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<ul><li><keyword id="23313190" type="General" weightage="100" keywordseo="Musashi-Seimitsu" source="keywords">Musashi Seimitsu</keyword> Industry and <keyword id="23313191" type="General" weightage="20" keywordseo="Log9-Materials" source="keywords" meta.keywordsubtype="org" meta.entityname="Log9 Materials" meta.hostid="261" meta.entityid="Log9 Materials">Log9 Materials</keyword> have announced a strategic partnership.</li><li>The two companies will produce powertrain technology and battery solutions for EVs.</li><li>The companies will offer these solutions in India and global markets.</li></ul> Japanese firm Musashi Seimitsu Industry, the parent company of Musashi India has announced a strategic partnership with Indian <keyword id="20172158" type="General" weightage="20" keywordseo="battery-technology" source="keywords">battery technology</keyword> company Log9 Materials, aimed at developing advanced electric vehicle powertrain technology and battery solutions for OEMs in the domestic and global markets. The partnership aims at combining Musashi's <keyword id="23313192" type="General" weightage="20" keywordseo="e-Axle-system" source="keywords">e-Axle system</keyword> and Log9 Materials’ battery technology to create integrated powertrain solutions tailored specifically for electric two and three-wheelers. “This partnership marks a significant milestone in our vision to reshape the electric mobility landscape. By joining forces with Log9, we are committed to delivering a comprehensive, high-performance solution tailored for <keyword id="20345883" type="General" weightage="20" keywordseo="electric-two-wheelers" source="keywords">electric two-wheelers</keyword> and three-wheelers. Our goal is to address critical market gaps and offer an integrated system that enhances energy efficiency, optimizes synergy between battery and drivetrain systems, and sets new industry standards for sustainability and innovation,” said Hiroshi Otsuka, President and Group CEO, Musashi. In June, Musashi Seimitsu’s subsidiary Musashi Auto Parts India announced that it is starting mass production of e-Axles for electric two-wheelers in the domestic market. The company said by seamlessly integrating battery packs with e-Axles, the partnership aims to reduce energy losses common in conventional powertrains, extending vehicle range and improving performance across diverse driving conditions, especially in densely populated urban areas. "By combining Musahi's expertise in manufacturing and energy-efficient motion conversion with Log9's battery technology, we aim to bring the most efficient powertrain solutions to the market. Both companies are committed to the common goal of decarbonizing the world through innovative technology, and this collaboration strengthens our aligned business ethos and future objectives," said Pankaj Sharma, Co-founder of Log9 Materials. A key aspect of this partnership is the centralized service model for the integrated battery and e-Axle systems, which will reduce repair downtime and improve customer satisfaction through quicker service turnaround, it said. Beyond India, the partnership aims to expand into global markets, including Southeast Asia and Africa, supported by a robust after-sales service network in major Indian cities. As per the company, Musashi's entry into the EV sector aligns with its strategic goals of fostering innovation and contributing to global carbon emission reduction efforts. With inputs from PTI. SEE ALSO: <a href="https://www.businessinsider.in/entertainment/news/it-is-cheaper-to-watch-coldplay-perform-in-abu-dhabi-than-to-pay-scalpers-for-mumbai-tickets/articleshow/113665893.cms">It is cheaper to watch Coldplay perform in Abu Dhabi than to pay scalpers for Mumbai tickets</a> <a href="https://www.businessinsider.in/business/auto/news/hyundai-motor-indias-25000-crore-ipo-gets-sebi-approval-indias-biggest-ipo-expected-to-launch-in-october/articleshow/113658837.cms">Hyundai Motor India’s ₹25,000 crore IPO gets SEBI approval – India’s biggest IPO expected to launch in October</a> <a href="https://www.businessinsider.in/business/auto/news/tata-nexon-ev-with-a-bigger-battery-launched-starting-at-13-99-lakh/articleshow/113631992.cms">Tata Nexon EV with a bigger battery launched starting at ₹13.99 lakh</a>

Japan’s Musashi Seimitsu and Log9 Materials partner to offer EV powertrain and battery solutions

