You Searched For "understanding gen z" and got 20 results
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7 mins read
Gen Z's new side hustle: getting rich off Airbnb
On TikTok and Instagram, Airbnb superhosts brag about subletting their rentals — and making million…
Amanda Hoover
7 mins read
Gen Z is redefining sick days
Americans are calling out sick and taking more mental health days. Gen Z is driving the change.
Emily Stewart
6 mins read
Young people think Gen Z stereotypes are holding them back at work. That could be a big problem.
Gen Zers missed out on formative experiences that generations before them took for granted. Dismiss…
Lindsay Dodgson
6 mins read
Gen Z strikes back
Companies reneged on their job offers. Now college students are getting even.
Aki Ito
2 mins read
NSYNC's Joey Fatone says he struggles to understand his teenage daughter's Gen Z slang
The NSYNC member, like many parents, was confused trying to decode his daughter's Gen Z language.
Erin Liam
5 mins read
Vilnius is cheap, safe, and fun — no wonder it's the world's happiness capital for Gen Z
Lithuania topped the World Happiness Report ranking for Gen Zs and under this year. Locals told BI …
Joshua Nelken-Zitser
2 mins read
Whole Foods' CEO is betting that Gen Z will be down to fork out more cash for his company's groceries
Over half of the Gen Zers surveyed by Whole Foods said they were willing to pay more for sustainabl…
Aditi Bharade
3 mins read
What it's like to launch a startup with friends, according to 3 Gen Z cofounders who created a childcare startup together
More Gen Zs are launching startups with friends. Here's how one cofounder trio are navigating the j…
Riddhi Kanetkar
5 mins read
The Great Detachment is looming for employees, experts warn — especially for Gen Z
The workforce is disengaged, and the "Great Detachment" is looming with staff everywhere, particula…
Lindsay Dodgson
4 mins read
The sober dating revolution is here, and Gen Z is leading it
Drinking and dating used to be synonymous, but younger generations are increasingly turning away fr…
Lindsay Dodgson
9 mins read
Gen Z loves Kamala. But don't expect a repeat of Obama in 2008.
Kamala Harris is popular among young voters, like Obama in 2008. But the comparisons stop there.
Daniel Cox
2 mins read
Single and ready to be single: Gen Z and Gen Alpha youth are much more content being relationship-less, study finds
If you’re feeling like you’re just too comfortable in your singlehood, here’s some joyous news — yo…
8 mins read
Google studied Gen Z. What they found is alarming.
A new study reveals how Gen Zers behave in their natural habitat: the internet
Adam Rogers
3 mins read
The price of being a bridesmaid can quickly add up — and some Gen Z and millennials don't want to pay it
Women are documenting their bridesmaid costs on social media and some are sharing that it's OK to s…
Ana Altchek
3 mins read
As a college professor, I know Gen Z gets a bad rap. But their strengths are being overlooked.
A professor who has worked with students for 20 years says Gen Z is accepting of neurodivergent peo…
Lisa Chilcote Bacco
2 mins read
Turns out, a Green Day concert is the perfect outing for old punk millennials and their Gen Z kids
I went to Boston to see Green Day play, 27 years after the first time. As soon as I arrived, I regr…
Conz Preti
4 mins read
I'm a Gen Z professional who wears my natural Afro and bold outfits to work. Other generations don't understand how we dress.
Maya Penn incorporates her personal style into her professional wardrobe as a proud member of Gen Z…
Elle Hardy
3 mins read
I ended up being a caretaker for both my baby boomer parents. My Gen Z friends were surprisingly understanding.
At just 22, I became the caretaker for both of my baby boomer parents. They were diagnosed with can…
Ivannia Morton
3 mins read
Gen Z to older workers: We're just like you
Some generational divides aren't so pronounced. Gen Z workers prioritize fair pay, career advanceme…
Tim Paradis
5 mins read
Digitally-native Gen Zers aren't immune to romance scams
Zoomers grew up with technology at their fingertips. But as scams evolve and get more sophisticated…