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Single bed sheets can effortlessly glam up the look of the modest single bed. Perfect for the ones living alone, for your kids’ or guest room or even as a statement piece in your living room, single beds are compact and comfy. Though understated, single bed sheets can bring a whiff of freshness and vibrance to the bed and decor of the room.<br /><br />Cotton bed sheets with a thread count between 150-250 are best when looking to buy a single bed sheet. Sets with matching pillow covers are an ideal choice. <br /><br />We list for you our fave single bed sheet designs that will look great in your bedroom, your kids’ rooms or on the diwan of your living room. Read on - <br /><br /><br /><bulletContentEmbed name="B07DXKH9BP" columns="1"><bulletContentHeading name="B07DXKH9BP_head">    <div type="image" title="Top Pick" msid="81059182" hostid="261"></div></columnHeadThumb>B07DXKH9BP</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07DXKH9BP_body"><bulletContentRow name="B07DXKH9BP_9542358934604425"><bulletContentRowHeading><bulletContentRowHead col="1">HUESLAND by Ahmedabad Cotton 144 TC Comfort Cotton Single Bedsheet with 1 Pillow Cover - Yellow and Grey</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Made up of premium quality cotton material, this bedsheet from HUESLAND is a great product. This bedsheet is extremely light in weight. It is super easy to wash and maintain without any hassle. This single bedsheet comes with a matching pillow cover.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07DXKH9BP_5470795717018651"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Comfortable and durable bedsheet.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07PKP2JF3" columns="1"><bulletContentHeading name="B07PKP2JF3_head">    <div type="image" title="Editor&amp;#39;s Pick" msid="81530718" hostid="261"></div></columnHeadThumb>B07PKP2JF3</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07PKP2JF3_body"><bulletContentRow name="B07PKP2JF3_2863472812438019"><bulletContentRowHeading><bulletContentRowHead col="1">Divine Casa Sense Cotton Single Bedsheet with Pillow Cover - Geometric and Green</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">With the right colours and spaced out designs, geometric prints can look great on bedsheets. This Divine Casa bed sheet has a trendy and appealing geometric design, and comes in the lovely combination of teal, lime green and white. It will make your bedroom look far from dull. Made from 100% cotton, this bed sheet will last you a long time. Ideal for all weather.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07PKP2JF3_0379690333438769"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Easy to wash &amp; maintain.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B08M3VGYNB" columns="1"><bulletContentHeading name="B08M3VGYNB_head">    <div type="image" title="Popular Pick" msid="81530751" hostid="261"></div></columnHeadThumb>B08M3VGYNB</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08M3VGYNB_body"><bulletContentRow name="B08M3VGYNB_9696085876758897"><bulletContentRowHeading><bulletContentRowHead col="1">Home Ecstasy 100% Cotton bedsheets for Single Bed Cotton, 140tc Geometric Multi Single bedsheet with Pillow Cover (4.8ft x 7.3ft)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This single bedsheet from Home Ecstasy is a beautiful bedsheet with a simple yet beautiful geometric print. A beautiful combination of black, grey, mustard and yellow geometric pattern on a white base, this besdsheet gives an instant happy vibe to your bedroom. It is made up of 100% pure cotton and is highly durable.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08M3VGYNB_6511590052446745"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">High quality single bedsheet.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B0899KWZFH" columns="1"><bulletContentHeading name="B0899KWZFH_head">      <div type="image" title="Must Have" msid="78038721" hostid="261"></div></columnHeadThumb>B07MY3V8L1</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0899KWZFH_body"><bulletContentRow name="B0899KWZFH_0433376632660271"><bulletContentRowHeading><bulletContentRowHead col="1">Loreto – A Quality Linen Brand 144 TC Cotton Single Bedsheet with 1 Pillow Cover, Multi Colour</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This geometric print single bedsheet with 1 matching pillow cover is perfect for your bedroom or guest room. The bright yellow colour beautifully contrasts with the neutral grey, white and black shades, plus the geometric print adds a touch of alluring abstract to the decor. Made from cotton with 144 thread count, it is breathable and durable. The dimensions of the sheet are 58 inch x 88 inch, while the pillow cover is 17 inch x 27 inch. Machine wash or hand wash with cold water is recommended for its care.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B0899KWZFH_7035877609249924"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Geometric print, infuses an abstract vibe.