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<ul><li><keyword id="2008319" type="General" weightage="100" keywordseo="upgrad" source="Orion">upGrad</keyword> commits to ‘fast-forward your career’ in its latest Ad film; Launches its biggest campaign to date.</li><li>Inspired by the real-life testimonials from upGrad learners, the campaign has been conceptualised by <keyword id="3219015" type="General" weightage="20" keywordseo="the-womb" source="Orion">The Womb</keyword>, directed by celebrated ad and feature filmmaker <keyword id="1612592" type="General" weightage="20" keywordseo="vinil-mathew" source="Orion">Vinil Mathew</keyword> of <keyword id="3006929" type="General" weightage="20" keywordseo="breathless-films" source="Orion">Breathless Films</keyword>. </li></ul>Taking ahead the brand's mission of driving meaningful career outcomes for its learners, upGrad, Asia’s higher Edtech leader, unveils its new campaign, ‘Fast Forward Your Career with online courses from upGrad’. Conceptualised in partnership with The Womb, the campaign is inspired by numerous emails and messages the brand has received from its alumni who have successfully received double promotions, higher pay grades, and job placements at 1000+ companies and MNCs across the globe after pursuing their online courses. upGrad has helped its learners skip many rungs on the career ladder, thereby speeding up the growth process. The commercial dramatises a similar career journey which will re-ignite viewers’ ambition of achieving meaningful professional growth. <div type="Youtube" id="BGH6jcHJo10" title="Fast Forward Your Career with upGrad. #FFwithupGrad" thumbUrl="https://i.ytimg.com/vi/BGH6jcHJo10/mqdefault.jpg"></div> <div type="Youtube" id="IDjxHUitdAU" title="Top Universities with upGrad #FFwithupGrad" thumbUrl="https://i.ytimg.com/vi/IDjxHUitdAU/mqdefault.jpg"></div> <div type="Youtube" id="6AjaVSjVfDc" title="Top Faculty with upGrad #FFwithupGrad" thumbUrl="https://i.ytimg.com/vi/6AjaVSjVfDc/mqdefault.jpg"></div> Commenting on the launch of the new campaign, Arjun Mohan, CEO-India, upGrad said, “At upGrad, our core belief has been to offer the working professional community best-in-class opportunities with regards to universities, faculty, and placements since both career growth &amp; success depend on these tenets. The campaign aims to bring out this differentiated positioning of the brand in the higher EdTech industry. While our past campaigns have helped us create significant awareness and establish upGrad as an online higher education leader, we now wish to push the envelope further and build preference for the brand, especially among a large set of ambitious working professionals who are looking for meaningful career growth, faster.” Navin Talreja, Co-founder, The Womb, further added, “After landing a job, many working professionals find themselves stuck in the same job role without any growth and not much of a salary hike. While the want to study is present, their fear of losing regular income, and the insecurity of perhaps not landing a good job makes them believe that a linear growth cycle in sub-optimal positions or organisations is their only option. This campaign seeks to shake these working professionals out of their career inertia and position upGrad as a viable option that facilitates strong career outcomes in a contemporary, relatable, and engaging manner.” “The films have a relatable, slice-of-life quality with an interesting blend of tongue-in-cheek humor and the fuzzy warmth of friendship. It was an absolute joyride to collaborate with the super creative team at The Womb and a progressive client like upGrad.”, said Vinil Mathew, the director of the film. With over two decades of experience and 250 commercials later, Vinil stepped into Bollywood to direct the critically acclaimed romantic comedy, Hasee Toh Phasee and his latest crime thriller, Haseen Dillruba, which was recently released on Netflix. After a break of almost 2 years from ad commercials, he is back with the endearing campaign for upGrad – which is the brand’s biggest campaign to date. Launching with VIVO IPL 2021, the campaign will be heavily promoted across TV and Digital. The brand has partnered with a host of content creators and influencers who will be joining its war cry of fast forwarding careers in the competitive world of today. Furthermore, adding a more regional flavor to the campaign, the ad films will also run across media channels in several Indian languages including Hindi, Tamil, Telugu, Marathi, Bengali and Kannada alongside English to connect with the regional audience.

