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1 min read

Under Armour's popular face mask for athletes is available in new colors that you can pre-order now

Right now, you can pre-order the Under Armour Sportsmask, a face-covering designed for athletes. It…

Amir Ismael   


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1 min read

I did somersaults with the Under Armour Sportsmask on to see if I could get it to fall off, but it was the treadmill that did me in

See the Center for Disease Control's guidance on wearing cloth face coverings. The CDC recommends s…

Irene Jiang   


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3 mins read

Under Armour will turn its back on one of the biggest trends in apparel under its new CEO

Athleisure has been a dominant trend in the athletics and apparel market over the past decade. Lulu…

Mary Hanbury   


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2 mins read

MSCHF's latest release is a double-ended sneaker that makes fun of our obsession with putting shoes on fast

The MSCHF BWD shoe can be put on the conventional way or backwards through the toe box of the sneak…

Danni Santana   


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4 mins read

Meet Sonny Vaccaro, the executive credited with signing Michael Jordan in Ben Affleck's new movie 'Air' and the self-proclaimed 'savior of Nike'

At times controversial, Vaccaro also pioneered all-school collegiate apparel deals. In retirement, …

Matthew Kish   


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5 mins read

The biggest star in college basketball, Sabrina Ionescu, is closing in on a shoe deal and her own signature sneaker and Stephen Curry is getting involved

Under Armour is employing the services of NBA superstar Stephen Curry to win Sabrina Ionescu over, …

Meredith Cash   


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5 mins read

Matthew Kish   


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3 mins read

Under Armour executives defend accounting practices as 'appropriate' and say the company is fully cooperating with federal investigation

On its third-quarter earnings call on Monday, Under Armour's chief financial officer, David Bergman…

Bethany Biron   


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2 mins read

Take a look at the Under Armour-designed spacesuits Virgin Galactic wants to send people to space in

Becoming the first athletic company in space may serve as a way for the brand to get a leg up on co…

Bethany Biron   


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2 mins read

Nike, loaded with new products, is already reaping the benefits of Adidas' struggles after the abrupt end of its Yeezy business

Nike's easy dominance of hyped sneaker releases in February is a sign of things to come as Adidas d…

Danni Santana   


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1 min read

Global sportswear brand Under Armour heads to India, brings on board former Adidas exec Tushar Goculdas

Global sportswear brand Under Armour is all set to make its official India entry to take on the exi…

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2 mins read

Under Armour is facing a perfect storm of issues between accounting investigations, coronavirus weighing on sales, and weak demand in North America

The impact of the coronarvirus is perhaps the cherry on top of the sportswear company's issues. Neg…

Shoshy Ciment   


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5 mins read

Retail CEO crisis: With recent shakeups at Kohl's, Adidas, Dollar General, and more, the industry's top job is suddenly the hardest to fill

At least 10 large retail companies have lost their CEOs in recent months. Experts say it's not a co…

Matthew Kish,Avery Hartmans   


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3 mins read

The CEO of Dick's explains how Dwayne 'The Rock' Johnson has helped his company turn the corner with Under Armour

Johnson's own partnership with Under Armour dates back to 2015, when he signed a "long-term" contra…

Áine Cain,Richard Feloni   


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3 mins read

Under Armour founder Kevin Plank responds to an explosive report alleging the company dumped goods at TJ Maxx to sweeten sales numbers

A representative for the company declined to comment further on Plank's email, but told Business In…

Mary Hanbury   


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2 mins read

Lululemon is losing its focus, and it's a huge risk

Lululemon is seeing profits sagging, and analysts are worried about over-saturation. In recent year…

Danni Santana   


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1 min read

Under Armour short-sellers made $130 million in a single day on the company's new accounting probe - and it erased their losses for the year

Aside from the probe, Under Armour also lowered its full-year sales outlook citing traffic and conv…

Daniel Strauss   


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2 mins read

Under Armour's new CEO will take over at a tricky time for the brand. Here are some of the biggest challenges he'll face.

Frisk will take the helm at a tricky time for Under Armour. Revenue growth has dropped from double-…

Mary Hanbury   


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2 mins read

Under Armour's CEO once withdrew thousands of dollars from an ATM at the Masters, and it shows how far his company has come

As the CEO of Under Armour, Plank helped turn the company from an obscure brand into a sportswear p…

Hayley Peterson   


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2 mins read

Chinese troops are moving back from Galwan Valley but their heavy armoured vehicles are still present under India’s watchful eye

These are the first steps of disengagement in-line with what was agreed upon during military-lev…