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8 mins read

Top 10 most-watched regional language YouTube ads in 2021

Britannia Good Day Surprise Pack Tamil ad garnered the most views

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2 mins read

YouTube regional language ads leaderboard signals shift in consumer preference for regional ads online

YouTube’s watch time jumps by 45% in H2; regional language content becomes one of its strongest dri…

Business Insider Latest Story Image
1 min read

The top 10 most-viewed ads on YouTube in 2016

The number one spot, Mobile Strike's Super Bowl commercial featuring Arnold Schwarzenegger, racked …

Hannah Roberts   


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5 mins read

How to make the most money possible from YouTube video ads, according to top creators

Barbu posts videos twice a week to YouTube about her day-to-day life experiences. She follows the s…

Amanda Perelli   


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1 min read

The 10 most popular Christmas ads on YouTube in 2016

"The excitement, buzz and creativity around Christmas adverts shows that this 'ads as entertainment…

Lara O'Reilly   


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2 mins read

Google hardly seems bothered by the YouTube advertiser boycott

In May, YouTube hosted its annual brandcast event in New York, during which it looked to assuage ad…

Mike Shields   


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1 min read

How much YouTube pays influencers for 100,000, 1 million, and 150 million views, according to top creators

Some videos that contain swearing or copyrighted music can be flagged by YouTube and demonetized, e…

Amanda Perelli   


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2 mins read

World Cup Ads Are Four Times As Popular As Super Bowl Ads

Unlike the Super Bowl, where commercial breaks are frequent, advertising spots are limited during W…

Katie Richards   


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1 min read

How much money 4 YouTube creators earned last year directly from the platform

To get a sense of how much top creators are making directly from YouTube, Business Insider spoke wi…

Amanda Perelli   


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3 mins read

YouTube wants you to stop and play with its skippable ads

Launched five years ago, the format allows viewers to skip an ad after five-seconds if they want to…

Lara O'Reilly   


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3 mins read

'We can build a real business': YouTube's betting you'll be watching it on the big screen in your living room

YouTube is also set to announce on Thursday that it will start selling ads via its fledgling pay T…

Mike Shields   


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3 mins read

Marques Brownlee details his business as a tech YouTuber and how he makes money on the platform

Tech YouTuber Marques Brownlee, who has 13 million subscribers, broke down his revenue streams in a…

Amanda Perelli   


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3 mins read

Google is promising that real people will watch premium YouTube videos to make sure ads don't end up next to scary content

Lastly, Google is providing advertisers more transparency into what kind of channels they can poten…

Mike Shields   


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2 mins read

These Brothers Created Such A Hit YouTube Channel That The Company Paid Them To Start A New One

The latest YouTube channel to be featured in the campaign is SciShow, an educational program hosted…

Madeline Stone   


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2 mins read

YouTube has resumed playing ads on Logan Paul's videos, after it suspended them following his tasering of dead rats on camera

Paul hasn't let the slap on the wrist from YouTube stop him from creating content that pushes the e…

Travis Clark   


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2 mins read

Meet the 33 people with the most power at YouTube, the world's biggest online video company

YouTube made $15 billion in advertising revenue in 2019, and it's making a bigger push into TV and …

Amanda Perelli   


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3 mins read

YouTube is trying to flip its latest brand safety mess into an opportunity

The program, which lets advertisers buy ads against the platform's top-performing videos, was front…

Tanya Dua   


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11 mins read

'This is not TV': A growing number of advertisers feel duped by YouTube

But for advertisers who pitch their products on YouTube, these kinds of videos are a nightmare. Wor…

Mike Shields   


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1 min read

Jake and Logan Paul both dropped out of Forbes' highest-paid YouTuber rankings for 2019

The Forbes rankings of highes-paid YouTubers is a testament to the buying power of YouTube's young …

Aaron Holmes   


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3 mins read

YouTube is jacking up ad prices after a string of brand safety issues

First, it was that advertisers found their promotions running next to hate videos and ISIS recruitm…

Mike Shields