upGrad's latest ad seeks to shake working professionals out of their career inertia and position itself as a viable option

<ul><li>In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult times.</li><li>While different kinds of industries try to grapple with the current situation and resort to lay offs and salary cuts, <keyword id="2008319" type="PERSON" weightage="20" keywordseo="Upgrad">upGrad</keyword>, on the other hand, is on its way to becoming a ₹500 crore brand by next month. </li><li>upGrad’s <keyword id="237838" type="PERSON" weightage="20" keywordseo="Arjun-Mohan">Arjun Mohan</keyword> shares with us a few reasons why upGrad has seen an uptick in downloads by over 75%, its marketing strategy and plans to earmark ₹500 million for 2/3 acquisitions in FY 21.</li></ul>With the nationwide lockdown, everyday hustle-bustle has come to a complete halt. We have more time for ourselves now than ever before and people are using this time to discover and hone their talent. They are getting experimental and extremely creative, using this time to gain new skills inside the four walls of their houses. It has brought online education to the forefront and helped accelerate its growth in India. As a result, upGrad, a higher-education platform, has seen a 75% increase in app downloads and is on track to becoming a ₹500 crore brand by next month. In Q4, the app recorded over 100% Q-o-Q jump, as it expanded its portfolio two-fold by adding new programs under its Management and Data verticals. We caught up with Arjun Mohan, India CEO, upGrad to further understand its marketing strategy, mantra behind its sustainable business and revenue goals for this quarter. Excerpts: Q. How has the last month been for you? How have you observed the consumer behaviour changing? Have you witnessed any uptick in demand? The novel Coronavirus has brought online education to the forefront, which otherwise was playing second fiddle to the offline model. Majority of India has become accustomed to the new normal, which indeed is a catalyst in this situation. Individuals have become extremely alert about the collateral damage (fears of job loss and insolvency) that they may suffer and are looking forward to utilising the additional time on hand meaningfully, by opting for upskilling options. We have launched the largest cohort (batch) with 4,000 learners in March and have doubled our course capacity in April, to cope with the surge. We have moved to monthly cohorts which earlier was at a quarterly level with each class now having a peak of 1000 learners at a given time. Additionally, with over 6 lakh downloads till date, our Android mobile App (upGrad App) houses professional communities in the field of Product Management, Data Science &amp; Machine Learning, MBA, and Digital Marketing with live discussions, exchange of ideas and opportunities within each community. In these communities, engagement in terms of comments and shares increased by 143% in the same period. Overall, the app downloads increased by over 75% after the lockdown was announced on March 24 this year. Also, with remote working coming into force, we have witnessed a growing intent towards business &amp; management programs. There’s been an increase in total interests and enrollments we have received for our Global MBA programs, which we have launched earlier this year in partnership with the renowned Liverpool John Moores University (LJMU) and Deakin University. These programs have contributed to 40% of the growth recorded in April. Q. Have you introduced any new courses/tools to leverage this surge in demand? We have now doubled our course capacity and moved to monthly cohorts (batches) which earlier was at a quarterly level, to take on the surge in demand from working professionals. Each batch now has a peak of 1000 learners at a given time. Recently after the COVID-19 outbreak, we are allowing learners to start a university-certified MBA, Master’s or Diploma program at an initial cost of ₹10,000 only, and experience it till June 15, 2020. We have received more than 1,00,000 interests and over 1000 enrolments, so far. Additionally, we also launched a wide range of free programs, which offer 350+ cumulative hours of content in terms of recorded sessions, quizzes, live lectures, projects, etc., and have reported more than 26,000 enrolments, till date. Q. Do you expect this uptick to continue even after the lockdown ends? upGrad recently launched the whitepaper with FICCI in which research indicated that 92% of learning leaders have confirmed the adoption of online learning journeys from 68% in the pre corona period. Most of these are in building digital skills in the areas of Data Sciences, AI, ML, Full Stack Software Engineering, Digital Marketing and MBA courses. Even before COVID-19, online education in India was on the rise, and people were making a gradual shift from offline to online. However, with COVID-19 hitting the world suddenly, the pandemic has steered everyone towards online learning, making it mainstream rather than just another option for learning and upskilling. Online education has hit the fast track and with various universities and colleges adopting edtech platforms, we think the demand will be sustained even after the COVID-19 era. The comfort, safety, and flexibility offered by online education will continue to steer the demand. Q. How does this quarter look like for you? Do you still see upGrad meeting its goals? The current COVID-19 situation is a net positive for online education. In Q4, upGrad recorded over 100% Q-0-Q jump, as it