In a majority verdict, A seven-judge constitution bench headed by Chief Justice D Y Chandrachud held by a 6:1 majority that the further <keyword id="20495193" type="General" weightage="20" keywordseo="sub-classification" source="keywords">sub-classification</keyword> of SCs and STs by states can be permitted to ensure grant of <keyword id="6365185" type="General" weightage="20" keywordseo="quota" source="Orion">quota</keyword> to more <keyword id="20316819" type="General" weightage="20" keywordseo="backward-castes" source="keywords">backward castes</keyword> inside these groups. The bench delivered six separate judgments. The majority verdict said the basis of sub-classification has to be justified by "quantifiable and demonstrable data by the states, which cannot act on its whims". The bench, also comprising Justices BR Gavai, Vikram Nath, Bela M Trivedi, Pankaj Mithal, Manoj Misra and Satish Chandra Mishra, was hearing 23 petitions, including the lead one filed by the Punjab government challenging the 2010 verdict of the Punjab and Haryana High Court. The CJI wrote for himself and Justice Misra. Four judges wrote concurring judgments while Justice Trivedi dissented. The top court had reserved the verdict on February 8 on pleas seeking review of the E V Chinnaiah judgement, which in 2004 had ruled that all <keyword id="42836" type="General" weightage="20" keywordseo="SC" source="Orion">SC</keyword> communities which suffered ostracisation, discrimination and humiliation for centuries represented a homogeneous class incapable of being sub-categorised. The verdict came on references to revisit the five-judge constitution bench judgement of 2004 in the case of EV Chinnaiah vs. State of Andhra Pradesh in which it was held that SCs and STs are homogenous groups and hence, states cannot further sub-classify them to grant quota inside quota for more deprived and weaker castes in these groups.

States empowered to make sub-classification in SCs, STs for quotas inside reserved category: Supreme Court

Indian embassy in Nepal has handed over 275 <keyword id="6360114" type="General" weightage="80" keywordseo="lpg" source="Orion">LPG</keyword> gas stoves, cylinders and other accessories to underprivileged families in <keyword id="17624714" type="General" weightage="50" keywordseo="tirhut-rural-municipality" source="Orion">Tirhut Rural Municipality</keyword> of Saptari district in the Himalayan country. Consul General of <keyword id="3658" type="General" weightage="100" keywordseo="india" source="Orion">India</keyword> Nitesh Kumar and President of Nepal-India Women Friendship Society (NIFWS) and Member of House of Representatives <keyword id="2375773" type="General" weightage="50" keywordseo="chanda-chaudhary" source="Orion">Chanda Chaudhary</keyword> handed over the cylinders on in Saptari district on June 3. A total of 3,000 sets of LPG stoves and 14.2 Kg cylinders and other accessories like regulators and pipes were gifted by the Government of India to underprivileged families of the districts of Sarlahi, Rautahat and Saptari. Approximately, 500 sets were distributed in Kaudena Municipality of Sarlahi district on April 19 this year. The gifting of stoves and cylinders is one of the 75 projects being inaugurated this year in Nepal as part of "India@75 Azadi Ka Amrit Mahotsav". The Project is inspired by the <keyword id="8775519" type="General" weightage="50" keywordseo="pradhan-mantri-ujjwala" source="Orion">Pradhan Mantri Ujjwala</keyword> <keyword id="6443343" type="General" weightage="50" keywordseo="yojana" source="Orion">Yojana</keyword> (PMUY) of the Government of India which is a flagship scheme with the objective to make clean cooking fuel such as LPG available to the rural and deprived households which were otherwise using traditional cooking fuels. <keyword id="196298" type="General" weightage="50" keywordseo="vijay-yadav" source="Orion">Vijay Yadav</keyword>, Chairman of Tirhut Rural Municipality; <keyword id="17624713" type="General" weightage="50" keywordseo="narendra-karki" source="Orion">Narendra Karki</keyword>, SP of Saptari; <keyword id="17624715" type="General" weightage="50" keywordseo="radha-kayasth" source="Orion">Radha Kayasth</keyword>, Vice-President of Nepal-India Women Friendship Society; local journalists and other stakeholders were present on the occasion. The families were identified through the Socio-Economic Caste Census (SECC) list in coordination with District Administration Office (DAO) and local level. Social welfare councils have also been roped in for the distribution process. The government of India has approved Nepalese Rupees 2,40,90,000 for this purpose. Consul General congratulated the beneficiaries and noted that the use of traditional cooking fuel is detrimental to the health of rural women and the environment. The gifting of these LPG gas stoves and cylinders reflected the continued support of India to Nepal. NIWFS President Chanda Chaudhary thanked the <keyword id="44734" type="General" weightage="50" keywordseo="indian-government" source="Orion">Indian Government</keyword> for its continued developmental support to women. Distribution of these LPG gas stoves, gas cylinders and accessories will replace the use of traditional cooking fuels like firewood, coal, and cow-dung cakes, which produce heavy smoke and cause health hazards. Since 2003, India has taken up over 535 High Impact Development Projects (HICDPs) in Nepal in various sectors Health, Education, Drinking Water and Irrigation, Electrification, etc. and has completed 476 projects and 59 ongoing projects. Amongst these, 81 projects have been undertaken in Province-2, including 19 projects in Sarlahi; 5 projects in Rautahat and 9 projects in Saptari Districts. In addition to these, 87 ambulances to various health posts and 3 school buses have been gifted in these three districts by India. As close neighbours, India and Nepal share wide-ranging and multi-sectoral cooperation. The implementation of this project reflects the continued support of the Government of India in bolstering the efforts of the Government of Nepal for the upliftment of its people. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/aditya-birla-group-to-take-on-tata-reliance-now-in-the-branded-jewellery-space/articleshow/100787757.cms">Aditya Birla Group to take on Tata, Reliance now in the branded jewellery space</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/honda-unveils-elevate-suv-to-compete-with-creta-seltos-and-grand-vitara/slidelist/100790339.cms">Honda unveils Elevate SUV to compete with Creta, Seltos and Grand Vitara</a>

Strengthening ties: India gifts 3,000 LPG gas stoves to underprivileged families in Nepal

<ul><li><keyword id="111343" type="General" weightage="80" keywordseo="gautam-adani" source="Orion">Gautam Adani</keyword>, India’s richest man, has pledged to donate ₹60,000 crore towards charity. </li><li>The charitable efforts will be under the trusteeship of the <keyword id="2542614" type="General" weightage="50" keywordseo="adani-foundation" source="Orion">Adani Foundation</keyword>, and the group says it will enlist sectoral experts to take its efforts forward. </li><li><keyword id="6419840" type="General" weightage="50" keywordseo="azim-premji" source="Orion">Azim Premji</keyword>, one of the most philanthropic persons in India, praised <keyword id="76451" type="General" weightage="100" keywordseo="adani" source="Orion">Adani</keyword> for his efforts. </li></ul>Gautam Adani, the richest Indian man, has pledged ₹60,000 crore towards charity. That’s a tenth of his total net worth. This pledge was made on Adani’s 60th birthday, and will be used for a range of social causes. The group said that the corpus will be used towards healthcare, education and skill development – all of which are tax-deductible. The Adani Foundation will be holding this corpus as a trustee, and is likely to be partly funded by transferring the stake of promoters in the seven listed companies of the Adani group. According to Bloomberg Billionaires Index and Forbes, Gautam Adani’s networth is around $93-95 billion. Adani received praise from Azim Premji, the founder chairman of Wipro and the Czar of Indian IT. A noted philanthropist himself, Premji praised Adani for pledging his wealth at the “peak of business success”, pointing at the substantial contribution to charity by the Adani group. “The challenges and possibilities of our country demand that we work together as one, cutting across all divides of wealth, region, religion, caste, and more. I wish Gautam Adani and his Foundation the very best in this important national endeavour,” Premji added. Philanthropy is an effort to help and support social welfare causes by way of donations – in money and kind. Most of Indian CSR and charity causes are guided towards education for underprivileged children, the health and development of women and children from backward areas and communities, and skill building amongst youth. <div type="Article" hostid="261" msid="91829090" title="Understanding Gautam Adani’s rise: a story on how to generate wealth via hope, equity and of course debt" mstype="2" mssubtype="0"></div> <cmsannotation type="cmsannotation" annotationid="Premji is also the Czar of charity" comment="subhead" text="Premji is also the Czar of charity">Premji is also the Czar of charity</cmsannotation> For the last two decades, Azim Premji has made a large contribution towards various causes that need attention, in India. He set up the <keyword id="120063" type="General" weightage="50" keywordseo="azim-premji-foundation" source="Orion">Azim Premji Foundation</keyword> back in 2001, and has since worked with over 3.5 lakh schools across the country. Premji has also been the biggest philanthropist in India by far, despite not being the richest Indian. In the last two years, he donated over ₹17,600 crore (approx. $2.25 billion at today’s rates) – ₹9,713 crore in 2021 and ₹7,904 crore in 2020. It also made a dent into his personal wealth over the year, in spite of being the head of one of India’s largest IT companies, Wipro. For comparison, in 2021, HCL Tech’s Shiv Nadar donated ₹1,263 crore while Mukesh Ambani donated ₹577 crore. Gautam Adani could follow in the footsteps of Premji in his philanthropy efforts, stated a report by the <a href="https://economictimes.indiatimes.com/news/company/corporate-trends/adani-family-pledges-60000-crore-towards-charity/articleshow/92422992.cms">Economic Times</a>, quoting an unnamed source, without going into detail as to how exactly this will be done. SEE ALSO: <a href="https://www.businessinsider.in/cryptocurrency/news/indias-crypto-players-bullish-on-hiring-say-crash-is-just-a-phase/articleshow/92425464.cms">India’s crypto players bullish on hiring; say crash is just a phase</a> <a href="https://www.businessinsider.in/finance/news/rbi-kept-the-rupee-exceptionally-stable-so-far-and-the-tide-could-turn-for-the-better-say-experts/articleshow/92414356.cms">RBI kept the rupee ‘exceptionally’ stable so far, and the tide could turn for the better say experts</a> <a href="https://www.businessinsider.in/business/corporates/news/tatas-to-ambanis-adanis-and-birlas-fortunes-of-these-high-debt-companies-could-change-after-rate-hikes/articleshow/92126846.cms">Tatas to Ambanis, Adanis and Birlas – fortunes of these high debt companies could change after rate hikes</a>