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07QY9P3FB" columns="1"><bulletContentHeading name="B07QY9P3FB_head">            <div type="image" title="Also Consider" msid="78038846" hostid="261"></div></columnHeadThumb>B07QY9P3FB</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07QY9P3FB_body"><bulletContentRow name="B07QY9P3FB_5624691665102200"><bulletContentRowHeading><bulletContentRowHead col="1">Loreto – A Quality Linen Brand 144 TC 100% Cotton Single Bedsheet with 1 Pillow Cover - Grey, Lemon Yellow</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Elegant and soft, this bedsheet with a circular geometric print adds a serene statement to the decor of any room. Available in a grey and lemon yellow colour scheme, it gels perfectly with neutral decor themes. Made of cotton with a thread count of 144, its smooth fabric is breathable while the colours are fade resistant. Perfect for a standard size single bed, the size of this bedsheet is 58 inch x 88 inch and its pillow cover is 17 inch x 27 inch. Machine wash or hand wash with cold water with a mild detergent is recommended.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07QY9P3FB_5220663156819626"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Soft Fabric with Fade Resistant Subtle Colour Pallette</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br />

Best single bed sheets for home in India in 2023

<p></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><p>If you've ever tried to put a bedsheet on a mattress, you've probably messed up. It's hard to tell which side of the sheet goes on which side of the mattress.</p><p><a href="http://www.target.com/p/threshold-performance-sheet-set-solid/-/A-14217233">Threshold, a bedsheet brand from Target</a>, solved the problem. <a href="https://www.reddit.com/r/mildlyinteresting/comments/4yj88o/my_new_sheets_have_tags_to_tell_you_which_way/">As mini4x pointed out on Reddit</a>, their sheets have tags on them indicating exactly how to put them on your bed.</p><p><div></div></p><p>The "top or&#xa0;bottom" tag is&#xa0;for a side of the sheet that goes on the top or bottom of the mattress. "Side" is for the side.</p><p>This isn't the first time that Threshold's innovation has made its rounds online. <a href="https://www.reddit.com/r/mildlyinteresting/comments/1sskix/my_sheets_tell_me_which_side_is_which/">A Redditor named Plushlife pointed it out with his sheets two years ago</a>, as did <a href="https://www.reddit.com/r/mildlyinteresting/comments/4shptu/my_fitted_bed_sheet_has_helpful_tags/">another one named Papi_Queso about a month ago</a>.</p><p><div><a class="embedly-card" href="https://i.redd.it/ojfa1e26wt8x.jpg">Card</a></div></p><p>As far as I've been able to find, no other bedsheet brands do this.</p><p>However, if you want to keep the sheets you have,&#xa0;a lot of brands secretly have another indicator.</p><p>They'll have a single tag on the inside. That tag is supposed to match up with the bottom-left corner of the mattress. So before you put your bedsheet on your mattress, check for the tag and just make sure that corner of the bedsheet is lined up with the appropriate corner of your mattress.</p><p>I haven't totally verified that particular lifehack because I haven't checked every bedsheet in existence, but <a href="https://www.reddit.com/r/LifeProTips/comments/3m5msq/lpt_there_is_a_tag_on_the_corner_of_all_your/">a&#xa0;lot of people</a> <a href="https://www.reddit.com/r/LifeProTips/comments/1xxoj9/lpt_how_to_quickly_figure_out_where_which_corner/">on the internet</a> say it works for them.</p><p>Now go make your bed.</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/brookies-cookies-cookie-art-2016-8">This baker takes icing cookies to the next level</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="p3anA1NTE659bmqtbYxsdbRaluTsRE4c" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

This simple design solves the biggest problem with bedsheets

The decor of any room can brighten up with the right bed sheet. Apart from being one of the vital factors that contribute to a good night’s sleep, bed sheets also add a touch of vibrance to the aesthetics of any room. <br /><br />When buying a bed sheet, some factors that need to be considered are the type of bed (single or double), the size of the bed (king or queen), fabric type, thread count and designs. <br /><br />Typically, 100% cotton bed sheets with a thread count between 200 -250 are best suited for summer months as they are soft and considered of good quality. <br /><br />From florals to traditional motifs to solid colours to abstract patterns, bedsheets are available in several prints, designs and colours. <br /><br />To make your search for your favourite bed sheet simpler, we list here top 4 prints and patterns that would add the charm and radiance to the vibe of your bedroom. <br /><br /><br /><bulletContentEmbed name="B089T3QZL2" columns="1"><bulletContentHeading name="B089T3QZL2_head">        <div type="image" title="Top Pick" msid="78110654" hostid="261"></div></columnHeadThumb>B016J5I5GU</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B089T3QZL2_body"><bulletContentRow name="B089T3QZL2_2065465187772445"><bulletContentRowHeading><bulletContentRowHead col="1">HUESLAND by Ahmedabad Cotton Superior Cotton Double Bedsheet with 2 Pillow Covers - Green</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This vibrant green nature inspired printed bed sheet is best suited for a queen size double bed. Superior quality cotton in a thread count of 160 with fade resistant colours make this piece a preferred choice. Ideal for Indian climate, this cotton bed sheet is durable and gives a luxurious feel. Machine wash or hand wash recommended. The dimensions of the sheet are 90 inches X 96 inches while the pillow cover is 17 inches X 27 inches.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B089T3QZL2_7019495264654600"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available with 2 matching prints pillow covers in white, this bright hued bed sheet lends freshness to the decor of your room.