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Virat Kohli continues to be the most valuable celebrity with a brand value of $237.5 Million: Duff & Phelps Study

The report titled ‘New is Gold’ brings forth how the advent of digital media and OTT platforms have…

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Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season

Swiggy and CoinDCX joined the reality show as its ‘co-powered by’ sponsors

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4 mins read

The fame game: Deciding between celebrities, influencers, and OTT Stars as endorsers?

Who should be your brand ambassador: A Bollywood celebrity, social media influencer or a rising OTT…

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4 mins read

Not just for OTT, people rely on digital to discover & engage with content across TV and movies: BCG-Meta Report

Digital is the primary form of discovering content not just for young men in metropolises - even fo…

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Keeping up with Indian celebrities: Moving in with Malaika trends after Bollywood Wives

After the success of Fabulous Lives of Bollywood Wives on Netflix, Disney+Hotstar released Moving i…

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How the pandemic has changed the streaming landscape for good

The factors for the growth of the OTT industry and what more we can expect from the segment

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7 mins read

Here’s how FLYX, a content-discovery platform, is trying to bridge the gap between content producers and consumers

FLYX's journey so far and what it has in store for users, content producers as well as advertisers …

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5 mins read

2020 saw a 161% increase in news views: Mi India PatchWall Replay 2020

Mi India had introduced PatchWall on Mi TV’s in 2018

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The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022

2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020

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9 mins read

Where the Indian OTT industry is headed in 2022

Industry leaders share their expectations from the year ahead

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Inside Amazon's growing ad business: Everything we know about how the e-commerce giant is making inroads with marketers

Amazon is increasingly taking on Facebook and Google for digital advertising dollars. Here's the la…

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Times Prime: A new gamut of elevating lifestyle for India’s youth

According to Harshita Singh, Business Head, Times Prime, over 20,000 brand benefits are unlo…

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4 mins read

How stars like Neena Gupta, Zeenat Aman & Shefali Shah finally found their place in the sun via OTT

Gauri Shinde’s English Vinglish that released in 2012, was considered a sleeper hit despite starrin…

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Binge watchers ahoy! Here's a watchlist for December

IANS has listed some of the best Indian and international series and specials that OTT fans can …

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QYOU Media to acquire influencer marketing company Chtrbox

The acquisition will lead to a substantial expansion of QYOU’s influencer marketing business in Ind…