Gautam Adani gives a tenth of his networth to charity, Azim Premji is impressed

<ul><li>Founded in 2016, <keyword id="3270416" type="General" weightage="80" keywordseo="haqdarshak" source="Orion">Haqdarshak</keyword> is a mobile and web platform connecting citizens to eligible government welfare schemes. </li><li>In six years, Haqdarshak claims to have aided the disbursal of over ₹5,000 crore, serving nearly 25 lakh customers and 50,000 micro-businesses. </li><li>Haqdarshak received a joint offer of ₹1 crore for 2% equity from judges Namita Thapar, Aman Gupta and <keyword id="824423" type="General" weightage="50" keywordseo="peyush-bansal" source="Orion">Peyush Bansal</keyword>. </li></ul>The Indian government has many social benefit schemes for the underprivileged. However, a vast section of the intended beneficiaries are unaware of such schemes, and a majority of those who are aware are unable to access them due to roadblocks like lack of documentation and an inability to submit the documents. Moreover, many such beneficiaries of pension schemes, scholarship schemes, health insurance and others reside in remote areas of this vast country. Bringing them into the fold by aiding people with Aadhar cards; micro SMEs with Udyog Aadhar; easing access to widow pension and more are the pain points that a startup, Haqdarshak, wants to solve. It made its pitch on <keyword id="13768438" type="General" weightage="20" keywordseo="shark-tank-india-season-2" source="Orion">Shark Tank India Season 2</keyword> this week. In 2016, Aniket Doegar, who has ample exposure to rural <keyword id="3658" type="General" weightage="100" keywordseo="india" source="Orion">India</keyword> via his work and interests, started Haqdarshak in Pune. It has <a href="https://www.linkedin.com/company/haqdarshak/">positioned </a>itself as a “next-gen, for-profit startup focused on social impact” and has a mobile and web platform. It <a href="https://www.sonyliv.com/shows/shark-tank-india-1700000741/determined-entrepreneurs-1000203893?watch=true">claims </a>to have served over 25 lakh customers and 50,000 micro-businesses and trained 25,000 agents. <cmsannotation type="cmsannotation" annotationid="Commission-based revenue model" comment="subhead2" text="Commission-based revenue model">Commission-based revenue model</cmsannotation> Haqdarshak trains its agents to provide what it calls ‘last-mile’ assistance. Agents organise community gatherings or go door-to-door to educate people about the available schemes. They also assist them in availing the schemes. An agent registers a family or individual on the Haqdarshak app and gathers information regarding their housing conditions, income, religion, caste, etc. Once the questions (40-45) are answered, the app shares the number of eligible welfare schemes. As per Doegar, the average number of schemes available to beneficiaries in rural India are between 50-55, while in urban India that number falls to 35-40. A customer is charged a nominal amount of ₹50 rupees (without GST) as a service charge, which is split between the agent and the company. An agent earns anywhere between ₹20,000 to ₹25,000 per month. “In 2020-2021, multiple investors told us to turn the company into a fintech or edtech company, offering educational schemes or loans. But our goal is to become India’s biggest social security company in the next 10 years. Today, if Jyoti (one of the agents) goes to the community, they know she’s providing them with something. This will change if she starts asking for money (for loans, etc.),” shared Doegar on the show. In six years, Doegar claimed that Haqdarshak aided the disbursal of ₹5,000 crore to the beneficiaries via social schemes. In May 2016, the startup raised ₹1.25 crore from angel investors at a valuation of ₹10 crore, and in May 2021, it <a href="https://yourstory.com/2021/05/funding-alert-social-enterprise-startup-haqdarshak-pre-series-a-round">raised</a> ₹6.65 crore in a pre-Series A round. <cmsannotation type="cmsannotation" annotationid="‘Social impact and sales is a rare feat’" comment="subhead2" text="‘Social impact and sales is a rare feat’">‘Social impact and sales is a rare feat’</cmsannotation> Impressed by his clarity, product, and vision, Lenskart co-founder Peyush Bansal made the first offer — ₹1 crore for 2% equity, which valued the company at ₹50 crore. Emcure Pharmaceuticals’ ED Namita Thapar and boAt’s co-founder Aman Gupta made a joint offer of ₹50 lakh for 1% equity; and ₹50 lakh debt at an interest rate of 10%, at the same valuation. The founder sought a collective investment of ₹1 crore from all three sharks for 0.5% equity, each. The sharks clarified that they wouldn’t budge from the equity share of 2%. Ultimately, the deal was finalised for ₹1 crore, from the three sharks, for a total of 2% equity. While congratulating him, Thapar commented that it was rare for (social) impact and sales to come together like it has for Haqdarshak. The startup generated revenue of ₹15.5 crore in FY22 but suffered a loss for the first time ever since inception as Covid forced them to shut operations for four months. It believes that it will close FY23 with annual revenue of ₹30 crore. <cmsannotation type="cmsannotation" annotationid="‘When a poor person visits a pension office’" comment="subhead2" text="‘When a poor person visits a pension office’">‘When a poor person visits a pension office’</cmsannotation> Born and raised in Shimla, 33-year-old Doegar completed his undergraduate studies from Shri Ram College of Commerce in Delhi. After completing graduation in 2010, he worked at the grassroots level for nearly five years at various government schools in rural Maharashtra, Delhi, Rajasthan and other states. He was also a Teach for India fellow from June 2010 to April 2012. He soon realised that there was a lack of awareness about government welfare schemes. “When people like you and me go to passport or visa centres, we’re greeted with folded hands, with people saying, ‘Sir, your appointment is next.’ When a poor person visits the pension officer, he has to beg for the pension he is entitled to. Can we change this user behaviour?” remarked Doegar on the show. The startup claims to have digitised close to 7,500 government schemes on its platform. It provides assistance across multiple schemes, <a href="https://www.instagram.com/haqdarshak/?hl=en">including </a>the Pradhan Mantri Ujjwala Yojana – which provides clean cooking alternatives like Liquified Petroleum Gas (LPG) connections to BPL households; and Vishwakarma Shram Samman Yojana – UP government’s scheme to encourage self-employment among the state’s artisans. Apart from people, it also works with corporates to enroll their factory employees into government schemes. As of 2022, the startup has worked with 110 corporates representing nearly 10 million of their employees – and corporates are charged higher than individuals. The latest offering by Haqdarshak is a QR-code-based “Yojana Card” that allows customers to check various government schemes and ask for application support from Haqdarshak, if needed. A customer can scan the QR code through a smartphone. In the absence of a smartphone, the customer can reach any Hadardshak centre and scan the card. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/intel-unveils-4th-gen-xeon-scalable-processors-with-better-performance/articleshow/96905773.cms">Intel unveils 4th Gen Xeon Scalable processors with better performance</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/hyundai-launched-the-all-electric-suv-ioniq-5-starting-at-449500-in-india/slidelist/96905388.cms">Hyundai launched the all-electric SUV IONIQ 5 starting at ₹4,49,500 in India</a>

This Shark Tank India S2 winner bowls judges over with its for-profit approach to social impact

