bengaluru" source="Orion">Bengaluru</keyword> had the highest number of partner shareholders with 26 per cent, followed by Delhi-NCR with 22 per cent, the company said in a statement. The company in March announced the PSOP programme for its service providers, where it will award stocks worth Rs 150 crore at near zero cost to thousands of service partners over the next 5-7 years. "This is just the start and we are hopeful that in the coming years, the numbers will rise to thousands," said Abhiraj Bhal, co-founder and CEO of Urban Company. The company has already received board approval for the first tranche of Rs 75 crore worth of stocks, to be disbursed over the next few years. Seven partners, who were part of the first cohort of stock recipients in March, received it again for the second time, due to their consistently high performance, it informed. Urban Company said it has established a fair process for awarding these shares and the entire process is rule-based and transparent, with an advisory panel providing complete guidance. According to the recently released 'H1 2022 <keyword id="15640211" type="General" weightage="20" keywordseo="uc-earnings" source="Orion">UC Earnings</keyword> Index', the top 20 per cent of UC partners earned an average of about Rs 38,000 per month. All Urban Company partners have health insurance coverage of Rs 1 lakh, with up to 12 free medical consultations per year for themselves. The best-performing partners (nearly 5,000 service partners) also have family health insurance coverage worth Rs 2 lakh. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/upcoming-new-car-and-suv-in-india-in-december-2022/slidelist/95823897.cms">Upcoming cars launching in India in December 2022</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/german-electronic-manufacturing-firm-hama-enters-india-market/articleshow/95827606.cms">German electronic manufacturing firm Hama enters India market</a>

