You Searched For "top content creators" and got 20 results
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9 mins read
A travel influencer said social media has become a 'copycat rabbit hole' with little support for original content creators
Bree Rose, a popular travel influencer, said she thinks social media favors trend-driven content an…
Kelsey Vlamis
2 mins read
TikTok's next big move: Helping creators launch product lines by connecting them with suppliers
TikTok has begun connecting manufacturers directly with creators to make custom goods to sell on Sh…
Dan Whateley
4 mins read
The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs
Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…
Dan Whateley,Sydney Bradley
4 mins read
A TikTok creator doubled her income with a 50-part post about her husband. She keeps her day job for stability.
Reesa Tessa's TikTok series "Who TF Did I Marry" was a viral success, making her famous overnight. …
Julia Pugachevsky
1 min read
Seeking nominations for the top VCs backing the creator economy in 2024
Business Insider is compiling its fifth annual list of the top venture capital players funding crea…
Sydney Bradley,Dan Whateley
8 mins read
Beauty YouTube creators turned TikTok into QVC
Influencers like Jeffree Star and Tati Westbrook once ruled the beauty side of YouTube. Now, they s…
Amanda Krause
7 mins read
YouTube's CEO on hefty creator payouts, election deniers, and the NBA: Q&A
YouTube CEO Neal Mohan says its big payout to creators isn't changing — and explains how it will fi…
Peter Kafka
3 mins read
Frontier Content: How to survive online in the age of AI
Vercel CEO Guillermo Rauch says 'frontier content' can help website owners survive amidst the rise …
Alistair Barr
5 mins read
4 expert side hustlers share their top gig recommendations
What are good side hustles to try? Business Insider asked people who have tried side gigs for their…
Madison Hoff
3 mins read
Snapchat unveils new features to recruit more creators and land them paid brand deals
Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week…
Shriya Bhattacharya
4 mins read
How YouTuber Jack Edwards went from making college content to becoming a top book creator
Edwards diversifies his business as a book-content creator with brand deals tangential to reading, …
Marta Biino
4 mins read
MrBeast has his critics, but creator marketing experts explain why he'll always come out on top
MrBeast, YouTube's biggest creator, is constantly dodging criticism. But creator economy experts be…
Lindsay Dodgson
2 mins read
Meta leans away from augmented-reality creators as it plans to shut down its AR studio
Facebook-maker Meta is planning to shut down its augmented reality studio Spark early next year. AR…
Sydney Bradley,Dan Whateley
4 mins read
On social-media, Black women's content is monetized and appropriated without paying tribute to the creators
Many Black women who are influencers have found their social-media content is appropriated and mone…
Kara Alaimo
4 mins read
How to use AI for content creation and digital marketing, according to creators
You can use AI for content creation and digital marketing. AI tools can help creators and influence…
Marta Biino
4 mins read
A top TikTok shopping exec explains its US growth strategy, from partnering with agencies to building up livestreaming
Nicolas Le Bourgeois, head of US operations at TikTok Shop, talked through live shopping, influence…
Dan Whateley
8 mins read
Soothing & personal content top draws for online audience in 2022 – Hybrid creators & communities to rule in 2023
65% of Gen Zs agree that content that’s personally relevant to them is more important than the cont…
1 min read
Vishnu Kaushal, Saloni Gaur & more: Instagram’s top Indian comedy content creators
Vishnu Kaushal, Saloni Gaur & more: Instagram’s top Indian comedy content creators
5 mins read
YouTube's relentless grind is causing an OG creator exodus. Jacksepticeye may be next.
Seán McLoughlin, better known as Jacksepticeye, said he's been considering retirement after over a …
Lindsay Dodgson
6 mins read
Black creators were instrumental in building TikTok. Now they fear they'll be hit the hardest by a ban.
Black creators spoke with Business Insider about why they fear a potential TikTok ban.