You Searched For "unified brand identity" and got 20 results
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3 mins read
Vodafone Idea launches a new identity, to be called 'Vi' now
Starting today, Vi ads will be on TV and digital platforms, followed by a high decibel intensive m…
1 min read
You will no longer see 'Mi' on Xiaomi products as company officially drops decade old branding
Xiaomi on Monday announced a new visual identity for its premium range of products. With an aim to …
2 mins read
OnePlus launches new visual identity and logo to 'improve its recognizability in digital media'
"No detail is too small", says OnePlus Mats Hakansson on its latest logo revamp.
23 mins read
30. What does a brand sound like?
We trace the history of sonic branding and follow the creative process that led to AT&T's iconic so…
Dan Bobkoff,Amy Pedulla,Jenni…
2 mins read
Want to make your brand psychologically capturing? Try using the power of ritual.
While most recognize this to be true of religious life (think ritual prayer), research tells us it'…
Nick Hobson, Nathaniel Barr, …
3 mins read
Havas Creative launches Havas CX, an international network dedicated to delivering meaningful brand experiences across the entire customer journey
The new network already boasts clients including Reckitt Benckiser, Renault, Tesco, Maersk, Club Me…
2 mins read
These vintage photos of Burger King's uniforms show how much the chain's look has changed over time - along with its identity
In the 1970s and early 1980s, before Burger King was a global brand, U.S. locations featured bold, …
Irene Jiang
3 mins read
The Value Of The Pussy Riot 'Brand' Is Now A Huge Question
If you think of branding as identity politics, you can see why it matters so much. While the Russia…
13 mins read
Inside the tech industry's 'broletariat revolution' against the media
Tech elites hate the media. So they're taking a page from Fox News.
Insider Inc.
6 mins read
Matthew Perry's death means hard questions for the ketamine movement
Ketamine contributed to Matthew Perry's death. Experts are grappling with how to talk about the dru…
Anna Silman
2 mins read
Global Web 3 platforms launch Open Metaverse Alliance
Global Web 3 platforms have launched the Open Metaverse Alliance for Web 3 (OMA3) to solve the inte…
9 mins read
Republicans are desperate for attention — and it's decimating their ability to govern
"What's actually going on is that we live in a new media ecosystem," Sen. JD Vance told Insider. "I…
Bryan Metzger
3 mins read
The marketers' quest for data-driven strategies
Data-driven brands will have an edge over competition, are in a great position to drive personalize…
4 mins read
S4Capital merges MediaMonks and MightyHive into Media.Monks
The single brand emphasizes a shared heritage in creative content, roots in data & digital, unifyin…
3 mins read
WPP launches data company, Choreograph, to help clients realize the value of their first-party data
Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a singl…
10 mins read
The Trade Desk has designed a solution that replaces cookies, upgrades privacy while preserving the value of relevant advertising for advertisers and publishers: Tejinder Gill of The Trade Desk
The Trade Desk’s Tejinder Gill on why CTV and open internet is the future of programmatic advertisi…
4 mins read
Google wants to build a serious hardware rivalry with Apple - but it will take much more than a new chip to fix its messy product strategy
Google's wearable platform was too rebranded, in 2018, from Android Wear to WearOS, a way to better…
Hugh Langley
4 mins read
DJ Steve Aoki and designer Samata Pattinson dig into the impact music has on the clothes we wear — and what it would take to make sustainable fashion the new 'It' look
Steve Aoki says music has the power to shape cultures — and that it might also have the power to re…
Dominic-Madori Davis
5 mins read
For Lincoln, defining a new era of American luxury means killing off one of its most iconic cars
The Lincoln Continental and MKZ ended production last year. The company is moving to an SUV lineup,…
Kristen Lee
3 mins read
Facebook just launched its dating service in the US, and it has a clear advantage that could help it beat out Tinder and Bumble
Facebook has the distinct advantage over other dating apps of having close access to your profile, …