expanded its portfolio twofold by adding new programs under its Management and Data verticals. We have witnessed a 72% growth in booked revenue in April and touched the 53K paid learners mark at the ARPU of ₹ 2.5 lakhs, highest across the online education landscape. We have also successfully crossed the mark of 5,00,000 learners, who are largely working professionals, from the South Indian cities of Bengaluru, Hyderabad, followed by Mumbai, Delhi NCR, and Pune. Additionally, this quarter we have partnered with the Top B- School - IMT Ghaziabad for an 18-month online program, followed by a job guarantee by upGrad; we have also partnered with the renowned O.P. Jindal Global University for 2 new Degree programs- a 1-year LLM in Corporate &amp; Financial Law and a 2-year MBA in Digital Finance and Banking. Therefore, to conclude, I would like to add that with our revolutionary initiatives, and well-structured programs that help professionals’ transition in their career, we look forward to doubling our revenue by June 2020 and crossing an annual run rate of Rs 500 crore. Q. How do you see the online learning sector shaping up for the lockdown? COVID-19 has dramatically changed the education landscape across the globe. Even in India, online education has proved its robustness as compared to the offline institutes that have been shut for an infinite period. Owing to its flexibility and feasibility, learners in the coming times would prefer to take up online programs from the comfort and safety of their houses. Also, as the trend continues, with more and more renowned universities adopting e-learning and investments reducing in infrastructure, the cost of education will substantially be reduced. Therefore, to conclude, I would like to add that the online learning sector is anyway on an upward trajectory and will continue to rise in the future, making it the way forward. Q. You had announced last month that you are looking at acquiring companies. How is that search coming along? Have you found your partners yet? Capitalizing on the boom for the online learning sector, both worldwide and in India, we have earmarked ₹500 million for 2/3 acquisitions in FY 21. We are in active discussions and have also shortlisted a few prospective companies. However, it is too early to commit who these companies are, as we are still in the process to meet some great entrepreneurs and understand their vision. Q. Tell us a bit about your recent campaign? The new #AageKiSoch rap song, is the sequel to upGrad’s upskill anthem by the same name which was launched last month and reached 30 million individuals. This quirky piece aims to inspire young Indians to stay productive and upskill themselves during the nationwide lockdown. The latest music video is a fresh take on how professionals and college students now have extra time in hand and can use it meaningfully to enhance their professional growth, at large. upGrad through its marketing effort is trying to shed the stereotypical perception of education brands being serious. These two sets of videos (last ones and this one) bear testimony to the fact that creativity and storytelling is at the centre of our marketing communication. We used animated graphics for the latest music video -features possible without any shoot that yet turn out to be a visual treat. Q. In these uncertain and stressful days, how are you communicating with your audience? With the remote working concept, individuals and working professionals have been deprived of a very important aspect of human civilization- which is socializing. To minimise the adverse effects of the widespread pandemic on the psychological health of individuals, we had launched a ‘COVID-19 Awareness Program’ last month. It was a 5-day long online program, wherein the domain experts gave live talks on safeguarding one’s finances, and career along with mental health in the current scenario. Also, expert sessions were hosted live, allowing for active interactions and query resolution for the ~4500 participants who participated, completely free of cost. Additionally, we understand that the remote working has also brought other side effects to the forefront, like lethargy, lack of interest in work, monotony, etc. Therefore, to motivate individuals to use this extra time on hand, meaningfully and to promote productivity, we have launched #AageKiSoch campaign last month, and have successfully reached 30 million individuals. Q. What does your media plan look like? Which medium gets your lion's share? At the beginning of the year, we announced a budget of Rs 175 crore as a part of our media plan for the year 2020, wherein we have Rs 100 crore allotted for television and Rs 75 crore for digital. Both the mediums have seen higher traction during the pre and post COVID-19 outbreak and therefore, we are continuing with it. Q. How big is your team right now and how is upGrad helping its employees deal with lockdown blues and anxiety? Happy employees are more engaged and productive. For us, the emotional wellness of our employees is crucial as it is the driving force to make people the best of themselves. Boredom and loneliness can impact mental well-being and therefore, productivity as well, if not nipped in the bud. At upGrad, we have tied up with YourDOST as our Employee Wellness Partner to provide expert counselling to all our 1200+ employees with round the clock support on career, relationships, work-life balance or anything else that bothers them. In times like these, with such tie-ups, we strive to support our employees in every way possible.

