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<ul><li>The <keyword id="8194701" type="General" weightage="20" keywordseo="refurbished-smartphone" source="Orion">refurbished smartphone</keyword> market has recorded rapid growth in India.</li><li>While the unorganised sellers dominate the market, the organised sellers are also growing.</li><li>Affordability and shorter upgrade cycles are among the factors fueling the refurbished smartphone market.</li></ul> India's refurbished smartphone market is experiencing significant growth, outpacing the new smartphone sector. This reflects a maturing market which is increasingly catering to consumers looking for affordable yet reliable options. According to a report by Counterpoint Research, unorganised sellers dominate the refurbished smartphone market, accounting for 77% of transactions. The Indian refurbished smartphone sector has traditionally been dominated by unorganised players, offering devices at a fraction of the cost of the new models. However, the introduction of value-added services like warranties, quality assurance, and after-sales support by emerging e-commerce platforms is beginning to formalise this market, enhancing consumer trust and driving further growth. <h2>What’s fueling the refurbished smartphone market</h2><h3>Affordability</h3><keyword id="2698558" type="General" weightage="20" keywordseo="refurbished-smartphones" source="Orion">Refurbished smartphones</keyword> offer consumers access to higher-end hardware at lower costs, making premium technology more accessible to a broader audience. This aspect is particularly appealing in a price-sensitive market like India. <h3>Shorter upgrade cycles</h3>With technology evolving rapidly, many users prefer to upgrade their phones more frequently. Refurbished devices provide an avenue for this without the high cost associated with new purchases. <h3>Environmental impact</h3>There's a growing awareness of the environmental benefits of using refurbished products, which reduces electronic waste and the demand for new manufacturing, which is resource-intensive. <h3>Consumer confidence</h3>The entry of organised players who provide guarantees and quality checks on refurbished devices has significantly boosted consumer confidence. These services add a layer of reliability to what was once a market fraught with uncertainty about product condition and longevity. Despite the growth in the unorganised sector, there's a noticeable trend towards formalisation. E-commerce platforms specialising in refurbished goods are expanding, providing consumers with the convenience of online shopping backed by credible service commitments. The report also notes that this growth is not just contained within India. Globally, the refurbished smartphone market is on an upward trajectory, with similar trends observed in markets like Latin America, suggesting a broader international shift towards sustainable consumption in electronics. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/moto-g35-5g-with-120hz-5000mah-battery-launched-at-9999/articleshow/116172283.cms">Moto G35 5G with 120Hz display, 5,000mAh battery launched at ₹9,999</a> <a href="https://www.businessinsider.in/tech/mobile/news/redmi-note-14-pro-and-redmi-note-14-pro-launched-in-india-starting-at-24999/articleshow/116134415.cms">Redmi Note 14 Pro and Redmi Note 14 Pro+ launched in India starting at ₹24,999</a> <a href="https://www.businessinsider.in/tech/mobile/news/vivo-x200-and-x200-pro-camera-centric-to-launch-in-india-on-december-12/articleshow/115930004.cms">Vivo X200 and X200 Pro camera-centric smartphones to launch in India on December 12</a>

India's refurbished smartphone market witnesses accelerated growth

<ul class="summary-list"><li>Jasper is a marketing platform that provides AI-driven strategies to its clients.</li><li>The company is using emerging tech to target businesses interested in AI-based marketing products.</li></ul>For "CXO AI Playbook," Business Insider takes a look at mini case studies about AI adoption across industries, company sizes, and technology DNA. We've asked each of the featured companies to tell us about the problems they're trying to solve with AI, who's making these decisions internally, and their vision for using AI in the future.Jasper is an artificial-intelligence marketing platform founded in 2021. The company is fully remote, with 230 employees based in the US, Europe, and Australia. Jasper provides content strategy, integrated marketing campaigns, and public relations to companies including Prudential, Ulta Beauty, Morningstar, and iHeartMedia.<h2 id="15303c4e-ff18-41d1-b714-727cc90ea9f0">Situation analysis: What problem was the company trying to solve?</h2>Jasper has focused on helping clients automate their copywriting using their own brand voice for materials such as blogs, sales <a target="_blank" class="" href="https://www.businessinsider.com/goblin-tools-artificial-intelligence-review-ai-for-emails-2023-12">emails</a>, and <a target="_blank" class="" href="https://www.businessinsider.com/strategies-to-manage-grow-small-business-social-media-accounts-2021-3">social-media posts</a>. Loreal Lynch, Jasper's chief marketing officer, said the company also offered a self-service AI writing assistant.But as free generative-AI tools like ChatGPT became widely available, Jasper's services evolved. The company started by building products with AI to help clients improve their overall marketing programs. Then Jasper used AI to build a sales pipeline to target companies interested in its AI-based marketing products.Lynch said the goal was to engage prospective clients with "a very personalized campaign where we could automate the creation of a personalized email, a personalized web experience, and a landing page."<div type="image" title="Headshot of Loreal Lynch" height="800" width="800" msid="115425901" hostid="261" sizebytes="26922"></div><h2 id="e69ced26-78c1-420d-843a-4a326679582c">Key staff and partners</h2>Tom Newton, the company's vice president of revenue marketing, said Jasper's marketing team developed the <a target="_blank" class="" href="https://www.businessinsider.com/marketing-industry-using-ai-save-time-money-boost-productivity-study-2023-6">AI-powered account-based marketing workflow</a>. This program could target companies with tailored <a target="_blank" class="" href="https://www.businessinsider.com/how-use-ai-for-content-creation-digital-marketing">content</a> in the hope of turning them into clients. The company's design and web teams were also involved in its development.<h2 id="6a422697-1d8b-4827-b9da-21e5f360090a">AI in action</h2>Lynch said Jasper used its AI-driven workflow to perform several functions in order to help attract business.First, the program scraped the websites of enterprise companies that Jasper hoped to sign up as clients and gathered information such as company details, brand voice, and email addresses. Newton told Business Insider that this approach identified 2,000 email accounts for prospective clients to target.Then, using the details collected from the websites, Jasper's AI ABM workflow created <a target="_blank" class="" href="https://www.businessinsider.com/how-artificial-intelligence-is-used-in-marketing-strategy-2024-5">a mock landing page</a> for each company.<div type="image" title="Screenshot of Jasper's mock landing page for Kroger, with an image of two cups and a bowl filled with oranges, apples, and cinnamon sticks on the right side." height="1572" width="2880" msid="115425899" hostid="261" sizebytes="179376"></div>Newton said the AI program created and sent a personalized email to each of these companies this year. The email included a link to the sample landing page and a message advertising Jasper's services. The goal was to showcase Jasper's tools to prospective clients.Jasper's AI tool followed up with two additional emails per company.With AI, Jasper generated emails and sample web content in a fraction of the time it would take traditional marketing teams. Lynch said the campaign also helped expand the company's sales efforts.<h2 id="3e5670ff-c4d4-49f9-b8f9-a4cf1710383c">Did it work, and how did leaders know?</h2>Newton told BI that Jasper acquired 12 customers using the AI ABM workflow.Additionally, Jasper said that based on the hours invested in developing the workflow compared with the revenue generated, the initial campaign achieved a return on investment of 20 times for the company. Newton also said its <a target="_blank" class="" href="https://www.businessinsider.com/ai-email-inbox-revolution-chatgpt-google-openai-shortwave-productivity-tools-2023-3">AI-generated emails</a> performed significantly better than traditional email marketing, achieving 2.9 times the number of opens, 11 times the number of clicks, and four times the number of responses."It's a level of impact that's kind of unreal," Newton said. "Not only can humans not realistically build this many customized experiences at scale, but also we're driving outsized impact on revenue and moving the needle as a business with this tool."<div type="image" title="Headshot of Tom Newton" height="4032" width="3024" msid="115425902" hostid="261" sizebytes="519508"></div><h2 id="41ef074a-a234-4675-8f7a-cd8fc681bc04">What's next?</h2>Lynch said the ABM workflow is now part of Jasper's internal process to attract customers and generate revenue. The company is also offering it to its customers as a service designed to boost their own businesses."Something like this can be really transformational for an enterprise marketing team," she said.Jasper continues to expand its AI services. It recently launched an AI image suite to help customers <a target="_blank" class="" href="https://www.businessinsider.com/ai-platform-runway-lets-users-transform-images-videos-with-words-2023-5">edit images at scale</a>, such as by changing colors or adding graphics for holiday marketing campaigns, Lynch said.The company is also working on using AI to automate and scale content tailored around keywords to help customers improve their search-engine rankings.

