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<ul><li><keyword id="2823" type="PERSON" weightage="20" keywordseo="Akshay-Kumar">Akshay Kumar</keyword> endorsed the maximum number of categories in Apr-Jun’20.</li><li>During Apr-Jun’20, Ad volumes for Celebrity endorsed Ads dropped by 39% compared to Jan-Mar’20. The drop was mainly due to effects of Covid- 19.</li><li>63% rise in Ad volumes of Celebrity endorsed ads in Jun’20 compared to Apr’20</li></ul><keyword id="6354486" type="UNKNOWN" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword>, yet again, has topped the list of most visible celebrities on TV with an average visibility of 10 hour per day across all channels according to TAM's latest report. Akshay Kumar and Kareena Kapoor ranked 2nd and 3rd with 9 hours and 8 hours of ad duration/day respectively during Apr-Jun’20. The report provides a ranking of top 10 celebrities in brand endorsements space in the period of Jan-Jun’20. The following top 10 celebrities together added 40% share of ad volumes during Apr-Jun’20: <div type="image" title="top celebs" msid="77348112" hostid="261"></div> Akshay Kumar, on the other hand, endorsed the maximum number of categories in Apr-Jun’20. <div type="image" title="akshay kumar report" msid="77348118" hostid="261"></div> Among the celebrity couples, Anushka Sharma and Viral Kohli topped with 26% share of Ad Volumes. At 2nd and 3rd positions, Akshay Kumar/Twinkle Khanna and Kareena Kapoor Khan/Saif Ali Khan’ had almost equal share of Ad Volumes. More than 40% of ads were endorsed by two Couple Celebrities-Anushka Sharma/Virat Kohli and Akshay Kumar/Twinkle Khanna. Personal Care/Personal Hygiene and Food &amp; Beverages sectors were the Top 2 in quarter 1 and 2 of 2020 for celebrity endorsed ads During Apr-Jun’20, Film Stars appeared more than TV Stars and Sports Persons in the ads. Celebrity endorsements have been prevailing in India for a very long time, there is an increasing challenge for brands to capture people’s time and focus. According to the report, marketers believe that brand ambassadors provide a higher degree of consumer recall. This is based on a pretty simple logic as India is a country where people are star-struck by Movie Stars, Sports Personality, TV Actor &amp; Actress.

Virat Kohli, Akshay Kumar and Kareena Kapoor are the most visible celebrity brand endorsers: Report

After coming in second on the list year last year, it seems like<a href="http://www.businessinsider.in/searchresult.cms?query=salman+khan&amp;sortorder=effectivedate"> Salman Khan</a> has had his revenge this year when he topped the<a href="http://www.forbesindia.com/lists/2016-celebrity-100/1587/all"> Forbes India list of 100 Celebrities </a>to become the no 1 <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> celebrity this year with an earning of Rs 270.33 crores, courtesy his blockbuster movie <a href="http://www.businessinsider.in/bi-year-ender-here-are-2016s-top-grossing-bollywood-movies/articleshow/56116526.cms">Sultan</a>. He left behind last year's winner <a href="http://www.businessinsider.in/The-Raees-trailer-is-finally-here-and-you-wont-be-able-to-stop-looking-at-SRK/articleshow/55851255.cms">Shah Rukh Khan</a>, who came in 2nd this year with an earning of Rs 221.75 crores. In third sport is Indian cricketer <keyword id="6354486" type="PERSON" weightage="100" keywordseo="Virat-Kohli">Virat Kohli</keyword> whose earnings this year include Rs 134.44 crores, who is followed by <keyword id="2823" type="PERSON" weightage="100" keywordseo="Akshay-Kumar">Akshay Kumar</keyword>, the dependable actor. His earnings stand at Rs 203.03 crores. 
 The top 10 list also include Deepika Padukone, <keyword id="6357912" type="PERSON" weightage="100" keywordseo="amitabh-bachchan">Amitabh Bachchan</keyword>, Mahendra Singh Dhoni, Sachin Tendulkar and Priyanka Chopra. <a href="http://www.businessinsider.in/dangal-review-heres-what-bollywoods-celebrities-tweeted-about-aamir-khans-film/articleshow/56138637.cms">Aamir Khan</a>, unfortunately dropped down to the 14th spot. 
 However, the most surprising part of the list was definitely the fact that <keyword id="14509" type="PERSON" weightage="100" keywordseo="Rajinikanth">Rajinikanth</keyword> was ranked 30 in the list, with a meagre earning of Rs 35 crores. Some of the celebrities ranked above Rajinikanth include A.R Rahman, Kapil Sharma, Ranveer Singh, Sonam Kapoor, Ranbir Kapoor and Yuvraj Singh among others. 
 
