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Diversified product company <keyword id="140150" type="General" weightage="100" keywordseo="ttk-healthcare" source="Orion">TTK Healthcare</keyword> Ltd closed the second quarter of FY23 with a higher net profit of Rs 7.91 crore. In a regulatory filing, TTK Healthcare said it closed the second quarter of FY23 with a revenue of Rs 169.79 crore and a net profit of Rs 7.91 crore from continuing operations. For the previous year's corresponding period, the company had earned a revenue of Rs 150.47 crore and a net profit of Rs 3.74 crore. The company makes diversified products like <keyword id="435824" type="General" weightage="50" keywordseo="woodward" source="Orion">Woodward</keyword>'s Gripe Water, heart valves, condoms, knee and hip replacement products, cosmetics and others. According to TTK Healthcare, during the first quarter of the current fiscal, the necessary formalities for the transfer of the Human Pharma Division were completed. The Division stands transferred as a going concern on a slump sale basis for a consideration of Rs 805 crore (final consideration of Rs 802.81 crore after working capital and other customary adjustments) to <keyword id="13432077" type="General" weightage="80" keywordseo="bsv-pharma" source="Orion">BSV Pharma</keyword> Private Ltd (<keyword id="297794" type="General" weightage="80" keywordseo="bsv" source="Orion">BSV</keyword>) with effect from May 9 this year. The consideration for the transfer is 74 per cent in cash (Rs 594.42 crore) and a 26 per cent stake in BSV Pharma. The terms of transfer also provide for the purchase of the aforesaid 26 per cent equity shares in BSV Pharma by Bharat <keyword id="1341444" type="General" weightage="50" keywordseo="serums" source="Orion">Serums</keyword> and vaccines or its nominees, after they obtain necessary regulatory clearances at the issue price. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/intel-set-to-lay-offs-employees-as-it-cuts-billions-of-dollars-in-spending/articleshow/95141201.cms">Intel set to lay offs employees as it cuts billions of dollars in spending</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/the-growth-story-behind-half-a-billion-dollar-bets-on-regional-indian-spice-makers/articleshow/95139637.cms">The growth story behind half a billion dollar bets on 'regional' Indian spice makers</a>

TTK Healthcare logs Rs 7.91 cr net, shares flares up

<ul><li><keyword id="2044459" type="General" weightage="20" keywordseo="skore" source="Orion">SKORE</keyword> launches a bold new campaign to showcase the wide range of Pleasure product offerings by the brand.</li><li>The new digital campaign involves social media and influencer marketing, digital films and media, and branded content.</li></ul> SKORE, sexual pleasure and wellness brand from TTK Healthcare, has launched a bold new campaign to position itself as more than just a condoms brand, showcasing its widest range of pleasure product offerings. The ‘Get Naughtier’ campaign is conceptualized by <keyword id="12542850" type="General" weightage="20" keywordseo="dentsu-isobar" source="Orion">Dentsu Isobar</keyword>. It comprises of digital ad films as the primary medium of spreading the message and supported by digital activities, engagement building influencer activity, and branded content to drive the message over a period of 6 weeks. <div type="Youtube" id="TgUy1I4BgpQ" title="THE NEW BED | SKORE" thumbUrl="https://i.ytimg.com/vi/TgUy1I4BgpQ/mqdefault.jpg"></div> The insight behind the campaign is based on sales data and social media chatter that shows couples were, more than ever before, willing to explore intimacy and try out new products. SKORE is the youngest and one of India’s largest condom brands and is the only Indian brand to have such a wide portfolio of diverse offerings. The brand recognized this as an opportunity to raise awareness about their extensive range of products through innovative and bold digital content. <div type="Youtube" id="ZSlPJcOCpmQ" title="THE CAMPSITE | SKORE" thumbUrl="https://i.ytimg.com/vi/ZSlPJcOCpmQ/mqdefault.jpg"></div> Speaking about the campaign <keyword id="1172346" type="General" weightage="20" keywordseo="vishal-vyas" source="Orion">Vishal Vyas</keyword>, Head of Marketing, <keyword id="841814" type="General" weightage="20" keywordseo="ttk-healthcare-ltd" source="Orion">TTK Healthcare Ltd</keyword> said, “We have consciously made an effort to create content that will resonate with young people. We wanted to communicate succinctly that we are more than a condom brand, offering interesting sexual wellness and pleasure products such as Vibrating rings, and <keyword id="12542848" type="General" weightage="20" keywordseo="flavoured-lube" source="Orion">Flavoured Lube</keyword> variants, to Pheromone Activating Spray for men and Pleasure Gel for women. In a category that’s hard to advertise, stereotyped with sleaze and one that invites moral trolling, consumers are barely aware of the diverse offerings in addition to the large range of diverse condoms we have. This campaign deals with these smartly and tries to normalize experimentation and extended playtime for couples’ sans judgement or guilt.” Aalap Desai, National Creative Director, isobar India says, “The category, though creatively fertile, invariably invites a lot many restrictions and censor from mainline media. I am just thrilled that the client was willing to explore a digital only eco-space to market such never-before advertised products. Not only are the media touchpoints relevant to the consumers for whom the products are meant for, but also it’s one of those rare &amp; truly integrated campaigns covering content, social media, performance, influencer marketing and OTT films via a singular narrative. In a way, the challenge thrown at us by the mainstream media only egged us to think naughtier!” The integrated digital campaign aims to generate buzz over multiple touch points cohesively for maximum impact. The social media content drives engagement through interactive content encouraging brand awareness among the target audiences through active participation. A large-scale sampling activity via social media contests and other activities are also undertaken to create familiarity with the product offerings. Two digital films that support this campaign encourage audiences to explore their naughtier side for a happy well-rounded life. The films showcase the range of SKORE products and feature young couples ending up in humorous situations after using the products. These films use subtle humour and relatable cast to put across the brand’s proposition to ‘Get Naughtier’. The campaign aims to drive up the conversational quotient further with branded content pieces in association with platforms like Alright and LBB. Through this kind of synergy in content pieces, the brand plans to seamlessly weave itself within the lives of young couples and make them realise what they can simply not afford to miss out in their bedrooms!

SKORE aims to position itself as more than just a condoms brand with its new campaign

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TTK Healthcare logs Rs 7.91 cr net, shares flares up

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SKORE aims to position itself as more than just a condoms brand with its new campaign

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