<ul><li><keyword id="357923" type="PERSON" weightage="20" keywordseo="Yogesh-Chaudhary">Yogesh Chaudhary</keyword>, Director, <keyword id="913970" type="COMPANY" weightage="20" keywordseo="Jaipur-Rugs">Jaipur Rugs</keyword> shares his plans on spending the earmarked Rs 4.5 crore on marketing.</li><li>He further shares with us how the organisation has supported underprivileged women and helped them become self-reliant since 1978.</li></ul>India is currently a leader in the production of <keyword id="455352" type="UNKNOWN" weightage="20" keywordseo="handmade-carpets">handmade carpets</keyword> and 90% of the carpets are exported from our country. However, a systemic practice of oppression through caste discrimination has been followed in our country for a very long time. Rugs and woven carpets are made by local artisans in rural India, who often do not get their due credit or even the right remuneration for their art and work. Jaipur Rug, a handwoven carpet brand, was founded by Nand Kishore Chaudhary at a time when the practices of the Indian caste system were extremely rigid and upper-class men working with Dalit women was frowned upon (openly). He was on a mission to help rural and tribal women become independent and get recognised for their talent. He started his business with two looms and nine artisans. It is now a social business that connects rural craftsmanship with global markets. He has impacted the lives of 40,000 rural artisans spread across villages in North and West India. Over 80% of the artisans are women and about 7,000 tribals. He successfully built a profitable business by exporting handmade carpets by these artisans and its biggest market today is the US. <div type="image" title="JAIPUR_RUGS_Artisants_AW8I3784" msid="82178763" hostid="261"></div> Sharing how it all started, Yogesh Chaudhary, Director of Jaipur Rugs said, “ Back then, the practices of the Indian caste system were rigid, and the weaving community was considered ‘untouchable.’ Nand Kishore Chaudhar had to work against the system to realise his dream. His family frowned, while he enjoyed working with the weavers and sharing daily meals with them. Through his effortless connection with the rural communities, he quickly gained trust and began bringing livelihood opportunities to more and more underprivileged households. In a few years, he moved to Gujarat and spent nine years training more than 2500 people from the tribal community. Today, the modern and eclectic collection of rugs are retailed across three stores in India and exported to more than 65 countries.” Jaipur Rugs clocked an export revenue of about ₹5 crore in the first year of its operations. The company today works with a number of ethnically diverse communities spread across 600 villages in five states that lie in some of the most impoverished regions of India. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 451.276pt;"><colgroup></colgroup><col /><col /><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;background-color:#6d9eeb;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Revenue/profit (In INR crore) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;background-color:#6d9eeb;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">FY15 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">137 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">FY16 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">153 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">FY17 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">133 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">FY18 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">125 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">FY19 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">155 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">FY20 (till Dec) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">125 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"> </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"></td></tr></tbody></table> Due to COVID, people have been stuck at home and the carpet market is picking up again. Jaipur Rugs has earmarked Rs 4.5 crore for marketing this year. It would spend most of its marketing monnies on digital media. “We are bullish because Covid has led to an increase in homeownership and renovations. People are spending a lot more time at home and they want it to reflect their personality and positivity. We plan to spend a lot of it on social media and several digital and physical exhibitions and events. We have a number of unique collaborations in the coming year,” said Chaudhary. According to IBEF, India is responsible for around 40% of worldwide export of handmade carpets. Export of carpets from India stood at US$ 1.37 billion in FY20, while that of handicrafts excluding handmade carpets reached US$ 1.79 billion during the same period. The total carpet export was $ 893.99 million between April and November 2020 and for handicrafts excluding handmade carpets, it was US$ 989.92 million. The Indian carpets and rugs market is highly competitive and fragmented in nature. There are over 2000 manufacturers present in the market. On what helps Jaipur Rugs stand out in this huge market, Chaudhary said, “We have a powerful story as a brand. In addition to that, we also offer the largest variety in terms of designs and price points to our clientele making it convenient for them to shop at one place.” This year, it would focus on digital marketing and opening a physical store in Bengaluru and an experience centre in Jaipur. Based on this strong marketing and expansion plan, the company is aiming to grow by 15%. “We are looking at a growth of about 15% for FY22. We retail out of four stores in Jaipur, Delhi and Mumbai and have a significant digital audience. We are looking to expand both physically and digitally to take our existing audience base up by 10X. Apart from that, our focus this year is to do a lot of internal improvements in the business. We are taking a hard look at the underlying philosophy of your business and not just its mechanics. There is a clear purpose that our business has. A gap in the market that we fill. We are focusing on that to make informed changes for the next phase of growth,” said Chaudhary.

Meet Jaipur Rugs, an organisation that is empowering marginalised women in Rajasthan and exporting its local rugs to 65 countries