Marketing in the times of COVID-19: upGrad

Global online higher education provider <keyword id="2008319" type="PERSON" weightage="20" keywordseo="Upgrad">upGrad</keyword> on Monday became another unicorn from the country, after it announced to close a total of $185 million funding round at a market valuation of $1.2 billion. The company raised fresh funds from Temasek, IFC (International Finance Corporation, a sister organisation of <keyword id="6354424" type="DEFINITION" weightage="20" keywordseo="world-bank">World Bank</keyword>) and IIFL. "We are very focused on our path to being in the top three-five companies globally in edtech and serving the one billion workforce across the age group of 18-60. We are pleased with the investor interest ever since we opened up for a fundraise, and had our maiden raise from Temasek, followed by IFC and IIFL in the last 60 days," said <keyword id="25725" type="PERSON" weightage="20" keywordseo="Ronnie-Screwvala">Ronnie Screwvala</keyword>, Chairperson and Co-founder, upGrad. In April, UpGrad had raised $120 million from Temasek, a global investment company headquartered in Singapore. "We will announce further updates on M&amp;As, and unlocking value as they unfold. Yes, the last value was at $1.2 billion but as I keep saying, we are not a fan of the tag name, unicorn. For us, it is only a means to a much larger goal," he said in a statement. Recent reports suggested that company is in advanced talks for a $400 million fundraise at a valuation of $4 billion. upGrad has earmarked $250 million for mergers and acquisitions (M&amp;As) over the next seven-nine months, as it strengthens non-linear growth strategy. upGrad is set to cross $500 million annual revenue run rate by March 2022 and is looking to raise close to $400 million at a $4 billion valuation. upGrad has built out a strong tech platform and deep immersive learning experience with high touch-points to capture close to 70 per cent of the Indian higher education market for working professionals. Earlier this month, upGrad acquired global firm <keyword id="9947964" type="UNKNOWN" weightage="20" keywordseo="KnowledgeHut">KnowledgeHut</keyword> for an undisclosed sum. KnowledgeHut, an <keyword id="11781040" type="UNKNOWN" weightage="20" keywordseo="upgrad-company">upGrad Company</keyword>, expects to cross Rs 300 crore in revenue next year, 65 per cent of which will be from countries across North America, Middle East and South-East Asia. As per industry estimates, there are 53 unicorns currently in India, with a tentative valuation of Rs. 1.4 <keyword id="69692" type="COMPANY" weightage="20" keywordseo="Lakh">lakh</keyword> crore. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/amara-raja-batteries-invests-in-five-year-old-startup-log-9/articleshow/85174877.cms">Battery maker Amara Raja invests in five-year-old startup Log 9</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/amazons-kindle-could-have-been-easily-hacked-through-malicious-e-books/articleshow/85173995.cms">Amazon’s Kindle e-readers could be prone to hacking through malicious e-books</a>

