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<ul><li>Earlier today, a few media houses filed a story stating that CSK has signed a 3-year sponsorship deal with <keyword id="272787" type="General" weightage="80" keywordseo="tvs-srichakra" source="Orion">TVS Srichakra</keyword>.</li><li>However, <keyword id="3134913" type="General" weightage="80" keywordseo="tvs-eurogrip" source="Orion">TVS Eurogrip</keyword> has released a statement denying speculation of signing the sponsorship deal.</li></ul>TVS Eurogrip has denied speculation of signing a 3-year sponsorship deal with <keyword id="13886" type="General" weightage="20" keywordseo="chennai-super-kings" source="Orion">Chennai Super Kings</keyword> (CSK). Media reports stated that TVS Srichakra has signed a 3-year deal valued at approximately Rs 23 crore a year. However, TVS rejected the reports suggesting that it plans to become CSK's principal sponsor in 2022, dismissing the widespread speculation around the details of its deal as 'untrue.' “Please note, there is recent speculation in the media about a CSK-TVS SRICHAKRA association in IPL 2022, we would like to inform that this is not true. We will keep media informed if there is any announcement in the future. Please avoid any kind of speculation at this point of time which will mislead the customers, shareholders, and stakeholders,” TVS Eurogrip said in a statement. CSK is the second-most valued IPL team franchise, according to Duff &amp; Phelps - a Kroll business. Its value in 2020 stood at Rs 611 crore.

TVS Eurogrip denies speculation over signing a Rs 23 crore sponsorship deal with Chennai Super Kings

<ul><li><keyword id="2778410" type="General" weightage="80" keywordseo="havas-media-group" source="Orion">Havas Media Group</keyword>'s Mumbai office has reported a growth of 150% in 2020-2021, on the back of 15+ new account wins.</li><li>In total, <keyword id="906445" type="General" weightage="80" keywordseo="havas-media" source="Orion">Havas Media</keyword> Mumbai has added a total billing of Rs 500+ crore in 2020-2021.</li></ul>Following the strategic restructuring of Havas Media Group India’s senior management a few months ago, the agency’s Mumbai office has reported a growth of 150% in 2020-2021, on the back of 15+ new account wins. This includes <keyword id="508991" type="General" weightage="20" keywordseo="acc-cement" source="Orion">ACC Cement</keyword>, <keyword id="122370" type="General" weightage="20" keywordseo="ambuja-cement" source="Orion">Ambuja Cement</keyword>, <keyword id="46909" type="General" weightage="20" keywordseo="icici-securities" source="Orion">ICICI Securities</keyword>, <keyword id="11954595" type="General" weightage="20" keywordseo="de-beers-forevermark" source="Orion">De Beers Forevermark</keyword>, Wai Wai, GITAM University, Dr. Reddy’s, OZiva, and several others. In addition, the agency has seen tremendous growth on the back of marquee clients like Tata Motors and TVS Eurogrip and their increased media spends even in 2020. In total, Havas Media Mumbai has added a total billing of Rs 500+ crore in 2020-2021. In the last 15 months, Havas Media bolstered its senior leadership team in Mumbai. <keyword id="2928941" type="General" weightage="20" keywordseo="uday-mohan" source="Orion">Uday Mohan</keyword> took over as President &amp; Head - North &amp; West India, which includes the Mumbai operations. In addition, Manish Sharma was elevated, as Executive Vice President and Head of the Mumbai operations. To further strengthen the strategy teams, Sanchita Roy was appointed, as Strategy Head of Havas Media Group India. <keyword id="1193084" type="General" weightage="20" keywordseo="rana-barua" source="Orion">Rana Barua</keyword>, Group CEO, Havas Group India, said, “Despite the market challenges, in the last 15 months we stuck to our task, defined our vision and kept investing in both our talent and product. In 2020, Havas Media Group India has garnered a growth rate of 35% (RECMA June 2020) - the highest among all media agency networks in India. From the group perspective, I am delighted as the overall results are a testimony of the leadership of Mohit, Uday, Venkat and the entire Havas Media team, which has been working relentlessly on both existing clients and also winning many new ones.” Mohit Joshi, Chief Executive Officer, Havas Media Group India, further added, “Our North operations have always been extremely strong, and now it&amp; heartening to see the same being replicated in other markets. We have seen both organic growth and won some fabulous new client wins in the West in the last 15 months resulting in an unprecedented growth. The wide range of new businesses that we have added in our portfolio across industries and sectors demonstrates our talent and prowess as a media conglomerate." Uday Mohan, President &amp; Head - North &amp; West India, who has led this unprecedented resurgence story of Havas Media in the West, said, “We are firmly aligned to the network’s global philosophy of creating Meaningful Media and Brands. Havas Media Group is growing the business on 4 pillars - product, people, pitches, and partnerships. Built on the Media Experience [Mx] operating structure, each phase of the Mx process is powered by Converged, an identity–based planning platform, which places the audience including data, convergence, automation and AI, strategy, e-comm and marketplace, and so on, at the heart of the media planning process and capitalizes on media that matters.”