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B00U7I1RR0" columns="1"><bulletContentHeading name="B00U7I1RR0_head">  <div type="image" title="Editor&amp;#39;s Pick" msid="78110729" hostid="261"></div></columnHeadThumb>B07W4V11P9</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00U7I1RR0_body"><bulletContentRow name="B00U7I1RR0_9092478050561551"><bulletContentRowHeading><bulletContentRowHead col="1">Divine Casa 100% Cotton Geometric Print Mix N Match Bedsheet for Double Bed (Lime, Teal and Off White)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Give a modern spin to the look of your bedroom with this beautiful bedsheet in a geometric pattern. This soft bed sheet is made of cotton and comes with 2 complementing prints pillow covers. All-weather and ideal for everyday use, it perfectly fits a double bed. Machine wash with a soft detergent is all that you have to do to care for this bed sheet.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00U7I1RR0_7991050052952036"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available in teal, lime and off-white, this premium contemporary piece has a thread count of 144.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07CN7NJQS" columns="1"><bulletContentHeading name="B07CN7NJQS_head">  <div type="image" title="Popular Pick" msid="81324683" hostid="261"></div></columnHeadThumb>B07CN7NJQS</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07CN7NJQS_body"><bulletContentRow name="B07CN7NJQS_5900930002612201"><bulletContentRowHeading><bulletContentRowHead col="1">HUESLAND by Ahmedabad Cotton 144 TC Cotton Double Bedsheet with 2 Pillow Covers - Yellow, Grey</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This bedsheet from Huesland is made up of 100% cotton. It has a very subtle geometric print that comes in a combination of different shades of yellow and grey. The bedsheet is slightly larger in size to maintain a smooth tuck in. It comes with two matching pillow covers to go with the bedsheet. The bedsheet and pillow covers have extremely good quality and give your room a really quirky yet classy look.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07CN7NJQS_5889667388336377"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The bedsheet is available in three different sizes to choose from.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B082PPLHQN" columns="1"><bulletContentHeading name="B082PPLHQN_head">  <div type="image" title="Must Have" msid="81325018" hostid="261"></div></columnHeadThumb>B082PPLHQN</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B082PPLHQN_body"><bulletContentRow name="B082PPLHQN_5925792386456092"><bulletContentRowHeading><bulletContentRowHead col="1">Loreto 144 TC 100% Cotton Double Bedsheet with 2 Pillow Covers - Polka, Yellow &amp; Grey</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This bedsheet set from Loreto includes one double bedsheet and two matching pillow covers. It is made up of premium quality cotton material which is extremely breathable and has a beautiful polka dot pattern on it. This bedsheet set is highly durable and long-lasting. The colours of the product are eye catching and spread a happy &amp; positive vibe throughout the room. The bedsheet is fade resistant, keeping the colours intact as new.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B082PPLHQN_5605874938133206"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This bedsheet set is easy to wash and maintain.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07Q5N28HC" columns="1"><bulletContentHeading name="B07Q5N28HC_head">  <div type="image" title="Also Consider" msid="77353417" hostid="261"></div></columnHeadThumb>B07Q5N28HC</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07Q5N28HC_body"><bulletContentRow name="B07Q5N28HC_4497375972911589"><bulletContentRowHeading><bulletContentRowHead col="1">Urban Space Serene Summer Collection 200 TC 100% Combed Cotton Double Bedsheet with 2 Pillow Covers, (Aqua Blue, Double)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Perfect for the hot and humid months, this aqua blue floral bed sheet would add freshness to your bedroom. The set comes with 1 double bed sheet and 2 matching pillow covers. The cool blue shade would stand out and lend some vibrance to the soft muted walls and decor.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07Q5N28HC_1776985967601504"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Colourful and comfy, this bed sheet is made of premium quality cotton and has a thread count of 200.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B08CNKMWDR" columns="1"><bulletContentHeading name="B08CNKMWDR_head">  <div type="image" title="Best Alternative" msid="78110697" hostid="261"></div></columnHeadThumb>B076ZRSLF7</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08CNKMWDR_body"><bulletContentRow name="B08CNKMWDR_3854757409325264"><bulletContentRowHeading><bulletContentRowHead col="1">Amazon Brand - Solimo Paisley Preen 144 TC 100% Cotton Double Bedsheet with 2 Pillow Covers, Pink and Yellow</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This beautiful bed sheet in pink and yellow is perfect for someone who loves a traditional touch. Inspired by the Indian paisley motif, this bed sheet would add brightness to the decor of your room. Made with premium 100% cotton with a thread count of 144, this piece is luxuriously soft and is perfect for a sound night sleep. This 3 piece bed sheet set consists of 1 king size bed sheet and 2 contrasting pillow covers in pink. The dimensions of the bedsheet is 90 inch x 100 inch and the pillow cover is 18 inch x 27 inch. Easy to wash and maintain at home, it makes for a great gifting option as well.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08CNKMWDR_6911076021666080"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Soft, durable and fade resistant, this bed sheet is easy to tuck-in below the bed.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br />