Ronnie Screwvala's UpGrad is India's newest entry into the unicorn club as it closes a $185 million funding round

Higher education platform <keyword id="2008319" type="General" weightage="20" keywordseo="upgrad" source="Orion">upGrad</keyword> on Friday announced it has acquired online learning institution <keyword id="8535878" type="General" weightage="50" keywordseo="harappa-education" source="Orion">Harappa Education</keyword> for Rs 300 crore (about $38 million). upGrad closed the transaction with present <keyword id="265317" type="General" weightage="100" keywordseo="harappa" source="Orion">Harappa</keyword> shareholders - Bodhi Tree Systems (a newly-formed platform between James Murdoch and <keyword id="105547" type="General" weightage="50" keywordseo="uday-shankar" source="Orion">Uday Shankar</keyword>) and Co-Founders Pramath Raj Sinha and Shreyasi Singh. Harappa Education is likely to clock Rs 75 crore in revenue this year. "A combination of upskilling courses along with these critical skills that Harappa has to offer would set us apart. We see strong demand from our clients and with Harappa coming in, we believe we'll be able to grow exponentially within the segment as we cross-leverage the synergies," said Ronnie Screwvala and Mayank Kumar, Co-founders of upGrad. Co-founded by Sinha, also the Founding Dean of the <keyword id="6357275" type="General" weightage="50" keywordseo="indian-school-of-business" source="Orion">Indian School of Business</keyword> (ISB), Harappa Education offers self-paced courses to address the spiralling problem of poor employability, inadequate leadership, and an ill-equipped workforce. Harappa has an active clientele of 100 mid and large-sized organisations. "As a combined force, Harappa and upGrad will anchor our purpose and conviction to create a truly wholesome learning ecosystem for lifelong learners in <keyword id="3658" type="General" weightage="20" keywordseo="india" source="Orion">India</keyword> and abroad, with our time-tested pedagogy, flagship programs, and rich partnerships to guarantee unmatched outcomes for our learners and clients," said Sinha and Singh, Founders of Harappa. upGrad has a learner base of over 3 million across over 100 countries and more than 300 University partners, along with an enterprise business with a client base of 1000 companies worldwide. Earlier this month, upGrad Rekrut, a 100 per cent subsidiary of online higher education platform major upGrad, announced it has acquired recruitment and staffing firm Wolves India, for an undisclosed sum. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/education/news/cbse-class-12-results-declared-passing-rate-above-92/articleshow/93045586.cms">CBSE class 12 results declared, passing rate above 92%</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/education/news/80-impact-students-going-to-study-abroad-will-feel-the-pinch-but-it-is-worse-for-students-already-there/articleshow/93044954.cms">₹80 impact: Students going to study abroad will feel the pinch, but it is worse for students already there</a>

