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<ul class="summary-list"><li><keyword id="9353394" type="UNKNOWN" weightage="60" keywordseo="rvshare">RVshare</keyword> has raised over $100 million from <keyword id="6354544" type="UNKNOWN" weightage="60" keywordseo="kkr">KKR</keyword> and previous investor <keyword id="10153076" type="UNKNOWN" weightage="60" keywordseo="tritium-partners">Tritium Partners</keyword> as the <keyword id="1323206" type="ORGANIZATION" weightage="60" keywordseo="RV">RV</keyword> rental platform sees continuous bookings growth into the fall.</li><li>RV rental companies and makers have stayed resilient throughout the coronavirus pandemic.</li><li>According to RVshare's news release, this <keyword id="6355120" type="UNKNOWN" weightage="60" keywordseo="investment">investment</keyword> will allow the peer-to-peer rental platform to tap into KRR's "network" and "resources," and grow the company as the industry continues to boom.</li></ul>RV rental platform RVshare has raised over $100 million from KKR and previous investor Tritium Partners, <a href="https://rvshare.cdn.prismic.io/rvshare/5ce431ca-43d5-48f4-9142-5836722b7928_RVshare_KKR+Announcement_FINAL.pdf">according to a news release from RVshare</a>.This investment comes at a time in which <a href="https://www.businessinsider.com/rv-sales-skyrocketing-as-lockdown-ends-2020-6">RV rental companies and makers have stayed resilient amid the coronavirus pandemic</a> that has otherwise tanked the travel industry. RVshare is just one example of this general massive industry growth: from early April to May 19, the rental platform saw a 1,000% increase in bookings."I think we're going to see a lot more demand," <a href="https://www.businessinsider.com/rv-sales-skyrocketing-as-lockdown-ends-2020-6">RVshare CEO Jon Gray told Business Insider in June</a>. "I think you're now getting a new group of people buying them, which has people who are substituting it for more luxurious vacations that they typically took."Gray's previous prediction has so far been correct. According to <a href="https://rvshare.cdn.prismic.io/rvshare/2a386fac-e602-43b1-8423-7b8e6269ed5b_2M+Press+Release_FINAL.pdf">RVshare's news release in September</a>, the company saw fall bookings increase 123% year-over-year.According to RVshare, this over $100 million investment will allow the peer-to-peer rental platform to tap into KRR's "network" and "resources," and grow the company as the industry continues to boom.See more: <a href="https://www.businessinsider.com/why-private-equity-giants-like-kkr-buying-life-insurance-companies-2020-7?r=bc-sub">KKR is making a big push into the $30 trillion insurance industry — here's why private equity is starting to look more and more like Berkshire Hathaway</a>"I am very proud of our employees and thankful to our customers for helping build RVshare into the market leader it is today – and we are only at the beginning of where our business can go," <a href="https://rvshare.cdn.prismic.io/rvshare/5ce431ca-43d5-48f4-9142-5836722b7928_RVshare_KKR+Announcement_FINAL.pdf">Gray said in a statement about the investment</a>. "This financing and the support of KKR's global platform positions us well to invest in future growth and provide the best experience for our owners and renters."