Urban Company grants shares worth Rs 5.2 cr to 497 gig workers

<ul><li><keyword id="9648465" type="PERSON" weightage="20" keywordseo="sima-taparia">Sima Taparia</keyword> from Mumbai is back and she’s telling fortune again. This time, it is with <keyword id="8681398" type="UNKNOWN" weightage="20" keywordseo="Urban-Company">Urban Company</keyword> and the audience is loving it.</li><li>Tarun Menon, Director Marketing, Urban Company takes us behind the platform's latest influencer marketing campaign with Sima Taparia, shares the thought behind partnering with her and larger goals for this year.</li></ul>Last year, Netflix's Indian Matchmaking introduced India and the world to ace matchmaker Sima Taparia and she quickly became one of the most talked about character from a reality show. The first season ended in July 2020 but the audience hasn’t stopped stanning over Sima Taparia yet. Sima gained instant popularity among millennials and Gen Z and never faded away from the news cycle. Over the past year, brands like Burger King, Tinder, Asian Paints flocked to partner with the internet sensation, who recently starred in Big Boss OTT. Meanwhile, brands are still not over her. Recently, she featured in a campaign for home service and grooming platform, Urban Company. Before Netflix renewed Indian Matchmaking for season 2, Urban Company’s Align your Stars campaign with Sima Taparia generated a lot of chatter on social media. It helped the brand garner 4.5+ million views in less than a week. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Telling us why Sima was the perfect match for this campaign, Tarun Menon, Director Marketing, Urban Company said, “Sima enjoys cult-like status and is best known for matchmaking based on the stars. She was one of the most talked about people online in 2020. It was a punt – to see if the choice of influencer and content could drive engagement for the campaign.” “The videos themselves have been well received across social media with people relating, reacting and engaging with the content - and has given us learnings to bake into our next campaign,” added Menon. Its marketing objective was to create buzz ahead of the launch of Big Home Rush, an Urban Company sale property. To further spread awareness around its discounts and gain new customers, Urban Company partnered with 14 different young influencers such as Kusha Kapila, Vishnu Kaushal, Mallika Dua, to mention a few, to create content for each zodiac sign. The underlying message of each piece was to encourage consumers to join Urban Company’s Big Home Rush sale. Launched in January 2021, the Big Home Rush sale has become extremely popular with consumers. Even in the ongoing second edition, the company has already delivered close to 500,000 services, witnessing high demand from cities such as Mumbai, Delhi, Chennai, Pune, Bengaluru, and Hyderabad and more. Sharing why it chose influencer marketing to promote its sale, Menon said, “With other media formats driving awareness, the influencer leg sought to create engagement and conversation around the sale, in a way that’s native to the platform (Instagram). We’d observed that in the last 2 months, sun-sign based content was growing in volume, engagement and traction - as people tag their friends and conversation flows organically.” Before Sima Taparia, Urban Company’s partnership with yesteryear’s TV stars such as Rupali Ganguly as Monisha Sarabhai and Komalika also received a positive response from its audience. The idea behind casting such a unique set of stars, from Sima to Monisha, was to find women who can express shock and help open a door for them in the regional markets. “These content pieces were part of a larger campaign for Salon Classic - a newly launched category that offers salon quality services at unbelievable prices. Our intent in partnering with influencers and content creators was to integrate the key message - salon services at unbelievably low prices - into content &amp; culture. It made sense to partner with influencers best known for expressing shock – Hindi TV celebrities with a cult following for the roles they play. We further extended this concept to regional TV artists as well, to build relatability for regional audiences. We are looking to attract new customers and engage existing consumers through this campaign,” shared Menon. Due to the global pandemic, Urban Company has seen an uptick in the demand for home cleaning and hygiene services as people are becoming more health-conscious. The app had become quite popular for its home repair and salon services before the pandemic broke out. However, people have been wary about letting outsiders inside their homes lately. Urban Company rose to the challenge and tweaked its marketing strategy. It started communicating every day about the changes it introduced in its services and updated its audience regularly about the number of employees vaccinated. It tweaked its logo across platforms to convey the importance of social distancing and wearing a mask. Apart from that, it realised that people are looking for a lot of DIY videos to make the best of their time. Therefore, it started uploading beauty and wellness video tips to help its consumers surf through the challenges they are posed with. It is also conducting live sessions to engage with its consumers. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Telling us how the company has tweaked its larger marketing strategy after the pandemic to win consumer trust, Menon shared, “We focused on communicating every day about the changes we introduced in our services and SOPs. For example, we completely reimagined certain services, such as threading, to ensure low contact with consumers. For threading, our Beauty experts now wrap the thread around their neck, instead of pursing it in their mouth. We launched extensive campaigns to build communication on our safety protocols and how the Urban Company experience has been reimagined for delivering safe and hygienic services. Our ‘<keyword id="11886690" type="UNKNOWN" weightage="20" keywordseo="uc-safe">UC Safe</keyword> Salon campaign’ included TVCs featuring Neena Kulkarni and Shweta Tiwari aimed at communicating the safety of Urban Company’s salon at home services. More recently, in May ‘21, we ran an extension of the UC Safe campaign, highlighting how over 75% of our service professional base is now vaccinated.” Home services sector in India is largely unorganized and Urban Company is one of the few companies that is formalising it and despite being in the business for 7 years, Menon says that they are still just getting started. Sharing his larger goals for this year, Menon said, Our focus areas will be to increase market share in existing markets and increase penetration in new cities. In the past 2 years, we have expanded to 30 cities in India. Our goal is to be present in the top 100 cities over the next couple of years.”

It's a match: When Sima Taparia met Urban Company and helped the brand gain over 4.5 million+ views in less than a week

