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Perth Test smashes attendance, viewership records to start Border-Gavaskar Series
Fans turned out in record numbers at Perth Stadium for the highly anticipated Border-Gavaskar Troph…
ANI
JioCinema IPL viewership spikes 53% in 2024, amassing 2,600 crore views!
Reliance-owned OTT platform JioCinema, which has live streaming rights for Tata IPL, saw a 53 per c…
PTI
How a reality TV show became the pivotal demographic in the 2024 election
The popular reality TV show has become the pivotal demographic — and its fans will decide the next …
Juliana Kaplan,Andy Kiersz
TV audience is growing in complexity as idiot box turns smart
TV viewership in India is declining due to the rise in over-the-top (OTT) aggregation and 5G servic…
Can Netflix save the SAG Awards' sinking viewership? Hollywood hopes so.
Netflix is broadcasting the SAG Awards for the first time on Saturday, and its a partnership that b…
Palmer Haasch
TV viewership in India grew by 9% in 2020: BARC
Top 10 advertising sectors contributed 80% to total Ad Volumes in 2020
Star India Network garnered a cumulative reach of 352 million in the first 26 matches
BCCI suspended IPL on May 04
Peacock and the NFL's big streaming bet pays off as Chiefs-Dolphins playoff game set a US viewership record
Fans had to pay to watch the NFL's Kansas-Miami Wild Card game on Peacock and it paid off the strea…
Amanda Perelli
How YouTube became a TV powerhouse and how much ad revenue it makes
YouTube dominates TV streaming, surpassing Netflix, with free content and live sports, making it in…
Lucia Moses
Ad volumes on television during the unlock period has surpassed pre-Covid volumes by 12%: BARC & Nielsen report
FMCG continues to be the biggest spender but e-commerce and education is also increasing its ad spe…
SonyLIV witnesses 3X increase in viewership with its recent sporting events
SonyLIV is also the streaming partner for India’s tour of England,
Why the Big TV companies aren't 100% completely screwed. Yet.
A new metric that tracks viewership across platforms happens to be the same pitch the TV guys are m…
Peter Kafka
TV viewership data provided by BARC will now exclude forced views by Landing Pages
Broadcast Audience Research Council India has launched an algorithm to exclude Landing Pages.
Week 17 sees a 10% increase in the count of brands advertising on Television: BARC India & Nielsen
The FCT for South decreased by 4% during week 17.
TV viewership grew by 24% in week 18; recorded 1.10 trillion viewing minutes: BARC India and Nielsen Report
The highest viewership for TV was recorded in week 13.
The Ramayan re-telecast garnered the highest-ever rating for a Hindi GEC show since 2015: BARC-Nielsen report
The report talk about the impact of the Covid-19 outbreak on Television consumption and smartphone …
Advertising FCT increased by 13% in Week 1 of COVID-19 disruption: BARC-Nielsen Report
Lockdown address by PM Modi was the biggest news event ever.
Television ad volumes dropped by 3.6% in 2019, share of Top 10 advertisers grew by 3.8%: BARC India
BARC India released the second edition of its What India Watched report for 2019
Nearly 48 million people watched the Trump-Biden debate on TV, but that's nothing compared to previous election years
Though CNN hosted the debate, the network did not attract the most viewers — that prize went to Fox…
Alice Tecotzky
ABC bumped the NCAA Women's Gymnastics Championship for hockey, then got burned when the gymnasts drew more eyes
Even without a primetime slot, the NCAA Women's Gymnastics Championship earned 922,000 viewers — 13…