A company that lets anyone rent an RV just raised over $100 million as RV and road travel continues to skyrocket in popularity

Hong Kong, February 27 (ANI): Without providing the world with any word of explanation, in the past five years, the People's Liberation Army Rocket Force (PLARF) of <keyword id="19894886" type="General" weightage="20" keywordseo="china" source="keywords">China</keyword> has expanded the types and quantity of its nuclear-tipped weapons more than at any point in its history. Indeed, last month, the Bulletin of the Atomic Scientists published its annual in-depth Nuclear Notebook. The chapter entitled Chinese Nuclear Weapons, 2024, authored by <keyword id="20258394" type="General" weightage="20" keywordseo="hans-m-kristensen" source="keywords">Hans M Kristensen</keyword>, <keyword id="20258392" type="General" weightage="20" keywordseo="matt-korda" source="keywords">Matt Korda</keyword>, Eliana Johns and Mackenzie Knight, warned, "In all, China's nuclear expansion is among the largest and most rapid modernization campaigns of the nine nuclear-armed states" in the world. The chapter's authors stated that in the past year, "China has continued to develop its three new missile silo fields for solid-fuel intercontinental ballistic missiles [ICBM], expanded the construction of new silos for its liquid-fuel DF-5 ICBMs, has been developing new variants of ICBMs and advanced strategic delivery systems, and has likely produced excess warheads for eventual upload onto these systems once they are deployed. China has also further expanded its dual-capable DF-26 intermediate-range ballistic missile [IRBM] force, which appears to have completely replaced the medium-range DF-21 in the nuclear role." For those advocating reductions in nuclear weapons, such figures make grim reading. Apart from land-based truck-launched and silo-launched missiles, the PLA Navy is now carrying JL-3 submarine-launched ballistic missiles (SLBM) on its six Type 094 nuclear-powered ballistic missile submarines. In the air, H-6 bombers of the PLA Air Force have been reassigned to an operational nuclear mission, plus there is continued development of an air-launched ballistic missile that likely has a nuclear capability. This capacity will grow even more once the stealthy H-20 bomber is fielded. Chinese military spokesmen have neither confirmed nor denied the expansion of the ICBM force, and the authors of the Bulletin of the Atomic Scientists chapter on China acknowledged the opacity of the PLARF: "Analyzing and estimating China's nuclear forces is a challenging endeavor, particularly given the relative lack of state-originating data and the tight control of messaging surrounding the country's nuclear arsenal and doctrine." Beijing has never officially revealed warhead numbers, and its opacity regarding its nuclear capability is legendary. When asked why Chairman <keyword id="19946362" type="General" weightage="20" keywordseo="xi-jinping" source="keywords">Xi Jinping</keyword> is prioritizing China's ballistic-missile arsenal in such a fashion, Ankit Panda, Stanton Senior Fellow, Nuclear Policy Program at the Carnegie Endowment for International Peace, told ANI: "There is likely no one overarching reason. For one, this may simply be part of Xi's broader efforts to pursue a world-class military for the country. China could also have calculated that a larger force is necessary for assuring retaliation, which is a traditional objective. The surge could also be a result of the Rocket Force gaining greater political power after the 2015 reorganization of the PLA. We simply do not know the exact answer, since China has yet to give us an authoritative case for why the force is growing." Admiral Charles Richard, the previous commander of the US Strategic Command, said in April 2022 that China's expansion of strategic forces was "breathtaking." The force's current commander, General Anthony Cotton, testified vexingly last March that "China seeks to match, or in some areas surpass, quantitative and qualitative parity with the United States in terms of nuclear weapons. China's nuclear capabilities already exceed those needed for its long-professed policy of 'minimum deterrence', but China's capabilities continue to grow at an alarming rate". It is thus the Pentagon's opinion that massive new missile silo fields and the expansion of China's liquid-fueled ICBM inventory show that Beijing is moving to a launch-on-warning posture to increase the peacetime readiness of its nuclear forces. It believes part of this posture involves implementing an "early warning counterstrike" strategy, relying on space- and ground-based sensors to warn of enemy missile strikes so that China has time to launch its own missiles before they are destroyed. On the other hand, China insists it is keeping the PLARF at a "moderate" readiness level. The construction of several hundred of these aforementioned missile silos has created considerable debate regarding China's official "No First Use" policy. The 2024 report noted, "...There is little evidence to suggest that the Chinese government has deviated from it, which is also reiterated in its 2023 national defense strategy." The four authors added: "Regardless of what the specific red lines may be, China's No First Use policy probably has a high threshold. Many experts believe there are very few scenarios in which China would benefit strategically from a first strike, even in the case of conventional conflict with a military power such as the United States." The same document observed: "The modernization of the nuclear forces could gradually influence Chinese nuclear strategy and declaratory policy in the future by offering more efficient ways of deploying, responding, and coercing with nuclear or dual-capable forces. The 2022 US Nuclear Posture Review suggested that China's trajectory of expanding and improving its nuclear arsenal could '...provide [China] with new options before and during a crisis or conflict to leverage nuclear weapons for coercive purposes, including military provocations against US allies and partners in the region'. Advanced