Best print and patterns bed sheets in India

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<ul><li>Amazon’s Great Indian Festival is the longest this year as the brand hasn't set an end date yet and the sale is likely to go on for a month. </li><li>This year’s sale has already broken some of the records set last year. </li><li>Manish Tiwary, Vice President, Amazon India shares with us some of the trends that the e-commerce giant has seen so far, how the platform is working towards improving overall consumer experience, marketing strategy and much more. </li></ul>Consumer sentiment seems to have picked up during Navratri after seeing a muted affair during Raksha Bandhan and Ganesh Chaturthi. <br /><br />E-commerce firms Amazon, Flipkart, Myntra, and Snapdeal together sold goods worth $3.1 billion in the first 4.5 days of the first festival season sale, revealed management consultancy Redseer. <br /><br />This growth trajectory of e-commerce platforms in India testifies how customers are increasingly recognising the importance of comfort shopping within closed doors, and after seeing their businesses take a plunge in the first three months of the lockdown, more and more sellers are coming online with the increasing adoption of e-commerce platforms. <br /><br />Similarly, Amazon India has also been seeing a year of firsts in its ongoing Great Indian Festival and is breaking last year’s records already. So far, the platform has recorded the highest number of first time shoppers, saw a 50% increase in new sellers and witnessed the strongest-ever start for SMBs. 91% of its first-time shoppers were from smaller cities who browsed the app in local Indian languages like Tamil, Telugu, Malayalam and Kannada. Total iPhones sold on Amazon in one day were more than the total iPhones sold in the entire festive sale period of last year.<br /><br />The sale has also helped Amazon accelerate growth across its portfolio. Over 1 lakh customers bought Amazon devices, Echo and Fire TV devices. Kindle sales were around 2.5X higher than the first day of the sale last year. <br /><br />Manish Tiwary, Vice President, Amazon India calls this year’s Great Indian Festival ‘Bharat’s biggest celebration on Amazon ever’ as Tier II and III towns take the forefront. <br /><br />He further told us some of the trends that the e-commerce giant has seen so far, how the platform is working towards improving overall consumer experience, challenges of breaking the clutter in the e-commerce landscape, marketing strategy, and most demanded products on the platform. <br /><br />Excerpts:<br /><br /><strong>Q. The role of engagement and communication has never been more important, especially in today’s digital-first world. How are you making sure your communication during this year's Great Indian Festival is relevant to consumers? </strong><br /><br />These are unprecedented times and COVID-19 has impacted the sense of normalcy for everyone. This Great Indian Festival, our focus remains on providing reliability to customers, ensuring safety of employees and helping sellers as they get back on their feet. These include more than 6,50,000 sellers &amp; SMBs including artisans, women entrepreneurs, emerging Indian brands and local store owners from programs like Karigar, Saheli, Launchpad and Local Shops. At the same time, we want to help customers find everything they need – from the latest mobile phone to groceries and get them delivered safely to their homes. <br /><br />Our campaign with the <em>‘Khushiyon Ka Darwaza’</em> symbolizes the joy Amazon’s Great Indian Festival brings in the lives of this entire ecosystem of customers, sellers, delivery associates, brand partners and more.<br /><br /><strong>Q. What are some of the exclusive deals you have on the platform to woo consumers?<br /></strong><br />This festive season, lakhs of Small &amp; Medium Businesses (SMBs) are offering unique selection to customers helping them rebuild and accelerate their business in tough times. Over 4 crore products from Small &amp; Medium Businesses (SMBs); products from over 20,000 local shops across 100 cities will be available during the Great Indian Festival. Customers across the country will have the opportunity to shop for unique products from thousands of Amazon sellers under various programs such as Local Shops, Amazon Launchpad, Amazon Saheli, and Amazon Karigar and enjoy deals/offers extended by lakhs of small businesses.<br /><br />This year witnessed the strongest ever start for SMBs with record sales; over 5,000 sellers clock sales worth INR 1MM (10 lakh) in SMB pre-festive lead up &amp; first 48 hours of the Great Indian Festival. With over 1.1 Lakh sellers receiving orders, we are humbled how sellers, brands and ecosystem partners nationwide have come together during these unprecedented times to spread joy across the country.<br /><strong><br />Q. What are some of the other trends you are expecting to see this festive?