upGrad acquires edtech platform Harappa Education for Rs 300 cr

<ul class="summary-list"><li><keyword id="6354427" type="ORGANIZATION" weightage="60" keywordseo="apple">Apple</keyword>'s <keyword id="3046720" type="PERSON" weightage="60" keywordseo="iphone-upgrade-program">iPhone Upgrade Program</keyword> lets you easily upgrade your <keyword id="6354606" type="COMPANY" weightage="60" keywordseo="iPhone">iPhone</keyword> whenever a new model is released.</li><li>The <keyword id="2514778" type="PERSON" weightage="60" keywordseo="iphone-upgrade">iPhone Upgrade</keyword> Program loans you an iPhone, which you'll then make monthly payments on - once you've made 12 payments, you can upgrade it.</li><li>You can sign up for the iPhone Upgrade Program with most major carriers, and AppleCare+ coverage is included.</li></ul>If there's one thing that Apple is good at, it's releasing new models of the iPhone. We've gotten a <keyword id="793582" type="PERSON" weightage="60" keywordseo="new-iPhone">new iPhone</keyword> every year for more than a decade, and every model is a best-seller.But even with trade-ins, buying a new iPhone every year is an expensive proposition. That's where Apple's iPhone Upgrade Program comes in.The iPhone Upgrade Program is a subscription service that lets you upgrade your iPhone every year for less money. There are some strings attached, but if it's vital that you always have the newest iPhone, this might be the program for you.Here's everything to know about the iPhone Upgrade Program.<h2>How the iPhone Upgrade Program works</h2>The iPhone Upgrade Program is a service that helps users upgrade their iPhone whenever a new model is released.When you sign up, you choose what kind of iPhone you want. Then you'll have to go through a credit check, like you would when taking out a mortgage or applying for a credit card. If you're approved, Apple takes out a zero percent loan in your name with Citizens One Bank and gives you the iPhone you chose.Once you receive the iPhone, you'll start paying a monthly bill for it. The bill amount depends on what iPhone you picked and how much storage space it has, but it ranges from about $40 to $70 per month.After paying for 12 months, you can ask for an upgrade. Contact Apple, and they'll check your credit again. If you're still eligible, they'll send you a new iPhone, cancel the old loan, and sign you up for a new loan. You'll have to send back the old iPhone once you receive a new one.Quick tip: If you haven't made 12 monthly payments but still want to upgrade, you can pay the amount needed to make up 12 payments all at once when requesting the upgrade.Alternatively, you can pay off the entire loan without requesting an upgrade. Once paid, the iPhone is yours to keep forever, and you'll be removed from the iPhone Upgrade Program. You can rejoin at any time.If that works for you, here's how to sign up.<h2>How to sign up for the iPhone Upgrade Program</h2>To sign up, you'll need to be a customer with AT&amp;T, Sprint, Verizon, or T-Mobile. You'll also need to provide your Social Security number, date of birth, and annual income for the credit check, along with your debit or credit card information. Prepaid cards aren't accepted.1. Head to <a href="https://www.businessinsider.com/reviews/out?u=https%3A%2F%2Fwww.apple.com%2Fshop%2Fiphone%2Fiphone-upgrade-program" target="_blank" rel="noopener">the iPhone Upgrade Program page</a> and click Join Now.<div type="image" title="A page explaining the iPhone Upgrade Program. The &quot;Join Now&quot; button is highlighted." height="1341" width="2880" msid="85050266" hostid="261"></div>2. Select which iPhone model you want, and then on the customization page, pick its size, color, amount of storage space, and your carrier.3. When asked how you'd like to pay, select Pay monthly. In the options that appear, pick Apple iPhone Upgrade Program and then I'd like to enroll.<div type="image" title="A white page showing an iPhone 12, next to some buying options. The &quot;Apple iPhone Upgrade Program&quot; option is highlighted." height="1382" width="2880" msid="85050270" hostid="261"></div>4. Select what level of AppleCare+ coverage you want, and then Continue.5. Enter your current phone number and the last four digits of your Social Security number. This is so your carrier can see if you still owe them any money for your current phone.6. Apple will text you a passcode to enter on the site. Enter it, and then log into your Apple ID account.7. The checkout page will appear. Choose whether you want the iPhone delivered to you, or you want to pick it up from a local Apple Store.Important: You'll have to pay taxes on the entire iPhone in the first payment, so expect the first bill to be more expensive than the rest.<div type="image" title="A &quot;Payment Details&quot; page showing the price of an iPhone 12 Pro. The tax, monthly payment price, and total is highlighted." height="1381" width="2880" msid="85050271" hostid="261"></div>8. Apply for the loan by filling out your personal details, and provide your debit or credit card information.9. Click Continue to Review, and accept the terms of your agreement.Once you accept, Apple and Citizens One will check your credit to see if you qualify for the loan. If you do, you'll get an email confirmation, and you're all set to go. Either wait for your iPhone to arrive, or pick it up at the scheduled time.Quick tip: If you choose to pick up the iPhone at a store but don't pick it up within two weeks, your loan will be cancelled without penalty. Any hit you received to your credit from the preapproval credit check will remain, though.<a data-type="61085bcf654b02668b785ad9">How to set up Focus, a new iPhone feature that lets you block all notifications except from certain people or apps</a><a data-type="5d1ba61da17d6c3470261295">How to buy more iCloud storage for your iPhone, and what you'll pay for each storage plan</a><a data-type="60e86a1a4ee3505f206106d7">How to fix a frozen or unresponsive iPhone</a><a data-type="60abda556381687678209e9b">How to block a number on your smartphone or landline to stop spam calls and texts</a>