non-nuclear weapons could also provide a strategic strike capability that may achieve effects similar to a first use of nuclear weapons." Could a Taiwan invasion scenario constitute such an occasion where China might threaten the use of nuclear weapons? After all, President <keyword id="19900702" type="General" weightage="20" keywordseo="vladimir-putin" source="keywords">Vladimir Putin</keyword> played such a nuclear card to keep NATO and the US from getting directly involved in the Ukraine conflict. Panda offered his assessment of whether nuclear coercion could occur amidst a Taiwan contingency. "China has historically shied away from issuing nuclear threats, and has traditionally maintained a fairly restrained nuclear posture. Xi could calculate, however, that a much larger Chinese nuclear force will imbue US decision-making with greater prudence in a potential Taiwan contingency than a smaller force. He is likely right about that." The Bulletin of the Atomic Scientists estimated that China currently fields 438 nuclear warheads, plus another 62 warheads that have been produced but not operationalized. This assessment corresponds almost identically to the 500 warheads estimated by the Pentagon in last year's report on China's military capabilities. In past editions of these reports, the US Department of Defense predicted that the PLARF's nuclear warhead stockpile would reach 1,000 by 2030, and perhaps even 1,500 by 2035, many of which will be "deployed at higher readiness levels" and most fielded on systems able to reach the continental United States. However, the Bulletin of the Atomic Scientists noted that some previous Pentagon estimates have proven inaccurate, plus there are many variables that are difficult to predict when reaching such figures by the US military. For instance, how many missile silos will China eventually build, how many will actually host a missile, and how many warheads are on each weapon? Also, how many ballistic missile submarines and bombers will be constructed, and how many DF-26 ballistic missiles will be deployed, and what percentage of them will have a nuclear mission? A table in the chapter listed the following amounts for each missile type: IRBMs comprising the DF-26 (x108); ICBMs represented by the DF-5A (x6), DF-5B (x60), DF-31A (x24), DF-31AG (x64) and DF-41 (x84); SLBMs of JL-3 type (x72); gravity bombs dropped by H-6K bomber aircraft (x10),and air-launched ballistic missiles carried by H-6N bombers (x10). There are some interesting points to note in this independent assessment. One is that all nuclear-tipped versions of the DF-21 and DF-31 are likely retired, as are JL-2 SLBMs previously carried on submarines. The DF-17 hypersonic medium-range ballistic missile was once thought capable of carrying a nuclear warhead, but now the general consensus is that this is not the case. In addition, the report assumed that half of China's DF-26 IRBM inventory is armed with nuclear warheads, even though there is no data to verify how accurate this approximation is. Regarding the DF-26 missile, which can have either a conventional or nuclear warhead, such ambiguity makes it difficult for another party during hostilities to decide how they are being targeted. This obviously creates doubt and the risk of swift escalation. In this respect, Panda told ANI: "There are risks here, but those risks could have deterrence benefits for China. In particular, US and allied attempts to possibly attrite China's DF-26 forces could be interpreted by the Chinese leadership as part of an attack on the country's nuclear forces, with escalatory consequences." Panda therefore noted that this should be a topic for dialogue between China and the US. Naturally, that leads to another whole area of complexity, for Beijing refuses to engage with the USA on nuclear weapon control frameworks. Panda observed: "China has said that the US and Russia should first reduce their force sizes to that of Beijing's, before arms control can ensue; we might now be looking at a world where China instead moves closer to where Russia and the United States are. We are potentially looking at a three-way arms race in the coming decades, particularly as US-Russia arms controls fray almost completely." This is a worrying scenario, as the relative stability of the Cold War, with its mutually assured destruction, gives way to a tripartite arms race over nuclear weapons. China is believed to be developing an indigenous HQ-19 anti-ballistic missile system, as well as a hit-to-kill midcourse interceptor. These could target IRBMs and possibly ICBMs, although the Bulletin of the Atomic Scientists authors asserted that "the latter would still take many years to develop." The PLARF has expanded its number of missile brigades. The authors estimated that the force presently has 45 brigades possessing ballistic or cruise missile launchers. An estimated 30 of these operate launchers with nuclear capability, or will upgrade to this status soon. A new missile is believed to be in development too. Called the DF-27, it allegedly has a range of 5,000-8,000 km. Given that such a range is redundant for nuclear strikes, since such distances are easily encompassed by ICBMs, this suggests that the DF-27 may end up with only a conventional strike role. US intelligence assessed in February 2023 that China had conducted a flight test of a multirole hypersonic glide vehicle for the DF-27, which travelled around 2,100km. China has also tested a strategic hypersonic glide vehicle and a fractional orbital bombardment system at least once. A test of the latter in July 2021 was particularly significant, given its unprecedented nature. However, there are limiting factors on the PLARF's ascent. The expansion of China's nuclear stockpile is dependent upon stores of plutonium, highly enriched uranium (HEU), and tritium. The International Panel on Fissile Materials assessed that, as of late 2022, China possessed 14 tonnes of HEU and 2.9 tonnes of separated plutonium, an amount that was sufficient to double China's nuclear weapon inventory over the past five years. However, if China is to