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Under Armour's popular face mask for athletes is available in new colors that you can pre-order now
Right now, you can pre-order the Under Armour Sportsmask, a face-covering designed for athletes. It…
Amir Ismael
I did somersaults with the Under Armour Sportsmask on to see if I could get it to fall off, but it was the treadmill that did me in
See the Center for Disease Control's guidance on wearing cloth face coverings. The CDC recommends s…
Irene Jiang
Under Armour will turn its back on one of the biggest trends in apparel under its new CEO
Athleisure has been a dominant trend in the athletics and apparel market over the past decade. Lulu…
Mary Hanbury
MSCHF's latest release is a double-ended sneaker that makes fun of our obsession with putting shoes on fast
The MSCHF BWD shoe can be put on the conventional way or backwards through the toe box of the sneak…
Danni Santana
Meet Sonny Vaccaro, the executive credited with signing Michael Jordan in Ben Affleck's new movie 'Air' and the self-proclaimed 'savior of Nike'
At times controversial, Vaccaro also pioneered all-school collegiate apparel deals. In retirement, …
Matthew Kish
The biggest star in college basketball, Sabrina Ionescu, is closing in on a shoe deal and her own signature sneaker and Stephen Curry is getting involved
Under Armour is employing the services of NBA superstar Stephen Curry to win Sabrina Ionescu over, …
Meredith Cash
Nike is facing a PR nightmare as Kyrie Irving, Ja Morant, and now Tom Sachs face scandals – but experts say partnerships with celebs and athletes will never go away
Retail and sports business experts said recent scandals could diminish demand for endorsement deals…
Matthew Kish
Under Armour executives defend accounting practices as 'appropriate' and say the company is fully cooperating with federal investigation
On its third-quarter earnings call on Monday, Under Armour's chief financial officer, David Bergman…
Bethany Biron
Take a look at the Under Armour-designed spacesuits Virgin Galactic wants to send people to space in
Becoming the first athletic company in space may serve as a way for the brand to get a leg up on co…
Bethany Biron
Nike, loaded with new products, is already reaping the benefits of Adidas' struggles after the abrupt end of its Yeezy business
Nike's easy dominance of hyped sneaker releases in February is a sign of things to come as Adidas d…
Danni Santana
Global sportswear brand Under Armour heads to India, brings on board former Adidas exec Tushar Goculdas
Global sportswear brand Under Armour is all set to make its official India entry to take on the exi…
Under Armour is facing a perfect storm of issues between accounting investigations, coronavirus weighing on sales, and weak demand in North America
The impact of the coronarvirus is perhaps the cherry on top of the sportswear company's issues. Neg…
Shoshy Ciment
Retail CEO crisis: With recent shakeups at Kohl's, Adidas, Dollar General, and more, the industry's top job is suddenly the hardest to fill
At least 10 large retail companies have lost their CEOs in recent months. Experts say it's not a co…
Matthew Kish,Avery Hartmans
The CEO of Dick's explains how Dwayne 'The Rock' Johnson has helped his company turn the corner with Under Armour
Johnson's own partnership with Under Armour dates back to 2015, when he signed a "long-term" contra…
Áine Cain,Richard Feloni
Under Armour founder Kevin Plank responds to an explosive report alleging the company dumped goods at TJ Maxx to sweeten sales numbers
A representative for the company declined to comment further on Plank's email, but told Business In…
Mary Hanbury
Lululemon is losing its focus, and it's a huge risk
Lululemon is seeing profits sagging, and analysts are worried about over-saturation. In recent year…
Danni Santana
Under Armour short-sellers made $130 million in a single day on the company's new accounting probe - and it erased their losses for the year
Aside from the probe, Under Armour also lowered its full-year sales outlook citing traffic and conv…
Daniel Strauss
Under Armour's new CEO will take over at a tricky time for the brand. Here are some of the biggest challenges he'll face.
Frisk will take the helm at a tricky time for Under Armour. Revenue growth has dropped from double-…
Mary Hanbury
Under Armour's CEO once withdrew thousands of dollars from an ATM at the Masters, and it shows how far his company has come
As the CEO of Under Armour, Plank helped turn the company from an obscure brand into a sportswear p…
Hayley Peterson
Chinese troops are moving back from Galwan Valley but their heavy armoured vehicles are still present under India’s watchful eye
These are the first steps of disengagement in-line with what was agreed upon during military-lev…