"<keyword id="13544194" type="UNKNOWN" weightage="60" keywordseo="newsies" source="Orion">Newsies</keyword>" was going to be a hit that changed the musical genre. Directed by <keyword id="13544195" type="UNKNOWN" weightage="60" keywordseo="kenny-ortega" source="Orion">Kenny Ortega</keyword>, the <a href="https://www.insider.com/newsies-cast-then-now-2018-8">Disney movie musical about the newsboys' strike of 1899</a> starred a young <a href="https://www.insider.com/the-best-and-worst-christian-bale-movies-2020-1">Christian Bale</a> as the suave strike leader Jack Kelly and David Moscow as Davey, the brains behind the operation.Complete with thick New York accents and original music by Alan Menken and Jack Feldman, the 1992 film follows singing and dancing newsboys on their way to unionize against newspaper mogul Joseph Pulitzer of the New York World.Ahead of the 30th anniversary of the film, Insider spoke with some of the leading cast members and production staff about what it was like to work on then-Walt <keyword id="46161" type="UNKNOWN" weightage="60" keywordseo="disney" source="Orion">Disney</keyword> Studios Chair Jeffrey Katzenberg's "pet project," which he thought would revolutionize the live-action-musical genre.But the real history the movie made was as one of Disney's greatest failures with a surprisingly rich legacy.<h2>From the start, 'Newsies' was an uphill battle with a slew of problems</h2>"Newsies" didn't start out as a musical. It was adapted from Bob Tzudiker and Noni White's dramatic screenplay inspired by the real-life newsboys strike of 1899. It wasn't supposed to be a musical until Ortega entered the project."This was their big hope that musicals were going to come back," Moscow said. Then, Ortega got to work casting two talented lead actors — Bale and Moscow — and a host of young hopefuls.But Bale and Moscow weren't trained singers or dancers. Moscow said he was terrified to take on a leading role in a musical."They had to calm both me and Christian down, like, 'Look, we're never going to make you look bad. We have so much rehearsal time,'" Moscow said. "They brought in Madonna's voice coach for us. It was wild."Moscow added that they rehearsed six days a week to prepare for filming."I feel bad for the people who had to teach me," he told Insider.Despite the extra practice, he said, if you watch the movie closely enough, you'll notice the camera zooms in close or pans out from him and Bale during the dancing numbers.<div type="image" title="Christian Bale in Newsies" height="796" width="1911" msid="90648466" hostid="261"></div>Then, "Newsies" almost lost its lead before filming began.According to Moscow, Bale, a Wales native, had trouble securing the proper visa to stay in California to film the movie (apparently, Bale's former colleague Steven Spielberg had to step in to help).To add to the behind-the-scenes drama, two of the leads, Bale and Ele Keats, who played Jack's love interest, Sarah Jacobs, started dating. Keats said they broke up just before filming their main scene together and she wasn't even speaking with him that day.<div type="image" title="Ele Keats as Sarah in Newsies on the rooftop" height="814" width="1915" msid="90648468" hostid="261"></div>Creating the music was another bumpy process. Menken's writing partner, the legendary Howard Ashman, with whom he created music for the Disney classics "The Little Mermaid" and "Beauty and the Beast," was too sick to work on "Newsies." So Menken tapped Feldman, a colleague he'd met at a musical-theater workshop.Ashman died the day before the first songwriting session for "Newsies." Menken flew out to Los Angeles to write a track, flew back home for Ashman's funeral, and headed back to work.Along with their grief, the duo were challenged with creating songs for a live-action musical, which wasn't much of a thing in the 1990s, when animated musicals reigned supreme."Break-into-song musical movies were not fashionable at that time," Feldman said. "They were prior, and they became so again, but at that time it was an anomaly."The songwriters were under a time crunch, and there was little opportunity for revision.Unlike stage musicals, you can't keep changing and fixing, Feldman said. Everything had to be prerecorded. The pace was fast, and one of the movie's biggest songs, "King of New York," was thrown together at the last minute.It didn't help that the script was constantly changing, which put some of their songs out of context and created gaps where new ones were needed.<div type="image" title="Davey and Jack Kelly in Newsies looking at each other" height="816" width="1926" msid="90648471" hostid="261"></div><h2>Still, filming the movie was a blast for the young cast, and hopes were high</h2>Menken told Insider "it was a miracle" Ortega was able to pull off what he did with just a few cameras and a "very limited" budget.Money was so tight, Menken said, that the movie's original dramatic ending — where Jack runs off to board a train to Santa Fe, New Mexico — was rewritten to avoid spending more on a train or a day filming at Grand Central Terminal in New York.Instead, Bale's character makes the decision to stay in New York off-screen, hops on a horse-drawn carriage, and unceremoniously rides in a circle.There also wasn't time to refilm certain scenes, which led to a number of continuity errors.Moscow wasn't told to get rid of his natural New York accent until after the first day of filming, so he briefly has it in the middle of the film. Bale's character wasn't made to look disheveled until a few days into filming, so he suddenly looks polished without explanation halfway through the movie. Arvie Lowe Jr., who played the newsie Boots, has a modern-day watch clearly visible in one crucial scene, a close-up of his hand ringing a bell.But with Ortega at the helm, "Newsies" pushed along, and the set was filled with energy — pranks and water-gun fights were plentiful around Universal Studios (bonus points if you hit a Disney exec or Ortega), and the cast went to Disneyland during breaks.Mickey and Minnie Mouse even visited the set, reminding the cast that this was a Disney film and the stakes were high. Lowe, who was 12 when the movie was filmed, said it was one of his "most fond memories."He said he remembered thinking they had to make sure to "get Minnie and Mickey some cash" by doing a good job on the movie.But Marty Belafsky, who played the newsie Crutchy, recalled thinking the visit was "kind of weird.""I obviously knew we were shooting a Disney movie, but I'm like, 'What? What is the point of this? What, am I supposed to be excited that I'm meeting two people in a Minnie and Mickey outfit?'"Belafsky was more enamored by Katzenberg showing up at rehearsals. "He had these three tall, like, almost bodyguard guys with him, but I was just like, 'Oh, my God, he is the most powerful guy at Disney. That is so cool. I want to be like him,'" he said.Moscow remembered Katzenberg being a "hot, young exec" that even he, a kid new to show business, recognized. "I knew he was, like, a power player. So when he came on the set, we sort of knew that we were a big deal like that," he told Insider. "The movie was a big deal for Disney if this was a Katzenberg pet project." Keats said she was "convinced this was going to be a game changer" because it had a great theme and amazing music. Plus, it had Ortega — who'd just choreographed the hit "Dirty Dancing" — at its helm and Katzenberg backing it."Everyone was supporting this movie to be a huge success. So when it bombed, I think it was a shock to all of us," she said. <div type="image" title="Crutchy (Marty Belafsky) and newsboys singing in Newsies" height="810" width="1915" msid="90648474" hostid="261"></div><h2>'Newsies' was DOA — dead on arrival</h2>Menken recalled getting breakfast with Katzenberg and the Disney exec announcing that the movie was dead on arrival. And even if the movie could be saved, <a href="https://www.insider.com/best-worst-animated-disney-movies-2018-12">Disney</a> was tapping out."I remember having breakfast with Jeffrey Katzenberg at the Four Seasons hotel in Los Angeles and saying, 'What are we going to do?' And he said, 'Menken, I could throw $10 million up in the air right here, Doheny, and just throw it up in the air. And it would do just as much good. It's DOA, baby, DOA.'"The stars could feel it, too. Max Casella, who played the newsie Racetrack Higgins, went to a movie theater just to see the trailer for "Newsies.""I'll never forget — the trailer ends, and some guy sitting in front of me leaned over to someone next to him and said, 'Man, Disney's really gone down on the tubes,'" he said.Opening weekend wasn't any better. The <a href="https://www.boxofficemojo.com/release/rl3261367809/weekend/">movie grossed</a> $1.2 million against a $15 million budget."My publicist called me, and it was like he was announcing a death," Casella said. Belafsky remembered how excited he was to see the movie with friends on opening night but said he quickly realized there was "serious disinterest.""I'm like, 'OK, this'll be really cool. We'll go to the local movie theater. I'll have 15 friends, and everyone will be pointing at me in the theater, and everybody in the movie theater will be like, 'Oh, my God, he was in the movie.' And we get to the movie theater, and we're literally the only ones in the movie theater."<div type="image" title="Boots (Arvie Lowe Jr) in newsies looking confused" height="816" width="1921" msid="90648476" hostid="261"></div>Moscow also said he remembered "being really surprised" when he walked into a theater on opening day and there were "not many people there." At the time the film debuted, Keats was in Canada filming the Disney-Paramount movie "Alive." But she said she received "all of the horrific reviews for 'Newsies' in the mail.""I got mailed this, like, phone book of horrible reviews, including some personal-attack type of reviews. And it was really hard for me when I read them," Keats added.Lowe also remembered getting copies of "Newsies" reviews in the mail from Disney almost every week. He read about how the movie was "terrible" and "wrong" and the acting was "subpar.""Apparently, people didn't like it," Lowe said. Menken called "Newsies" the "poor, underprivileged child of the bunch" during his "renaissance time" of success composing music for films like "Beauty and the Beast" and "Aladdin" in the '90s."I found out that it won the Razzie Award for worst song of the year literally backstage when I was in the press room for having received the two Oscars for 'Beauty and the Beast,'" he said.<div type="image" title="a group of Newsies in newsies with Max Casella in the front" height="809" width="1916" msid="90648478" hostid="261"></div><h2>'Newsies' may have fell flat, but decades later, fans helped it become a Broadway hit and cult classic</h2>Disney left "Newsies" to die, but fans kept the movie alive.Small theater troupes at schools and summer camps were transcribing their own scripts from the movie and learning the music for free. Amateur productions were performed for years until Disney finally stepped in to create a basic script that could be licensed.Eventually, that script made it to Broadway, where it debuted in 2012.This time, "Newsies" didn't sink.The Broadway musical was nominated for eight Tony Awards and won two. It started as a limited run, but ticket sales and fan responses kept it running for two years on Broadway and two years as a national tour, with over <a href="https://www.playbill.com/article/disney-musical-newsies-to-end-broadway-run-com-322799">1,000 shows</a>. A version of the musical is even set to debut in London's West End this year."It obviously surprised everyone. No. 1, the quality of what we did. And No. 2, the success of it," Menken said."It just won people over," Feldman said.The Broadway musical kept the same premise but added seven songs, a few different characters, and alternate lyrics. Some fans were disappointed by the changes, but Feldman said he was "delighted" he finally had the chance to tweak the songs, making them "better" than before."I felt badly but not badly enough that it stopped me from doing it," he said. "I was thrilled to be able to have the chance and just make them better — a little bit or a lot better, in my mind."<div type="image" title="Newsies going on strike writing in on chalkboard from newspaper" height="813" width="1922" msid="90648480" hostid="261"></div>Audiences loved "Newsies" when it hit Broadway. So why didn't the movie receive the same love when it debuted 20 years earlier? Maybe Disney dropped the ball on promoting the movie — Lowe called out the vague-looking movie poster, which said, "A Thousand Voices. A Single Dream," and had a bunch of boys painted in the same pose."Why couldn't they just put a little bit more thought into it?" Lowe said.Or maybe "Newsies" tried to appeal to too wide an audience."They wanted the music and the hijinks to appeal to the kids but the actual story and some of the more adult themes to appeal to adults," Belafsky said, adding that Disney "probably should have just focused on the family audience, the kids, specifically."But just about everyone Insider spoke with agreed — the movie was just ahead of its time."I wished it would've done better, but I actually kind of appreciate what it's become later," Belafsky said. "It wouldn't be a cult classic if it did really well."For Moscow, the movie's failure didn't change anything about the "magical experience." And he still thinks it's "wild" that Disney released such a "progressive story about unionizing." The massive corporation has a <a href="https://collider.com/history-of-disney-strike-1941/">history of being anti-union</a>."I think if you look at where it exists in the world today, then it was a huge success," Moscow said.Maybe the beauty of "Newsies" is that it failed. And it got buried for over 20 years until Broadway gave it new life.Still, only true fans know that Bale sings and dances his heart out while jumping onto a horse in "Santa Fe" — a performance he spent days practicing. And only eagle-eyed fans joke about the modern-day "exit" sign in the background of "High Times, Hard Times."Unless you saw it for yourself, you probably wouldn't believe Disney made a musical about paperboys unionizing that features a future Batman.Really, the movie "Newsies" is a well-kept secret held tightly by loyal fans. And isn't that what makes a cult classic?"<a href="https://www.businessinsider.com/reviews/out?u=https%3A%2F%2Fwww.disneyplus.com%2Fmovies%2Fnewsies%2F19ME71cBll8M" rel="nofollow sponsored">Newsies</a>" and a filmed version of its <a href="https://www.businessinsider.com/reviews/out?u=https%3A%2F%2Fwww.disneyplus.com%2Fmovies%2Fnewsies-the-broadway-musical%2F2TlbstTMvio2" rel="nofollow sponsored">Broadway musical adaptation</a> are available to stream on Disney+. <a target="_merchant" href="https://www.disneyplus.com/"><img src="https://i.insider.com/5dc5bb0e3afd37438b304b78" /></a><a target="_merchant" href="https://www.disneyplus.com/">Disney Plus Monthly Subscription Service</a><a target="_merchant" href="https://www.disneyplus.com/">$7.99 FROM DISNEY+</a> <hr />

Inside the making of 'Newsies,' Disney's biggest live-action-musical failure that became a cult classic