field more weapons - such as the 1,000 warheads predicted by the Pentagon, it will need extra fissile material production. Kristensen, Korda, Johns and Knight also noted, "The readiness of the Chinese nuclear missile force was challenged in early 2024 with disclosure that a US intelligence assessment had found that corruption within the People's Liberation Army had led to an erosion of confidence in its overall capabilities, particularly when it comes to the Rocket Force." They added that "recent dismissals of top defense officials and widespread corruption might chill the Chinese leadership's willingness to arm missiles with warheads in peacetime." The PLARF is a strategic force, but Xi is ruing the lack of loyalty amongst its top leadership, and the corruption that appears rife in the organization. It is one thing to invest heavily in this missile force, but there are serious question marks in Xi's mind about its political, and likely combat, reliability. (ANI)

China's rapidly expanding nuclear weapon stockpile remains opaque

<a href="https://www.businessinsider.com/insiderpicks" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://www.businessinsider.com/insiderpicks&amp;source=gmail&amp;ust=1551904003606000&amp;usg=AFQjCNGicoaJ_dTNpkDbIWqxa6BV9RjxNw">Insider Picks</a> writes about products and services to help you navigate when shopping online. Insider Inc. receives a commission from our affiliate partners when you buy through our links, but our reporting and recommendations are always independent and objective.<div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="http://amzn.to/2tuzh6C" target="_blank" rel="noopener"></a>Shutterstock/Business Insider</div></div></div><ul class="summary-list"><li>If you love to hike and go off the grid, you need a great compass. </li><li>The <a href="http://amzn.to/2tuzh6C" target="_blank" rel="noopener">Suunto M-3 Leader</a> is our top pick for your go-to compass because it has a practical Finnish design, a durable baseplate protractor, a quick and highly accurate steel needle, and good price tag.</li></ul>You've probably used your smartphone's GPS to find your way around on more than one occasion. Many phones today even have built-in magnetometers that allow the phone to effectively function as a compass by pointing you toward magnetic north. When you're in the wilderness far away from civilization, however, your electronics can run out of juice, get wet, lose their signal, or fail in other ways, and getting lost in the great outdoors can be a serious hazard.<a href="http://www.businessinsider.com/deadly-hikes-2017-8" target="_blank" rel="noopener">Even if it's not a matter of life and death</a>, being unable to find your way around can quickly ruin an otherwise enjoyable camping or hiking trip. It, therefore, behooves the modern scout to invest in a good analog compass and to <a href="https://www.rei.com/learn/expert-advice/navigation-basics.html" target="_blank" rel="noopener">learn how to use it</a>. Aside from practical safety concerns about not getting disoriented in the wild, land navigation can offer a lot of plain old fun for those who enjoy practicing and mastering old-fashioned skills.Modern compasses used for land navigation fall into two general categories: Baseplate compasses and lensatic or prismatic compasses. Baseplate compasses feature a needle suspended in a liquid-filled housing on top of a flat see-through protractor marked with various measurements for calculating distance and plotting a course when placed on top of a map. Some also feature mirrored lids for added sighting and signaling functionality.The lensatic/prismatic compass is a slightly more old-school design: Favored by a number of military forces including the US Army, lensatics use a rotating disc instead of a floating needle and feature a lid with a sighting notch. This allows the navigator to align the sight with a distant landmark while establishing a bearing (or azimuth) using the dial. No matter which design you favor, any well-made compass will be durable, accurate, and feature precise gradations to help you plot a good course.The biggest compass brands today are Suunto, Brunton, and Cammenga. Another name you may see is Silva, but the US-based maker is completely different than the original Swedish-made Silva compasses, and so we don't recommend these. You're good to go with any of the "big three" compass makers, but which type you need depends on your intended use and budget. We've rounded up the top five compasses you can buy, from a basic budget-friendly baseplate to a military-grade lensatic.<h2>Here are the best compasses you can buy:</h2><ul class="summary-list"><li>Best compass overall: <a href="http://amzn.to/2tuzh6C" target="_blank" rel="noopener">Suunto M-3 Leader compass</a></li><li>Best budget compass: <a href="http://www.avantlink.com/click.php?tt=cl&amp;merchant_id=e295c418-295a-447c-b265-734e25f82503&amp;website_id=9597bdee-ce2a-4552-aa13-419b5f275c06&amp;url=https%3A%2F%2Fwww.rei.com%2Fproduct%2F877062%2Fbrunton-truarc-3-compass&amp;ctc=biipgf_030918_best-compass" target="_blank" rel="noopener">Brunton TruArc 3 baseplate compass</a></li><li>Best mirrored compass: <a href="http://amzn.to/2twzhmD" target="_blank" rel="noopener">Suunto MC-2 mirrored compass</a></li><li>Best compact compass: <a href="https://amzn.to/2FvU8YO" target="_blank" rel="noopener">Brunton Tag Along Zip compact compass</a></li><li>Best military-grade lensatic compass: <a href="https://amzn.to/2FvO0zV" target="_blank" rel="noopener">Cammenga 3H tritium lensatic compass</a></li></ul>Updated on 05/02/2019 by Les Shu: Updated links, formatting, and prices. Added related outdoors guides.<h3>Keep scrolling to read more details about our top picks.</h3><a href="http://e.businessinsider.com/join/ci/insider-picks">Subscribe to our newsletter.</a> Find all the best offers at our <a href="https://coupons.businessinsider.com/">Coupons page</a>. Disclosure: This post is brought to you by the <a href="http://www.businessinsider.com/insiderpicks">Insider Picks</a> team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com.