Crazy, right?

It's official: Salman Khan tops Forbes India's list of 100 Celebrities of 2016

It's a fact that Bollywood loves being fit. All our leading actors and actresses take their <keyword id="18974" type="UNKNOWN" weightage="100" keywordseo="fitness">fitness</keyword> as seriously as their movies. And, the result shows. 
 
More often than not, seeing<a href="http://www.businessinsider.in/In-pictures-Inside-John-Abrahams-breathtaking-duplex-penthouse/articleshow/51993255.cms"> John Abraham's</a> sculpted body or <a href="http://www.businessinsider.in/Katrina-Kaif-took-a-work-vacation-to-Maldives/articleshow/55929869.cms">Katrina Kaif's</a> fab abs has also motivated us to get off the couch and get toned, and there were also times when we wondered 'What if we had the fitness trainers these celebrities had?' 
 
Getting fit would've naturally been a lot easier, but did you ever think about how much money you'd have to spend to get a body like <a href="http://www.businessinsider.in/Meet-Ryan-Fernando-the-celebrity-sports-nutritionist-who-helped-Aamir-Khan-get-his-Dangal-body/articleshow/53434377.cms">Aamir Khan</a>? 
 
We did the digging, so you don't have to. 
 
Have a look: 
 
Image credit: GQ India

This is how much it would cost you to hire India's top celebrity fitness trainers

(Photo Source: Facebook/@PVSindhu.OGQ) <ul><li>Only 18 women in India made it to the top 100 highest-earning celebrity list by <keyword id="375775" type="COMPANY" weightage="20" keywordseo="Forbes-India">Forbes India</keyword>.</li><li>Deepika Padukone, with estimated 2018 earnings of ₹1,120 million, was ranked as the highest paid female celebrity in India. </li><li>Padukone’s ranking was also the first time when a woman made it to the top five on this list.</li></ul><keyword id="6373044" type="UNKNOWN" weightage="20" keywordseo="forbes">Forbes</keyword> India on Wednesday <a href="http://www.forbesindia.com/lists/2018-celebrity-100/1735/all">unveiled</a> its 2018 Forbes India Celebrity 100 — a list of Indian celebrities who earned the most in 2018. And only 18 women -- including entertainment and sports celebrities -- made it to the list. Deepika Padukone, who earned over ₹1,120 million in 2018, was ranked as the highest paid female celebrity in India. With that, she also became the first woman to make it to the top five on the overall list, standing at fourth place. While the list includes some of the familiar names from last year’s list like Padukone, Alia Bhatt, Anushka Sharma, and <keyword id="1655" type="PERSON" weightage="20" keywordseo="Priyanka-Chopra">Priyanka Chopra</keyword>, It also included some new entrants like <keyword id="6355846" type="PERSON" weightage="20" keywordseo="madhuri-dixit">Madhuri Dixit</keyword> Nene, <keyword id="6366471" type="PERSON" weightage="20" keywordseo="Aishwarya-Rai">Aishwarya Rai</keyword> Bachchan, and <keyword id="3886421" type="PERSON" weightage="20" keywordseo="divyanka-tripathi-dahiya">Divyanka Tripathi Dahiya</keyword> The list featured celebrities from various professions including sports, music, and entertainment. Sportswomen who made to the list included PV Sindhu and Saina Nehwal Forbes India ranked the celebrity by estimating the entertainment-related earnings of celebrities from 1 October 2017 to 30 September 2018. <a href="http://www.forbesindia.com/lists/2017-celebrity-100/1665/all">Last year’s list</a> had 20 women celebrities on the list and was led by Priyanka Chopra. Here is the list of top 5 women who made it to the list: <ul><li>Deepika Padukone</li></ul>Overall Ranking- 4 ; Total Earnings- over ₹1120 million <ul><li>Alia Bhatt </li></ul>Overall Ranking- 12 ; Total Earnings- over ₹580 million <ul><li>Anushka Sharma</li></ul>Overall Ranking- 16 ; Total Earnings- over ₹458 million <ul><li>PV Sindhu </li></ul>Overall Ranking- 20; Total Earnings - over ₹365 million <ul><li>Katrina Kaif </li></ul>Overall Ranking- 21 ; Total Earnings - over ₹336 million <a href="http://www.forbesindia.com/aperture/2018-celebrity-100/2018-forbes-india-celebrity-100-here-are-the-women-who-made-it-to-the-list/51961/1#photo">Check the full list here. </a>