</strong><br /><br />At this moment in time, our focus is to ensure our customers get all that they need safely and that we are able to strongly help our small business partners with their business revival to manage through these challenging times. Customers recognize that ecommerce is the safest way for them to get what they need, and sellers know that e-commerce is the best way for them to serve their customers as their footfalls have been impacted. <br /><br />We are seeing a 50% increase in new seller registrations vs pre COVID19. The sellers on Amazon.in have been receiving orders for consumer electronics, study from home essentials, kitchen &amp; home appliances, smart devices, laptops, mobile phones, phone accessories, personal grooming products, apparel and more besides groceries and other essential products.<br /><br /><strong>Q. With the on-going festive season, many other platforms will have their Sales days too. How do you then cut the clutter and make sure you win consumers? How will you be different from the other players in the segment?</strong><br /><br />As a customer-obsessed company, we remain focused on ways to serve the customers in the country everywhere and fulfil all their needs. Our focus remains on what is best for our sellers &amp; customers. This Great Indian Festival is all about them.<br /><strong><br />Q. How are you working towards improving the overall consumer experience?</strong><br /><br />Tier II &amp; III towns see a significant number of customers shop on Amazon.in, with many being first time customers. To address customer needs and enable millions of customers from India to discover the joy, convenience and benefits of online shopping, ahead of the festive season, they can shop in one of the six languages of their choice including English, Hindi, Tamil, Telugu, Malayalam and Kannada.<br /><br />In fact, the largest number of new customers shopped for the first time on Amazon.in; 91% of new customers came from smaller cities as customers experienced the Great Indian Festival in Hindi, Tamil, Telugu, Malayalam and Kannada.<br /><br /><strong>Q. Do you anticipate people to buy more, considering a lot of people might have pushed buying things for the festive season?</strong><br /><br />With over 1.1 Lakh sellers receiving orders, 66% sellers, 91% of new customers, and 66% of new Prime sign-ups from small towns; shopping in 5 Indian languages; and orders from over 98.4% of India’s pin-codes in just 48 hours, this Great Indian Festival is truly Bharat’s biggest celebration on Amazon ever.<br /><br />During the first 48 hours, top sold categories were Smartphones, Large Appliances and Consumer Electronics with leading brands OnePlus, Samsung, Apple and Xiaomi making record sales. <br /><br />New products received a rousing response; popular new products were OnePlus 8T, Samsung M31 Prime Edition, OnePlus Nord (Gray Ash), Xbox Series S, Maggi 2 minute Desi Cheesy Masala, Samsung 6.5 kg fully automatic washing machine, new collection from BIBA &amp; Max among over 1,100 new launches<br /><br />Customers shopped for everything big and small <br /><br /><ul><li>Smartphones remained popular among customers: iPhone 11, Redmi Note Series, Redmi 9A, OnePlus 8T, OnePlus Nord and Samsung M31 Prime Edition were among the popular smartphones on Amazon.in; Total iPhones sold on Amazon.in in one day were more than the total iPhones sold in entire festive sale period of last year</li><li>Popular appliances were fully automatic top &amp; front load washing machines, direct cool refrigerators, air conditioners, microwave ovens and dishwashers</li><li>Top-selling electronics were laptops, headphones, tablets, cameras and smartwatches. Customers also loved selection across security cameras and drones. Asus, Lenovo &amp; HP were leading laptop brands; Samsung &amp; Apple leading tablets, and TP Link &amp; Netgear were leading in networking products</li><li>TVs with Alexa OnePlus 43”, OnePlus 32” and Samsung 32” popular this season</li><li>Smart bulbs and bedsheets in Home, water purifiers and mixer grinders in Kitchen</li><li>Women’s kurtis, sarees, casual tops, t-shirts and athleisure popular in Apparel</li><li>Suitcases, luggage sets and gold jewellery popular this season</li><li>More customers are looking at gaming as a hobby – gaming consoles popular during GIF </li><li>In health &amp; hygiene categories, Savlon disinfectant Sprays, Whisper sanitary pads, Chyawanprash, Dettol &amp; Dove bathing soaps see a spike</li><li>Within grocery, products with dry fruits, spreads &amp; cooking supplies were popular</li><li>Vaseline &amp; Ponds Body lotions, Dove &amp; Wow shampoos, Lakme Kajal were popular beauty products</li><li>For pet parents, Pedigree Adult Dog Food and Whiskas dry cat food were among the popular products </li><li>Baby products such as diapers &amp; skincare products like Himalaya baby lotion &amp; Pampers anti rash diapers were widely sought after </li><li>The Nerf rival blasters - a new launch in India was among the most sought after newly launched toys</li><li>Treadmills in fitness essentials, grills, fertilizer and soil in Garden &amp; Outdoors, Car care in Tools &amp; Equipment also popular in the country</li></ul>Amazon Devices<br /><br /><ul><li>Customers loved Alexa – Prime Early Access during the Great Indian Festival was the single biggest day of sale for Echo devices on Amazon.in</li><li>Customers loved the new Fire TV Stick and Fire TV Stick Lite; streaming media player category sold nearly 2x units vs. the first day of GIF last year</li><li>Over 1 lakh customers bought Amazon devices, Echo and Fire TV devices</li><li>The Echo Dot (3rd Gen) and the All New Fire TV Stick were among the top 10 products sold on Amazon.in </li><li>Kindle sales were more than 2.5X vs. first day of the sale last year</li></ul>

