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2 mins read

Warren Buffett is betting on a glow-up for Ulta Beauty

Warren Buffett's Berkshire Hathaway added Ulta Beauty and Heico to its stock portfolio last quarter…

Theron Mohamed   


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2 mins read

DoorDash is delivering for Lowe's, Ulta, and other retailers, and it's making UPS and FedEx nervous

Gig delivery services like DoorDash are growing the list of non-food retailers they work with, crea…

Alex Bitter   


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4 mins read

A Rare Beauty sale could make Selena Gomez the next celebrity beauty billionaire

Selena Gomez is reportedly exploring a sale of Rare Beauty. That could make her a billionaire, like…

Madeline Berg   


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1 min read

Halsey's cult-favorite makeup is now being sold at Ulta Beauty. These are the top 5 products worth buying.

Halsey is the founder of beauty brand About-Face, which is now sold at Ulta Beauty.Karwai Tang/Gett…

Amanda Krause   


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7 mins read

A 'Shark Tank' beauty brand was criticized for lacking deep foundation shades. It tried to fix it and made it worse.

Youthforia is a beauty brand that became popular after appearing on "Shark Tank." Now, it's facing …

Amanda Krause   


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3 mins read

JCPenney has become TikTokers' unlikely beauty obsession

People on TikTok are sharing videos of their shopping trips at JCPenney Beauty, where they find pop…

Jennifer Ortakales Dawkins   


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2 mins read

Ulta Beauty apologizes to Kate Spade's family for sending an insensitive email to customers promoting a product from the late designer's namesake brand

Ulta Beauty confirmed that it sent the email to Insider and apologized to its customers, the Kate S…

Lauren Edmonds   


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1 min read

I've worked at Ulta for over a year. Here are 10 beauty products I swear by for glowing skin.

I'm an esthetician and Ulta employee with a few favorite skin-care products I love to recommend.Mal…

Malayna Fernandez   


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3 mins read

Hannah Getahun   


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2 mins read

How Ulta Beauty won Black Friday despite its site crashing on the critical shopping holiday

Ulta Beauty posted a gain in foot traffic on Black Friday even as it stayed the same or declined at…

Alex Bitter   


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1 min read

I shopped at Sephora and Ulta to compare the 2 beauty stores and saw how they serve different customers

Inside the Sephora Herald Square location in New York City.Ann Matica/Insider

Ann Matica   


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5 mins read

Ulta Beauty lands new partnership with Rihanna. Diversity is the key ingredient to the company's success, according to CEO.

In addition to growing its online strategy after stores were closed due to the pandemic, investing …

Marguerite Ward   


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3 mins read

Chief risk and compliance officer at Ulta Beauty says they use feedback to take ESG report to next level

Jodi Caro, general counsel, chief risk and compliance officer at Ulta Beauty, says its recently-rel…

Sharon Goldman   


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2 mins read

Ulta, Bath & Body Works, CeraVe, E.l.f. Cosmetics, and SheaMoisture among beauty favorites for female teens, survey finds

Female teens' beauty favorites include Bath & Body Works, CeraVe, E.l.f., and SheaMoisture, study r…

Sarah Belle Lin   


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3 mins read

Ulta Beauty is defending transgender influencer Dylan Mulvaney after critics said they'd boycott the retailer for featuring her on a podcast

Ulta Beauty's latest podcast episode features influencer Dylan Mulvaney and host David Lopez discus…

Amanda Krause   


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2 mins read

Disney is the latest company to launch mini-shops inside other retailers

Target will add miniature Disney stores to more than 160 locations just in time for the holiday toy…

Aleeya Mayo   


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1 min read

Ulta Beauty tumbles as profit outlook disappoints and CEO Dillon plans to step down

Ulta Beauty shares slide after light earnings guidance and as CEO Mary Dillon plans to transition f…

Carla Mozée   


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1 min read

Target is opening 100 mini shops from cosmetics chain Ulta in its stores this August, with 700 more planned

Ulta, the US' biggest cosmetics retailer, is especially popular with teens, and has 1,200 stores. T…

Mary Hanbury   


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4 mins read

Birthday cakes, Ulta runs, and hundreds of rose petals: Inside the job of a service stylist at a luxury NYC hotel

Sarah Chelli is a service stylist at The Langham, where she is responsible for handling special req…

Britney Nguyen