How to sign up for Apple's iPhone Upgrade Program and get a new discounted iPhone every year

Microsoft released <keyword id="44126" type="PERSON" weightage="20" keywordseo="Windows-7">Windows 7</keyword> in October 2009. After providing support to users for 10 years, the company ended it on January 14, 2020. An update to fix a <a href="https://www.businessinsider.in/tech/news/microsofts-critical-vulnerability-could-affect-millions-of-windows-users-around-the-world/articleshow/73246386.cms?src=hp_tech">critical vulnerability</a> will be the last update for Windows 7 users. If you are still using Windows 7, it’s time to upgrade as you will no longer get updates on your device. This means that you will also miss out on important security updates, leaving you vulnerable to intrusions. How to upgrade from Windows 7 to Windows 10 Microsoft had <a href="https://www.businessinsider.in/windows-10-will-be-a-free-upgrade-if-you-have-windows-7-or-8/articleshow/45971512.cms">announced</a> a free upgrade to Windows 10 for Windows 7 and Windows 8 users. While the official upgrade period ended in 2016, you can still get a free upgrade if you have Windows 7 or Windows 8.1. <ul><li>To get started, first back up all the important documents, photos and other files. </li><li>Now, go to Microsoft’s <a href="https://www.microsoft.com/en-us/software-download/windows10">Windows 10 download page</a>. </li><li>Under the ‘Create Windows 10 installation media’ section, click on ‘Download tool now’. </li><li>Now, run the downloaded file. </li><li>Select ‘Upgrade this PC now’ and click on ‘Next’. </li><li>You will then be asked if you want to keep your personal files or start fresh. Choose an option. </li><li>Follow the remaining prompts. </li><li>Once the upgrade is complete, go to Settings &gt; Update &amp; Security &gt; Activation to find your digital license for Windows 10. </li></ul>Now, your computer will be upgraded to Windows 10 and you will continue to get regular updates from Microsoft. See also: <a href="https://www.businessinsider.in/tech/how-to/how-to-keep-your-windows-computer-up-to-date/articleshow/73248568.cms">How to keep your Windows computer up to date</a> <a href="https://www.businessinsider.in/tech/news/microsofts-critical-vulnerability-could-affect-millions-of-windows-users-around-the-world/articleshow/73246386.cms?src=hp_tech">Microsoft’s critical vulnerability could affect millions of Windows users around the world</a> <a href="https://www.businessinsider.in/tech/news/the-nsa-found-a-severe-security-flaw-with-microsoft-windows-10-and-its-urging-all-users-to-do-a-software-update-immediately/articleshow/73259491.cms">The NSA found a 'severe' security flaw with Microsoft Windows 10, and it's urging all users to do a software update immediately</a>

