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Budget A-Z, for the GenZ: A fun and handy guide for major terms around upcoming Union Budget
From fiscal deficit to GDP, understand key terms to navigate the financial landscape and make the m…
GenZ expresses their concern over shrinking wildlife habitat
To attain a better understanding of forest ecology in the urban landscape, Aaranyak organised an ev…
ANI
"Sit back and relax," said 33% of GenZ daters, as dating is going to get easier this 2024
Studies show that this year, the dating world will be undergoing a significant transformation, ushe…
Decoding GenZ: Highly individualistic and low on regrets - this generation has what it takes
Experts say GenZs are more family-oriented than they are self-absorbed. Unlike previous generations…
Dil Maange More: GenZ is not looking for archetypes like tall, dark & handsome
A tall, dark, stranger or a knight in shining armor are no longer the types of men this generation …
GenZ is deliberately going against traditional dating standards as it looks to ‘break free’
In a recent poll conducted by dating app QuackQuack, 18,000 daters from across India were asked abo…
Talking the Gen-Z talk: How to market to them
Most effective ways to market to GenZ
What’s in a word — Millennials and Gen Z believe KISS is better than jargon
Have you ever felt left out during water cooler sessions? Or have you ever scratched your head when…
Gen-Z is increasingly opting for brands that support the LGBTQ community, talk about mental health and stand for a bigger cause: Report
Over 75% of the Gen Z’s can be termed as a “brand loyal” generation
Millennials want the security of their own roof over heads, finds CBRE
Apart from making Indians want to buy a property rather than rent, the pandemic is making home buye…
Most effective ways to market to GenZ in 2020
Experts discuss the new ways of appealing to GenZ
Gen-Z is taking courses on how to send an email and what to wear in the office, according to a WSJ report
Some universities and companies are offering new graduates training on office etiquette, The Wall S…
Grace Kay
From engagement to involvement: Is Gen Z rewriting rules of brand engagement?
This generation is surrounded by a barrage of information online, spoilt for choice and skip ads th…
While we've strengthened our online business, retail stores will continue to be important for us: Alisha Malik, Metro Brands
Alisha Malik, President Marketing and Ecommerce, Metro Brands tells us how 2021 has been for Metro …
Are GenZ women suffering more from mental health issues?
A 21-year old girl, who recently graduated from Delhi University, says she has been facing anxi…
The power of audio ads — tap into the right moment and make an impact
A deep understanding of our listeners and a constant connection with them throughout thei…
Word-of-mouth has helped us grow in India, our community members are our best marketers: Taru Kapoor, Tinder
Tinder's growth story in India
Why good storytelling is the perfect tool to connect and communicate with GenZ
This panel discusses what makes GenZ tick and what role storytelling plays in bringing a brand clos…
Gen-Z college kids can learn 'how not to suck at money' by playing a video game from this $1 trillion asset manager
What if the stuffy finance class you took in college was a video game taught by a blue cartoon masc…
Natasha Dailey
Gen-Z superstar Ryan Garcia sacrificed Christmas so he can try and take the world by storm in the biggest bout of his life
A knockout artist and social media sensation, Ryan Garcia wants to make a statement in his fight Sa…