Amazon's ongoing Great Indian Festival has already broken last year's records

<ul class="summary-list"><li><keyword id="2610884" type="PERSON" weightage="60" keywordseo="Noah-Cyrus">Noah Cyrus</keyword> performed at the CMT Music Awards on Wednesday while wearing a see-through bodysuit covered with strategically-placed crystals.</li><li>The 20-year-old has since received an influx of <keyword id="6366361" type="UNKNOWN" weightage="60" keywordseo="criticism">criticism</keyword> online, with people calling her "trashy," "tasteless," and a bad role model.</li><li>The criticism mirrors comments that her sister <keyword id="15580" type="PERSON" weightage="60" keywordseo="Miley-Cyrus">Miley Cyrus</keyword> has faced throughout her career, especially when she was Noah's age.</li><li>Professor of gender and sexuality studies Diana Blaine told Insider these comments can not only harm the musicians they're directed at, but also their fans and other social-media users. </li></ul><p><a href="https://www.insider.com/category/noah-cyrus">Noah Cyrus</a> performed at the CMT Music Awards on Wednesday, and she made a bold <keyword id="6" type="ENTERTAINMENT" weightage="60" keywordseo="fashion">fashion</keyword> statement while there.</p><p>For <a href="https://youtu.be/zLRPScn1Q7g">a performance of "This Is Us" with singer Jimmie Allen</a>, Cyrus wore a see-through bodysuit with strategically placed crystals that created the shape of a small bikini. The 20-year-old also donned a studded cowboy hat, long gloves, and white boots that extended above her knees.</p><p>Almost immediately after she took the stage, people began to share negative comments in response to Noah's outfit, calling her everything from "trashy" to "tasteless."</p><p>Not only can such comments be sexist and harmful to viewers, according to a professor of gender and sexuality studies, but they also mirror statements that have been aimed at her sister Miley Cyrus throughout her career.</p><h2>Noah Cyrus wore a sheer bodysuit, which some people called 'trashy' and 'tasteless,' at the CMT Music Awards</h2><p>The outfit was custom-made for Noah by <a href="https://www.saganyc.com/">Saga NYC</a>, a self-described "slow-fashion brand" that creates upcycled and made-to-order garments. </p><p>Speaking to Insider over email, Saga NYC founder Sandra Gagalo said she worked with <a href="https://www.instagram.com/styledbyphil/">Noah's stylist Phil Gomez</a> to create the outfit, which was inspired by a similar look Noah wore in <a href="https://youtu.be/Kw9tL197xvM">the "This Is Us" music video</a>. She added that she's known for creating "sheer bodysuits with a specific layering technique" that she's been developing since 2014.</p><p>"This piece looks simple far away, but looking at it close up you would realize how many small pieces have been sewn together," Gagalo said. "The rhinestones were placed specifically to look like a floating thong and triangle bra so that it looked abstract."</p><p>"Phil always supports independent designers, and he wanted me to go for the sheer vibe and give her a futuristic look," she added. "Noah had her vision and we just helped bring it to life."</p><div type="image" title="noah cyrus" height="2000" width="1328" msid="78834980" hostid="261"></div><p>Still, some took issue with the outfit. <a href="https://www.instagram.com/p/CGoZS-FFyd2/?utm_source=ig_web_copy_link">CMT shared a clip of Noah's performance</a> shortly after it aired, and the post was quickly flooded with comments from people who criticized the musician's appearance.</p><p>"Good performance, but her outfit was trashy," one person wrote.</p><p>"What a tasteless choice of an outfit for a country award show," another Instagram user said. "Her sister seems to be influencing her too much."</p><p>"This is an embarrassment to country music," someone else added. </p><p>People on Twitter also shared negative comments about Noah wearing the bodysuit during the awards show, with many making comparisons to her sister Miley as a dig.</p><h2>The <keyword id="37125" type="PERSON" weightage="60" keywordseo="controversy">controversy</keyword> mirrors criticism that Miley Cyrus has faced throughout her career</h2><p>Despite being <a href="https://www.insider.com/miley-cyrus-facts-2018-10">the star of a hit Disney Channel show</a>, singing popular songs like "Wrecking Ball," and starring in films including "The Last Song," Miley is widely known across the world as a controversial celebrity. </p><p>She received <a href="https://www.nytimes.com/2008/04/28/business/media/28hannah.html">her first widespread criticism</a> in 2008 at the age of 15 after she posed semi-nude with a satin bedsheet draped across her chest <a href="https://www.vanityfair.com/culture/2008/06/miley200806">for a Vanity Fair feature</a>. Continuing to break free of the Disney mold approximately one year later, Miley wore shorts and danced on top of a rolling cart — which featured a silver pole — during a Teen Choice Awards performance. At the time, <a href="https://www.billboard.com/articles/news/267730/miley-cyrus-pole-dance-at-teen-choice-awards-sparks-controversy">Billboard reported</a> that people were upset by the "risqué" number and Miley's "questionable dance moves."