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Virat Kohli continues to be the most valuable celebrity with a brand value of $237.5 Million: Duff & Phelps Study
The report titled ‘New is Gold’ brings forth how the advent of digital media and OTT platforms have…
Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season
Swiggy and CoinDCX joined the reality show as its ‘co-powered by’ sponsors
The fame game: Deciding between celebrities, influencers, and OTT Stars as endorsers?
Who should be your brand ambassador: A Bollywood celebrity, social media influencer or a rising OTT…
Not just for OTT, people rely on digital to discover & engage with content across TV and movies: BCG-Meta Report
Digital is the primary form of discovering content not just for young men in metropolises - even fo…
Keeping up with Indian celebrities: Moving in with Malaika trends after Bollywood Wives
After the success of Fabulous Lives of Bollywood Wives on Netflix, Disney+Hotstar released Moving i…
How the pandemic has changed the streaming landscape for good
The factors for the growth of the OTT industry and what more we can expect from the segment
Here’s how FLYX, a content-discovery platform, is trying to bridge the gap between content producers and consumers
FLYX's journey so far and what it has in store for users, content producers as well as advertisers …
2020 saw a 161% increase in news views: Mi India PatchWall Replay 2020
Mi India had introduced PatchWall on Mi TV’s in 2018
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020
Where the Indian OTT industry is headed in 2022
Industry leaders share their expectations from the year ahead
This year, we will focus on ensuring the best-in-class regional content library and technology on the platform and aim at going deeper into Tier II & III markets: Manish Kalra, Zee5
Launched in 2018, ZEE5 recently completed four years
Inside Amazon's growing ad business: Everything we know about how the e-commerce giant is making inroads with marketers
Amazon is increasingly taking on Facebook and Google for digital advertising dollars. Here's the la…
Business Insider
Times Prime: A new gamut of elevating lifestyle for India’s youth
According to Harshita Singh, Business Head, Times Prime, over 20,000 brand benefits are unlo…
How stars like Neena Gupta, Zeenat Aman & Shefali Shah finally found their place in the sun via OTT
Gauri Shinde’s English Vinglish that released in 2012, was considered a sleeper hit despite starrin…
Binge watchers ahoy! Here's a watchlist for December
IANS has listed some of the best Indian and international series and specials that OTT fans can …
QYOU Media to acquire influencer marketing company Chtrbox
The acquisition will lead to a substantial expansion of QYOU’s influencer marketing business in Ind…