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The most unique regional soda brands with cult followings, from Moxie to Topo Chico
A bottle of Moxie soda.AP Photo/Pat Wellenbach, File
Alex Bitter
Coca-Cola is getting into the hard-seltzer game
The drink will launch in select Latin American cities later this year, with a US release to come at…
Barbara Smith
Nine hours at the most unhinged hole in golf
There were bros dressed as Thomas Jefferson, bros in BlackRock hats, and bros who urinated on thems…
Zak Jason
I went on my first sober vacation in 22 years. I didn't miss alcohol and I was more present with my family.
I didn't miss alcohol on my first sober vacation. I loved not waking up with a hangover and I was m…
Terri Peters
Monster Beverage is making booze that tastes just like its energy drinks, and you can already buy it in these 6 states
The Beast Unleashed is the first alcoholic beverage to use Monster branding. The energy drink maker…
Alex Bitter
Coca-Cola will launch a Fresca canned cocktail with the company behind Corona. It's part of a broader shift in the alcohol industry as hard seltzer's popularity fades.
Coca-Cola is one of several beverage-producers coming up with new ways to marry alcohol with popula…
Avery Hartmans
Brands like White Claw and Truly changed the way Americans drink. But a crowded market and changing consumer behavior may have officially ended the hard seltzer craze.
While hard seltzer sales may have boomed in 2020 during the pandemic, that momentum has ended in 20…
Avery Hartmans
Marketing shakeup at Red Bull after Black Lives Matter controversy
Here are the top media and advertising stories from Business Insider for October 1.
Tanya Dua
Some sparkling water brands may contain high levels of risky chemicals called PFAS, a report found
Consumer Reports tested brands including Topo Chico, Polar, and La Croix for PFAS — unregulated che…
Gabby Landsverk
Coca-Cola's New York distributor says it's short of truckers, after a supermarket CEO complained he was struggling to get hold of the beverage giant's products
Liberty Coca-Cola Beverages, which distributes Coca-Cola's products, said it was offering signing b…
Grace Dean
One of the country's biggest beer makers had to stop making beer due to a cybersecurity breach
Beer production was halted this week at Molson Coors due to a cybersecurity incident, the company s…
Ben Gilbert
Coca-Cola with Coffee is being rolled out nationwide. If you live in Coffee County, Georgia, you can even get it delivered by drone.
Coca-Cola with Coffee has already launched overseas. It's now hitting stores in the US in three dif…
Grace Dean
Coca-Cola is using a sparkling-water brand with a cult following to take over a $16 billion industry
"Encouraged by this news, Moctezuma I ordered an immediate expedition to take his daughter to this …
Kate Taylor
White Claw is launching Surge, a higher alcohol seltzer for summer 2021
Alcohol sales were up in 2020, especially hard seltzer and canned cocktails. Analysts say even as b…
Mary Meisenzahl
Pepsi is launching a line of cocktail mixers, as competitors like Coke bet on the lasting popularity of hard seltzer
The product signals that Pepsi is taking a different approach in appealing to consumers who are see…
Aleeya Mayo
Americans are drinking more alcohol in 2020, and a love of hard seltzer is fueling the rise
Americans have been drinking 14% more often since the start of the pandemic, another study found.
Isabella Jibilian
The Drive-Thru: Nordstrom layoffs, bizarre beverage pivots, and the rise of the 'day gown'
Nordstrom layoffs, bizarre beverage pivots, and everything else you need to know about this hectic …
Kate Taylor
Hard-seltzer sales are surging. Here are the 3 most popular brands and 2 newcomers hoping to chip away at their dominance.
Analysts say the multibillion-dollar hard-seltzer industry is due for a shake-up, with dozens of br…
Mary Meisenzahl
Coca-Cola will scrap around 200 drinks brands, half its portfolio, after falling sales during lockdown
Coca-Cola would likely remove more brands from its "hydration" category, which includes Dasani, Pow…
Grace Dean
Coca-Cola is capitalizing on the multibillion-dollar sparkling-water industry, but its CEO says it 'should have done it a lot sooner'
Sparkling water drinks like seltzer and club soda pulled in at least $2.2 billion in sales in the U…