Only 18 women made it to this year’s Forbes list of 100 highest-earning Indian celebrities

Film industry in India has produced a number of richest persons who have found their way into the Forbes India celebrity 100 list. Forbes India celebrity list is prepared by consolidating the estimated earnings and fame quotient gathered by assessing the print and social media reach of the given celebrity. Here we pick up <keyword id="8030144" type="UNKNOWN" weightage="20" keywordseo="top-10-richest">top 10 richest</keyword> actors from the list with a brief about each of them. 1. Akshay Kumar Further to figuring on the topmost slot on Forbes India celebrity list, Akshay Kumar, a renowned Bollywood actor is notably the only Indian to appear on the Forbes US list of World's Highest-Paid Celebrities. His 2019 earnings are estimated at ₹ 293.25 crores, while 2020 earnings not yet declared. Multiple releases that have broken several records at the box office have helped peak his earnings around this time. 2. Salman Khan Salman Khan has delivered around fourteen Rs 100 crore films. In 2019, his earnings are estimated at ₹ 229.25 crores and 2020 income is not declared yet. With only one movie released this year, Salman Khan has slipped to number three position this year from the top slot. Bharat, his famed home production has earned more than ₹ 200 crores while he could also earn ₹ 80 crores during the Big Boss season 13. 3. Amitabh Bachchan In 2003, the Time Magazine called Amitabh Bachchan the undisputed Godfather of Bollywood. In 2015, he secured one of the highest civilian awards given by India namely Padma Vibhushan. In 2019, his earnings are estimated at ₹ 239.25 crores and the latest income is yet to be declared. 4. Shah Rukh Khan During recent years, Shah Rukh Khan’s box office earnings have dwindled. Nevertheless, he ranks high among the top celebrities by virtue of his strong global following. In 2014, he secured one of the top French civilian award, 'Knight of the Legion of Honor'. In 2019, he has made an income of ₹ 124.38 crores and the latest income not declared yet. 5. Ranveer Singh Ranveer Singh’s roles in Gully Boy and Padmaavat have earned him critical acclaim too. In 2019, he has made an income of ₹ 118.2 crores and 2020 income is yet to be declared. He has released a music label called IncInk which was intended to promote the country’s hip-hop acgrese. 6. Ajay Devgn Ajay Devgn, the renowned actor and producer has won the Best Actor Award twice in 1998 and 2002 given away by the National Film awards. In 2019, his earnings are ₹ 94 crores and 020 income is yet to be declared. He has also invested ₹ 600 crores to launch cinema theaters in smaller towns. 7. RajiniKanth Rajinikanth is highly famed for his unique style, on-screen presence and punch dialogues. In 2019, two of his blockbuster movies earned him ₹ 100 crores and 2020 earnings are not yet declared. Since 2014, Rajinikanth has been regularly featuring on the Forbes India celebrity 100 list. 8. Aamir Khan Since 2017, Aamir Khan has figured three times on the Forbes India celebrity list 100. In 2019, his earnings are estimated at ₹ 85 crores and the 2020 income is yet to be declared. Aamir Khan’s Dangal produced in 2016 was declared as the Blockbuster of the decade. 9. Hrithik Roshan Hrithik Roshan’s Super 30 made ₹ 200 crore at the box office. His earnings in the year 2019 stood at ₹ 58.73 crores and the latest income is not declared yet. He too scores high on social media with 22.2 million followers on Instagram. 10. Varun Dhawan Since he debuted into the movie world in 2012, Varun Dhawan could bring out 11 hits. In 2019, his earnings stand at ₹ 33 crores and 2020 income is yet to be declared. He is also a very popular face appearing in a lot of advertisements and endorsements. See Also - <a href="https://www.businessinsider.in/business/news/top-10-richest-people-in-the-world/articleshow/74415117.cms">Top 10 richest people in the world</a> <a href="https://www.businessinsider.in/entertainment/news/top-10-richest-actresses-of-india/articleshow/72018327.cms">Top 10 richest actress in the India</a>