One marketing firm is merging AI and account-based marketing to attract new businesses. It's already achieved a 20x ROI.

The country's <keyword id="20631272" type="General" weightage="20" keywordseo="merchandise-exports" source="keywords">merchandise exports</keyword> are expected to increase about USD 60-70 billion to <keyword id="20120060" type="General" weightage="20" keywordseo="USD-500-billion" source="keywords">USD 500 billion</keyword> by the end of FY25, apex exporters' body <keyword id="20516660" type="General" weightage="20" keywordseo="FIEO" source="keywords">FIEO</keyword> said on Thursday. Federation of <keyword id="702966" type="General" weightage="20" keywordseo="Indian-export" source="Orion">Indian Export</keyword> Organisations (FIEO) President <keyword id="19991031" type="General" weightage="20" keywordseo="Ashwini-Kumar" source="keywords">Ashwini Kumar</keyword> also said the country's <keyword id="20061029" type="General" weightage="20" keywordseo="services-exports" source="keywords">services exports</keyword> are also likely to reach USD 390-400 billion this fiscal. "We are looking for merchandise <keyword id="19916774" type="General" weightage="20" keywordseo="exports" source="keywords">exports</keyword> between USD 500-510 billion in 2024-25. In the services, we expect exports to be around USD 390-400 billion for the current fiscal," Kumar told reporters in New Delhi. She said <keyword id="20677957" type="General" weightage="20" keywordseo="traditional-markets" source="keywords">traditional markets</keyword> like the US and Europe will help in <keyword id="21683869" type="General" weightage="20" keywordseo="boosting-Indias-exports" source="keywords">boosting India's exports</keyword>. In 2023-24, exports had dipped over 3 per cent to USD 437 billion.

India's merchandise exports to rise 12-15%, reach USD 400 billion this fiscal: FIEO