<keyword id="19896956" type="General" weightage="100" keywordseo="Swiggy" source="keywords" meta.keywordsubtype="org" meta.entityname="Swiggy" meta.hostid="261" meta.entityid="Swiggy">Swiggy</keyword>’s stock market debut has been awaited for a long time and recent reports suggest that the Bengaluru-based company is expected to raise more than USD 1 billion through its IPO. Reports also suggest that the company might soon file its draft red herring prospectus (DRHP) with the <keyword id="19901204" type="General" weightage="20" keywordseo="Securities-and-Exchange-Board-of-India" source="keywords" meta.keywordsubtype="org" meta.entityname="Securities and Exchange Board of India" meta.hostid="261" meta.entityid="Securities and Exchange Board of India">Securities and Exchange Board of India</keyword> (Sebi), potentially launching its IPO as early as this week. Meanwhile, Swiggy has been busy implementing several notable changes across its operations, probably to gear up for its IPO. From changing leadership to expanding Instamart’s reach, let us take a look some changes implemented by Swiggy in the last few months. <h2>Leadership overhaul </h2> One of the most significant shifts has been at <keyword id="19939135" type="General" weightage="20" keywordseo="Swiggy-Instamart" source="keywords">Swiggy Instamart</keyword>, the company's quick commerce arm. Swiggy appointed <keyword id="22954620" type="General" weightage="20" keywordseo="Amitesh-Jha" source="keywords">Amitesh Jha</keyword>, a seasoned executive from Flipkart, as the new CEO of Instamart last month. This move marks the third leadership change for Instamart in just 18 months. As part of this transition, Phani Kishan, the outgoing head of Instamart, was announced to take on a broader role within Swiggy, overseeing the Central Growth unit and working closely with co-founder Sriharsha Majety on new initiatives. <h2>Expanding Instamart’s reach </h2> Swiggy Instamart has also been on an expansion spree, recently launching in 11 new cities across India, including Rajkot, Thrissur, and Kanpur. This expansion marks a strategic push into Tier 2 and 3 cities, broadening its customer base beyond metropolitan areas. The platform, which offers delivery of daily essentials in just 10 minutes, also said in a press release that it has seen encouraging results in these new locations. In Mangalore, for example, a new store achieved 1,000 orders in a single day faster than many larger cities. This localised approach, featuring partnerships with regional vendors, has enhanced Instamart’s appeal and efficiency in serving diverse customer needs. "Users across India already recognise the convenience Swiggy provides," Amitesh Jha said in a press release and added, "The enthusiastic demand from smaller towns and cities has been incredibly encouraging. Our expansion into these new locations marks a significant milestone, allowing even more people to experience the ease of having thousands of products—from everyday essentials to electronics and toys—delivered in just 10 minutes from both national and local brands." <h2>Changes in management </h2> Swiggy has also made notable changes in its management team recently. Himavant Srikrishna Kurnala, previously with Reliance Retail’s JioMart, was appointed as the head of product for Instamart earlier this year. His appointment is part of a broader strategy to strengthen the team ahead of the IPO. Other key hires include Mayank Rajvaidya, who has been named vice president of fruits and vegetables, and Manu Sasidharan, who joined as associate vice president of the FMCG category. These additions come in the wake of several high-profile departures from the company, signalling a recalibration of Swiggy’s leadership structure. <h2>Policy changes for restaurant partners </h2> Swiggy’s founder recently revealed that the decade-old startup partners with over 3 lakh restaurants today. And thus, when a policy change decision was announced that impacted restaurant partners directly, it made headlines. In a move to standardise its service fees, Swiggy extended its gross value service fee policy to restaurants in non-metro areas. This change, effective from August 14, involves charging a service fee on the gross value of orders, including GST and packaging fees. This adjustment was expected to lead to an increased commission for restaurant partners in smaller towns and cities. The policy shift aligns with the fees already applicable to restaurants in larger urban areas and reflects Swiggy’s efforts to streamline its revenue model. <h2>Converting into a public limited company </h2> To facilitate its upcoming IPO, Swiggy also transitioned from a private limited company to a public limited company. Earlier this year, Swiggy updated its name to <keyword id="23191546" type="General" weightage="20" keywordseo="swiggy-limited" source="keywords">Swiggy Limited</keyword>, removing the term 'Private' to better align with its public offering aspirations. This strategic move was intended to prepare the company for public investment and enhance its market presence. As Swiggy readies itself for its IPO, these changes underscore the company's commitment to growth, innovation, and adaptability. The upcoming listing marks a significant milestone in Swiggy’s journey, reflecting its ongoing evolution and strategic realignment in the competitive food delivery landscape.

Swiggy is preparing for its IPO soon: A look at some recent changes in the company

Online home services marketplace <keyword id="8681398" type="General" weightage="100" keywordseo="urban-company" source="Orion">Urban Company</keyword> on Monday said it has awarded stocks worth Rs 5.2 crore to 497 service partners under the <keyword id="15640210" type="General" weightage="50" keywordseo="partner-stock-option-plan" source="Orion">Partner Stock Option Plan</keyword> (<keyword id="15640209" type="General" weightage="50" keywordseo="psop" source="Orion">PSOP</keyword>) programme. Of the total recipients, about 30 per cent were female service partners from the beauty and wellness vertical. <keyword id="6354321" type="General" weightage="50" keywordseo="bengaluru" source="Orion">Bengaluru</keyword> had the highest number of partner shareholders with 26 per cent, followed by Delhi-NCR with 22 per cent, the company said in a statement. The company in March announced the PSOP programme for its service providers, where it will award stocks worth Rs 150 crore at near zero cost to thousands of service partners over the next 5-7 years. "This is just the start and we are hopeful that in the coming years, the numbers will rise to thousands," said Abhiraj Bhal, co-founder and CEO of Urban Company. The company has already received board approval for the first tranche of Rs 75 crore worth of stocks, to be disbursed over the next few years. Seven partners, who were part of the first cohort of stock recipients in March, received it again for the second time, due to their consistently high performance, it informed. Urban Company said it has established a fair process for awarding these shares and the entire process is rule-based and transparent, with an advisory panel providing complete guidance. According to the recently released 'H1 2022 <keyword id="15640211" type="General" weightage="20" keywordseo="uc-earnings" source="Orion">UC Earnings</keyword> Index', the top 20 per cent of UC partners earned an average of about Rs 38,000 per month. All Urban Company partners have health insurance coverage of Rs 1 lakh, with up to 12 free medical consultations per year for themselves. The best-performing partners (nearly 5,000 service partners) also have family health insurance coverage worth Rs 2 lakh. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/upcoming-new-car-and-suv-in-india-in-december-2022/slidelist/95823897.cms">Upcoming cars launching in India in December 2022</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/german-electronic-manufacturing-firm-hama-enters-india-market/articleshow/95827606.cms">German electronic manufacturing firm Hama enters India market</a>