<ul class="summary-list"><li>YouTube pranksters <keyword id="9157230" type="UNKNOWN" weightage="60" keywordseo="josh-pieters">Josh Pieters</keyword> and <keyword id="9164022" type="UNKNOWN" weightage="60" keywordseo="archie-manners">Archie Manners</keyword> tricked celebrities into auditioning for "<keyword id="984744" type="PERSON" weightage="60" keywordseo="Borat">Borat</keyword> 3," a non-existent movie, as a way to promote Sacha Baron Cohen's "Borat" sequel. </li><li>Celebrities who took part in the Zoom auditions included comedians Jimmy Carr and David Walliams, actor David Spade, and YouTuber Jason Nash.</li><li>The YouTuber duo told Insider the celebrities knew they were auditioning for a movie that involved pranks on the public, which was "quite ironic."</li></ul>YouTube tricksters <a href="https://www.youtube.com/channel/UCpE5VksCvp6lk35MJYlRs5Q" target="_blank" rel="noopener">Josh Pieters and Archie Manners</a> managed to convince celebrities to audition for the non-existent movie "Borat 3" <a href="https://www.youtube.com/watch?v=0kcVPaVr1Eg&amp;ab_channel=JoshPieters%26ArchieMannersners" target="_blank" rel="noopener">in their latest video prank</a>. Pieters and Manners teamed up with Amazon to promote the release of Sacha Baron Cohen's much-awaited sequel to "Borat," "Borat Subsequent Moviefilm," on Prime.Celebrities who took part in the Zoom auditions included comedians Jimmy Carr and David Walliams, actor David Spade, YouTuber Jason Nash, UK reality television celeb Stephen Bear, and politician Ann Widdecombe.Manners told Insider the eclectic cast makes the video fun for everyone."If you're in your early 20s and love YouTube you'll enjoy it," he said. "And if you're my grandfather and you're an MP and politics fan, there's also something there."<h2>The celebrities were auditioning for a role in a prank movie</h2>Manners added that the audition process for movies is quite secretive, "so it's quite fun to unveil the curtain behind what happens."The premise of "Borat 3" was to be a prank movie, so the celebrities auditioning all knew they would be taking part in performing tricks on the public."Which is, in terms of justification, quite important," said Manners. "In that they knew they were auditioning to have a job that was going to involve pranking people, rather ironically."<div type="image" title="Borat 2 Amazon Studios2" height="1405" width="1874" msid="78876822" hostid="261"></div>The duo had to write an entire script when several of the celebrities' agents requested it."I watched Borat a lot of times, Archie is a fantastic writer, so together we got ourselves into the spirit of 'Borat' and tried our best to write something as true to 'Borat' as possible," Pieters told Insider. In one part of the video, for example, <keyword id="1112328" type="PERSON" weightage="60" keywordseo="Influencers">influencers</keyword> are reading out lyrics from Cardi B and Megan Thee Stallion's "WAP." Widdecombe also repeats Borat's characteristic "very nice" back to Pieters at least four times."It's sort of hilarious that nobody noticed that these scripts were clearly utterly bonkers," Manners said.<h2>'David is getting the role of Mr. Ambassador'</h2>Manners and Pieters said they messed about with the reality stars a bit more than the professional acting talent of Walliams, Spade, and Carr. Walliams, they said, gave a particularly brilliant audition. Pieters said it's definitely a peak career moment to have a comedian they respect so much act out scenes they created."We didn't just want it to be really silly and laughing at people doing bad auditions," he said. "But also you get to see and enjoy some world-class acting from David Walliams and imagine him in that role as the ambassador of Kazakhstan."He added that "me and Archie have actually decided that David is getting the role of Mr. Ambassador."<div type="image" title="David Walliams audition Borat" height="791" width="1054" msid="78876826" hostid="261"></div>The video was a much quicker turnaround than the <keyword id="860150" type="PERSON" weightage="60" keywordseo="YouTubers">YouTubers</keyword> are used to. Usually, Manners said, they sit in their office for three weeks, staring at an empty whiteboard, "panicking about what on Earth we're going to do."And with pranks such as <a href="https://www.insider.com/youtuber-tricks-carole-baskin-into-first-interview-since-tiger-king-2020-5" target="_blank" rel="noopener">getting Carole Baskin</a> to do her first broadcast interview since "Tiger King," awarding Katie Hopkins <a href="https://www.insider.com/katie-hopkins-receives-fake-award-from-youtuber-c-word-2020-1" target="_blank" rel="noopener">with a fake prize</a>, and <a href="https://www.insider.com/youtuber-convinced-influencers-ed-sheeran-attended-ksi-logan-paul-lookalike-2019-11" target="_blank" rel="noopener">tricking the world with a fake Ed Sheeran</a>, each video is a tough act to follow."Amazon approached us asking if we could help make a video for '<keyword id="10080250" type="UNKNOWN" weightage="60" keywordseo="borat-2">Borat 2</keyword>' on Sunday last week, and then we had to have it ready for the Friday of the next week," said Pieters, who had the idea to have celebrities audition for a movie over Zoom way back at the beginning of the pandemic. "It was really cool that they got involved and allowed us to create something fun."<h2>Coronavirus masks helped keep the duo from laughing</h2>Pieters and Manners always like to give the people on the receiving end of their pranks a fair chance, partly so they don't get in too much trouble, and also so they know it's all in good faith.For this video, the casting company was registered to Pieters, and the scripts were not said to have been written by Baron Cohen."Even down to, if you look at the video, we look ridiculous," Manners said. "We're sitting there wearing face masks, on Zoom, the whole premise is just moronic. There's quite a lot of it that is so farcical, that even though Borat himself is ridiculous, you kind of can't believe that they're going along with this."The fact COVID-19 is still prevalent across the world also worked in the YouTube duo's favor, as wearing masks during the video calls helped them conceal their expressions and keep their identities somewhat hidden."Trying not to laugh is really really hard," Manners said. "And of course I was absolutely chortling and chuckling and giggling away, but they couldn't see it."He added that while their videos get a lot of attention at the time, in general he doesn't think people remember what they look like when a prank is done."Well, you don't have to spend your life being 6 ft 4 with red hair," Pieters added.Watch the full video below.<iframe width="560" height="315" src="https://www.youtube.com/embed/0kcVPaVr1Eg" frameborder="0"></iframe><ul class="read-more-links"><li>Read more:</li><li><a href="https://www.insider.com/katie-hopkins-receives-fake-award-from-youtuber-c-word-2020-1" target="_blank" rel="noopener">A YouTuber got the inflammatory right-wing commentator Katie Hopkins to fly to Prague to pick up a fake award whose initials spelled out the C-word</a></li><li><a href="https://www.insider.com/youtuber-tricked-influencers-into-believing-gravel-was-pieces-of-moon-2019-8" target="_blank" rel="noopener">A YouTuber tricked influencers into thinking they'd been sent pieces of the moon, but it was actually just gravel</a></li><li><a href="https://www.insider.com/youtuber-tricks-reality-tv-stars-say-stupid-things-on-camera-2019-10" target="_blank" rel="noopener">A YouTuber tricked reality TV stars into endorsing a fake charity that he said taught underprivileged African children how to ski</a></li><li><a href="https://www.insider.com/youtuber-josh-pieters-sold-microwave-meals-on-deliveroo-2019-9" target="_blank" rel="noopener">A YouTuber with almost 1 million subscribers sold microwave meals from his apartment on food-delivery app Deliveroo pretending to be a restaurant called 'The Italian Stallion'</a></li><li><a href="https://www.insider.com/youtuber-convinced-influencers-ed-sheeran-attended-ksi-logan-paul-lookalike-2019-11" target="_blank" rel="noopener">A YouTuber used an Ed Sheeran lookalike to trick influencers and tabloids into believing that the real singer was at the KSI vs Logan Paul fight</a></li></ul>

Celebrities and a politician got tricked into fake 'Borat 3' auditions by YouTube pranksters

The government is planning to a push a proposal to provide <keyword id="1139733" type="UNKNOWN" weightage="100" keywordseo="Reservation-in-Promotion">reservation in promotion</keyword> for Scheduled Caste (SC) and Scheduled Tribe (ST) employees in government jobs. As per a key official report, the reason behind this move is government’s belief that underprivileged sections need affirmative action. Also read: <a href="http://www.businessinsider.in/Heres-why-you-dont-getyour-preferred-berth-on-train-while-booking-through-IRCTC/articleshow/55650999.cms">Here’s why you don’t get your preferred berth on train while booking through IRCTC</a> A report for the same has been prepared by the <keyword id="185360" type="ORGANIZATION" weightage="100" keywordseo="department-of-personnel-and-training">department of personnel and training</keyword> (<keyword id="82842" type="ORGANIZATION" weightage="100" keywordseo="DoPT">DoPT</keyword>), and has been presented to <a href="http://www.businessinsider.in/Modi-is-silent-on-Jat-reservation-row-anti-national-debate-and-many-are-questioning-his-gift-of-gab/articleshow/51118459.cms">Prime Minister Narendra Modi</a>. "For equal opportunity and inclusive growth, there is need for reservation in promotion to continue in favour of SCs and STs," says the report. Also read: <a href="http://www.businessinsider.in/politics/IAS-officers-given-time-till-Nov-30-to-find-way-to-simplify-government-processes/articleshow/49071966.cms">Modi to ‘Fresher’ babus: On your toes, get set go!</a> It was in March 2016 that Modi chaired a meeting to discuss the issue of judicial orders against reservation in promotion based on the vedict of a constitution bench in the M Nagraj case in 2006. The judgment said that Article 16(4A) was only an enabling provision, and states were free to decide about reservation in promotion to SC/ST employees. After this meeting, DoPT was asked to prepare a report. As per the 2006 order, the provision for reservation could be enforced only after the said employees met several conditions, like backwardness, inadequacy of representation, and administrative efficiency. Also read: <a href="http://www.businessinsider.in/latest/LTC-rules-changed/articleshow/52129794.cms">Government employees will now be reimbursed for full rail fares for children between 5 to 12 years</a> The report by DoPT, prepared in consultation with the attorney general, said that <a href="http://www.businessinsider.in/latest/IIT-doubles-annual-fee-for-general-category/articleshow/51729001.cms">SC/ST</a> employees lagged behind other social groups when it comes to economic, social and educational backgrounds. Therefore, it was justified to arrange for reservation in promotion to such employees. (Image source TheWire)