In early August, Goldman Sachs rolled out a fresh look.The Wall Street bank updated its website to reflect a new color palette, replacing its iconic blue-and-white color scheme with more neutrals, blacks, and whites. It also <a target="_blank" class="" href="https://www.businessinsider.com/goldman-sachs-new-logo-and-website-before-and-after-2024-7">unveiled a new logo</a> with a softer, rounder typeface and — in perhaps the biggest change — connected the G in Goldman with the S in Sachs.The redesign was subtle. Outside Wall Street, it barely registered. Inside the halls of Goldman Sachs, however, some people were perplexed.In 2020, Goldman made a show of disconnecting the G and S in its logo to modernize its look. Why, bank insiders were asking, had the firm just spent millions of dollars over several years to revert back to a logo it had ceremoniously ditched just four years earlier?<div type="image" title="Side-by-side images of Goldman's logo" height="1080" width="1920" msid="115309583" hostid="261" sizebytes="18594"></div>The rebranding effort has spotlighted the executive who spearheaded it: Fiona Carter, the chief marketing officer. Since Carter joined Goldman in 2020 from AT&amp;T as the bank's first CMO, her team's work and its spending have become a topic of conversation inside the 150-year-old bank.Carter expanded the marketing team to more than 100 employees at its peak, up from about 15 to 25, and upped spending on glitzy sponsorships, according to current and former Goldman employees.Despite going public in 1999, <a target="_blank" href="https://www.businessinsider.com/goldman-sachs-partner-class-perks-privileges-cross-ruffing-process-2024-10">Goldman is still run as a partnership</a>, which can lead senior leaders to feel empowered — in some cases duty-bound — to seek to influence the company's spending and strategic direction. Several high-ranking officials told Business Insider that they questioned the cost and efficacy of the bank's marketing efforts under Carter.BI spoke with 18 current and former Goldman employees, including some supporters, about Carter and her team's role at the bank. Some of these people were granted anonymity since they were not authorized to discuss company matters.Carter did not respond to a request for comment. However, she addressed the skepticism she's faced in an interview with Forbes earlier this year, saying that some of her Goldman colleagues have been reluctant to embrace marketing.The complaints echo earlier tumult around CEO David Solomon's <a target="_blank" href="https://www.businessinsider.com/goldman-sachs-pivot-marcus-consumer-banking-ambitions-2022-8">ill-fated push into consumer banking</a>, which led to criticisms, including from <a target="_blank" href="https://www.businessinsider.com/rip-goldman-sachs-wall-street-investment-bank-dead-2023-11">powerful partners</a>, that the bank was spending at the expense of core businesses like investment banking and trading. Speculation over Solomon's own future died down in 2023 after it became clear that shareholders — and the board — backed him.In recent months, talk has swirled inside the firm that Carter's team could be thinned through head-count reductions.Top Goldman officials denied any plans to cut Carter's department and said she had upgraded Goldman's marketing capabilities. What's more, they say, the division she has built is vital to growing the company's asset-management and private-wealth businesses, which have become an increasingly important source of revenue in light of the consumer-banking retreat.Goldman's assets under supervision have increased more than 50% since Carter joined the firm in 2020, rising from about $2 trillion to over $3 trillion at the end of the third quarter. And despite the consumer-banking setback, Goldman's stock is up more than 160% since Solomon took over in 2018, compared to a gain of 104% in the S&amp;P 500 index."It sounds like a few people have a quaint understanding of marketing at Goldman Sachs," a Goldman spokesman, Tony Fratto, said. "Our head count and spending are a small fraction of our peers. It's not remotely close. The culture of Goldman Sachs is to be lean, effective, and commercial, and marketing meets that test."Goldman never had a chief marketing officer before Carter. Talk to any longtime Goldman dealmaker, and nine out of 10 will speak with pride about how Goldman grew to be a powerhouse investment bank by virtue of its service to clients — not splashy sports sponsorships.In 2020, however, Solomon aspired to <a target="_blank" class="" href="https://www.businessinsider.com/latest-goldman-sachs-news-2019-5">make Goldman a household name</a>. To do that, he and his deputy, the chief operating officer and president John Waldron, planned to upgrade Goldman's marketing game significantly.The men discussed building a marketing operation worthy of a tech giant like Google or Apple, multiple people familiar with their vision said. They turned to the consulting giant McKinsey, which recommended Goldman increase its marketing budget and hire a chief marketing officer, these people said.As AT&amp;T's chief brand officer, Carter handled sports sponsorships, advertising, and diversity messaging in a division headed by the telecom giant's global marketing officer, Lori Lee.With her refined British accent and commanding presence, Carter evoked a level of glamour that some said reflected Solomon's own leadership style, though he pulled back on his celebrity DJing in 2023 amid a backlash. She was praised in on-camera interviews and in the press for initiatives to advance women's equity in advertising. She was photographed at AT&amp;T-sponsored events with Hollywood stars like Robert De Niro and Katie Holmes.Carter joined the firm in September 2020 as a member of the bank's vaunted partnership. Her team was housed in Goldman's executive office, a group of public-facing units that support Goldman's C-suite, including media relations, investor relations, and marketing.In a break from tradition, she did not report to the head of that division, John Rogers. She reported instead to his boss, Waldron, the COO. The shake-up of the traditional hierarchy didn't sit well with Rogers, said executives who spoke to him about the new reporting line."He didn't like it," said a former executive in the department who worked with Rogers. "He lost something, and that had never happened in any significant way."Fratto said that Rogers "was the one who recommended that marketing report to John Waldron. He supported that structure and still does."