The best compasses you can buy

<ul class="summary-list"><li>The job of a PR expert is getting more complex as companies and public figures seek help navigating social issues.</li><li>The industry is also growing with opportunities in areas like financial communications and data.</li><li>Insider is tracking the news and trends in the industry, from hiring to growth areas to M&amp;A.</li></ul>The <keyword id="255227" type="ORGANIZATION" weightage="60" keywordseo="Public-Relations" source="Orion">public relations</keyword> industry is going through big changes as PR firms scramble to <a href="https://www.businessinsider.com/pr-agencies-are-getting-more-results-focused-to-stay-competitive-2019-8">invest in data and measurement</a> and meet demand of corporations <a href="https://www.businessinsider.com/meet-the-top-pr-people-in-crisis-communications-2020-3">facing increasing public scrutiny</a>.Agencies <a href="https://www.businessinsider.com/edelman-takes-on-advertising-with-earned-creative-pitch-2020-10">are pushing into</a> areas like <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising" source="Orion">advertising</keyword>, digital, and <a href="https://www.businessinsider.com/wpp-bcw-is-launching-an-e-commerce-offering-for-clients-2020-10">ecommerce</a>. They're also taking advantage of <a href="https://www.businessinsider.com/pr-agencies-worry-being-sued-by-former-bankruptcy-clients-2020-5">booming areas</a> like <a href="https://www.businessinsider.com/top-public-relations-pros-working-on-spacs-and-ipos-2021-3">financial communications</a> and diversity, equity, and inclusion, creating <a href="https://www.businessinsider.com/pr-industry-salaries-edelman-apco-worldwide-omnicom-wpp-publicis-teneo-2020-8?r=public-relations-lp">lucrative if high-pressure jobs</a>.Insider has been tracking these trends at some of the biggest PR firms, including <keyword id="220093" type="COMPANY" weightage="60" keywordseo="Edelman" source="Orion">Edelman</keyword>, <keyword id="302761" type="PERSON" weightage="60" keywordseo="Weber-Shandwick" source="Orion">Weber Shandwick</keyword>, and Sard Verbinnen. Here's a roundup of our coverage on everything from hot practice areas, how to get hired, and industry pay. <h2>Hiring, pay trends</h2>The PR industry employed around 270,000 people in the US as of 2019, according to the Bureau of Labor Statistics. It employs people who <a href="https://www.businessinsider.com/how-public-relations-pros-transitioned-from-agency-to-in-house-2020-2">work in-house at brands as well as agencies of all sizes.</a>The <a href="https://www.businessinsider.com/pr-industry-salaries-edelman-apco-worldwide-omnicom-wpp-publicis-teneo-2020-8?r=public-relations-lp">field remains high-paying</a> and competitive, with <a href="https://www.businessinsider.com/12-top-public-relations-recruiters-to-know-right-now-2020-7?r=public-relations-lp">opportunities</a> in pharma, tech, and <a href="https://www.businessinsider.com/omnicom-public-relations-group-named-chris-foster-new-ceo-2021-5">healthcare communications.</a>Read more:<ul><li><a href="https://www.businessinsider.com/pr-industry-salaries-edelman-apco-worldwide-omnicom-wpp-publicis-teneo-2020-8?r=public-relations-lp">PR industry salaries revealed: How much top firms like Teneo, BCW, and FTI pay employees, from consultants to managing directors</a></li><li><a href="https://www.businessinsider.com/public-relations-firms-dangle-new-perks-in-talent-war-2021-7?r=public-relations-lp">Here's a rundown of new perks and benefits public relations firms are offering, from big bonuses to extra vacation days</a></li><li><a href="https://www.businessinsider.com/corporations-are-changing-how-they-hire-chief-communications-officers-2021-11?r=public-relations-lp">Tough interview questions public relations execs can expect as social issues and politics become a bigger part of the job</a></li><li><a href="https://www.businessinsider.com/public-relations-execs-share-why-they-quit-agency-world-advice-2021-11?r=public-relations-lp">Why I quit PR agencies: 5 public relations pros share why they left and tips for former colleagues</a></li><li><a