How Hindy and Potter tell the brewery's story is important to this approach. Every social media pos…

How Hindy and Potter tell the brewery's story is important to this approach. Every social media pos…

Healthcare startup Thirty Madison has invested heavily in TV for its hair loss brand Keeps since th…

Omnicom also revealed on the earnings call that programmatic media buying - which makes the buying …

"We're at the forefront. When the bigger parts of IBM want to show the new IBM, they come here. The…

The soaring popularity of smartphones and tablet devices and proliferation of mobile phone “apps” w…

"The lines of difference between us and all those sets of competitors that I mentioned, particularl…

Peloton's aided brand awareness in the United States was 67% as of April, according to its filing, …

With millions of young people not seeing traditional advertisements, companies are recognizing the …

Shrinking margins, data privacy, and brand safety restrictions have driven content creators to shif…

Several mid-size or larger markets are expected to decline by more than 20% this year.

"If you don't bundle [the client may] pull stuff apart. They will say: 'Can I just take the [UK bro…

And advertisers just aren't as excited about TV anymore: "There is a lower level of urgency than th…

Amazon, Walmart, and Instacart lead the retail media pack in the US.

In order to make itself attractive to the traditional TV spenders, Snapchat has turned to measuring…

Agnello Dias - Creative Chairman, DAN and Co-Founder & Chief Creative Officer, Taproot Dentsu​ summ…

One of the reasons why both consultants noted better performance with Amazon was lower costs. Amazo…

DTC brands' ad spend increased by 37% on average over the last two years, and a growing chunk of th…

"We took a page out of what we were doing from a linear TV standpoint," Feinberg said. "We traditio…