<div type="image" title="Actor Robert De Niro with Fiona Carter on the red carpet" height="3896" width="4979" msid="115309581" hostid="261" sizebytes="1225586"></div>Carter quickly set out to reorganize and grow Goldman's marketing operation.She assumed control of the 15 to 20 marketing executives who had been reporting to Goldman's global head of communications, Jake Siewert. This marketing team, which was housed in the executive office, focused on companywide initiatives like arranging social-media posts, managing the website, and Goldman's weekly podcast.Goldman also had marketers stationed within the firm's individual business lines who were responsible for division-specific products and services. Prior to Carter, these business-line marketers operated their own fiefs, reporting up to the heads of their units. One byproduct of this was a lack of cohesiveness in branding materials, including web pages for specific business lines that looked different from the rest of the website, a former senior marketing executive recalled. Carter set out to eliminate these issues and streamline Goldman's look and messaging.Carter hired aggressively, and Goldman's marketing operation soon swelled. People who worked in the executive office at that time said an oft-repeated mantra was that marketing was building an "army" — so much so that employees of the media-relations team had to be shifted to a different area of the 29th floor of Goldman's New York City office tower to make room."They're like: 'Our budget is never-ending. We just added another team. We added another 20 people in a night,'" one former executive-office staffer said. "It was crazy."One hire that riled some Goldman insiders was that of Maria dal Pan, a communications industry veteran who was tapped in part to write speeches and talking points for the CMO. Goldman insiders told BI it was unusual for executives other than the CEO to have such a staffer.Fratto told BI that "everyone who heads a function has that kind of support available to them," but the executives who spoke with BI said speechwriting was typically handled by subordinates on an ad hoc basis. Dal Pan, who left Goldman in 2023 after little more than a year, declined to comment.Carter erected new teams, including an internal ad-buying team. She ramped up the use of outside agencies to focus on branded content and website development and championed sports sponsorships such as the one it announced in 2022 with the carmaker McLaren's Formula 1 racing team.Carter used clichés that puzzled some colleagues, according to a former senior-level marketing executive. This person recalled Carter saying, for example, that marketing would be "the rocket fuel" that would vault the Goldman brand "to the stars."In meetings, she often name-dropped Waldron when discussing her game plan, two senior executives said. The goal, these people added, was to send the incontrovertible message that her vision had been blessed straight from the top.Goldman also came close to rolling out a dramatic logo and brand upgrade in 2022, according to two people familiar with the effort. The redesign, known internally as "Project Richmond," would have added orange to Goldman's brand colors, one of these people said.The project was scrapped as performance slumped amid a tenuous dealmaking environment that was <a target="_blank" href="https://www.businessinsider.com/who-got-laid-off-at-goldman-employees-speak-out-2023-1">followed by layoffs</a>.<div type="image" title="A man in a suit speaks" height="4530" width="6730" msid="115309573" hostid="261" sizebytes="3210186"></div>Since Goldman's consumer-banking retreat in 2022, the marketing team housed within the executive office has shrunk to about 85 staffers, according to multiple people with knowledge of the division.Carter, meanwhile, has shifted focus to the marketing needs of the asset-and-wealth-management division, which manages money for wealthy people, pension funds, and other large investors.Matt Gibson, Goldman's global head of client business for asset and wealth management, told BI that marketing had become so important to his division that it planned to double the number of marketers it employs over the next two years."I would like to significantly grow our marketing resources over the next few years, and that's because I think it's so valuable," he told BI. "We all live with scarce resources, so I can't do all of that overnight. But if you were to ask me what my top three longer-term priorities are to help grow the business, this would be one of them."Waldron pointed to Goldman's sponsorship of McLaren's F1 racing team as an example of the CMO's vision benefiting the bank.Waldron told BI that he was initially skeptical of the sponsorship, which Carter spearheaded and which has led to the bank's logo being emblazoned on the team's vehicles at competitions. It has proved successful among clients, he said, because Carter structured it so they could get up close and personal with McLaren's technology versus sitting in the stands watching cars zoom around a track."What she's been able to put together with her team is something that's much more personal," he said.Waldron called her "one of the best marketing executives out there" and said the bank heard this sentiment from clients as well. "She has upgraded our capabilities monumentally," he added. "Our events and branding are materially better under her leadership. We made the right decision by bringing her into the firm, and we are lucky to have her."<div type="image" title="A crowd gathers at a Formula 1 race" height="5504" width="8256" msid="115309567" hostid="261" sizebytes="833856"></div>In recent weeks, Goldman's marketing team has suffered more departures.Jason Hill, the chief operating officer of the global marketing division who became one of Carter's most important lieutenants, left Goldman in October after snagging a CMO job at the law firm White &amp; Case. Goldman plans to replace him, a person familiar with the matter said.The bank's New York City office, meanwhile, recently lost roughly half a dozen members of its social-media team, multiple people said.There's been no shortage of internal speculation that the marketing team could be pared down further.Some people traced the chatter back to comments made by Russell Horwitz, Goldman's chief of staff and head of the executive office. In meetings, Horwitz has said the executive office operates better when head count is leaner, which some people took to refer to the marketing team because of its size.Horwitz told BI there was currently "no plan to reduce marketing" in the executive office. He added: "Generally speaking, we're in the right place." Horwitz said his comments about head count were not about any specific team.In the interview with <a target="_blank" href="https://www.forbes.com/sites/sethmatlins/2024/04/15/the-2024-forbes-entrepreneurial-cmo-50/">Forbes</a> earlier this year, Carter said her job involved convincing an "often skeptical audience" of the merits of marketing. "The race goes to those who persevere," she said, adding that her Goldman colleagues were "beginning to acknowledge marketing can be a revenue generator."Emmalyse Brownstein contributed reporting.Are you a Goldman Sachs or Wall Street insider? Get in touch with this reporter. Reed Alexander can be reached via email at <a target="_blank" href="mailto:ralexander@businessinsider.com">ralexander@businessinsider.com</a> or via the encrypted messaging app Signal at 561-247-5758.