href="https://www.businessinsider.com/how-to-get-a-job-at-public-relations-giant-edelman-2020-2?r=public-relations-lp">How to get a job at PR giant Edelman and what to expect if you land an interview, according to the company's recruiters</a></li><li><a href="https://www.businessinsider.com/12-top-public-relations-recruiters-to-know-right-now-2020-7?r=public-relations-lp">Meet 12 top public relations recruiters to know right now</a></li><li><a href="https://www.businessinsider.com/how-to-get-job-at-finsbury-gladstone-place-partners-kekst-2020-9?r=public-relations-lp">What it takes to get high-paying jobs at strategic consulting firms like Finsbury and Kekst CNC, from handling tricky questions to nailing writing tests</a></li></ul><h2>People to know</h2>Top PR chiefs play a big role in shaping public opinion by wrangling the press, tamping down crises, and promoting their employers.<a href="https://www.businessinsider.com/latest-news-on-public-relations-business-growth-hiring-compensation-2020-11">The industry</a> also demands new kinds of talent as clients seek new forms of <a href="https://www.businessinsider.com/top-public-relations-measurement-vendors-to-prove-campaigns-work-2021-8">measurement</a> and help keeping up with trends like crypto and the metaverse.Read more:<ul><li><a href="https://www.businessinsider.com/most-influential-public-relations-pros-2020-8?r=public-relations-lp">The 23 most powerful fixers in PR in 2021</a></li><li><a href="https://www.businessinsider.com/22-power-players-at-edelman-the-worlds-largest-pr-firm-2020-8?r=public-relations-lp">Meet the 23 top executives at Edelman who are key to helping the world's biggest PR firm hit its $1 billion revenue goal</a></li><li><a href="https://www.businessinsider.com/rising-stars-in-public-relations-in-2022-2022-2?r=public-relations-lp">Meet 20 rising stars in public relations at top brands and agencies like Netflix and Ketchum</a></li><li><a href="https://www.businessinsider.com/top-facebook-crisis-pr-executives-fixing-its-image-2021-10?r=public-relations-lp">Meta just promoted Nick Clegg to a top policy role. Meet the 13 other execs working to repair the company's image.</a></li><li><a href="https://www.businessinsider.com/top-financial-public-relations-pros-edelman-fti-consulting-sard-verbinnen-2020-10?r=public-relations-lp">These are the top 15 financial public relations pros CEOs call when their companies are on fire</a></li></ul><h2>The industry is attracting investment</h2>Private equity firms that used to view public relations as a volatile industry have been pouring money into them, drawn to their recurring revenues, diversified businesses, and cash flow.PE is also awash in historic levels of capital because of low interest rates, and some of it's trickling down to PR.Read more: <ul><li><a href="https://www.businessinsider.com/this-pitch-deck-helped-a-pr-company-raise-45-million-2022-2?r=public-relations-lp">Read the 9-slide deck that a tech firm used to raise $4.5 million to help companies like Google pitch journalists </a> </li><li><a href="https://www.businessinsider.com/8-private-equity-firms-investing-in-the-public-relations-industry-2020-12?r=public-relations-lp">13 investors that are making big bets on public relations firms</a></li><li><a href="https://www.businessinsider.com/hotwires-global-ceo-takes-new-role-to-expand-enero-group-2021-6?r=public-relations-lp">A new Enero exec who's hunting for PR acquisitions revealed what she's looking for as it tries to grab share from holding companies like WPP and Omnicom</a></li><li><a href="https://www.businessinsider.com/public-relations-companies-who-are-challenging-edelman-and-bcw-2021-5?r=public-relations-lp">9 public relations companies are challenging the status quo and taking on giants like Edelman and BCW</a></li></ul><h2>Crisis work is growing for PR firms</h2>Crisis and internal communications work is a growth area as expectations on CEOs grow to <a href="https://www.businessinsider.com/meet-the-top-pr-people-in-crisis-communications-2020-3">take stands on hot-button issues</a> from civil rights to abortion.A lucrative niche is strategic communications firms<a