Govt considering SC/ST quota in promotions as well

<ul><li><keyword id="2568448" type="COMPANY" weightage="20" keywordseo="DSM-India">DSM India</keyword> has launched its second <keyword id="9950872" type="COMPANY" weightage="20" keywordseo="project-streedhan">Project Streedhan</keyword> campaign, underlining the need to build immunity in women through proper nutrition. </li><li>However, it lacks representation as it features women of one body size, type, shape and age. </li><li>It aims to empower women to embrace, prioritise and take care of themselves by filling up their vault of health with proper nourishing food. </li><li>However, does it fall into the same trap it is trying to escape? We speak to experts to find out. </li></ul>Advertising in India has come a long way when it comes to representation of women. From a time when women were only portrayed as home-makers taking care of everybody, today ads talk about a larger role that they play in the world. However, we realised something. Very few ads show women eating, which as an activity is such a normal, everyday thing. But we've rarely seen women do that in ads. It is usually they who cook, feed others or wait until after dinner to feed themselves from what is left. Women are shown as caretakers, nourishers or givers, very rarely do they prioritize themselves in real life or pop culture. Dutch State Mines’ CSR initiative Project Streedhan has exhorted women to give their nutrition and themselves equal importance by investing in iron-rich food. The first phase of advertisement released in 2019 aimed at raising awareness about iron deficiency in women's bodies that causes. It portrayed uninhibited women consuming food -- with no filters or worrying about ‘what will people think.’ It encouraged women to celebrate their femininity and eat like nobody's watching, becoming the revolutionary campaign women needed that urged them not to neglect their health behind their husband, kids or desk. The project by DSM India also reminded people that women need to be healthy to be financially independent, it changed the definition of what Streedhan meant. This time, the Streedhan campaign seeks to drive home a similar message -- that our health is our real wealth at all times, and that we need to nurture our immunity by feeding it, building it, and protecting it. The ad tells them to be their own bodyguard by filling up the vault of their health. Three out of four women in India are deficient in vitamins and being deficient in vitamins is known to lower immunity, and therefore lower resistance to infections. <div type="Youtube" id="a-v6I_HAl6g" title="Project Streedhan | #InvestInYourImmunity" thumbUrl="https://i.ytimg.com/vi/a-v6I_HAl6g/mqdefault.jpg"></div> Titled ‘<keyword id="9927435" type="PERSON" weightage="20" keywordseo="sehat-ki-tijori">Sehat Ki Tijori</keyword>,’ the advertisement has been crafted by <keyword id="2804902" type="COMPANY" weightage="20" keywordseo="FCB-Ulka-Advertising">FCB Ulka Advertising</keyword> to emphasise the importance of stocking nutritious food. The advertisement is aesthetically pleasing and the catchy song stays with you. Every frame seems like painting. However, for an advertisement that aims to raise awareness about anemic women or celebrate women at leisure and empower them, it first comes across as an ad for a clothing, beauty or juice brand. It features women of one kind, with one body type, shape and age, which are otherwise seen as ‘ideal’ bodies of ‘desirable’ age. It aims to be rustic but ends up painting a picture that is flawlessly beautiful. It lacks representation of different kinds of women. While the message is about women empowerment and finding the right nourishment, it uses beauty standards to send it across. Women seem to eat in an erotic way perched up on a branch but it is sexualised, appears pleasurable and not about feeding or taking care of themselves. Since its aim is to celebrate femininity, women’s health and reach out to women in every nook of our country, be it urban or rural, will women resonate with it? Or does it feel like an advertisement made from the male gaze? Does it fall into the trap it is trying to escape from? We reached out to a few experts from our industry to see what they feel. “I am appalled by the sexual overtones. I have no idea what this communication piece is trying to say and to whom,” said Ashwini Deshpande, Co-founder and Director, Elephant Design. Disha Daswani, Creative Director, Schbang, said, "They have achieved cinematic brilliance and even composed a song that one can’t get out of their heads, I mean who wouldn’t want to hear Sona Mohapatra’s voice on repeat? The concept of showing real women, with real problems is completely lost. Yes, we all wished we looked as gorgeous as that, wrapped in a silk saree and glowing amidst vast fields, sucking on a fruit. But sadly no. People with low immunity and anemia (speaking from experience) wake up pale, have noticeable dark circles that prompt questions like ‘hey you look tired today.’ Also, what’s up with casting only slim women who fit the wardrobe well and the excessive lip biting? The concept of Anaemia and low immunity has been romanticized, and not nearly as accurate of how women with this sickness look/feel. You could call it creative liberty or just sheer ignorance?" Alpa Dedhia, Business Director, VMLY&amp;R INDIA felt that the visuals divert attention away from the core message. She said, “Titillating tone of the ad loses the message of women's health for me. There is more to women than just being objectified. The issue about lack of vitamins is an important one and nowhere in the ad is there any serious attempt to address it. A woman is the one who cares for everyone and in the process of doing so; she neglects herself… This is a sacrifice that needs to be addressed and not just girls swinging and dancing around trees.” Pallavi Chakravarti, Executive Creative Director, <keyword id="212000" type="PERSON" weightage="20" keywordseo="Taproot">Taproot</keyword> Dentsu, found the ad ineffective. She said, "The depiction of women was unnecessarily sensual for a subject like immunity building – the execution didn’t connect to the problem at hand at all – at least for me. I mean, when I watched it, the last thing on my mind was whether I might have vitamin deficiencies and what I should do to bolster my immunity." Upasana Naithani- Business Head, Digital, Infectious Advertising also said that the video has sexualised women because it ignores the cause it is made for. She explained, "Especially for the cause it represents, promoting, health and well-being should have been prioritized over the sexual overtone, the video has sexualised women for sure. The fact that immunity is a need for underprivileged, and malnourished is completely overlooked. We also see a certain kind of women being chosen for the ad which is disappointing as this was a great platform to be inclusive of different kinds of women who struggle with immunity." FCB Ulka’s idea behind this advertisement was to celebrate women’s lust for life. Explaining the thought process behind selecting professional models and following beauty standards, FCB Ulka Advertising’s spokesperson said, “There are many narratives that have restricted the idea of womanhood and women’s empowerment – so it is but natural that we may see things at times from different perspectives. With project Streedhan, we wanted to break a fundamental narrative that has restricted women’s empowerment. The idea that women are the nourisher, and therefore de-prioritise their own nourishment. They are expected to eat least and last. Prioritizing their own health and enjoyment is seen as selfish and taboo. With project Streedhan, we celebrate a woman’s lust for life. It is not about sexualizing them as objects of desire, but acknowledging them as whole beings, sexual, woman and above all human. The project gives women ‘permission’ without preaching to them, to enjoy unabashedly their food, to unleash their lust for life. This struck a deep chord with women everywhere as the virality of the first project showed.” “Having different body sizes would indeed be inclusive – however as we were creating a new narrative where women are free to enjoy their food without guilt, we didn’t want body sizes to hijack the messages with more misogynistic “greedy/ selfish’’ narrative. In the future, we will explore how we can drive inclusivity while keeping the narrative intact," said the agency spokesperson. Karthik Srinivasan, Brand Communications and Social Media Expert, had reviewed Streedhan’s first advertisement and appreciated it for its timing, technique, aesthetics and narrative device. However, he posed a few questions that advertisement did not answer the last time and hasn’t this time as well. He wrote, “The film showcases glamorous looking women eating a lot of colourful food and fruits, including corn, watermelon, pomegranate and so on. The text—and the song—exhorts women to eat more iron. Is the implication that they should eat more of what is being shown in the film (those foods that contain iron, presumably)? Wouldn’t it be more useful to showcase a list of kinds of food women should consume instead of just making it seem like the way Katrina Kaif consumes mangoes in the Slice ad? But it doesn’t seem to be doing justice to the problem (and its gravity) it is trying to address.”

Project Streedhan's latest ad wants to prove an important point, but has its over-beautified, sensual storytelling made it lose the plot?