Urban Company grants shares worth Rs 5.2 cr to 497 gig workers

<ul><li><keyword id="20243924" type="General" weightage="20" keywordseo="MapMyIndia" source="keywords" meta.keywordsubtype="org" meta.entityname="MapMyIndia" meta.hostid="261" meta.entityid="MapMyIndia">MapMyIndia</keyword> has accused <keyword id="19897349" type="General" weightage="20" keywordseo="Ola-Electric" source="keywords" meta.keywordsubtype="org" meta.entityname="Ola Electric" meta.hostid="261" meta.entityid="Ola Electric">Ola Electric</keyword> of stealing its map data for <keyword id="20251740" type="General" weightage="20" keywordseo="Ola-Maps" source="keywords">Ola Maps</keyword>.</li><li>The company has claimed that Ola Electric has copied its data for “unjust commercial gains”.</li><li>The company has reportedly sent a legal notice to Ola Electric.</li></ul> Ola Electric is all set to raise funds from the primary market through an<a href="https://www.businessinsider.in/stock-market/news/upcoming-ipos-this-week-ola-electric-akums-drugs-and-more/slidelist/112097714.cms"> initial public offering</a> (IPO) which is set to open on August 2. Ahead of the IPO, <keyword id="21641099" type="General" weightage="20" keywordseo="CE-Info-Systems" source="keywords" meta.keywordsubtype="org" meta.entityname="CE Info Systems" meta.hostid="261" meta.entityid="CE Info Systems">CE Info Systems</keyword>, the parent company of homegrown MapMyIndia has accused the Bhavish Aggarwal-led company of stealing map data. According to a<a href="https://www.forbesindia.com/article/news/mapmyindia-alleges-ola-copied-data-for-maps-slaps-legal-notice/93765/1"> report</a> by Forbes India, MapMyIndia in a legal notice has accused Ola Electric of stealing its map data after the company launched its own mapping service, Ola Maps. MapMyIndia has claimed that Ola Electric has breached its license agreement. The electric two-wheeler maker had partnered with MapMyIndia to offer navigational services on its electric scooters. <h2>Data copied</h2>MapMyIndia has claimed that Ola Electric has duplicated the API (application programming interface) and SDKs (software development kits) from the company’s proprietary sources to build Ola Maps. <div type="Article" hostid="261" msid="112039063" title="Pixel 9 series design and specs revealed ahead of launch next month" mstype="2" mssubtype="0"></div> “It is firmly stated that our client’s exclusive data has been copied/derived by you to further your illegal motive and for your unjust commercial gains,” MapMyIndia reportedly said in its notice. Further, the company dismissed Ola Electric’s claim of developing the map data for Ola Maps from Open Map. “Your assertion that you have developed API and map data/Ola Maps solely through open map is factually incorrect and not tenable,” the company added. The company has said that the agreement signed between the two companies prohibits co-mingling and reverse engineering under the Intellectual Property laws. “By indulging in such unscrupulous and illegal activities, you have acted in blatant defiance of the terms and conditions of the agreement and have further infringed the copyright vested exclusively in our client pertaining to the source code,” the notice reads. Ola Electric in a statement to Business Insider India has denied the allegations. “Ola Electric wishes to address the recent claims made by CE Info Systems Limited (“CE Info”) in relation to the alleged issues with Ola Maps vis-à-vis MapMyIndia and reported in news media. We would like to state unequivocally that these allegations are false, malicious and misleading. Ola Electric stands by the integrity of its business practices. We will suitably respond to the notice shortly," an Ola Electric spokesperson said in a statement to Business Insider India. The Delhi-based Geotech startup has said that it will initiate appropriate civil and criminal legal action against Ola Electric. Earlier this month, the share price of MapMyIndia jumped by up to 10% during the Budget 2024-25 as Finance Minister Nirmala Sitharaman announced that land records in urban areas will be digitised using GIS mapping, highlighting the rising importance of such data. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/upcoming-ipos-this-week-ola-electric-akums-drugs-and-more/slidelist/112097714.cms">Upcoming IPOs this week – Ola Electric, Akums Drugs and more</a> <a href="https://www.businessinsider.in/business/auto/news/government-extends-ev-subsidy-scheme-till-september-30-increases-outlay/articleshow/112062360.cms">Government extends EV subsidy scheme till September 30, increases outlay</a> <a href="https://www.businessinsider.in/tech/mobile/news/apple-to-manufacture-iphone-16-pro-models-in-india-soon-after-launch/articleshow/112045172.cms">Apple to manufacture iPhone 16 Pro models in India soon after launch</a>

Ola Electric IPO – MapMyIndia accuses company of stealing map data days before IPO opens

