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1 min read

Fake news continues to be a major concern for 64% news consumers in India: Ormax Media report

Print media continues to lead, with a Credibility Index of 62%, followed by Television (55%) and Ra…

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3 mins read

Television: The marketeer’s darling for brand building and business growth

As a marketeer, given a choice for 2020 and the foreseeable near future, I would choose to invest i…

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8 mins read

World Radio Day 2022: How the Radio industry is paving the way for its next phase of growth

Industry leaders walk us through the innovations in the Radio industry and what the future holds

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3 mins read

Print emerges as one of the credible mediums to influence brand perception: Report

The report also reveals that there was a huge uptake of news apps. Around 57% of the respondents of…

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3 mins read

Radio industry listenership surges to 51 million

Radio has a credibility score of 6.27, after internet.

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2 mins read

Institutions are not buying the dip in bitcoin, and it's fair value could be as low as $23,000, JPMorgan says

"Despite this week's correction we are reluctant to abandon our negative outlook for bitcoin and cr…

Matthew Fox   


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2 mins read

This Guy Is Asking You To Invest In His Mystery Product Before He Tells You What It Is

"I said, I'll give you a good deal on this product if you trust me and give me money up front befor…

Maya Kosoff   


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4 mins read

The rise and rise of radio

Ad volumes on radio has spiked by 434% during Jun-Aug ’20

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2 mins read

If I say anything on REITs, will get accused of conflict of interest, says SEBI Chief

The Congress on Monday leveled fresh conflict of interest allegations against Buch and asked Prime …

PTI   


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4 mins read

People trust ads on newspapers, TV and Radio the most: ASCI

TV (94%) was the most common medium for consumption of advertising

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1 min read

Hand Sanitizer brands boosted their ad volume on TV by 105% during the lockdown: TAM

Digital was the second most preferred medium as it witnessed 47 times growth.

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1 min read

Scheme to provide subordinate debt to MSME entrepreneurs to be introduced:Govt

New Delhi, Feb 1 () The government on Saturday said a scheme will be introduced to provide subordin…

PTI   


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2 mins read

Muthoot Finance launches new marketing campaign featuring Amitabh Bachchan

The 3-film campaign keeps the Elephant at its center, presenting it as a critical enabler that make…

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1 min read

7 Trends That Are Revolutionizing TV Advertising

TV is rapidly extending its role as a trusted medium across all digital platforms, and advertisers …

Sponsor Post   


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2 mins read

The best luggage deals for Prime Day include up to 34% off luggage sets from Samsonite

These are the best Prime Day 2021 luggage deals, including checked bags, carry-on bags, and travel …

Emily Hochberg   


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2 mins read

Airbnb CEO Brian Chesky's biggest concern: 'discrimination we are having on our platform'

A black woman in the audience spoke up about how she had trouble booking Airbnb for new employees a…

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2 mins read

Five reasons why Tata Housing took risks to make profits

Banerjee’s experiment turned out to be a successful. He said that the brand managed to sell over 50…

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1 min read

Prachi Bhardwaj   


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2 mins read

The Grayscale Bitcoin Trust's recent plunge has its shares trading at a discount to the cryptocurrency

Shares in the Grayscale Bitcoin Trust have fallen at the fastest rate in almost a year as bitcoin h…

Harry Robertson