<ul class="summary-list"><li><a href="https://www.youtube.com/channel/UCpE5VksCvp6lk35MJYlRs5Q" target="_blank" rel="noopener">Josh Pieters and Archie Manners</a> finished a three-day video series of pretending to be late night hosts with a bang on Sunday.</li><li>They managed to secure the first interview with <keyword id="9130931" type="UNKNOWN" weightage="60" keywordseo="carole-baskin">Carole Baskin</keyword> since "<keyword id="6757458" type="UNKNOWN" weightage="60" keywordseo="tiger-king">Tiger King</keyword>" dropped on Netflix, Pieters revealed to Insider.</li><li>But Baskin didn't agree to an interview with them — she thought she was chatting with <keyword id="480228" type="PERSON" weightage="60" keywordseo="Jimmy-Fallon">Jimmy Fallon</keyword>.</li><li>The YouTubers have become well known for their social experiments, like tricking the world with <a href="https://www.insider.com/youtuber-convinced-influencers-ed-sheeran-attended-ksi-logan-paul-lookalike-2019-11" target="_blank" rel="noopener">an Ed Sheeran lookalike</a>, presenting right-wing provocateur <a href="https://www.insider.com/katie-hopkins-receives-fake-award-from-youtuber-c-word-2020-1" target="_blank" rel="noopener">Katie Hopkins with a fake award</a>, and selling <a href="https://www.insider.com/youtuber-josh-pieters-sold-microwave-meals-on-deliveroo-2019-9" target="_blank" rel="noopener">microwave meals on Deliveroo</a>.</li><li>Their latest videos examined whether you really can trick celebrities into thinking they are being interviewed by late night hosts by using sound bites from old clips. Spoiler alert: you can.</li><li>Pieters spoke exclusively to Insider about he and his partner Manners pulled off their most impressive stunt yet.</li><li><a href="https://www.insider.com/?hprecirc-bullet">Visit Insider's homepage for more stories</a>.</li></ul>Carole Baskin has given her first official interview since the binge-watching phenomenon "Tiger King" dropped on Netflix in March, and got everyone wondering <a href="https://www.insider.com/man-asks-delivery-drivers-is-carole-baskin-tiger-king-guilty-2020-4" target="_blank" rel="noopener">whether she really did murder her husband</a> and feed him to the big cats at her sanctuary.But while she thought she was going to be chatting with late night host Jimmy Fallon on "The Tonight Show," she was actually being asked questions by <a href="https://www.youtube.com/channel/UCpE5VksCvp6lk35MJYlRs5Q" target="_blank" rel="noopener">Josh Pieters</a> from his home in London, in his underwear, while his YouTube partner Archie Manners chaperoned the interview.<a href="https://www.insider.com/youtuber-tricks-celebrities-into-thinking-theyre-on-james-corden-show-2020-5" target="_blank" rel="noopener">Pieters has been posting a three-part series</a> since Friday on his YouTube channel, which has just changed its name to "<keyword id="9157230" type="UNKNOWN" weightage="60" keywordseo="josh-pieters">Josh Pieters</keyword> and Archie Manners."They wanted to know whether they could trick celebrities into thinking they were being interviewed on real late night TV shows by just using a Zoom call, some sound bites from old clips, and Manners pretending to be a producer.Spoiler alert: they could.<h2>Taking a shot in the dark</h2>When watching shows like "Good Morning Britain," Pieters and Manners wondered whether the guests could always see who was interviewing them, Pieters told Insider in an exclusive interview."From there came the idea of just playing the talent recordings of their interviewers and seeing if they would notice," Pieters said.<blockquote class="twitter-tweet blockquote" data-lang="en" data-cards="" data-conversation="">—Josh Pieters (@joshua_pieters) <a href="https://twitter.com/mims/statuses/1256281716458741762?ref_src=twsrc%5Etfw">May 1, 2020</a></blockquote>In the first two episodes, they spoke to <a href="https://www.youtube.com/watch?v=86CfAG2mA8s" target="_blank" rel="noopener">UK pop star Craig David, TikToker Holly H</a>, <a href="https://www.youtube.com/watch?v=wB0W-nqtZq0&amp;t=1st=1s" target="_blank" rel="noopener">"Love Island" couple Molly-Mae and Tommy Fury, and magician Julius Dein</a> with voice clips from James Corden. But they stepped things up a gear with the third video, which will air on Sunday night."Here's a chance where we could perhaps interview some high level talent because we are going under the guise of being a really famous show," Pieters told Insider. "And we thought, why don't we take a shot in the dark and go for the most exclusive, hard to reach person in the world, with absolutely no hope of it working?"They sent Carole Baskin an email from their trusty fake-but-also-real production company Invisible Objects, saying they were producing the live segments for "<keyword id="2835699" type="PERSON" weightage="60" keywordseo="The-Tonight-Show-Starring-Jimmy-Fallon">The Tonight Show Starring Jimmy Fallon</keyword>."They'd almost forgotten about it when she finally replied and agreed to the call.<div type="image" title="archie carole" height="1080" width="1440" msid="75520730" hostid="261"></div><h2>Becoming Jimmy Fallon</h2>Pieters and Manners are a duo who have become well known and respected on YouTube for their social experiments. So far they have fooled the world with <a href="https://www.insider.com/youtuber-convinced-influencers-ed-sheeran-attended-ksi-logan-paul-lookalike-2019-11" target="_blank" rel="noopener">an Ed Sheeran lookalike</a>, presented right-wing provocateur <a href="https://www.insider.com/katie-hopkins-receives-fake-award-from-youtuber-c-word-2020-1" target="_blank" rel="noopener">Katie Hopkins with a fake award</a>, and sold <a href="https://www.insider.com/youtuber-josh-pieters-sold-microwave-meals-on-deliveroo-2019-9" target="_blank" rel="noopener">microwave meals on Deliveroo</a>, which earned them a reputation of having one of the <a href="https://www.insider.com/meet-josh-pieters-the-most-underrated-creator-on-youtube-2020-1" target="_blank" rel="noopener">"most underrated channels"</a> on YouTube.Even by their standards, faking the presence of James Corden and Jimmy Fallon sounds nearly impossible. The strange times we are living through certainly helped."I wouldn't say it's thanks to lockdown," Pieters said. "It was just really interesting seeing people like Prince William and all these people you'd never imagined to see on Zoom, and Zoom becoming such a big thing."Video calls are being used by talk shows all over the world right now, and there's no real set way to do them. So as long as Manners put on a confident enough performance, there's no reason to doubt Fallon or Corden were listening in too."I think it's also very hard when you are live on an interview with who you think is James Corden or Jimmy Fallon, to go, 'Hold on a second, that's not Jimmy Fallon,' when it sounds like him," Pieters told Insider."You'd have to be pretty sure of yourself and pretty brave to stop the interview."<h2>A worldwide exclusive</h2>The interviews all went more smoothly than expected. Pieters said he'd been having nightmares of being really stuck and having nothing to say with the few clips in front of him, because it's so hard imagining the direction the interview will go beforehand."There is often a moment where there isn't a clip that's suitable," he said. "But that's luckily where I have Archie on standby who can come in and act as the producer and say, 'Oh we've got a quick change there, Jimmy's just doing this,' or 'Jimmy's just doing his makeup,' and then it sort of explains why something sort of went wrong."The way they prepared for Baskin's interview was by scouring Fallon's older videos for relevant sound bites."As you'll see in the video, Jimmy Fallon has interviewed people named Cat, he's interviewed the cast of 'Cats,' and he's actually interviewed a real cat," Pieters said."So we had quite a lot of options for using the word cat. We tried our best to make it work with that."The end result was the first major interview Baskin has given since "Tiger King" aired."I think she did an interview for a local paper in Tampa where she's from," Pieters said. "But this was her first worldwide exclusive interview, which is just quite something."<div type="image" title="carole baskin" height="1080" width="1440" msid="75520733" hostid="261"></div><h2>'We really did not expect it to work'</h2>Pieters and Manners try to answer the "questions you didn't know you had."They never try to completely trick anyone, because ultimately, lying and deceiving is a lot less interesting than what they actually pull off."I think we always we always try to, not only from a creative point of view, but also from a slightly moral point of view, not completely dupe someone by breaking the law or doing something really wrong," Pieters said in a previous interview."We always try to give people a bit of a chance."Pieters said their latest series was simply seeing whether playing recordings to someone could convincingly pose as a real interview."Like all of our ideas, we really didn't expect it to work, and then it did work," he said. "I guess it's that trying to run an experiment and see if it works with not much hope of it working," he said. "And then when it does work, it's always quite fun to watch."Baskin is a "very interesting lady," Pieters said, and is excited to share the interview with the world."We really did not expect it to work," he said. "We still can't really believe we managed to interview Carole Baskin."The video <a href="https://www.youtube.com/channel/UCpE5VksCvp6lk35MJYlRs5Q" target="_blank" rel="noopener">will go live</a> at around 3 p.m. ET.Read more:<a href="https://www.insider.com/katie-hopkins-receives-fake-award-from-youtuber-c-word-2020-1" target="_blank" rel="noopener">A YouTuber got the inflammatory right-wing commentator Katie Hopkins to fly to Prague to pick up a fake award whose initials spelled out the C-word</a><a href="https://www.insider.com/youtuber-tricked-influencers-into-believing-gravel-was-pieces-of-moon-2019-8" target="_blank" rel="noopener">A YouTuber tricked influencers into thinking they'd been sent pieces of the moon, but it was actually just gravel</a><a href="https://www.insider.com/youtuber-tricks-reality-tv-stars-say-stupid-things-on-camera-2019-10" target="_blank" rel="noopener">A YouTuber tricked reality TV stars into endorsing a fake charity that he said taught underprivileged African children how to ski</a><a href="https://www.insider.com/youtuber-josh-pieters-sold-microwave-meals-on-deliveroo-2019-9" target="_blank" rel="noopener">A YouTuber with almost 1 million subscribers sold microwave meals from his apartment on food-delivery app Deliveroo pretending to be a restaurant called 'The Italian Stallion'</a><a href="https://www.insider.com/youtuber-convinced-influencers-ed-sheeran-attended-ksi-logan-paul-lookalike-2019-11" target="_blank" rel="noopener">A YouTuber used an Ed Sheeran lookalike to trick influencers and tabloids into believing that the real singer was at the KSI vs Logan Paul fight</a>Read the original article on <a href="https://www.insider.com/youtuber-tricks-carole-baskin-into-first-interview-since-tiger-king-2020-5">Insider</a>

YouTubers tricked Carole Baskin into giving her first major interview since 'Tiger King' by pretending to be Jimmy Fallon