<ul class="summary-list"><li>A former PepsiCo exec sued the company for fraud and defamation after it said he didn't invent Flamin' Hot Cheetos.</li><li>Richard Montañez said he proposed the idea while working as a janitor and ultimately rose through the company's ranks.</li></ul>A former executive at <a target="_blank" class="" href="https://www.businessinsider.com/pepsico-pepsi-high-prices-putting-off-us-shoppers-sales-america-2024-2">PepsiCo</a> has sued the company, claiming he should get credit for being the brains behind Flamin' Hot Cheetos.Richard Montañez has frequently spoken of his rags-to-riches story, from starting out as a janitor to pitching the idea for Flamin' Hot Cheetos to PepsiCo's CEO to becoming an executive himself at the drink and snack giant, which formed the basis of his successful career as a motivational speaker. He published a memoir in 2021, and his life story was made into the film <a target="_blank" class="" href="https://www.businessinsider.com/flamin-hot-cheetos-movie-devon-franklin-eva-longoria-richard-montanez-2023-3">"Flamin' Hot"</a> in 2023.But an explosive Los Angeles Times investigation in 2021 claimed to debunk his claims about the origins of the Flamin' Hot flavor, supported by evidence from PepsiCo. Montañez filed a six-count lawsuit against his former employer on July 18, accusing it of fraud and defamation for making the comments to the publication.PepsiCo declined to comment when contacted by Business Insider, citing ongoing litigation. Frito-Lay did not respond to a request for comment. <h2 id="50d637c8-24bb-4f4b-b71e-955486143747">Montañez says he pitched spicy Cheetos while working as a janitor</h2>Richard Montañez's PepsiCo career began in 1976 when he started working as a janitor at its Frito-Lay factory in Rancho Cucamonga, California, per the lawsuit.During his time at the company, he experimented with making various flavored snacks at home to potentially pitch to the company, according to the lawsuit. But his big breakthrough came when a machine in the factory broke, and he was able to take home a batch of unflavored Cheetos, which he dusted with chile powder to try to replicate the flavor of elote, Mexican grilled corn with chile powder, per the lawsuit.In 1991, Montañez set up a meeting with PepsiCo CEO Roger Enrico to present his idea for spicy Cheetos, which he thought would be popular with the Latino community. Enrico liked the idea so much that he ordered PepsiCo to start making spicy Cheetos, the lawsuit says.But PepsiCo "attempted to cut Mr. Montañez out of parts of the process," the lawsuit says.PepsiCo launched nationwide sales of Flamin' Hot Cheetos in 1992. The product has since become a huge success for the company.PepsiCo sent Montañez on speaking engagements at places including Walmart, Target, and Harvard University to talk about how he developed the product, the lawsuit says.Montañez continued to develop other spicy snacks for PepsiCo and ultimately became PepsiCo's vice president of multicultural marketing and sales, according to the lawsuit.Montañez left PepsiCo in 2019 to dedicate his time to motivational speaking, charging between $10,000 and $50,000 per talk, per the lawsuit.<h2 id="8aaa9bfb-7665-40b0-802a-bb8d71ca3b4f">Frito-Lay says the 'facts do not support the urban legend'</h2>Montañez's story has been disputed. In 2021, <a target="_blank" class="" href="https://www.latimes.com/business/story/2021-05-16/flamin-hot-cheetos-richard-montanez">The Los Angeles Times</a> published an investigation that seemed to debunk Montañez's claims. More than a dozen former Frito-Lay employees, as well as the company itself, told the outlet that Montañez wasn't behind the development of the Flamin' Hot flavor."We do not credit the creation of Flamin' Hot Cheetos or any Flamin' Hot products to him," a spokesperson for Frito-Lay told The Times, adding that its records didn't show that he was involved "in any capacity" in the product's test market."The facts do not support the urban legend," the spokesperson said.Instead, Flamin' Hot Cheetos were developed by a team of snack food professionals in Frito-Lay's Texas headquarters, designed to compete with products sold in inner-city mini-marts in the Midwest, The Times reported. Enrico, the PepsiCo leader that Montañez said he met to pitch the product, didn't become CEO until nearly six months after Flamin' Hot Cheetos were launched in test markets, the Times reported.Montañez didn't start taking public credit for developing the products until nearly two decades after they were invented, per The Times.The lawsuit said that PepsiCo had made "false and misleading statements" to The Times in what it described as "an inexplicable about-face." The article was "defamatory," the lawsuit says.The lawsuit says the article made potential business partners and members of the public "distrustful" of Montañez to the detriment of his livelihood and mental health. This includes a significant drop in speaking bookings.The lawsuit says that Montañez was unaware that PepsiCo was already testing spicy snacks in some Midwestern markets at the same time that he was working on his own product.In a later statement, a spokesperson for PepsiCo told <a target="_blank" class="" href="https://variety.com/2021/film/news/pepsico-defends-richard-montanez-claims-earlier-statements-were-misconstrued-1234979160/">Variety</a> that it attributed the launch and success of Flamin' Hot Cheetos "and other products" to several people, including Montañez.Montañez "had a remarkable 40-plus-year career at PepsiCo and made an incredible impact on our business and employees," the spokesperson said. PepsiCo's previous comments had been "misconstrued" and fractured its relationship with Montañez, the spokesperson said.The lawsuit accused PepsiCo of fraud and defamation and said the company discriminated against Montañez because he was Mexican. It is seeking damages and an order preventing the company from making comments suggesting Montañez didn't create the product.

