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1 min read

Uber CEO says Super Bowl ads aren't worth it without celebrity promotion ahead of 'Friends'-themed spot

Uber CEO Dara Khosrowshahi says big stars help make pricey Super Bowl ads worth it. Uber's spot thi…

Alex Bitter   


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2 mins read

Lifestyle super app Times Prime unveils new brand campaign ‘No Times Prime is a crime’

Featuring veteran actor Saurabh Shukla and upcoming star Mihir Ahuja, the new brand film created…

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1 min read

Uber launches its advertising division to showcase ads during rides

Ride-hailing platform Uber has launched its advertising division to engage consumers with brands, b…

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2 mins read

Uber comes to town with its two-wheeler offering, Uber Moto; targets young professionals in its maiden campaign

To promote the new offering, Lowe Lintas Delhi has conceived a campaign addressing the one problem …

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7 mins read

Best of Twitter: Brands that raced up at engagement meters through 2019!

Here are some of the best brand moments on Twitter in 2019

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1 min read

Uber is going to advertise in India for the first time, share real-life stories

The campaign is inspired by stories from our riders as well as drivers. In this bid, Uber India has…

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6 mins read

Brands leveraging custom emojis garner higher receptivity and engagement on campaign hashtags: Rishabh Sharma, Twitter Next

How brands have been leveraging on the use of emojis to build a stronger connect with its audiences

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2 mins read

Gwyneth Paltrow attempts to eat a vagina-scented Goop candle in Super Bowl ad for Uber Eats' expanded retail offerings

The commercial also stars Jennifer Coolidge, Nicholas Braun, and Trevor Noah gnawing on everything …

Bethany Biron   


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1 min read

Ola Electric onboards Bhuvan Bam as one of its brand ambassadors

Bhuvan has earlier been associated with several leading brands like Myntra, Mivi, Faboom, Arctic Fo…

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2 mins read

An Uber shareholder is demanding more transparency about the impact of the company's lobbying efforts

The Teamsters General Fund wants Uber investors to demand more info about what it called "highly in…

Tyler Sonnemaker   


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6 mins read

What went wrong with Uber Eats?

Here is what experts think could have been done to avoid the platform’s downfall

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4 mins read

Destroying your Balenciaga bag on TikTok is futile — the viral protest method may gain TikTokers followers, but it isn't changing how brands behave

The Balenciaga ad controversy has customers and influencers destroying their designer clothing on s…

Tanya Chen   


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6 mins read

The relevance of brand colors are redundant, it’s all about differentiation

What do Volkswagen, Volvo, Tata, Ford and GM have in common?

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8 mins read

How Grab, Asia's Uber, stumbled before and after its $40 billion SPAC, with pandemic layoffs and a teary all-hands with its CEO

Grab was a poster child for how Southeast Asia could match — or at least ape — Silicon Valley innov…

Weilun Soon   


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4 mins read

The 10 Super Bowl commercials that have generated the most buzz online

Take a look at some of the Super Bowl's most popular commercials ahead of the big game. Top spots i…

Grace Kay   


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3 mins read

Cultural tensions are boiling over at Red Bull

The Austrian-based energy drink giant just shook up its leadership just fired three top execs after…

Lucia Moses   


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4 mins read

Papa John's CEO-driven public relations nightmare reminds branding experts of Uber's 2017 fiasco

American consumer favorability of Uber hit a record low, according to brand survey firm Morning Con…

Tanya Dua   


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5 mins read

The Trump campaign has launched an internal audit of spending irregularities during Brad Parscale's tenure as campaign manager

President Donald Trump's reelection campaign is conducting an internal review of spending irregular…

Matt Turner   


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4 mins read

7 Things You Need To Know About Social Media Strategy For Better Brand Engagement

Sound SEO/SEM knowledge Your online reputation is as sacrosanct as your brand image. Any erroneous …

Kamlesh Dixit