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11 mins read
Adex is expected to grow by 20% in 2022 and reach Rs 90,000 crore: Madison report
In 2021 Digital grew by 50% and in 2022 is expected to pip Television to become the largest contrib…
5 mins read
If GDP growth falls till 2%, overall AdEx could shrink by 0-5%: Madison Media
The report gives some advice to marketers about how to navigate the Covid-19 outbreak
3 mins read
Indian AdEx to grow at 10.7% to reach Rs 91,641 crore, Digital expected to reach 30% of media mix in 2020: GroupM report
India will continue to top the list as the fastest-growing major ad market in the world
1 min read
TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
Ad volume on television declines by 3% in Q1 2021: TAM AdEx
3 mins read
Television: The marketeer’s darling for brand building and business growth
As a marketeer, given a choice for 2020 and the foreseeable near future, I would choose to invest i…
1 min read
Advertising of Chyawanprash on TV grew by 8 times between March and May this year: TAM AdEx Overview
The growth comes in the wake of the spread of Covid-19
3 mins read
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020
1 min read
Between April and June this year, 21% ads on TV were endorsed by celebrities: Report
Celebrity endorsements on TV has seen a visible increase in June
1 min read
TV Advertising witnesses a 14% increase in July 2021 over July 2020: TAM
TV ads witnessed over 40 new categories, 1200 new advertisers and over 2100 new brands in July this…
1 min read
Top 10 TV advertisers during Jan-March 2021, as per TAM AdEx
TAM AdEx has released its data for top advertisers on television for the period between January to …
1 min read
News channels brought in maximum television ad volumes during Jan-June 2021: TAM
Key highlights from TAM's half yearly advertising report for TV
2 mins read
Digital to overtake TV to become the largest medium in 2022; Ad spends estimated to cross Rs 1 lakh crore in 2022: GroupM TYNY report
Global ad spend to grow by 11% in 2022 to reach USD 850 billion; Digital at 66% share
2 mins read
Oppo India becomes the top advertiser during IPL season 13: Report
Oppo India was followed by Sporta Technologies and Vodafone India
3 mins read
YouTube CEO explains how the streaming platform helped Pepsi and Hyundai in India
At the first ever YouTube Brandcast India event, the company’s CEO — Susan Wojcicki — explained how…
8 mins read
Festive Marketing: Brands are optimistic that improving consumer sentiments will help them bounce back and bring in profitability
With Ganesh Chaturthi around the corner, we speak to a few brands on how they are preparing for the…
4 mins read
Radio: Trends to watch out for in 2021
The biggest trends that 2021 will bring to the radio industry
7 mins read
As more people adopt furry companions in India, pet care brands are upping their marketing game and expanding their e-commerce presence to connect with consumers
Pet care brands in India increase their ad spends on digital media and TV
6 mins read
Indian media and entertainment industry grew by 9% to reach Rs 1.82 trillion in 2019: FICCI-EY report 2020
If the current lockdown continues beyond a month, the M&E sector can expect a flat growth, 25% de-g…