A former PepsiCo exec sued the company for saying that he didn't invent Flamin' Hot Cheetos while working as a janitor

<ul><li><keyword id="9648465" type="PERSON" weightage="20" keywordseo="sima-taparia">Sima Taparia</keyword> from Mumbai is back and she’s telling fortune again. This time, it is with <keyword id="8681398" type="UNKNOWN" weightage="20" keywordseo="Urban-Company">Urban Company</keyword> and the audience is loving it.</li><li>Tarun Menon, Director Marketing, Urban Company takes us behind the platform's latest influencer marketing campaign with Sima Taparia, shares the thought behind partnering with her and larger goals for this year.</li></ul>Last year, Netflix's Indian Matchmaking introduced India and the world to ace matchmaker Sima Taparia and she quickly became one of the most talked about character from a reality show. The first season ended in July 2020 but the audience hasn’t stopped stanning over Sima Taparia yet. Sima gained instant popularity among millennials and Gen Z and never faded away from the news cycle. Over the past year, brands like Burger King, Tinder, Asian Paints flocked to partner with the internet sensation, who recently starred in Big Boss OTT. Meanwhile, brands are still not over her. Recently, she featured in a campaign for home service and grooming platform, Urban Company. Before Netflix renewed Indian Matchmaking for season 2, Urban Company’s Align your Stars campaign with Sima Taparia generated a lot of chatter on social media. It helped the brand garner 4.5+ million views in less than a week. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Telling us why Sima was the perfect match for this campaign, Tarun Menon, Director Marketing, Urban Company said, “Sima enjoys cult-like status and is best known for matchmaking based on the stars. She was one of the most talked about people online in 2020. It was a punt – to see if the choice of influencer and content could drive engagement for the campaign.” “The videos themselves have been well received across social media with people relating, reacting and engaging with the content - and has given us learnings to bake into our next campaign,” added Menon. Its marketing objective was to create buzz ahead of the launch of Big Home Rush, an Urban Company sale property. To further spread awareness around its discounts and gain new customers, Urban Company partnered with 14 different young influencers such as Kusha Kapila, Vishnu Kaushal, Mallika Dua, to mention a few, to create content for each zodiac sign. The underlying message of each piece was to encourage consumers to join Urban Company’s Big Home Rush sale. Launched in January 2021, the Big Home Rush sale has become extremely popular with consumers. Even in the ongoing second edition, the company has already delivered close to 500,000 services, witnessing high demand from cities such as Mumbai, Delhi, Chennai, Pune, Bengaluru, and Hyderabad and more. Sharing why it chose influencer marketing to promote its sale, Menon said, “With other media formats driving awareness, the influencer leg sought to create engagement and conversation around the sale, in a way that’s native to the platform (Instagram). We’d observed that in the last 2 months, sun-sign based content was growing in volume, engagement and traction - as people tag their friends and conversation flows organically.” Before Sima Taparia, Urban Company’s partnership with yesteryear’s TV stars such as Rupali Ganguly as Monisha Sarabhai and Komalika also received a positive response from its audience. The idea behind casting such a unique set of stars, from Sima to Monisha, was to find women who can express shock and help open a door for them in the regional markets. “These content pieces were part of a larger campaign for Salon Classic - a newly launched category that offers salon quality services at unbelievable prices. Our intent in partnering with influencers and content creators was to integrate the key message - salon services at unbelievably low prices - into content &amp; culture. It made sense to partner with influencers best known for expressing shock – Hindi TV celebrities with a cult following for the roles they play. We further extended this concept to regional TV artists as well, to build relatability for regional audiences. We are looking to attract new customers and engage existing consumers through this campaign,” shared Menon. Due to the global pandemic, Urban Company has seen an uptick in the demand for home cleaning and hygiene services as people are becoming more health-conscious. The app had become quite popular for its home repair and salon services before the pandemic broke out. However, people have been wary about letting outsiders inside their homes lately. Urban Company rose to the challenge and tweaked its marketing strategy. It started communicating every day about the changes it introduced in its services and updated its audience regularly about the number of employees vaccinated. It tweaked its logo across platforms to convey the importance of social distancing and wearing a mask. Apart from that, it realised that people are looking for a lot of DIY videos to make the best of their time. Therefore, it started uploading beauty and wellness video tips to help its consumers surf through the challenges they are posed with. It is also conducting live sessions to engage with its consumers. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Telling us how the company has tweaked its larger marketing strategy after the pandemic to win consumer trust, Menon shared, “We focused on communicating every day about the changes we introduced in our services and SOPs. For example, we completely reimagined certain services, such as threading, to ensure low contact with consumers. For threading, our Beauty experts now wrap the thread around their neck, instead of pursing it in their mouth. We launched extensive campaigns to build communication on our safety protocols and how the Urban Company experience has been reimagined for delivering safe and hygienic services. Our ‘<keyword id="11886690" type="UNKNOWN" weightage="20" keywordseo="uc-safe">UC Safe</keyword> Salon campaign’ included TVCs featuring Neena Kulkarni and Shweta Tiwari aimed at communicating the safety of Urban Company’s salon at home services. More recently, in May ‘21, we ran an extension of the UC Safe campaign, highlighting how over 75% of our service professional base is now vaccinated.” Home services sector in India is largely unorganized and Urban Company is one of the few companies that is formalising it and despite being in the business for 7 years, Menon says that they are still just getting started. Sharing his larger goals for this year, Menon said, Our focus areas will be to increase market share in existing markets and increase penetration in new cities. In the past 2 years, we have expanded to 30 cities in India. Our goal is to be present in the top 100 cities over the next couple of years.”