Inside the Goldman Sachs marketing push that has some execs perplexed

<ul class="summary-list"><li>Donald Trump courted bitcoin lovers by branding himself the "crypto president."</li><li>The industry hopes his second term will bring regulatory changes and give bitcoin a role in the economy.</li></ul>Donald Trump flipped from <a target="_blank" href="https://markets.businessinsider.com/currencies/btc-usd?utm_medium=ingest&amp;utm_source=markets&amp;utm_medium=ingest&amp;utm_source=markets">bitcoin</a> cynic to <a target="_blank" href="https://markets.businessinsider.com/news/currencies/trump-bitcoin-cryptocurrency-election-outlook-crypto-funding-regulation-biden-novogratz-2024-7?utm_medium=ingest&amp;utm_source=markets">"crypto president"</a> and it paid off big.Trump <a target="_blank" href="https://markets.businessinsider.com/currencies/news/trump-bitcoin-commentary-seems-like-scam-against-the-us-dollar-2021-6-1030500598?utm_medium=ingest&amp;utm_source=markets">disparaged digital assets</a> as recently as just a few years ago, describing bitcoin as a scam, and yet his latest electoral win was fueled in no small part by crypto-friendly pledges that unlocked millions in campaign funding.With Trump headed back to the White House, it's now the industry's turn to see if its bets on a second term paid off. Here's what they're want to see. <h2 id="1009b70b-3c95-4408-9e2d-ef2b16069f01">Regulatory overhaul</h2>One of the root themes of Trump's crypto platform is a promise to sweep aside regulatory restrictions that have hung over the industry in recent years.Criticism has been loud over the Biden administration's handling of the sector, characterized by heated confrontations between the Securities and Exchange Commission and major crypto players."Those guys, I mean, they just put so much uncertainty in this entire industry. It was unbelievable. There was no clear guidance, no regulations," said Tim Kravchunovsky, CEO of Chirp, a decentralized telecommunications company.Speaking with Business Insider, he added that regulatory conflict has pushed crypto business out of the US, costing Washington its competitive edge. Matt Mena, crypto research strategist at 21Shares, agreed with that sentiment. "By creating a more welcoming regulatory environment, this approach could draw back projects and founders who have left the country due to regulatory uncertainty, generating thousands of new jobs and millions in tax revenue, bolstering the economy while advancing the crypto sector," he told BI over email.To this end, the industry anticipates that Trump will replace regulatory heads with more crypto-friendly people. The president-elect is already surrounded by such figures, Mena said, such as Elon Musk, JD Vance, Robert F. Kennedy, and Howard Lutnick.Meanwhile, to make Trump's plan of turning the US into a "crypto hub" possible,Kravchunovsky suggested that Washington could provide incentives such as federal grants and tax cuts.<h2 id="b1a4e172-d8a3-4ea3-b022-1a29b3897ab5">Crypto bills</h2>On the legislative front, crypto players will also be watching for the repeal of SAB 121 and the passage of several key bills,SAB 121, an SEC policy document <a target="_blank" href="https://content.next.westlaw.com/practical-law/document/Idfd9dfac273211ef8921fbef1a541940/President-Biden-Vetoes-Legislation-Rescinding-SEC-Staff-Accounting-Bulletin-121-SAB-121-on-Crypto-Custody?viewType=FullText&amp;transitionType=Default&amp;contextData=(sc.Default)">kept in place by the Biden administration</a>, discourages US lenders from acting as crypto custiodians, given that it requires them to hold an equivalent amount of cash against their crypto holdings. It's removal would free institutional investors to further adopt digital assets.Mena also cited anticipation around FIT21, an act aiming to clarify the regulatory roles around digital assets. Consumer protections would also strengthen under this bill, he said.Meanwhile, Trump's administration could accelerate progress on three meaningful pieces of stablecoin legislation, which aim to set up guardrails around future stablecoin issuance. These dollar-pegged crypto assets are increasingly used for purposes similar to traditional finance, Standard Chartered said in a note on Friday.<h2 id="eae31105-86db-4e91-9d15-cfc75e92738f">A bitcoin reserve?</h2>Since Trump's victory, speculation has jumped that a strategic bitcoin reserve could be in on the way. Though the President-elect has not specifically voiced such a plan, the idea that his administration would buy bitcoin as a reserve asset has created enthusiasm among crypto bulls."We're already seeing that that [crypto's] gaining trust, and it's gaining trust within institutions and countries. More and more countries are adopting it. So I don't think it's a matter of years. I think it's a matter of months," Kravchunovsky said.Mena sees the price of bitcoin soaring to $1 million "almost overnight," if a strategic reserve were to be established. The scenario would prompt other nations to build up their own reserves, pushing bitcoin's total market cap 13 times higher. Meanwhile, Standard Chartered head of FX research Geoff Kendrick considers a bitcoin reserve fund as a high-impact development with a low probability of happening for now. Investors should instead pay attention to Trump's separate promise to cease all sales of government bitcoin. If this happens, that could mean a sizeable upswing in the price of the token, he wrote.<h2 id="6a25764b-b3fc-4a7c-a689-ece320390cd4">Crypto's time to shine</h2>In whatever way the industry changes under Trump, one thing feels certain: the election has cemented the crypto markets place in the mainstream."Crypto is now essentially legal in the U.S., marking a major turning point for the industry," Mena wrote.According to Kendrick, crypto-friendly adjustments have the potential to drive the total market value of the cryptocurrency market to $10 trillion by the end of 2026, a major jump from the current $2.5 trillion level.He reiterated his expectation that bitcoin will hit $200,000 by the next year's end.