<div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5b6861f52be4ab1b2f8b45b6-1777/sheryl sandberg.jpg" border="0" alt="sheryl sandberg facebook" data-mce-source="Thibault Camus/AP Images" />Thibault Camus/AP ImagesIs it time to discard "lean in"? Or is the mantra still helpful to women in the workplace?</div></div></div><ul><li><a href="https://www.businessinsider.com/category/facebook" target="_blank" rel="noopener">Facebook</a>'s <a href="https://www.businessinsider.com/category/sheryl-sandberg" target="_blank" rel="noopener">Sheryl Sandberg</a> famously advocated for women to take charge in the workplace in her 2013 book "<a href="https://www.businessinsider.com/category/lean-in" target="_blank" rel="noopener">Lean In</a>."</li><li>Recently, a group of Duke University psychology professors conducted <a href="https://hbr.org/2018/07/lean-in-messages-and-the-illusion-of-control%27Lean" target="_blank" rel="noopener">studies</a> centering on the idea of women "leaning in" at work.</li><li>They found that, while advising women to "lean in" can empower individuals, the concept can have a subtle but troubling side effect.</li><li>Touting an individual's professional success as the solution to workplace inequality, as opposed to advocating for widespread policy change, puts the onus of achieving gender equality exclusively on women.</li><li>The concept of "leaning in," therefore, can function as a distraction from the macro-level issues of workplace discrimination and exclusionary office policies and promotion practices.</li></ul><hr /> <a href="https://www.businessinsider.com/category/facebook" target="_blank" rel="noopener">Facebook</a>'s <a href="https://www.businessinsider.com/category/sheryl-sandberg" target="_blank" rel="noopener">Sheryl Sandberg</a> changed the whole conversation around women in the workplace with just two words: "<a href="https://www.businessinsider.com/category/lean-in" target="_blank" rel="noopener">Lean in</a>."The Facebook COO's famous 2013 <a href="https://www.amazon.com/Lean-Women-Work-Will-Lead/dp/0385349947/ref=sr_1_1?ie=UTF8&amp;qid=1533573540&amp;sr=8-1&amp;keywords=lean+in" target="_blank" rel="noopener">book</a> encouraged women to hone their negotiation tactics, strive to fill leadership roles at work, and tackle their professional lives full-throttle. The idea was that, by super-charging their own <keyword id="6354910" type="UNKNOWN" weightage="100" keywordseo="careers">careers</keyword>, women could collectively overcome the gender gap in the office.<a href="https://www.theatlantic.com/sexes/archive/2013/03/what-lean-in-misunderstands-about-gender-differences/274138/" target="_blank" rel="noopener">Sandberg's </a>message <a href="https://www.businessinsider.com/why-women-arent-getting-more-c-suite-jobs-2014-9" target="_blank" rel="noopener">attracted</a> controversy <a href="https://newrepublic.com/article/121249/sheryl-sandbergs-lean-feminism-puts-women-issues-risk" target="_blank" rel="noopener">from</a> the <a href="https://www.huffingtonpost.com/vanessa-garcia/why-i-wont-lean-in_b_3586527.html" target="_blank" rel="noopener">get-go</a>. The Facebook exec addressed the criticism that her book left out underprivileged women back in 2016, telling <a href="https://www.cbsnews.com/news/facebook-sheryl-sandberg-parts-of-lean-in-are-wrong/" target="_blank" rel="noopener">CBS</a> that, "I did not really get how hard it is to succeed at work when you are overwhelmed at home."But an upcoming report set to be published in the Journal of Personality and Social Psychology may cast doubts upon whether or not telling women to "lean in" is a good idea at all.<h2>A series of studies suggests advice to 'lean in' is distracting, at best</h2>The group of Duke University psychology professors summarized their recent findings in <a href="https://hbr.org/2018/07/lean-in-messages-and-the-illusion-of-control%27Lean" target="_blank" rel="noopener">Harvard Business Review</a>. During a series of six studies involving 2,000 participants, the researchers sought to compare the effect of encouraging women to adopt the individualistic, "DIY" approach espoused by the "lean in" movement and the effect of highlighting the structural and systemic disadvantages that women face in the workplace.For the study, participants all read excerpts from "Lean In" and listened to portions of Sandberg's TED talks. One group consumed messages from Sandberg suggesting that women should be more confident and less risk-averse in the office. The other group's excerpts from the Facebook COO's work highlighted the "structural and societal factors" that held women back at work.Participants who read "lean in"-oriented messages from the book- as opposed to the excerpts indicating a need for broader policy shifts - were more likely to feel that women ought to solve the problem of workplace inequality themselves. The research team wrote in the <a href="https://hbr.org/2018/07/lean-in-messages-and-the-illusion-of-control%27Lean" target="_blank" rel="noopener">Harvard Business Review</a> that, on the positive side, participants exposed to the "DIY" themed excerpts expressed a belief that women have the power to clobber workplace inequality, but added that these participants "were also more likely to believe that women are responsible for the problem - both for causing it, and for fixing it."The group of participants who read "lean in" messaging also were less likely to support implementing structural changes to help women better succeed in the workplace.Essentially, the mantra of "lean in" is a distraction at best, and subtle, pull-yourself-up-by-your-bootstraps victim-blaming at worst, according to the report.<h2>The systemic problems facing women in the workplace have no clear solution</h2>That being said, the team added that their findings required independent replication in order to be considered anything other than initial results."We are by no means suggesting Sandberg intended to blame women for inequality," the team wrote in the <a href="https://hbr.org/2018/07/lean-in-messages-and-the-illusion-of-control%27Lean" target="_blank" rel="noopener">Harvard Business Review</a>.The researchers wrote that Sandberg's book provides ample doses of both approaches. Her "lean in" ethos encourages women to thrive on an individual basis, but Sandberg also includes hard data and studies highlighting the macro-level workplace problems that women face across the board.Myriad factors like <a href="https://www.businessinsider.com/why-women-almost-never-become-ceo-2016-9" target="_blank" rel="noopener">biases</a> at the negotiation table, quiet but widespread sexist assumptions, and the trade-offs and penalties that come with starting a <a href="https://www.businessinsider.com/why-delaying-parenthood-and-having-kids-later-is-a-big-deal-2015-6" target="_blank" rel="noopener">family</a> factor into workplace inequality.One woman's professional success can pave the way for greater inclusivity in a specific company or industry. But that doesn't mean that broader, systemic shifts in workplace and public policy aren't required in order to combat issues like subtle <a href="https://www.businessinsider.com/subtle-sexism-women-face-in-the-workplace-2015-4" target="_blank" rel="noopener">discrimination</a> and restrictive parental leave <a href="https://www.businessinsider.com/why-america-doesnt-have-paid-leave-2017-9" target="_blank" rel="noopener">policies</a> in the US.Sandberg herself has spoken out about systemic problems facing women in the workplace. Last year, she criticized male executives who appoint token women and minorities to leadership positions as a band aid for otherwise homogeneous companies, Business Insider's Julie Bort <a href="https://www.businessinsider.com/sheryl-sandberg-hiring-one-woman-isnt-enough-2017-10" target="_blank" rel="noopener">reported</a>.In a 2015 <a href="https://www.wsj.com/articles/sheryl-sandberg-women-are-leaning-inbut-they-face-pushback-1474963980">Wall Street Journal op-ed</a>, she also pointed out the double standard when it comes to assertiveness in the workplace."We expect men to be assertive, look out for themselves, and lobby for more - so there's little downside when they do it," Sandberg wrote. "But women must be communal and collaborative, nurturing and giving, focused on the team and not themselves, lest they be viewed as self-absorbed. So when a woman advocates for herself, people often see her unfavorably."And she has commented on the lack of progress for women at work, although she expressed optimism that a wave of female leadership in business and politics could be on the horizon."Overall, we are not seeing a major increase in female leadership in any industry or in any government in the world, and I think that's a shame," Sandberg told <a href="https://www.usatoday.com/story/tech/news/2017/03/29/sheryl-sandberg-interview-lean-in-four-years-later/99749464/?platform=hootsuite" target="_blank" rel="noopener">USA Today</a>. <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/sallie-krawcheck-impact-investing-diversity-benefits-of-investing-in-women-2018-6">Former Wall Street CEO reveals how most financial products designed for women completely miss the point</a></h3> <div> <iframe class="bijwplayerclass" data-player="jwplayer" src="https://content.jwplatform.com/players/q8RPQMRk-xjRU7l6Z.html" width="100%" height="100%" frameborder="0" scrolling="auto" style="margin:0px;" allowfullscreen=""></iframe><script>function receiveMessage(event){ console.log(event.data.fullscreen); Android.fullscreen(event.data.fullscreen); }window.addEventListener("message", receiveMessage, false);</script> </div> </div>

You Searched For "underprivileged castes" and got 11 results

States empowered to make sub-classification in SCs, STs for quotas inside reserved category: Supreme Court

PTI

Strengthening ties: India gifts 3,000 LPG gas stoves to underprivileged families in Nepal

ANI

Gautam Adani gives a tenth of his networth to charity, Azim Premji is impressed

Rounak Jain

This Shark Tank India S2 winner bowls judges over with its for-profit approach to social impact

Srishti Magan

Meet Jaipur Rugs, an organisation that is empowering marginalised women in Rajasthan and exporting its local rugs to 65 countries

Karuna Sharma

Inside the making of 'Newsies,' Disney's biggest live-action-musical failure that became a cult classic

Paige DiFiore

Celebrities and a politician got tricked into fake 'Borat 3' auditions by YouTube pranksters

Lindsay Dodgson

Govt considering SC/ST quota in promotions as well

BI India Bureau

Project Streedhan's latest ad wants to prove an important point, but has its over-beautified, sensual storytelling made it lose the plot?

Karuna Sharma

YouTubers tricked Carole Baskin into giving her first major interview since 'Tiger King' by pretending to be Jimmy Fallon

Lindsay Dodgson

5 years after Facebook exec Sheryl Sandberg's famous book told women to 'lean in,' it appears that advice might do more harm than good

Áine Cain