href="https://www.businessinsider.com/how-to-get-job-at-finsbury-gladstone-place-partners-kekst-2020-9?r=public-relations-lp"></a>, which provide crisis, litigation, <a href="https://www.businessinsider.com/top-financial-public-relations-pros-edelman-fti-consulting-sard-verbinnen-2020-10?r=public-relations-lp">financial</a>, and other high-stakes PR.Read more: <ul><li><a href="https://www.businessinsider.com/disney-ceo-apology-florida-dont-say-gay-lgbtq-insiders-PR-debacle-2022-3?r=public-relations-lp">What went wrong at Disney: Insiders reveal weeks of 'internal strife and outrage' over CEO's messaging on Florida 'Don't Say Gay' bill</a></li><li><a href="https://www.businessinsider.com/pr-and-advertising-agencies-that-worked-for-russian-oligarchs-companies-2022-3?r=public-relations-lp">PR and advertising agencies are cutting Kremlin ties — here are 13 that helped Russian oligarchs and companies shape their public image</a></li><li><a href="https://www.businessinsider.com/crypto-companies-are-hiring-public-relations-pros-2021-11?r=public-relations-lp">Crypto and blockchain companies are snapping up public relations execs from Google, Twitter, and Edelman, as regulation looms</a></li><li><a href="https://www.businessinsider.com/companies-weigh-response-texas-abortion-law-2021-9?r=public-relations-lp">With the Texas abortion law, CEOs face pressure on what to say on another hot-button social issue — but few have spoken out</a></li><li><a href="https://www.businessinsider.com/top-facebook-crisis-pr-executives-fixing-its-image-2021-10?r=public-relations-lp">Meta just promoted Nick Clegg to a top policy role. Meet the 13 other execs working to repair the company's image.</a></li><li><a href="https://www.businessinsider.com/top-financial-public-relations-pros-edelman-fti-consulting-sard-verbinnen-2020-10?r=public-relations-lp">These are the top 15 financial public relations pros CEOs call when their companies are on fire</a></li><li><a href="https://www.businessinsider.com/pr-booms-as-the-delta-variant-upends-how-corporations-communicate-2021-8?r=public-relations-lp">PR shops like Edelman bag millions as companies struggle with back to work mess</a></li></ul><h2>PR is pushing into advertising, consulting turf</h2>PR firms are increasingly competing with <a href="https://www.businessinsider.com/fleishmanhillard-ceo-on-omnicom-firms-digital-creative-and-data-bets-2020-10?r=public-relations-lp">advertising, </a><a href="https://www.businessinsider.com/how-bcw-global-is-navigating-coronavirus-headwinds-2020-4?r=public-relations-lp">consulting companies</a>, and even <a href="https://www.businessinsider.com/dentons-edelman-fti-lures-talent-pr-2021-9?r=public-relations-lp">law firms</a>.Agencies like Edelman and <keyword id="3094203" type="COMPANY" weightage="60" keywordseo="FleishmanHillard" source="Orion">FleishmanHillard</keyword> are pushing into creative services that traditionally have been the domain of ad agencies, while firms like BCW are pitching their consulting expertise to companies in crisis.Read more: <ul><li><a href="https://www.businessinsider.com/brandwatch-is-acquiring-influencer-marketing-company-paladin-software-2022-2?r=public-relations-lp">Brandwatch is acquiring an influencer marketing company to cash in on the rise of TikTok</a></li><li><a href="https://www.businessinsider.com/signal-ai-shares-pitch-deck-that-helped-raise-50-million-2021-12?r=public-relations-lp">Check out the pitch deck that a PR tech company used to raise $50 million to extend its business beyond public relations</a></li><li><a href="https://www.businessinsider.com/public-relations-firm-vested-acquires-red-lab-technologies-2021-12?r=public-relations-lp">The PR agency Vested just bought a digital marketing shop to meet surging demand from private equity firms, hedge funds, and cryptocurrency companies</a></li><li><a href="https://www.businessinsider.com/dentons-edelman-fti-lures-talent-pr-2021-9?r=public-relations-lp">A consulting firm backed by mega-law firm Dentons is offering an unusual perk to lure top talent from public relations heavyweights like Edelman and FTI</a></li><li><a href="https://www.businessinsider.com/pr-firms-aim-to-take-share-from-advertising-and-consulting-2020-5?r=public-relations-lp">CEOs of PR firms like Edelman and BCW reveal why they're focused on winning business from advertising and consulting companies coming out of the pandemic</a>.