What the crypto market actually wants from a Trump presidency

Explore these 10 must-do activities for an amazing trip to Seoul

India could see a shift in foreign direct investment (FDI) trends in the second term of Donald Trump (Trump 2.0) as President of the United States, says a research report by the State Bank of India. The report highlighted that under his first term, Trump 1.0, the Trump administration made sweeping regulatory changes aimed at attracting investments back to the U.S., which impacted FDI inflows globally, including India. It added that if similar policies are reintroduced in Trump 2.0 also, it could create challenges for emerging markets like India, which rely on FDI as a significant driver of economic growth. Notably, a recent Kotak report highlighted that a complete Republican control over all arms of the US government would mean increased US earnings via corporate tax cuts, higher tariffs on imports into the US and greater US fiscal deficits. The first two could spell doom for emerging markets like India and China, since foreign investors will make a beeline for investing more money in the US markets, which will come at the cost of intense selloff in emerging markets. However, higher fiscal deficits will eventually lead to the dollar weakening after the initial euphoria dies down. "India may see shifts in foreign direct investments (FDIs) during Trump 2.0. The Trump 1.0 administration saw significant regulatory changes aimed at attracting investments back to the US," the SBI report stated. However, given that India has been gradually diversifying its sources of FDI (foreign direct investments), this trend could serve as a buffer against any potential decline. Moreover, domestic institutional investors have been stepping up big time, maintaining some balance to the massive exodus of FIIs over the past month. So far in November 2024, FIIs have withdrawn Rs 19,849 crores from the cash segment in Indian markets, while DIIs have poured in Rs 14,014.18 crores as of November 10th, 2024. "India is no longer dependent on the traditional sources of FDI inflows... unlike the recent past, FDI is now coming in many new sectors," noted the SBI report. Unlike a decade ago, when most FDI inflows came from a limited number of traditional sectors, India is now attracting investment in a wide array of industries, including renewable energy, sea transport, medical devices, and surgical appliances. Data suggests over the last 24 years, i.e., between April 2000 and June 2024, FDIs have poured in $1,013.4 billion in the Indian economy. Out of this, 67%, i.e., $689.88 billion, has come in just the last 10 years. The report added there are up to 12 emerging sectors showing strong FDI interest, which could help offset any loss of inflows in conventional sectors if there is a shift in global investment patterns under another Trump administration. In the last financial year, the top 5 sectors that have received the highest quantum of FDI inflow include the services sector (finance, banking, insurance, and business) which makes up about 16% of the inflows. This is followed computer software &amp; hardware, which constitute around 15% of total FDI flows. Trading and telecommunications follows with a share of 6% each, and Automobile Industry comes next with a 5% share. In the short term, the potential for increased U.S. tariffs, more restrictive H-1B visa policies, and a stronger dollar could bring some volatility to India's trade and investment landscape. However, in the long term, these challenges might also encourage India to expand its manufacturing capabilities, diversify export markets, and focus on becoming economically more self-reliant. Notably, India has maintained a merchandise trade surplus with the U.S. despite tariffs imposed during Trump's first term. This indicates that Indian exports have remained resilient, and there is potential to strengthen this trade relationship further by capitalizing on emerging sectors and reducing dependency on traditional industries. Suman Chowdhury, Executive Director &amp; Chief Economist, Acuité Ratings &amp; Research Limited cautions that in the medium to long term, the trade relationship with the US may see a structural improvement. "Higher tariff and trade restrictions in the US with China should translate into better opportunities for exports of manufactured goods from India", he adds.

FDIs may shift to US under Trump 2.0 but it is unlikely to severely impact FDIs inflow to India, says SBI Report

The Indian automotive landscape is evolving as consumers lean toward both luxury and sustainable options, according to <keyword id="20034170" type="General" weightage="20" keywordseo="Grant-Thornton-Bharat" source="keywords" meta.keywordsubtype="org" meta.entityname="Grant Thornton Bharat" meta.hostid="261" meta.entityid="Grant Thornton Bharat">Grant Thornton Bharat</keyword>’s survey, Shifting Gears: Understanding Passenger Vehicle Market Trends. The survey, gathering insights from over 3,500 respondents, found that 85% are interested in high-end variants, with a notable rise in preference for <keyword id="20372525" type="General" weightage="20" keywordseo="hybrid-vehicles" source="keywords">hybrid vehicles</keyword> over electric options. With 40% of respondents favouring hybrids and only 17% opting for EVs, the shift suggests a cautious approach as consumers await more robust <keyword id="20415012" type="General" weightage="20" keywordseo="EV-infrastructure" source="keywords">EV infrastructure</keyword> and incentives. Meanwhile, 34% still prefer petrol vehicles, indicating the ongoing transition in <keyword id="21046358" type="General" weightage="20" keywordseo="consumer-preferences" source="keywords">consumer preferences</keyword>. Hybrid vehicles, acting as a bridge, are likely to boost familiarity with green technology, paving the way for broader EV adoption in the future. According to Saket Mehra, Partner and Auto &amp; EV Industry Leader at Grant Thornton Bharat, automakers must focus on both hybrid and electric solutions to match changing demands. This year’s festive season—typically accounting for 30-40% of annual sales—is critical, yet high inventory levels, weather impacts, and regional elections have slowed growth. Utility (UV) and sports utility vehicles (SUVs) continue to dominate, now representing 65% of passenger vehicle sales with 13% growth year-over-year. Despite a slow start to FY25, the popularity of SUVs and UVs reflects a strong preference for versatile vehicles. Yet, automakers are grappling with inventory challenges, with 7.9 lakh units worth ₹79,000 crore in stock as of September 2024. To tap into festive demand, nearly 90% of consumers expect substantial discounts. The survey also highlights a shift in consumer priorities, with a heightened focus on <keyword id="20961985" type="General" weightage="20" keywordseo="vehicle-safety" source="keywords">vehicle safety</keyword> overtaking traditional factors like design or performance. Subscription models are also gaining traction, indicating a broader transformation in how Indians perceive mobility solutions.