<ul class="summary-list"><li>Billionaire Don Hankey's company underwrote a $175 million appeal bond for Donald Trump.</li><li>Hankey's net worth is estimated at $7.4 billion and he oversees a $22.5 billion automotive empire.</li></ul>Billionaire Don Hankey swooped in on Monday and underwrote a $175 million <a target="_blank" href="https://www.businessinsider.com/donald-trump-posts-bond-after-court-reduction-2024-4">appeal bond for Donald Trump</a>, saving the former president from getting his assets sold out from under him while he appeals his civil fraud case.The 80-year-old oversees Hankey Group, which employs over 3,400 people and whose assets are worth around $22.5 billion, per <a target="_blank" href="https://www.forbes.com/profile/don-hankey/?sh=2ba84a081783">Forbes</a>. The empire consists of eight companies in the automotive, finance, technology, real estate, and insurance industries.Hankey's Knight Specialty Insurance provided Trump's bond on Monday, three days before deadline.It's not the first time Hankey has been financially tied to an entity that's helped Trump out of a potential bind, although the businessman told Bloomberg he didn't do it for political reasons."Yes, I voted for him in the past, but this is a business deal and this is what we do," Hankey said in an <a target="_blank" href="https://www.bloomberg.com/news/articles/2024-04-02/trump-175-million-bond-arranged-by-billionaire-supporter-s-firm">interview</a> with Bloomberg about the $175 million bond. "I have never met Donald Trump, nor talked to him on the phone."Hankey told the publication that he has also invested in Axos Bank, which <a target="_blank" href="https://www.businessinsider.com/donald-trump-100-million-loan-trump-tower-bank-ceo-donor-2022-3">refinanced Trump Tower in 2022 </a>for $100 million after the previous loan for that amount had been placed on a debt watch list — but that his Axos Bank investment had nothing to do with Trump's bond. Axos Bank CEO Greg Garrabrants has previously donated around $50,000 to Republican campaigns since 2012, with $9,600 in support of Trump, according to <a target="_blank" href="https://www.fec.gov/data/receipts/individual-contributions/?contributor_name=Gregory+Garrabrants&amp;max_date=12%2F31%2F2022">Federal elections records</a>.Hankey's net worth is estimated at $7.4 billion, according to <a target="_blank" href="https://www.forbes.com/profile/don-hankey/?sh=2ba84a081783">Forbes</a> — and it's nearly doubled within the last three years.Hankey grew up a lot worker, washing and polishing cars, and later held a job as a salesman at his father's Ford dealership, which he fully acquired in 1972 and built his empire from, Bloomberg reported.Dubbed the "little-known king of subprime car loans" in his Forbes profile, his largest venture, Westlake Financial Services, operates as a subprime financing company and is <a target="_blank" href="https://www.hankeygroup.com/companies/">worth</a> $16.8 billion in assets, according to the Hankey Group website. Westlake collaborates with car dealerships nationwide to offer loans to people with poor or nonexistent credit.The group also owns a real estate firm, Hankey Investment Company LP. The company owns 488,343 square feet of commercial property and 12 million square feet of urban development land in Southern California, according to the Hankey Group website.The billionaire generated buzz two years ago when he poured a reported $82.5 in financing into Bel Air megamansion <a target="_blank" href="https://www.businessinsider.com/photos-225-million-mansion-the-one-biggest-modern-home-us-2021-9">"The One," developed by Nile Niami</a>. The 105,000-square-foot property contains 21 bedrooms and 42 full bathrooms. It also includes a 4,000-square-foot guesthouse and a long list of luxury amenities including multiple infinity pools, a nightclub, a spa, a beauty salon, a bowling alley, and a movie theater.<div type="image" title="Aerial view of Bel Air Los Angeles neighborhood with mansions and golf course." height="2002" width="3000" msid="108984506" hostid="261" sizebytes="1092766"></div>However, a lack of interest in the property led to financial issues for its developer, Nial Niami's Crestlloyd, which filed for bankruptcy protection. The <a target="_blank" href="https://www.businessinsider.com/500-million-bel-air-unfinished-mega-mansion-2021-9">mansion ended up auctioning</a> for less than half of its expected $500 million worth.Hankey became involved in some of the legal challenges over the property's ownership, but said he got all his capital commitments back after the property <a target="_blank" href="https://labusinessjournal.com/special-editions/wealthiest-angelenos/wealthiest-2023/7-don-hankey-2/">sold</a>, the Los Angeles Business Journal reported.<div type="image" title="&quot;The One&quot; mansion Bel Air" height="2929" width="4500" msid="108984507" hostid="261" sizebytes="1267994"></div>Hankey attended the University of Southern California and currently resides in Malibu.He has been married for 40 years to Debbie Hankey and has four children, <a target="_blank" href="https://www.forbes.com/profile/don-hankey/?sh=b177b3c17839">according to Forbes</a>.

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