It's a match: When Sima Taparia met Urban Company and helped the brand gain over 4.5 million+ views in less than a week

<ul class="summary-list"><li>Commercial real-estate <keyword id="6374217" type="General" weightage="20" keywordseo="landlords" source="Orion">landlords</keyword> are giving up on once trophy <keyword id="12161" type="General" weightage="20" keywordseo="san-francisco" source="Orion">San Francisco</keyword> properties.</li><li>A lack of hope among real-estate owners stems from office vacancies, but crime is also a factor.</li></ul>Downtown San Francisco's fall from grace is unfolding quickly. Landlords large and small are waving the white flag over the increasing pressures facing the city, stemming in part from the downsizing of some of the <keyword id="6507481" type="General" weightage="20" keywordseo="largest" source="Orion">largest</keyword> employers and the inertia of remote work. In May, <a href="https://www.placer.ai/blog/placer-ai-office-index-may-2023-recap" target="_blank">foot traffic to San Francisco offices was down nearly 60%</a> compared to 2019 — the largest deficit of the major <keyword id="18037780" type="General" weightage="20" keywordseo="us-urban" source="Orion">US urban</keyword> centers tracked by Placer.ai, and it shows. The city's 18 million square feet of <a href="https://www.businessinsider.com/san-francisco-chronicle-map-shows-vacant-office-buildings-downtown-2023-5">empty office space is so vast that it could house 92,000 people, according to the San Francisco Chronicle</a>. Since April, the office tower at 350 California Street sold for an alarming 75% less than its estimated value before the pandemic. The owner of the flagship Hilton San Francisco Union Square and the nearby Parc 55 <a href="https://www.businessinsider.com/san-francisco-defaults-office-buildings-park-hotels-725-million-loan-2023-6">handed the keys to its creditors</a> rather than try to make payments on a $725 million loan. Days later, Unibail-Rodamco-Westfield and coowner Brookfield <a href="https://www.businessinsider.com/san-francisco-westfield-mall-goes-bust-2023-6">gave the San Francisco City Centre back to their lenders</a> after the exit of retailers left the mall just over <a href="https://abc7news.com/westfield-mall-san-francisco-sf-union-square-nordstrom-closure/13373746/" target="_blank">half occupied</a>. The capitulation of some of real estate's most sophisticated players after tech job cuts and a growing permanence of remote work is a dark omen for the city's downtown. Real-estate defaults have been long expected, but not all at once: Many investors thought they'd trickle in as owners tap options to extend the maturities of their loans, which could kick their losses down the road. What's more troublesome, the loss of workers, the business travelers they attracted, and the <a href="https://www.businessinsider.com/san-franciscos-union-square-store-closures-since-2020-2023-5">stores where they shopped</a> is creating a vicious cycle that won't be disrupted any time soon, said Manus Clancy, a senior managing director at Trepp, which tracks corporate and commercial real-estate debt. "San Francisco is in a sinkhole that's growing bigger by the day," Clancy, who is based in New York, told Insider. "Store closings, crime, and other quality-of-life issues are leading to an epidemic of negative headlines that are keeping tourists and workers away. It will probably get worse before it gets better." A <a href="https://www.businessinsider.com/tech-layoffs-google-microsoft-salesforce-amazon-cut-thousands-employees-2023-1">wave of downsizing by big tech companies</a> including Snap, Meta, and Salesforce helped inflate the city's office vacancy rate to nearly 30% last quarter, up from less than 5% three years earlier, according to CBRE. The workers who are still employed have resisted their long commutes, which are common in the city that sits on a peninsula, Placer.ai data show. Last quarter, just 36% of workers going to San Francisco offices were making commutes of more than 5 miles, the smallest percentage of long commuters making their way back to cubicles in Boston, Chicago, Houston, and New York, the data shows. But for workers living closer to their San Francisco offices, the percentage making a daily commute is relatively high. <h2>The good side of vacancies: room for startups</h2>Some of those workers are likely to belong to the <a href="https://www.businessinsider.com/chatgpt-generative-ai-san-francisco-hayes-silicon-cerebral-valley-2023-1">explosion of generative-AI startups in San Francisco</a>, with some 22% of them concentrated in the area. The founders of Krea, which creates models for high-grade image generation and asset-management services, last year packed their bags in Miami and headed to San Francisco's Hayes Valley neighborhood, which isn't far from Union Square and is turning into a haven for companies like theirs. But with startups being small by nature, they're not offsetting the population drain. The flight from the city has reduced the population by more than 65,000 people from April 2020 to July 2022, according