</p><p>It was <a href="https://www.rollingstone.com/culture/culture-news/twerk-it-out-miley-and-robins-vma-performance-one-year-later-65286/">her 2013 MTV Video Music Awards</a> appearance, however, that really earned Cyrus her reputation. She famously stuck her tongue out, waved a foam finger, and twerked against Robin Thicke during their performance. There was, arguably, lots to critique about the occasion. Miley's dances <a href="https://www.theguardian.com/commentisfree/2013/aug/27/miley-cyrus-twerking-cultural-appropriation">have been considered examples of cultural appropriation,</a> and the song she performed with Thicke ("Blurred Lines") <a href="https://www.theguardian.com/music/2013/nov/13/blurred-lines-most-controversial-song-decade">sparked a debate about sexual consent</a>.</p><p>Still, people were seemingly more transfixed by Miley's dancing and her two-piece latex ensemble, which closely matched the color of her skin. Not only did she receive criticism online in response to the outfit — with people calling her <a href="https://twitter.com/Kelseyy1332/status/371849600237187072">"trashy"</a> and <a href="https://twitter.com/maricelorenzo/status/371902197711110144">a bad role model</a> — but she was also named as <a href="https://www.eonline.com/news/452334/worst-dressed-at-the-2013-mtv-video-music-awards-miley-cyrus-nude-bikini-erin-wasson-s-see-through-dress-more">one of the worst-dressed celebrities at the event</a> by some news publications, and <a href="https://www.huffpost.com/entry/miley-cyrus-worst-dressed_n_4385139?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAGacERwshyvlGzeqfDhYXXk_ykaB_aZDQK9KWuTClHG8bWvqon6S7CJGzjLUKG2UlG6ZTKBfdYHiEI4666KbDzGi1xBrtA-yrn756WYykyyXV_SHCGNUxJF35_0vDlmdoovfHzGmgUB6s3VLIUpYpR7ubNJZogYzVmwqBAg9GJenBAg9GJen">voted the worst-dressed celebrity of the year</a> in a TIME poll.</p><div type="image" title="miley cyrus" height="2000" width="1328" msid="78834985" hostid="261"></div><p>In March, Miley told Demi Lovato during a livestream that <a href="https://www.insider.com/miley-cyrus-body-shamed-after-2013-mtv-vmas-reaction-2020-3">the experience discouraged her from wearing shorts and bikinis for years after the performance</a>. She pointed out that edited photos of a turkey wearing her outfit particularly affected her.</p><p>"I basically went through two or three years where I wouldn't wear shorts," Cyrus said during <a href="https://www.instagram.com/mileycyrus/">their Instagram chat.</a> "I stopped wearing skirts on stage, all this s--- because after the VMAs, and I had on my cute little nude bodysuit, everyone started comparing me to a turkey and putting a turkey in my outfit."</p><p>"I was just so skinny and so pasty and they kept putting me next to this turkey, and I was feeling so bad on myself that I did not wear a bikini for like two years and no one thought that would ever make me feel some type of way," she said.</p><h2>Noah stands by her outfit choice, and those involved with styling her for the event feel the same</h2><p>In a series of tweets on Thursday night, Noah responded to two critics of her CMT Music Awards outfit.</p><p>When one person said Noah's sheer bodysuit was "not appropriate" and would make her feel uncomfortable watching the performance with her granddaughter, the musician replied: "Honey, your granddaughter will wear that someday."</p><p>In another tweet, one critic told Noah that she "loved" the song, but felt the musician should have "put some clothing on" because her look was "not a good choice." Noah retweeted the message and added: "My body my choice, b----."</p><p>Gagalo, who designed the controversial bodysuit, said that "every woman should express herself as she pleases."</p><p>"We wanted to bring fantasy to the CMT Awards and I believe we accomplished that," she said, adding that she didn't think this outfit was "anything more revealing than what Cher, Britney Spears, or Jennifer Lopez regularly wear."</p><p>Gomez, one of Noah's stylists, echoed Gagalo's statement in an email sent to Insider. He said that Noah's outfit was created with women they idolize in mind, and cited Cher and Dolly Parton as major inspirations.</p><p>"These women are legends because they are talented and use their bodies as part of their art form," Gomez said. "Noah is no different."</p><p>"In my opinion, 'young impressionable children' would benefit more from body positivity rather than shaming," he continued. "The problem is those who choose to sexualize and criticize women's bodies, not the other way around."</p><h2>Professor Diana Blaine says the negative comments directed towards both Cyrus sisters can be extremely damaging to the musicians and their fans</h2><p>Diana Blaine, a professor of gender and sexuality studies at the University of Southern California, told Insider that women are often "caught in a double bind" when it comes to figuring out how they want to express themselves. </p><p>"On the one hand, we are told we are valuable primarily for our looks, including our sexual attractiveness," she said. "Failing to live up to mythical norms of beauty can cause us to doubt our worth as humans, no matter what other talents and skills we possess."</p><p>Still, women are expected to dress in ways that relate to "old codes of morality and religious beliefs," according to Blaine, so they can "easily become too attractive" or "too appealing" by trying to mirror societal norms of attractiveness. </p><p>"It's no less painful to be attacked for being sexual as it is for lacking sex appeal," she said. "Either way, your body is public property, not your own to enjoy."