Meet the top 10 richest actors in India

<ul><li>Cybersecurity firm crowned former Indian cricket team captain, <keyword id="6354832" type="UNKNOWN" weightage="20" keywordseo="ms-dhoni">MS Dhoni</keyword>, as the <keyword id="844708" type="ENTERTAINMENT" weightage="20" keywordseo="most-dangerous-celebrity">most dangerous celebrity</keyword> to hunt on the Internet. </li><li>The second most dangerous celebrity to search is legendary cricketer <keyword id="6354267" type="UNKNOWN" weightage="20" keywordseo="sachin-tendulkar">Sachin Tendulkar</keyword>, followed by <keyword id="26022" type="ENTERTAINMENT" weightage="20" keywordseo="bigg-boss">Bigg Boss</keyword> contestant Gautam Gulati. </li><li>Here are the top 10 dangerous celebrities as ranked by McAfee.</li></ul>MS Dhoni is dangerous. And it is probably because he is one of India’s most loved celebrities. According to cybersecurity firm, McAfee, he is “the most dangerous celebrity to search for on the internet” in 2019. Searching for him on the internet might land you with more viruses than any other celebrity. The survey identifies famous celebrity search results that expose users to the most malicious websites, and malware. These links may not be associated with the celebrity but the help cyber attackers target a large number of users. Users may also lose money in banking, credit card, shopping frauds while searching for celeb photographs online. The second most dangerous celebrity search on the internet in India was legendary cricketer Sachin Tendulkar, followed by Bigg Boss contestant Gautam Gulati. “Consumers may not be fully aware that the searches they conduct pose risk, nor may they understand the detrimental effects that can occur when personal information is compromised in exchange for access to their favorite celebrities, movies, TV shows or music,” said Gary Davis, chief consumer security evangelist at McAfee Here are the top 10 dangerous celebrities which mostly includes sports stars and movie actors 
	
	<div type="Slideshow" msid="71715686" hostid="261" title="Not Disha Patani but searching for MS Dhoni will land your device with viruses" firstImageMsid="71715836" slideCount="9"></div>

Not Disha Patani but searching for MS Dhoni will infect your device with viruses

<ul><li>.Number of Sports personalities grew by 2 folds in IPL 13 compared to IPL 12.</li><li>Advertisers and Brands using celebrity endorsement increased by 15% and 21% respectively.</li></ul>India’s sporting icon <keyword id="10138" type="PERSON" weightage="20" keywordseo="Mahendra-Singh-Dhoni">Mahendra Singh Dhoni</keyword> continues to be the brand’s favourite this <keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword> season. The captain cool has emerged the top Celebrity during the first 25 matches of IPL, reveals TAM’s latest report. He endorsed for 10 advertisers. Dhoni is followed by Bollywood stars Aamir Khan and Alia Bhatt. <div type="image" title="tam - dhoni brands" msid="78750774" hostid="261"></div> During IPL 13, 51% of the ads on TV were endorsed by a celebrity and 46% of the ads had a film celebrity, followed by sports stars at 40%. Number of Sports personalities grew by 2 folds in IPL 13 compared to IPL 12. <div type="image" title="tam - celeb endorsements" msid="78750800" hostid="261"></div> <keyword id="6354832" type="PERSON" weightage="20" keywordseo="ms-dhoni">MS Dhoni</keyword>, Aamir Khan and <keyword id="6357753" type="PERSON" weightage="20" keywordseo="Shahrukh-Khan">Shahrukh Khan</keyword> were common celebrities among the Top 5 in both IPL season 13 and IPL season 12. According to a <keyword id="10134076" type="COMPANY" weightage="20" keywordseo="duff-phelps-celebrity-brand-valuation">Duff &amp; Phelps Celebrity Brand Valuation</keyword> study conducted in 2019, the former captain of team India stood at ninth spot for brand rankings and was valued at $41.2 million. <div type="Article" hostid="261" msid="77587372" title="A look at Captain Cool Mahendra Singh Dhoni's brand associations" mstype="2" mssubtype="0"></div>

MS Dhoni is the most popular celebrity endorser this IPL 2020 , shows report

<ul><li>PR technology firm Wizikey has come up with a report on the most trending couples in the past year.</li><li>India’s richest couple <keyword id="2899976" type="PERSON" weightage="20" keywordseo="Mukesh-and-Nita-Ambani">Mukesh and Nita Ambani</keyword> take the top spot and their son Akash with wife Shloka beat Bollywood celebrities to be the most in news. </li><li>Deepika and Ranveer, Alia and Ranbir, Virat and Anushka too found their names on the list.</li></ul>It’s age before beauty but in India, it is riches before charisma. In spite of the fact that many top A-listers married each other are dating, the most trending couple remain the senior <keyword id="42108" type="COMPANY" weightage="20" keywordseo="Ambanis">Ambanis</keyword> - Mukesh and Nita. PR technology firm Wizikey has come up with a report on couples that trended the most last year. It proved what we already know - that there isn’t much Ambanis can’t achieve. India’s richest couple Mukesh and Nita Ambani take the top spot. To make the report even sweeter - their son and daughter in law Akash and Shloka beat Bollywood celebrities to become another newsiest couple. Here are the most trending power couples in India from last Valentine’s day to this year’s day of love. <div type="Slideshow" msid="74137038" hostid="261" title="Mukesh Ambani and family beat Bollywood to become India's most trending power couples" firstImageMsid="74137040" slideCount="7"></div>

