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1 min read

Alex Bitter   


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1 min read

Coca-Cola is getting into the hard-seltzer game

The drink will launch in select Latin American cities later this year, with a US release to come at…

Barbara Smith   


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8 mins read

Nine hours at the most unhinged hole in golf

There were bros dressed as Thomas Jefferson, bros in BlackRock hats, and bros who urinated on thems…

Zak Jason   


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5 mins read

I went on my first sober vacation in 22 years. I didn't miss alcohol and I was more present with my family.

I didn't miss alcohol on my first sober vacation. I loved not waking up with a hangover and I was m…

Terri Peters   


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2 mins read

Monster Beverage is making booze that tastes just like its energy drinks, and you can already buy it in these 6 states

The Beast Unleashed is the first alcoholic beverage to use Monster branding. The energy drink maker…

Alex Bitter   


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2 mins read

Avery Hartmans   


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6 mins read

Avery Hartmans   


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2 mins read

Marketing shakeup at Red Bull after Black Lives Matter controversy

Here are the top media and advertising stories from Business Insider for October 1.

Tanya Dua   


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3 mins read

Some sparkling water brands may contain high levels of risky chemicals called PFAS, a report found

Consumer Reports tested brands including Topo Chico, Polar, and La Croix for PFAS — unregulated che…

Gabby Landsverk   


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2 mins read

Grace Dean   


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1 min read

One of the country's biggest beer makers had to stop making beer due to a cybersecurity breach

Beer production was halted this week at Molson Coors due to a cybersecurity incident, the company s…

Ben Gilbert   


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1 min read

Coca-Cola with Coffee is being rolled out nationwide. If you live in Coffee County, Georgia, you can even get it delivered by drone.

Coca-Cola with Coffee has already launched overseas. It's now hitting stores in the US in three dif…

Grace Dean   


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3 mins read

Coca-Cola is using a sparkling-water brand with a cult following to take over a $16 billion industry

"Encouraged by this news, Moctezuma I ordered an immediate expedition to take his daughter to this …

Kate Taylor   


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2 mins read

White Claw is launching Surge, a higher alcohol seltzer for summer 2021

Alcohol sales were up in 2020, especially hard seltzer and canned cocktails. Analysts say even as b…

Mary Meisenzahl   


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1 min read

Pepsi is launching a line of cocktail mixers, as competitors like Coke bet on the lasting popularity of hard seltzer

The product signals that Pepsi is taking a different approach in appealing to consumers who are see…

Aleeya Mayo   


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2 mins read

Americans are drinking more alcohol in 2020, and a love of hard seltzer is fueling the rise

Americans have been drinking 14% more often since the start of the pandemic, another study found.

Isabella Jibilian   


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4 mins read

The Drive-Thru: Nordstrom layoffs, bizarre beverage pivots, and the rise of the 'day gown'

Nordstrom layoffs, bizarre beverage pivots, and everything else you need to know about this hectic …

Kate Taylor   


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3 mins read

Hard-seltzer sales are surging. Here are the 3 most popular brands and 2 newcomers hoping to chip away at their dominance.

Analysts say the multibillion-dollar hard-seltzer industry is due for a shake-up, with dozens of br…

Mary Meisenzahl   


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2 mins read

Coca-Cola will scrap around 200 drinks brands, half its portfolio, after falling sales during lockdown

Coca-Cola would likely remove more brands from its "hydration" category, which includes Dasani, Pow…

Grace Dean   


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2 mins read

Coca-Cola is capitalizing on the multibillion-dollar sparkling-water industry, but its CEO says it 'should have done it a lot sooner'

Sparkling water drinks like seltzer and club soda pulled in at least $2.2 billion in sales in the U…

Shoshy Ciment