<a href="https://www.businessinsider.com/pr-firm-edelman-reveals-playbook-to-compete-for-advertising-2020-11?r=public-relations-lp"></a> <a href="https://www.businessinsider.com/pr-firm-edelman-reveals-playbook-to-compete-for-advertising-2020-11?r=public-relations-lp"></a></li><li><a href="https://www.businessinsider.com/pr-firm-edelman-reveals-playbook-to-compete-for-advertising-2020-11?r=public-relations-lp">Public relations heavyweight Edelman has quietly built a 600-person creative team and says it's becoming a 'serious alternative' to ad agencies, winning clients like Ikea and Tazo</a></li><li><a href="https://www.businessinsider.com/healthcare-marketing-communications-firm-w2o-acquires-swoop-ipmai-2021-1?r=public-relations-lp">Healthcare marketing giant W2O just snapped up two more companies as it seeks to take on consultancies like Accenture and Cognizant</a></li></ul><h2>PR is getting tech-savvy</h2>CEOs increasingly want to know they're getting business results from their marketing spending, and that includes PR as well.That's fueled <a href="https://www.businessinsider.com/top-27-software-companies-in-the-public-relations-industry-2020-12">a $4.5 billion communications software industry</a> that helps PR firms do things like monitor news coverage and social <keyword id="6354777" type="COMPANY" weightage="60" keywordseo="Media" source="Orion">media</keyword>, provide accurate measurements, and identify influencers and journalists.Read more:<ul><li><a href="https://www.businessinsider.com/real-pitchdeck-memo-10-million-series-a-funding-2022-3?r=public-relations-lp">Read the pitch deck that a PR startup used to raise $10 million to help clients like Samsung and Google measure how their PR is working</a></li><li><a href="https://www.businessinsider.com/symphony-technology-group-has-created-a-pr-tech-giant-2022-1?r=public-relations-lp">A new PR tech giant is plotting an expansion into the US to take on Cision and Meltwater</a></li><li><a href="https://www.businessinsider.com/tritium-partners-acquires-a-majority-stake-in-publicrelay-2021-9?r=public-relations-lp">Private equity firm Tritium Partners acquired an up-and-coming PR tech company to take on giants like Cision and Meltwater</a></li><li><a href="https://www.businessinsider.com/top-public-relations-measurement-vendors-to-prove-campaigns-work-2021-8?r=public-relations-lp">11 tech firms that top companies like Coca-Cola and Samsung rely on to prove their PR works</a></li><li><a href="https://www.businessinsider.com/top-27-software-companies-in-the-public-relations-industry-2020-12?r=public-relations-lp">The top 27 software companies serving the public relations industry</a></li><li><a href="https://www.businessinsider.com/pr-giant-edelman-has-ended-an-exclusive-partnership-with-cision-2020-9?r=public-relations-lp"></a><a href="https://www.businessinsider.com/pr-agencies-are-getting-more-results-focused-to-stay-competitive-2019-8?r=public-relations-lp">PR agencies are beefing up their data services to keep consulting firms like Deloitte and Accenture from eating their lunch</a> <a href="https://www.businessinsider.com/pr-giant-edelman-has-ended-an-exclusive-partnership-with-cision-2020-9?r=public-relations-lp"></a></li><li><a href="https://www.businessinsider.com/msl-ceo-on-how-public-relations-compete-against-marketing-firms-2020-11?r=public-relations-lp">PR giant MSL breaks down how it's using tech tools to prove its work drives results for clients like P&amp;G and Cadillac</a></li><li><a href="https://www.businessinsider.com/edelman-bulks-up-its-350-person-data-analytics-offering-2021-2">Public relations giant Edelman is poaching execs from WPP, Google, and others to build a data analytics powerhouse</a></li><li><a href="https://www.businessinsider.com/omnicom-launches-a-new-public-relations-measurement-platform-2021-1">Omnicom is boosting its data arm with a new tool to convince skeptics that PR can drive business results</a></li></ul>

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