</p><p>While such comments can impact celebrities — including the Cyrus sisters — they can also send the wrong message to fans and other social-media users. After all, fans of celebrities often "want to be like them and want them to be liked," Blaine said, and can, in turn, internalize the negative comments their favorite stars receive.</p><p>So when stars like Noah and Miley are called "trashy," viewers might start to believe that "being a sexually appealing female is dangerous, that being criticized is part of the experience of being female, and that we must be deserving of criticism, especially when coupled with race and class stigma," Blaine said. </p><p>"Girls learn to police not only their own bodies, but those of other women," she added.</p><p>Of course, Noah likely has yet to reach her peak fame the way Miley had back in 2013 during her VMAs performance. But Noah does have access to more social-media platforms than her sister did at the time. That difference, according to Blaine, is what makes the criticism towards Noah so "pervasive."</p><h2>Those criticizing the fashion of female musicians are ignoring talent at best, and making sexist remarks at worst</h2><p>The criticism Noah is now facing shows how little the public opinion of female celebrities has changed in the past seven years. As Blaine described it, the US in particular "remains deeply ambivalent about the body, nudity, and female sexuality."</p><p>"Sex still sells, and just as Miley Cyrus was able to generate attention by wearing provocative outfits, Noah Cyrus is as well," she said. "The main changes in the last decade relate to the rise of participation in social media by non-celebrities."</p><p>"Nearly all young women are online now, and the pressure on them to appear perfect in their photos has increased exponentially," Blaine said. </p><p>In that same vein, no one benefits from the contradicting expectations placed on female musicians. When women like Miley and Noah wear revealing outfits onstage, they're placed on worst-dressed lists and labeled "tasteless." But when the Red Hot Chili Peppers make naked performances a part of their repertoire, their "<a href="https://www.billboard.com/articles/columns/rock/7573517/red-hot-chili-peppers-greatest-shirtless-moments-californication-super-bowl">Greatest Shirtless Moments (Some Without Pants &amp; Underwear, Too)</a>" are celebrated.</p><p>And whereas provocative performances lead female celebrities to be described as "<a href="https://www.theguardian.com/lifeandstyle/womens-blog/2015/aug/28/keep-miley-and-nicki-away-from-the-kids-parents-least-favourite-role-models">bad role models</a>," bands like Blink-182 can create an iconic image by <a href="https://youtu.be/9Ht5RZpzPqw">going nude in music videos</a> and <a href="https://youtu.be/YnHTkwnYw14">hosting awards shows without clothes</a>.</p><h2>Placing so much attention on the appearance of female celebrities can also cause people to miss what artists like Miley and Noah are accomplishing</h2><p>Noah in particular has the potential to make it big in the music industry after releasing her debut album "The End of Everything" this year. She has more than 12 million monthly Spotify listeners at the time of writing, and is gaining even more recognition after collaborating with her sister for a performance of "<a href="https://youtu.be/dUuJDv4VdYA">I Got So High That I Saw Jesus.</a>"</p><p>Miley, on the other hand, is <a href="https://www.instyle.com/celebrity/miley-cyrus-covers-zombie-cranberries-epiphany">finally being recognized as a standout musician</a>. In recent months, her single "Midnight Sky" made a splash, and her covers of classic songs like "Heart of Glass" and "Zombie" have gotten major buzz online. She's now planning to release <a href="https://www.instagram.com/p/CGq_3QEJLA0/?utm_source=ig_web_copy_link">her first rock album</a> in November.</p><p>Of course, that's not to say there's no room to discuss the fashion of Noah, Miley, and other celebrities. Not only do stars influence pop culture, but <a href="https://www.insider.com/things-to-know-about-mullets-2020-10">they also spark trends</a> that are mirrored by retailers and younger generations.</p><p>But to place more importance on their appearance and fashion choices is to minimize their work and gloss over their sheer talent.</p><p>Representatives for Noah Cyrus declined to comment, and representatives for Miley Cyrus did not immediately respond to Insider's request for comment.</p><ul class="read-more-links"><li>Read more:</li><li><a href="https://www.insider.com/why-edited-photos-of-celebrities-can-be-harmful-2020-9">People are editing photos of celebrities to give them Instagram-inspired faces. Experts say it could be harmful.</a></li><li><a href="https://www.insider.com/miley-cyrus-wears-tall-hat-leather-pants-2020-10">Miley Cyrus accessorized leather pants and a statement coat with a larger-than-life top hat</a></li><li><a href="https://www.insider.com/women-sexism-experiences-hollywood-misogyny-entertainment-industry">26 women who have opened up about experiencing sexism in Hollywood</a></li><li><a href="https://www.insider.com/vmas-miley-cyrus-wrecking-ball-midnight-sky-video-2020-8">Miley Cyrus channeled her iconic 'Wrecking Ball' video by climbing onto a disco ball during her VMAs performance</a></li><li><em>This is an opinion column. The thoughts expressed are those of the author(s).</em></li></ul>

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