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You Searched For "top tiktok creators" and got 20 results


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2 mins read

TikTok's next big move: Helping creators launch product lines by connecting them with suppliers

TikTok has begun connecting manufacturers directly with creators to make custom goods to sell on Sh…

Dan Whateley   


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4 mins read

A TikTok creator doubled her income with a 50-part post about her husband. She keeps her day job for stability.

Reesa Tessa's TikTok series "Who TF Did I Marry" was a viral success, making her famous overnight. …

Julia Pugachevsky   


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8 mins read

Beauty YouTube creators turned TikTok into QVC

Influencers like Jeffree Star and Tati Westbrook once ruled the beauty side of YouTube. Now, they s…

Amanda Krause   


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4 mins read

A top TikTok shopping exec explains its US growth strategy, from partnering with agencies to building up livestreaming

Nicolas Le Bourgeois, head of US operations at TikTok Shop, talked through live shopping, influence…

Dan Whateley   


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4 mins read

The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs

Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…

Dan Whateley,Sydney Bradley   


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4 mins read

TikTok was the best place to tune into Hurricane Milton coverage — even if its algorithm focuses on the villains

TikTok's algorithm leads us toward outrage-inducing stories. But its live videos of Hurricane Milto…

Katie Notopoulos   


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1 min read

Seeking nominations for the top VCs backing the creator economy in 2024

Business Insider is compiling its fifth annual list of the top venture capital players funding crea…

Sydney Bradley,Dan Whateley   


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7 mins read

YouTube's CEO on hefty creator payouts, election deniers, and the NBA: Q&A

YouTube CEO Neal Mohan says its big payout to creators isn't changing — and explains how it will fi…

Peter Kafka   


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5 mins read

4 expert side hustlers share their top gig recommendations

What are good side hustles to try? Business Insider asked people who have tried side gigs for their…

Madison Hoff   


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3 mins read

Snapchat unveils new features to recruit more creators and land them paid brand deals

Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week…

Shriya Bhattacharya   


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6 mins read

Black creators were instrumental in building TikTok. Now they fear they'll be hit the hardest by a ban.

Black creators spoke with Business Insider about why they fear a potential TikTok ban.

Lindsay Dodgson   


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2 mins read

The creator of the US Open's popular $23 cocktail puts a spin on the recipe when he makes it at home

The Honey Deuce contains raspberry liqueur and Grey Goose vodka, but its creator likes adding wine …

Samantha Grindell   


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3 mins read

These AI startups are pitching a new passive-income side hustle: automated videos for YouTube and TikTok

TikTok and YouTube are increasingly being taken over by AI videos. These startups are likely to tur…

Dan Whateley   


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2 mins read

Meta leans away from augmented-reality creators as it plans to shut down its AR studio

Facebook-maker Meta is planning to shut down its augmented reality studio Spark early next year. AR…

Sydney Bradley,Dan Whateley   


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5 mins read

YouTube's mass exodus of stars and TikTok's potential US ban shows the uncertainty of the creator economy

YouTube changed how we watch videos. A departure of creators might lead to its own shift.

Dan DeFrancesco   


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9 mins read

A travel influencer said social media has become a 'copycat rabbit hole' with little support for original content creators

Bree Rose, a popular travel influencer, said she thinks social media favors trend-driven content an…

Kelsey Vlamis   


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7 mins read

How much money TikTokers make, according to top creators

Here's how much TikTokers make. The platform made a new generation of digital stars who earn money …

Dan Whateley   


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7 mins read

A cult was taking over his Los Angeles dance community. He made a Netflix documentary to spread the word.

Tim Milgram is part of the Los Angeles dance community. When he learned about the 7M TikTok cult, h…

Lilian Manansala   


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4 mins read

7 of of the most popular TikTok gaming creators to watch and follow

TikTok is emerging as a leading video game platform, with everything from virtual reality gamers to…

Kieran Press-Reynolds   


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6 mins read

How much TikTok pays for views, according to creators

Here's how much TikTok pays for views. TikTok has paid creators through its Creativity Program, Pul…

Dan Whateley