Havas' Mumbai office reports a growth of 150% in 2020-2021, adds new businesses worth over Rs 500 crore

<ul><li>Since the beginning of sporting events like India’s tour of Sri Lanka in mid-July and the ongoing Olympics, <keyword id="3163762" type="PERSON" weightage="20" keywordseo="SonyLIV">SonyLIV</keyword> registered an increase of 3X in viewership.</li><li>SonyLIV has roped in 100+ advertisers for India’s tour of Sri Lanka and the Tokyo 2020 Olympic Games.</li></ul>Riding high on the success of Euro 2020, SonyLIV once again recorded landmark numbers with the Tokyo 2020 Olympic Games and India’s tour of Sri Lanka. Since the beginning of sporting events like India’s tour of Sri Lanka in mid-July and the ongoing Olympics, SonyLIV registered an increase of 3X in viewership. Pioneers in the industry, the platform offered highlights, player compilations, and specials of India’s tour of Sri Lanka in four languages - English, Hindi, Tamil and Telugu. With unprecedented coverage with 20 LIVE streams, SonyLIV emerged as the one-stop destination for all the action from the Tokyo 2020 Olympic Games. The platform tied up with Google for their Organised Search Results Page (OSRP) to enhance consumer engagement on the platform. With this collaboration, users searched and watched their favourite team or athlete’s medal-winning performances, world record clips, medal event highlights, comprehensive day-wise India highlights, and more on Google OneBox in the form of SonyLIV VODs. SonyLIV has roped in 100+ advertisers for India’s tour of Sri Lanka and the Tokyo 2020 Olympic Games. The list of multiple sponsors comprised brands like Maruti Suzuki, LIC, JSW (Jindal Steel), WazirX, Vimal, Swiggy Betway, Fresh to Home and MPL. The platform cleared 99% of the total advertising inventory, on the back of continued support from some of the most prominent brands across various sectors - AMFI, Apple, Tata Motors, RBI, Hindustan Unilever Ltd, Amazon, Herbalife, Visa, Amul, TVS Eurogrip Tyres, NPCI, Accenture, Acer, Dafanews, CoinDCX, Abbott, Cars24, Medibuddy, Bridgestone, Raymond, Yamaha, Fastrack and GoDigit. SonyLIV is also the streaming partner for India’s tour of England, comprising five test matches that began on 04th August 2021. <keyword id="11456071" type="UNKNOWN" weightage="20" keywordseo="Ranjana-Mangla">Ranjana Mangla</keyword>, Sr. VP &amp; Head of Ad Revenue, <keyword id="6358540" type="UNKNOWN" weightage="20" keywordseo="sony">Sony</keyword> LIV said, "We are enthralled with the overwhelming response from advertisers that helped clear 99% of our total inventory for India’s tour of Sri Lanka and the Tokyo 2020 Olympic Games. While majority of the Euro 2020 advertisers continued their association, we onboarded more than 100 advertisers. We are grateful to our partners who continue to extend support to all our sporting events. With sports consumption on the rise, we are confident of onboarding new brands for the India-England series." Parth Jindal, Managing Director, JSW Cement, JSW Paints and Founder JSW Sports and IIS said, "The association with Sony and SonyLIV has been truly outstanding - working with a team that is as passionate as JSW with regards to the Olympics has truly been a pleasure and is something we at the JSW Group hope to do again in the very near future." Shashank Srivastava, Executive Director, Maruti Suzuki Ltd said, "Our association with SonyLIV as the Co Presenting Sponsor for the Tokyo 2020 Olympic Games has been very fruitful as it enabled us to connect with sports enthusiasts across the country. For the first time in India, SonyLIV’ s coverage with 20 LIVE streams, has given the viewers a chance to watch their favourite sport and not miss any action. India has already won multiple medals and our association with ‘Tokyo 2020, India’s Top Moments’ and ‘Top Athletes’ segments helped achieve the desired engagement for the brand. We look forward to the forthcoming sporting events on the platform." Nischal Shetty, CEO, WazirX, said, "Our partnership with <keyword id="9550787" type="AGENCY" weightage="20" keywordseo="sonyliv-india">SonyLIV India</keyword> to co-present for the Euro 2020 and India Vs Sri Lanka cricket series through our #IndiakaBitcoinExchange campaign not only helped us land the right knowledge on crypto but also bust the misconceptions around crypto investments. It helped us stay true to our vision to make crypto mainstream in India."

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TVS Eurogrip denies speculation over signing a Rs 23 crore sponsorship deal with Chennai Super Kings

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Havas' Mumbai office reports a growth of 150% in 2020-2021, adds new businesses worth over Rs 500 crore

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SonyLIV witnesses 3X increase in viewership with its recent sporting events

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