You Searched For "tv advertising" and got 19 results
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1 min read
TV advertising witnesses revival, Jan-Feb 2021 records highest ad volumes in the last 5 years: BARC
A swell time for TV Advertising
1 min read
Is This The Beginning Of The End Of TV's Advertising Dominance?
How does that work? TV networks are running more ads then ever. On network TV, it's 14 minutes, 35 …
3 mins read
The Rise of Social TV: How Social Media Is Amplifying TV Advertising
Research has shown that TV-watching and social media usage isn't mutually exclusive. Consumers appe…
Business Insider
3 mins read
The Rise of Social TV: How Social Media Is Amplifying TV Advertising
Research has shown that TV-watching and social media usage isn't mutually exclusive. Consumers appe…
Josh Luger
2 mins read
Big advertisers are threatening to yank TV dollars
Insider's top advertising and media stories for May 10.
Lauren Johnson
1 min read
7 Trends That Are Revolutionizing TV Advertising
TV is rapidly extending its role as a trusted medium across all digital platforms, and advertisers …
Sponsor Post
1 min read
TV Advertising witnesses a 14% increase in July 2021 over July 2020: TAM
TV ads witnessed over 40 new categories, 1200 new advertisers and over 2100 new brands in July this…
3 mins read
OMNICOM: There's A Clear Shift Happening In TV Advertising
Omnicom also revealed on the earnings call that programmatic media buying - which makes the buying …
Lara O'Reilly
5 mins read
Targeted ads were supposed to save the $70 billion TV industry, but advertisers say that time is quickly running out
Advertisers have bet on addressable to target people who don't see a national TV ad and cap the num…
Lauren Johnson
3 mins read
NBCUniversal wants to reinvent the way TV advertising is sold
NBCU say that CFlight will provide advertisers with a composite metric when they run ads on shows l…
Mike Shields
3 mins read
Snapchat is proving its street cred with TV advertisers
Thanks to its partnership with Nielsen, Snapchat showed viewers of NBC's ads an in-app poll that fo…
Alex Heath
1 min read
Meet the 23 executives leading the future of TV advertising
The list includes names like Laura Molen, president of advertising sales and partnerships at NBCUni…
Lauren Johnson
6 mins read
AT&T may be plotting to revolutionize TV advertising
"Taking the viewership data, the data insights that we know that comes off our networks because we'…
Mike Shields
2 mins read
IPL 2023 opens with drop in advertisers: 40% drop for TV, 70% for digital
Digital advertising fared worse, with a 70% drop in advertisers on Day-1. On the opening day, the n…
ANI
3 mins read
Report: Spend on TV advertising took a tumble this year
SMI chief commercial officer James Fennessy told Business Insider: "Results for the broadcast year …
Lara O'Reilly
3 mins read
Networks and streaming companies are trying to reinvent TV advertising with new ad formats and buying options, but advertisers see holes in their lofty plans
During a panel with three big agencies at AT&T's Relevance Conference in Santa Barbara, Calif.,…
Lauren Johnson
1 min read
Seeking nominations for the most important insiders shaping the future of TV advertising
Advertisers are working to balance their spending on linear TV with digital video. Publishers like …
Lauren Johnson
2 mins read
TV advertising is a mess - meet 23 industry insiders working to fix it
"While the upfront process that begins in May has been getting less important for several years, th…
Lauren Johnson
6 mins read
Facebook's plan to disrupt TV advertising may have hit a wall
Facebook has focused on "OTT ads," or ads that appear as people stream TV on apps via connected TVs…