Indian consumers shift gears toward luxury and sustainability in the auto sector: Survey

<ul class="summary-list"><li>This post originally appeared in the Insider Today newsletter.</li></ul>Good morning! With the holidays just around the corner, it might not hurt to earn a little extra cash. Four people with side-hustle experience <a target="_blank" href="https://www.businessinsider.com/side-hustle-recommendations-passive-income-content-creation-amazon-etsy-2024-10">shared tips on their top gig recommendations</a>.In today's big story, betting on the presidential election is all the rage. <a target="_blank" href="https://www.businessinsider.com/election-betting-odds-trump-vs-harris-polymarket-kalshi-robinhood-2024-10">Can it keep the momentum going</a>?What's on deck:<ul><li>Markets: Blackstone's boss thinks Trump <a target="_blank" href="https://www.businessinsider.com/finance-ceos-supporting-trump-blackstone-steve-schwarzman-citadel-ken-griffin-2024-10">would be a better president the second time around</a>.</li><li>Tech: Google's earnings <a target="_blank" href="https://www.businessinsider.com/google-third-quarter-earnings-report-q3-2024-2024-10">were a big hit with investors</a>.</li><li>Business: What a Trump or Harris win <a target="_blank" href="https://www.businessinsider.com/housing-affordability-supply-impact-presidential-election-scenarios-homebuyers-harris-trump-2024-10">means for the cost of housing</a>.</li></ul>But first, wanna bet?If this was forwarded to you, <a target="_blank" href="https://www.businessinsider.com/subscription/newsletter/insider-today">sign up here.</a><h3 id="7fa5f018-5b05-4a37-a8dc-d3f89138bcb3">The big story</h3><h2 id="5fd547b9-ec52-41fc-8e08-4f4b27dd8097">Presidential bets</h2><div type="image" title="Kamala Harris and Donald Trump with dice" height="812" width="1083" msid="114782269" hostid="261" sizebytes="50032"></div>We're less than a week from election day, but one group can already claim victory: betting markets.Platforms allowing users to bet on the US presidential race have become the <a target="_blank" href="https://www.businessinsider.com/election-betting-odds-trump-vs-harris-polymarket-kalshi-robinhood-2024-10">surprise star of election season</a>, writes Business Insider's Matthew Fox. And it could eventually change how we view any potential outcome, not just future elections.Kalshi, which has attracted more than $100 million in election-related bets, is currently one of the most popular apps in the Apple App Store. The trading app Robinhood also <a target="_blank" href="https://www.businessinsider.com/presidential-election-betting-robinhood-legal-odds-2024-10">got in on the action</a> on Monday.Kalshi's <a target="_blank" href="https://markets.businessinsider.com/news/stocks/betting-us-election-cftc-kalshi-legal-battle-prediction-market-2024-10">legal victory in October over the CFTC</a> to offer election betting paved the way for the trend. But predictions markets are also spiking abroad where they've existed for years.Polymarket, which is not available to US citizens, has seen $2 billion in wagers this month, up from $533 million in September, according to The Block. Last year, the website averaged less than $20 million in monthly trading volume.The rise of election-betting markets hasn't been without controversy.A "whale" trader betting on former President Donald Trump to win the election grabbed headlines and drew conspiracy theories. Polymarket <a target="_blank" href="https://www.businessinsider.com/polymarket-donald-trump-betting-odds-whale-french-trader-harris-polls-2024-10">confirmed the user was a French national</a> with trading experience betting on Trump "based on personal views of the election."<div type="image" title="A young man in the center of a $100 bill" height="1500" width="2000" msid="114782272" hostid="261" sizebytes="563774"></div>The betting market's biggest tests might come after the election.Supporters of prediction markets say they're <a target="_blank" href="https://markets.businessinsider.com/news/stocks/trump-harris-prediction-markets-polls-presidential-election-polymarket-024-8">more accurate than traditional polls</a>, citing their ability to quickly adapt to the latest news and the fact participants are invested in the outcome.This election will serve as a good test of that theory, as there's a wide gap between the two approaches. Betting markets have Trump as a heavy favorite, whereas traditional polls indicate a tight race.Should Trump win in a landslide, it could strengthen the case for using betting markets as a key tool for election analysis. Nate Silver, one of the most well-known polling analysts, is already an advisor to Polymarket.But a presidential race only happens once every four years. What about the rest of the time?If the past few years have taught us anything, <a target="_blank" href="https://www.businessinsider.com/gambling-young-men-sports-betting-crypto-meme-stock-market-addiction-2024-4">this country loves to gamble</a>. From crypto to meme stocks to sports, young men, in particular, are happy to bet on just about anything.Prediction markets' business model can lean into that theme. On Kalshi, you can currently wager on whether the Tesla robotaxi will be released before 2026 or if the US will ban TikTok before May.<h3 id="77f31a4c-8462-4e3d-a71f-838cb79493fb">News brief</h3><h2 id="1fcd294b-3f53-425f-9f20-4093e8623b59">Top headlines</h2><ul><li>Why Boeing's $21 billion share sale is <a target="_blank" href="https://www.businessinsider.com/boeing-capital-raise-ecm-bankers-bonuses-wall-street-comp-expert-2024-10">an early Christmas present for Wall Street</a>.</li><li>How Trump vs. Harris is <a target="_blank" href="https://www.businessinsider.com/wall-street-political-contributions-by-name-for-trump-vs-harris-2024-8">playing out on Wall Street</a>.</li><li>The Fed is likely to disappoint markets with just one more rate cut this year amid global inflation, <a target="_blank" href="https://www.businessinsider.com/fed-cut-rates-inflation-powell-blackrock-ceo-larry-fink-2024-10">BlackRock CEO says</a>.</li><li>Microsoft just ramped up its cloud rivalry with Google by <a target="_blank" href="https://www.businessinsider.com/microsoft-google-shadow-campaigns-cloud-regulation-undermine-business-azure-2024-10">accusing it of 'shadow campaigns'</a>.</li><li>Snap <a target="_blank" rel="noopener" href="https://www.businessinsider.com/snap-surges-gets-major-boost-from-ai-push-paid-users-2024-10">surges 10%</a> as it gets a major boost from AI and paid subscribers.</li><li>Google's been on an efficiency drive. Its new CFO said it can '<a target="_blank" rel="noopener" href="https://www.businessinsider.com/google-earnings-q3-2024-new-cfo-boost-efficiency-2024-10">push a little further</a>.'</li></ul><h2 id="8120060b-ae66-48dc-b149-f0489a30ffa2">3 things in markets</h2><div type="image" title="Mark Zuckerberg speaking on stage." height="1600" width="2870" msid="114782278" hostid="261" sizebytes="38034"></div><ol><li>Wall Street has high hopes for Meta. Thanks to the company's AI optimization, analysts generally <a target="_blank" href="https://markets.businessinsider.com/news/stocks/meta-q3-earnings-preview-meta-stock-price-ai-growth-guidance-2024-10">expect positive figures</a> from Meta's third-quarter earnings report today. Bank of America has said the stock is a top AI pick, and investors are keeping an eye on AI growth opportunities.</li><li>Citadel's playing the long game with its shorts. Justin Lubell, the hedge fund's global equities head, said the firm's longest-running equities group made more money shorting stocks than its long-term investments in recent years. Lubell said the strategy benefits from <a target="_blank" href="https://www.businessinsider.com/why-citadel-focuses-on-shorting-stocks-according-to-justin-lubell-2024-10">the lack of competition on the short side</a>.</li><li>Two of Wall Street's top executives speculate on Trump's bid for a second term. Blackstone CEO Steve Schwarzman, who has endorsed Donald Trump, thinks the former president <a target="_blank" href="https://www.businessinsider.com/finance-ceos-supporting-trump-blackstone-steve-schwarzman-citadel-ken-griffin-2024-10">would be "efficient and effective" during his second go around</a>. Fellow billionaire and Republican mega-donor Ken Griffin expects Trump to win next week.</li></ol><h2 id="f4b54806-7f81-450c-ba32-92560d4fae9b">3 things in tech</h2><div type="image" title="A Linkedin logo sitting on a short stack of applications next to a large stack of applications" height="1500" width="2000" msid="114782270" hostid="261" sizebytes="192558"></div><ol><li>Can LinkedIn save us from hiring hell? The platform wants to help job-seekers apply smarter, not harder, by using AI to optimize the process. The goal is quality over quantity: LinkedIn hopes you'll apply to fewer jobs, but the ones you'll swing for <a target="_blank" href="https://www.businessinsider.com/hiring-broken-linkedin-ai-fix-fewer-jobs-resume-spammers-2024-10">will be better matches</a>.</li><li>Amazon Web Services' Graviton chips are thriving. In 2018, AWS launched Graviton, its own line of homegrown central processing unit chips for data-center servers. Now, <a target="_blank" href="https://www.businessinsider.com/aws-graviton-chips-used-by-90-percent-top-1000-customers-2024-10">90% of AWS's largest server customers have become Graviton users</a>, a company executive told BI.</li><li>Five Apple Intelligence features you can try out now on your iPhone. Some of the highly anticipated AI tools include one that helps summarize long messages, one that limits disruptions, and another that can <a target="_blank" href="https://www.businessinsider.com/apple-intelligence-features-tested-on-iphone-16-pro-max-2024-10">edit randos out of your photos</a>.</li></ol><h2 id="9260fa45-d397-4b3c-b4f8-4bb193976216">3 things in business</h2><div type="image" title="Harris and Trump." height="1600" width="2400" msid="114782274" hostid="261" sizebytes="312674"></div><ol><li>How a Trump or Harris presidency could impact what you pay for housing. Affordable housing is one of America's top economic concerns heading into the election. Here's how each candidate's proposed policies would affect housing supply, first-time home buyers, urban vs. rural housing, and <a target="_blank" href="https://www.businessinsider.com/housing-affordability-supply-impact-presidential-election-scenarios-homebuyers-harris-trump-2024-10">action against big landlords</a>.</li><li>Alphabet surpassed its third-quarter earnings expectations. <a target="_blank" href="https://www.businessinsider.com/google-third-quarter-earnings-report-q3-2024-2024-10">Google's parent company delivered beats on revenue</a>, earnings per share, its advertising business, and Google Cloud revenue. The search giant is all-in on AI — <a target="_blank" href="https://www.businessinsider.com/google-earnings-q3-2024-new-code-created-by-ai-2024-10">CEO Sundar Pichai said</a> more than a quarter of the company's new code is created by AI and then checked by employees.</li><li>Is X being influenced by Elon Musk or its users? Musk is self-proclaimed "super MAGA." And X, the social media platform he owns, is more likely to show content from right-leaning accounts, according to reports by The Washington Post and The Wall Street Journal. But it's unclear whether the platform is showing users what they want to see or <a target="_blank" href="https://www.businessinsider.com/elon-musk-donald-trump-twitter-x-wsj-washington-post-2024-10">what Musk wants them to see</a>.</li></ol><h2 id="9f5d80ac-3466-429f-a50a-2ffbb70c65ff">What's happening today</h2><ul><li>Meta, Microsoft, Starbucks, and other companies report earnings.</li><li>The Bureau of Economic Analysis publishes Q3 economic growth data.</li></ul>The Insider Today team: Dan DeFrancesco, deputy editor and anchor, in New York. Jordan Parker Erb, editor, in New York. Hallam Bullock, senior editor, in London. Milan Sehmbi, fellow, in London.

