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2 mins read
YouTube unveils year-end trends, here is what India watched in 2024
YouTube's 2024 trends in India showcased a blend of sports, culture, and entertainment. Cricket, t…
2 mins read
Top YouTuber MrBeast has acquired a startup that aims to be the LinkedIn for the creator economy
YouTube's top creator, MrBeast, has acquired a startup called Vouch, which helps creators with hiri…
Amanda Perelli
2 mins read
Spotify takes aim at YouTube with a new revenue-sharing program for creators
Spotify goes after YouTube's video podcast dominance by removing ads for paid subscribers and intro…
Amanda Perelli,Dan Whateley
6 mins read
How YouTube became a TV powerhouse and how much ad revenue it makes
YouTube dominates TV streaming, surpassing Netflix, with free content and live sports, making it in…
Lucia Moses
7 mins read
YouTube's CEO on hefty creator payouts, election deniers, and the NBA: Q&A
YouTube CEO Neal Mohan says its big payout to creators isn't changing — and explains how it will fi…
Peter Kafka
4 mins read
History is repeating itself as MrBeast and T-series battle for YouTube's top spot
MrBeast is closing in on YouTube's biggest channel, T-Series, and is likely to overtake it with eas…
Lindsay Dodgson
3 mins read
These AI startups are pitching a new passive-income side hustle: automated videos for YouTube and TikTok
TikTok and YouTube are increasingly being taken over by AI videos. These startups are likely to tur…
Dan Whateley
5 mins read
Disney+ added Hulu shows. All hell broke loose for some parents.
Hulu shows like "Alien Romulus" now on the Disney+ app aren't exactly kid-friendly, and they're cau…
Katie Notopoulos
4 mins read
How YouTuber Jack Edwards went from making college content to becoming a top book creator
Edwards diversifies his business as a book-content creator with brand deals tangential to reading, …
Marta Biino
3 mins read
Top tech YouTuber breaks down the Tesla Cybertruck's 'ridiculous' windshield wiper and tricky door handles
Marques Brownlee said he was "impressed" by the Tesla Cybertruck in his first YouTube review.
Grace Kay
5 mins read
YouTube's relentless grind is causing an OG creator exodus. Jacksepticeye may be next.
Seán McLoughlin, better known as Jacksepticeye, said he's been considering retirement after over a …
Lindsay Dodgson
2 mins read
Google posts $307 bn revenue in 2023, spent billions of dollars to lay people off
Google, which spent $2.1 billion on severance and other expenses as it laid off more than 12,000 em…
8 mins read
The great YouTube exodus is coming leaving AI junk and MrBeast to reign supreme
YouTubers have been leaving their platforms behind for some time, but 2024 may be the year of a mas…
Lindsay Dodgson
8 mins read
Top 10 most-watched regional language YouTube ads in 2021
Britannia Good Day Surprise Pack Tamil ad garnered the most views
4 mins read
MrBeast has grown up. He thinks his YouTube videos should too.
Jimmy Donaldson, better known as MrBeast, has been experimenting with slower-paced videos, and thin…
Lindsay Dodgson
5 mins read
YouTube's mass exodus of stars and TikTok's potential US ban shows the uncertainty of the creator economy
YouTube changed how we watch videos. A departure of creators might lead to its own shift.
Dan DeFrancesco
6 mins read
On YouTube, it's MrBeast's world celebrities are just living in it
MrBeast is so big he doesn't need to shout about the mainstream stars he can get on his channel. In…
Charissa Cheong
4 mins read
MrBeast has his critics, but creator marketing experts explain why he'll always come out on top
MrBeast, YouTube's biggest creator, is constantly dodging criticism. But creator economy experts be…
Lindsay Dodgson
2 mins read
YouTube regional language ads leaderboard signals shift in consumer preference for regional ads online
YouTube’s watch time jumps by 45% in H2; regional language content becomes one of its strongest dri…
5 mins read
Tracking how many ads I saw in a single day made me realize I don't really mind them
When my editor asked me to track all the ads I saw in a day, I wasn't sure how it would go. I saw o…