to the Census Bureau. With housing demand down, <a href="https://www.redfin.com/city/17151/CA/San-Francisco/housing-market" target="_blank">median home prices inflated during the pandemic have dropped nearly 18%</a> in the year through April, nearly triple the declines in Manhattan. As for rentals, the landlord Equity Residential has had "limited pricing power" in the downtown market and is making concessions to attract tenants, the company's chief operating officer said on an earnings call in April. <a href="https://affiliate.insider.com?h=ee913ecfb25f7dbfb9837fa9d5f4f6b6bd22ab13aafa5fbad7af4278384dfa6a&amp;postID=6489d2e49c8bef13c30f3735&amp;site=bi&amp;u=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fjeffberg32%2F" target="_blank">Jeff Berg, a real-estate investor</a> who had been buying and renting out small apartment buildings since 2002, said he's given up on the city, citing <a href="https://bornstein.law/wp-content/uploads/2022/10/SFRentRegistryGuide.pdf" target="_blank">burdensome regulation</a>. "I have unloaded all of my San Francisco rental properties in the past year and just moved my family out for good," Berg told Insider via LinkedIn. "After 23 years, we're moving on with our lives. Whatever is going on in San Francisco, we are not interested in being part of that any longer." <h2>Fear of crime taints the city</h2>Crime, or the fear of it, often creeps into conversations about San Francisco, too. Thomas Baltimore, the CEO of Park Hotels &amp; Resorts, which gave up the Union Square hotels last week, said in a statement that "street conditions" were adding to the burden of the properties, in addition to record-high office vacancies. Some neighborhoods — including the <a href="https://www.sanfranciscodowntown.com/Tenderloin/Map" target="_blank">Tenderloin District</a>, which is adjacent to Union Square and the Westfield Mall — have seen more homicides this year, though citywide, <a href="https://abc7news.com/san-francisco-crime-rate-bob-lee-sf-violent-map/13091172/" target="_blank">San Francisco's murder rate is near the bottom of major cities</a>, according to ABC 7. Crime hasn't seemed to stop tourists, with their numbers climbing 29% last year to 21.9 million and likely to reach 23.9 million this year, according to the <a href="https://www.sftravel.com/media/press-release/san-francisco-travel-association-announces-2022-results-2023-forecast" target="_blank">San Francisco Travel Association</a>. Nonetheless, signs of crime in San Francisco are pervasive. The number of assault cases and robberies is up, even as rapes have declined, <a href="https://abc7news.com/san-francisco-crime-rate-bob-lee-sf-violent-map/13091172/" target="_blank">ABC 7 recently found</a>. And social-media posts, including one from Elon Musk <a href="https://twitter.com/elonmusk/status/1643545966811975680" target="_blank">decrying "horrific" violent crime</a> after the <a href="https://www.businessinsider.com/cash-app-bob-lee-dated-suspect-nima-momeni-ex-2023-5">stabbing death of the tech executive Bob Lee</a> in April, magnify the fear. A rash of <a href="https://www.nytimes.com/2023/04/30/us/san-francisco-whole-foods-crime-economy.html" target="_blank">crimes became so pervasive at a Whole Foods market</a> in the Mid-Market district — also near Union Square — that managers simply closed the location in April after opening last year. According to The New York Times, 568 emergency calls originated from the store over a 13-month period, many of them about violence and drug use. One commercial real-estate broker who declined to be named told Insider that on a recent family trip to the city, his tour guide said that the Tenderloin had become so sketchy that policemen were paid more to walk the beat. People experiencing homelessness have long congregated in the Tenderloin neighborhood, while the number of unhoused people across the Bay Area has ballooned 35% since 2019 to 38,000, <a href="https://www.mckinsey.com/industries/public-sector/our-insights/the-ongoing-crisis-of-homelessness-in-the-bay-area-whats-working-whats-not" target="_blank">McKinsey &amp; Co. found.</a> Frank Scavone, a veteran commercial real-estate-debt investor who is now managing partner of Third Point Real Estate Strategies, was reflective about why workers weren't coming back but <a href="https://www.businessinsider.com/third-point-real-estate-manager-preps-for-distressed-office-debt-2023-6">more certain of the outcome — falling building values.</a> "I ask, what's the driver" of the San Francisco office vacancies, Scavone told Insider. "Is it that no one feels safe in downtown San Francisco? Is it because the ground-level merchants and the amenities associated with being downtown have evaporated because of crime?" He continued: "Is it because downtown San Francisco is somewhat of a difficult commute from suburbs in Marin County or the East Bay?" "Collectively these issues set the stage for workers saying, 'We don't want to be there because we don't feel safe, or it's no longer an enjoyable place to work, or because we feel we're entitled to a different workweek design,'" he said.