How to upgrade from Windows 7 to Windows 10

<ul><li>UpGrad's latest ad takes a dig at Indian education and its admission process. </li><li>Conceptualized by The Womb, this commercial follows the clutter-breaking spot on IPL featuring the donkey, promoting the MBA offerings of the edtech major.</li></ul>The pandemic has resulted in a flourishing demand for online upskilling With the last campaign ensuing a massive upsurge within the MBA vertical, upGrad an online higher education company is leveraging on the momentum by releasing a new ad film that focuses on its Management vertical. The campaign has been conceptualized by The Womb. The ad is a cinematic wonder that reflects on the nostalgia of the quintessential childhood game of musical chairs. It throws a spotlight on the dearth of seats for MBA degrees from ‘good’ universities thereby reinforcing the brand positioning of Sirf Naam Ki Nahin, Kaam Ki Degree. <div type="Youtube" id="_PHfh4ATGPE" title="Ab Sabki Tarakki Hai Pakki | upGrad - #KaamKiDegree" thumbUrl="https://i.ytimg.com/vi/_PHfh4ATGPE/mqdefault.jpg"></div> Talking about the new ad, Arjun Mohan, CEO – India, upGrad said, “Our Donkey ad, owing to its bold messaging was received well by our target audience and saw tremendous traction amongst users. We have also been able to translate the traffic into revenue, especially our Management vertical which has seen an uptake for MBA programs. Therefore, with an overall intent to reach out to a wider set of audience, who look at pursuing an MBA as a viable career proposition, we have come up with a brand-new narrative that is designed to strike a chord with our consumers.” “We’ve been constantly working on evolving the brand to reflect the changing expectations and needs of our consumers, and therefore, the new ad film will help us strengthen our foothold and brand imagery across the higher edtech sector,” added Mohan. Talking about the campaign, Navin Talreja, Co-Founder, The Womb said, “It is a poignant take on the education system and admissions infrastructure in the country which is enabling the growth of the edtech industry. The ad through its nostalgic appeal, we believe will connect with students who despite being good do not get opportunities to pursue their dream education. We were over the moon when we heard the idea and are confident it will work from the perspective of business growth for upGrad as well.” “I am confident, this is one of the deepest insights we will see in Indian advertising for a while. It’s rooted in culture and reality. In the deft hands of Prakash Varma (Director, Nirvana Films), we were sure the execution would push it further. So when he suggested sticking to the core and keeping the purity of thought intact, we were more than happy to go with it. The music, the voice, the stark set-up, the costumes, the slow-motion…it's drama yet undramatic” added Suyash Khabya, Creative Head, The Womb. The ad highlights the MBA offerings of upGrad with renowned national &amp; international universities like BIMTECH, O.P. Jindal Global University, NMIMS Global Access, Liverpool Business School, and Deakin University in the areas of Marketing, Finance &amp; Banking, etc.

upGrad's latest ad depicts the pressures of getting into MBA colleges to focus on its management offerings

<ul><li>EdTech platform has appointed <keyword id="6357912" type="General" weightage="20" keywordseo="amitabh-bachchan" source="Orion">Amitabh Bachchan</keyword> as its brand ambassador. </li><li>The actor will promote the importance of life-long learning.</li></ul>upGrad signs legendary actor, Amitabh Bachchan who certainly dons many hats and needs no formal introduction, as the official brand ambassador. As a part of the partnership, Bachchan will be seen supporting upGrad’s brand value through endorsements and promotions of services offered by the higher Edtech leader, while emphasizing the importance of LifeLongLearning for progressive career growth. “Education is certainly a very critical space where we are not just offering learning opportunities but are also committing towards nurturing lives and building a future. Therefore, we take responsible marketing very seriously, and in that respect, what better than having a personality like Amit ji’s that carries so much faith and respect,” said Arjun Mohan, CEO - India, upGrad. “Our marketing strategies are at the core of evolving industry dynamics and therefore, keeping in mind the market sentiments and audience appeal, we have taken a conscious call, which is also aligned with upGrad’s brand value of having a celebrity that resonates credibility and shall have a lasting impact on our viewers. We are elated to have Amit ji on-board and drive future developments which in turn shall further solidify our ambition of positioning upGrad as a household name, wherever they say higher education.” In line with upGrad’s overall marketing goals, the latest development will be followed by other events with each having a strong message addressing the higher-ed challenges that persist across the country, at large. Riding high on the appraisal note, upGrad has recently unveiled its marketing campaign #AssNahinAssetBano that captures the essence of what goes around the annual appraisal period in a corporate world to create urgency amid professionals who have parked upskilling for an indefinite period.

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upGrad's latest ad seeks to shake working professionals out of their career inertia and position itself as a viable option

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upGrad's latest ad depicts the pressures of getting into MBA colleges to focus on its management offerings

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