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<keyword id="439167" type="PERSON" weightage="20" keywordseo="Mohandas-Karamchand-Gandhi">Mohandas Karamchand Gandhi</keyword> just turned 147 today. As we celebrate his birth anniversary, he remains the key to unlock all doors that lead to management of life and the world. A great communicator and marketing guru that he was, it’s a fact to ponder what he would have done if he had got a Twitter handle or a Facebook page at that time. 
 A few years back, a controversy involving him and <keyword id="6699558" type="COMPANY" weightage="20" keywordseo="Mont-Blanc">Mont Blanc</keyword>, a German luxury writing instruments-company broke out. The company had introduced <keyword id="3710056" type="UNKNOWN" weightage="20" keywordseo="mahatma-gandhi-limited-edition">Mahatma Gandhi Limited Edition</keyword> pen, claiming the "top of the cap and cone are inspired by the spindle with which <keyword id="6356181" type="PERSON" weightage="100" keywordseo="Gandhi">Gandhi</keyword> used to spin cotton. The colour white is a reference to truth and peace, while the Mandarin garnet represents the orange colour that is part of the Indian flag". The pen costed Rs 11 lakh. 
 It ran into controversy as various quarters claimed it negated Gandhi's motto of simple living and high thinking”. "Why endorse the culture of consumerism and greed when <keyword id="6355193" type="COMPANY" weightage="20" keywordseo="Bapu">Bapu</keyword> was himself against it?" was the question that echoed around. 
 However his grandson <keyword id="97377" type="PERSON" weightage="20" keywordseo="Tushar-Gandhi">Tushar Gandhi</keyword> was quick to defend the move. "He (Bapu) would sell his autograph for Rs 5 which he gave to the khadi fund," he pointed out. Gandhi sold his autographs to ensure financial viability of his endeavours. <keyword id="883441" type="PERSON" weightage="20" keywordseo="Lutz-Bethge">Lutz Bethge</keyword>, the CEO of Mont Blanc handed over a cheque for 101,000 euros (over Rs 70 lakh) to the Tushar Gandhi-run <keyword id="6355532" type="PERSON" weightage="20" keywordseo="Mahatma-Gandhi">Mahatma Gandhi</keyword> Foundation that has a home and school in <keyword id="49077" type="COMPANY" weightage="20" keywordseo="Kolhapur">Kolhapur</keyword> for rescued child labourers. In addition, Entrack, Mont Blanc's local partner committed to give Rs 10,000 from each sale of the <keyword id="3710057" type="UNKNOWN" weightage="20" keywordseo="memorial-edition">Memorial Edition</keyword> pen and Rs 50,000 from each Retail <keyword id="106984" type="UNKNOWN" weightage="20" keywordseo="edition">Edition</keyword>.

How Gandhi built a brand of himself, way better than
Apple’s Steve Jobs and yes it’s still relevant

New Delhi, Jul 2 () An advocate has moved a Delhi Court seeking lodging of an FIR against yoga guru Baba Ramdev and others for allegedly cheating people by falsely claiming that his firm Patanjali has found a cure for COVID-19. The application, filed by advocate Tushar Anand, claimed that Ramdev and other persons "only had permission to make/produce an immunity booster and they are falsely representing/making a false claim in the media that they have found a cure for COVID-19." "The accused persons are taking undue advantage of media and have made a false representation to the people who will buy the product since, the above said accused persons are claiming it to cure the said the deadly corona virus. "By virtue of this the accused persons in a pre planned hatched conspiracy with mala fide intentions to cause wrongful loss to the public at large by making such mis-representations and with intention to cause wrongful gain to themselves and also producing a product for which they never claimed/received a license by the concerned authorities," the plea said. The application is likely to come up for hearing on Friday. It has sought lodging of the FIR under various sections including 270 (malignant act likely to spread infection of disease dangerous), 420 (cheating) and 504 (intentionally insults with intent to provoke break of public peace). UK RKS RKS

Plea before court seeking FIR against Ramdev for falsely claiming to have found cure for COVID-19

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How Gandhi built a brand of himself, way better than Apple’s Steve Jobs and yes it’s still relevant

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Plea before court seeking FIR against Ramdev for falsely claiming to have found cure for COVID-19

PTI

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