Empty offices, abandoned malls, concerns over crime: Why San Francisco, the Golden City, is losing its luster

<ul><li>Around 76,000 students applied for internships every day in 2020, reveals a survey conducted by recruitment and training platform, <a href="https://economictimes.indiatimes.com/jobs/76000-students-applied-to-internships-every-day-in-past-year-survey/articleshow/81967814.cms?from=mdr">Internshala</a>.</li><li>Internships have become an integral part of a college's student’s career trajectory in India, irrespective of their educational background.</li><li>These companies are hiring interns for different roles in different parts of the country.</li></ul>Students who want to enter the job industry, ideally, should get some hands-on experience with internships. Around 76,000 students applied for internships every day in 2020, reveals a survey conducted by recruitment and training platform, <a href="https://economictimes.indiatimes.com/jobs/76000-students-applied-to-internships-every-day-in-past-year-survey/articleshow/81967814.cms?from=mdr">Internshala</a>. Internships have become an integral part of a college's student’s career trajectory in India, irrespective of their educational background. There was a 35% rise in students seeking internships in 2020 as compared to 2019, revealed the report. Business development, content writing, human resources, digital marketing, social media marketing, marketing, and research are some of the good profiles for a fresher to pursue. These companies are hiring interns for different roles in different parts of the country — 1. <keyword id="10387" type="COMPANY" weightage="20" keywordseo="Microsoft">Microsoft</keyword> — Research World’s biggest multinational software company is looking to hire <a href="https://careers.microsoft.com/us/en/job/931311/Research-Intern?utm_campaign=google_jobs_apply&amp;utm_source=google_jobs_apply&amp;utm_medium=organic">Research interns</a> where interns will learn and collaborate with experienced researchers. Eligibility: Candidates must be enrolled in a university as part of either doctoral, masters, or undergraduate programmes or be a recent graduate from such a programme. 2. <keyword id="15491" type="COMPANY" weightage="20" keywordseo="Airtel">Airtel</keyword> — Business Development The telecommunications company is seeking to hire <a href="https://internshala.com/internship/detail/business-development-sales-internship-in-multiple-locations-at-bharti-airtel-limited1621837165">Business Development</a> interns at various locations -- Ahmedabad, Jaipur, Gandhinagar and Rajasthan for three months with a comprehensive stipend of ₹10,000 per month. Job role: Interns will have to handle distributors, work on channel sales and drive prepaid business, reporting, process compliance and generating revenue. 3. BYJU’S — Marketing Ed-tech company is looking out for <a href="https://internshala.com/internship/detail/marketing-internship-in-multiple-locations-at-byjus-the-learning-app1620706014">Marketing interns</a> at various locations for four months with a stipend of ₹18,000 per month. Job role: The candidates will have to interact with school personnel and inform them about the ongoing projects, achieve weekly targets of interaction and closure, and meet the prospects for the business. 4.<keyword id="8681398" type="UNKNOWN" weightage="20" keywordseo="Urban-Company">Urban Company</keyword> — Operations Urban Company (earlier UrbanClap), a home-service marketplace is looking for interns in <a href="https://internshala.com/internship/detail/operations-internship-in-chennai-at-urban-company1622180187">Chennai</a> and <a href="https://internshala.com/internship/detail/operations-internship-in-bangalore-at-urban-company1622197584">Bangalore</a> for one month with a stipend of ₹10,000 per month. Job role: The selected intern would have to work on supply on-board, quality control of supply base and initiate the user friendly flow. Urban Company also has a vacancy for Human Resources interns who can <a href="https://internshala.com/internship/detail/human-resources-hr-work-from-home-job-internship-at-urban-company1622456109">work-from-home</a> for two months with a stipend of ₹10,000. Job role: The selected candidates will take interviews of prospective candidates,design the interview and reporting structure of the team. 5. Just Dial — Human Resources (HR) The local search services firm is hiring an <a href="https://internshala.com/internship/detail/human-resources-hr-internship-in-chandigarh-at-justdial-limited1621499461">HR intern</a> in Chandigarh for three months with a stipend of ₹5,000 per month. Job role: HR will have to make cold calls to preferred candidates, organise job fairs and events. 6. ByteDance (TikTok’s parent company) — Digital Marketing This global internet giant is actively looking for <a href="https://internshala.com/internship/detail/digital-marketing-work-from-home-job-internship-at-bytedance1621925865">Digital Marketing</a> interns who can work-from-home for three months with a competitive stipend of ₹18,000 per month. Job role: The selected candidates will have to handle the daily operations of teachers on Youtube platforms, complete Youtube data collection, and establish partnerships with influencers in different industries. 7. IIT Bombay — Content Creation Indian Institute of Technology, Bombay is looking for <a href="https://internshala.com/internship/detail/content-creation-work-from-home-job-internship-at-iit-bombay1621335538">content creators </a>who can work from home for six months with a stipend of ₹1,000 per month. Job role: The chosen candidates will have to come up with catchy stories to structure content, creating high quality power presentations. 8. IDBI Federal Life Insurance Company — Marketing The multinational insurance firm is looking for <a href="https://internshala.com/internship/detail/marketing-internship-in-kolkata-at-idbi-federal-life-insurance-company1620757275">Marketing interns</a> in Kolkata for the period of two months with a comprehensive stipend of ₹5,000 per month. Job role: The selected candidates will have to formulate new ideas to add value, set and achieve performance targets, develop and enter into alliances and affiliations with other organisations. It is also hiring <a href="https://internshala.com/internship/detail/human-resources-hr-work-from-home-job-internship-at-idbi-federal-life-insurance-company1620757033">Human Resources</a> interns who can work-from-home for three months with a stipend ranging between ₹4,000 - ₹7,000 per month. Job role: Candidates will have to plan, develop and implement a strategy for HR, establish and maintain appropriate systems for HR development. 9. Freecharge — Business Development The payment platform is hiring <a href="https://internshala.com/internship/detail/business-development-sales-internship-in-multiple-locations-at-freecharge-payments-technology-private-limited1622193927">Business Development interns</a> in Gurgaon, Noida and Delhi for three months with a stipend of ₹7,000 per month. Job role: Candidate will be responsible to contact new partners, work on merchant acquisition and operations. 10. Zoomcar — Graphic Designing The car rental startup is hiring graphic designing interns who can work-from-home for three months with a stipend of ₹5,000 per month. Job role: The selected candidates will assist the creative team and art director, work on multiple projects simultaneously, maintain high standards of graphic designs with quality control, according to the firm. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/these-are-the-hottest-jobs-in-the-cyber-security-industry-right-now-with-a-salary-package-of-up-to-23-lakh-per-annum/articleshow/82629876.cms">These are the hottest jobs in the cyber security industry right now, with a salary package of up to ₹23 lakh per annum</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/if-you-want-to-work-from-home-these-are-some-of-the-hottest-freelancing-jobs-in-high-demand/articleshow/81228585.cms">If you want to work from home, these are some of the hottest freelancing jobs in high demand</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/earn-money-online-here-are-some-exciting-part-time-work-from-home-jobs/articleshow/82449228.cms">These are some exciting part-time work-from-home jobs you can do to earn a few extra bucks</a>

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