Betting on the election is the hottest new trend. But can prediction markets keep the momentum going?  

<ul class="summary-list"><li>Prediction markets swung in favor of Trump in the weeks before his victory, as polls showed a virtual tie.</li><li>Proponents point to a number of factors that make betting markets more accurate.</li></ul>In the weeks before Donald Trump's <a target="_blank" class="" href="https://www.businessinsider.com/election-results-trump-harris-presidential-election-2024-11">victory</a>, polling showed the former president locked in a dead heat with Vice President Kamala Harris.Prediction markets, though, told a different story.Trump started showing a solid lead on betting markets like Polymarket, PredictIt, and Kalshi in mid-October, and those odds mostly rose in the weeks before Election Day.The odds slightly narrowed in the few days before, but by the time the first major polls closed at 6 p.m. ET Tuesday evening, the markets showed around 60% odds for Trump.They reacted quickly amid a slew of outcomes from individual states, and by 1:30 AM on Wednesday, they predicted over 98% chances of a Trump win, according to the <a target="_blank" href="https://electionbettingodds.com/">Election Betting Odds</a> tool.That was still hours before major news outlets called the electionPrediction site founders and researchers have long argued that betting markets are <a target="_blank" href="https://markets.businessinsider.com/news/stocks/trump-harris-prediction-markets-polls-presidential-election-polymarket-024-8">more accurate</a> than traditional polling. This week was the biggest demonstration to back up that claim."They've always been accurate. They just got a lot more interest now," Tarek Mansour, cofounder of prediction market Kalshi, told Business Insider. Kalshi is the only betting site for US users to wager on political races.Kalshi saw a huge influx of traffic the night of the election, with 123 million site views in the 24 hours before the race was officially called, he said.Those numbers point to a growing sense of trust in betting markets among voters, which will help platforms like Kalshi gain mainstream prominence, Mansour says."I don't think we're going back. I think this is the dawn of a new era for prediction markets, and prediction markets are <a target="_blank" href="https://markets.businessinsider.com/news/stocks/betting-us-election-cftc-kalshi-legal-battle-prediction-market-2024-10">here to stay</a>," Mansour said. "People are not going to go back to mainstream news and polls after this. Prediction markets are basically the ultimate thing that people are going to look at now," he added.<h2 id="aeac655c-0116-44aa-bc09-718b02b02101">Why betting markets got it right</h2>Betting experts say prediction markets have a few key advantages over polls, and much of it comes down to the motivation behind the participants: rather than asking who a voter wants to win, prediction markets ask who they think will win.Putting money on the line—potentially tens of millions in the case of <a target="_blank" class="" href="https://www.businessinsider.com/polymarket-whale-trump-vs-harris-betting-odds-polls-election-2024-10">one French trader</a>—means participants have to be very confident in their prediction. That means those with high conviction and potentially better information are especially drawn to the sites.If a trader is willing to put so much money down, they must have a particularly high conviction in their bet and could be based on information that isn't publicly available, or simply on keen observer of the latest development, Rutgers University statistics professor Harry Crane told BI.Experts also point to prediction markets' ability to respond to new developments in real time, which proved especially powerful this year given a number of extremely influential events, according to Northwestern University's Thomas Miller.Miller, who runs election forecasting model <a target="_blank" class="" href="https://virtualtout.com/news-log/2024-11-05/">The Virtual Tout</a>, points to particularly big swings after President Biden dropped out of the race and endorsed Harris, plus two assassination attempts against Trump.He says markets responded immediately while polls lagged."Prediction markets can be volatile. They can be responsive to current and campaign events. They do move, and they can move significantly. This election is an extreme case of that," Miller said.Others also point to the huge volumes traded on this election cycle, and say that prediction markets will only become more accurate with more volume.Crane says that if the CFTC's strict regulations on betting markets allow for more US participation, that will increase volume, making it less likely that any attempts at market manipulation will actually work."I think that no limitations is actually the way to go if we want to have better, cleaner, more accurate markets," Crane told BI in a previous interview.Prediction market proponents say the failure of polling will likely pressure pollsters to get better in coming election cycles."Prediction markets are basically the ultimate thing that people are going to look at now," Mansour said, adding, "It's going to put pressure on the polls. Polls have to get better, otherwise people are not going to trust them," Mansour said.If they don't improve, the betting markets could replace them entirely, he predicted.Others, though, are skeptical even after the latest election.Davide Accomazzo, a finance professor at Pepperdine Graziadio Business School, says the election's final result remained within the margins of error of traditional polls, showing they weren't necessarily inaccurate but in need of refining."The ultimate result wasn't outside the statistical margin of error that the polls have indicated. What is interesting, however, is that every single margin of error went in favor of Trump. So that obviously tells you that there was something fundamentally wrong, given the construction of these traditional polls," he said, adding that could underscore a mistake in underestimating a non-traditional candidate.

Betting markets nailed Trump's decisive win — and it's a good reminder they can be more accurate than polls

<ul class="summary-list"><li>Sesame Workshop's chief marketer, Samantha Maltin, is leaving the company.</li><li>Maltin's exit follows Sesame Workshop's CEO change and upcoming "Sesame Street" revamp.</li></ul>Sesame Workshop is losing its chief marketer of five years, Samantha Maltin, in a rare executive leadership change, the company confirmed to Business Insider.Maltin, who was named to the role in 2019 and appeared on Business Insider's <a target="_blank" href="https://www.businessinsider.com/the-chief-marketing-officers-to-watch-in-2021-7#samantha-maltin-chief-marketing-officer-sesame-workshop-21">CMOs to Watch list in 2021</a>, was only the second CMO in Sesame Workshop's 50-year history. She left for a new role at St. Jude in Memphis, Tennessee, two people familiar with the matter said. Her departure has not been externally announced.Maltin didn't immediately respond to a request for comment.It's the second big change this year at the nonprofit after it <a target="_blank" href="https://www.hollywoodreporter.com/business/business-news/sesame-workshop-new-ceo-sherrie-westin-1235934833/">named a new CEO in Sherrie Westin</a>, who had been president since 2021. It also comes at a time of transformation. Long-running "Sesame Street" is getting ready to roll out its biggest format change since 2016, when the show went to 30 minutes from one hour. Starting in 2025, the program will trade its longstanding "magazine"-style format for two 11-minute narrative-driven segments and a new animated series, "Tales From 123."The revamped show could also have a new home. "Sesame Street's" five-year rights deal with <a target="_blank" href="https://www.cnbc.com/quotes/WBD/">Warner Bros. Discovery</a>'s streaming service Max will end at the same time as the new show is set to roll out. In 2022, HBO Max (<a target="_blank" href="https://www.businessinsider.com/warner-bros-discovery-announces-details-of-new-streamer-max-2023-4">now Max</a>) grabbed headlines when it yanked about <a target="_blank" href="https://www.cnbc.com/2022/08/19/heres-why-hbo-max-is-pulling-dozens-of-films-and-tv-series-from-its-streaming-platform.html">200 older episodes</a> of "Sesame Street" as part of <a target="_blank" href="https://www.npr.org/2022/08/19/1118344173/hbo-max-cuts-shows">a larger cost-cutting move</a>. Sesame Workshop is in the midst of negotiations with distributors for the show.With beloved IP that appeals to multiple generations, "Sesame Street" could be attractive to other streamers eager for tried-and-true content. It could find multiple licensing partners, which is becoming more common as <a target="_blank" href="https://www.businessinsider.com/studios-licensing-to-netflix-after-hoarding-content-pros-cons-2024-1">studios move away</a> from the days of selling their content outright to Netflix and other streamers. Episodes also air on PBS after a delay, an arrangement that's likely to continue.Traditional kids' TV and movies face headwinds, however, as <a target="_blank" href="https://www.businessinsider.com/disney-kid-problem-cable-tv-decline-disney-channel-watching-youtube-2024-7">children increasingly prefer homegrown shows on YouTube</a>. Profit pressures also have media companies pulling back on developing content for kids.Maltin previously worked at Schireson, a data science strategy firm — which has since joined the advertising company Known — that gave her an advantage in working with Sesame's chief technology officer on data strategy. Maltin is an alum of A+E Networks, Nickelodeon, and Viacom.She also helped create a "Sesame Street" brand image celebrating its 50th anniversary.

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