 
	


 See Also: <a href="https://www.businessinsider.in/slideshows/miscellaneous/9-mind-blowing-facts-that-show-just-how-wealthy-mukesh-ambani-the-richest-person-in-asia-really-is/slidelist/73671483.cms">9 Mind-Blowing Facts That Show Just How Wealthy Mukesh Ambani, The Richest Person In Asia, Really Is</a>

Mukesh Ambani and family beat Bollywood to become India's most trending power couples

<ul><li>Duff &amp; Phelps’ latest report reveals that Virat Kohli continues to be the most preferred celebrity as his brand value rose by 39% to $237.5 million in 2019. Akshay Kumar jumps to second position with a brand value of $104.5 million. </li><li>The report titled ‘New is Gold’ brings forth how the advent of digital media and OTT platforms have paved a way for new faces and relaunched old faces such as Emraan Khan, Saif Ali Khan and Nawazuddin Siddiqui. </li><li>It further discusses how regional industries created ripples nationally and globally with OTT proving regional content is no longer a desired state, but a prerequisite for today’s consumer. </li></ul>Duff &amp; Phelps, the global advisor, released key findings from the fifth edition of its Celebrity Brand Valuation Study 2019: New is Gold. The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts. “This year we saw the new generation celebrities make it to the top 20. Apart from the celebrities who were featured in last year’s study, this year, we have Ayushmann Khurrana (rank 10), Tiger Shroff (rank 17) and Rohit Sharma (rank 20) with a cumulative brand value of USD 87.5 million,” said Aviral Jain, Managing Director, Duff &amp; Phelps. “The industry saw a wave of new faces and concepts with the effective usage of digital media to capitalize on millennials and Gen Z. Even though brands changed their approach of sticking to established actors by roping in new faces, overall the industry managed to stay on course with the perfect blend of traditional and new. The new pedigree of stars also ventured into investments by emerging as ‘starvestors’ (star investors), thus infusing capital in brands that resonated with their values,” Jain added. Commenting on the changing nature of the endorsement market in India, Varun Gupta, Managing Director and Asia Pacific Leader for Valuation Services, Duff &amp; Phelps said, “This is the dawn of a new era for the media and entertainment sector. The industry has seen experimentation, be it celebrities moving from traditional mainstream endorsements towards investments in brands, the rise of digital format advertising campaigns, or the onset of over-the-top (OTT) stars who are breaking new ground in endorsements. Brands and celebrities have parallelly adopted the path of conscious advertising and filmmaking by choosing uplifting topics and making the narrative less window dressed, an important facet for today’s Gen Y and Gen Z.” Old is Gold to New is Gold Study shows how with a fresh coterie of millennial and Gen Z celebrities bagging major banner films and endorsements, it’s clearly time to change the ‘Old is Gold’ adage to ‘New is Gold.’ In the age of social media, Millennial and Gen Z actors have an inherent advantage and are considered to have a relatively higher social media quotient. Bobbi Brown Cosmetics, a leading global makeup brand, hired Tara Sutaria as its first Indian celebrity brand ambassador. Reliance Retail and Reliance Trends also signed on national award winner Vicky Kaushal along with the upcoming Janhvi Kapoor as their brand ambassadors having an extensive youth following. The study also suggests that Kriti Sanon, Disha Patani, and Tiger Shroff are the upcoming big celebrities in the advertising and marketing realm. OTT: A Place For Old and New Actors OTT players have helped many stars relaunch themselves. Actors like Bhumi Pednekar, Manoj Bajpayee, Nawazuddin Siddiqui, Saif Ali Khan and Vicky Kaushal have given some noteworthy performances on the digital platform. The growing popularity of the digital platform can be gauged from the fact that not only actors, but also notable directors like Anurag Kashyap, Karan Johar and Zoya Akhtar, are creating content frequently, exclusively for GenOTT. Celebrity Endorsements: Top Brand Categories According to a 2019 report on celebrity endorsements issued by TAM Media Research, more than 50% of the ads endorsed by celebrities were dominated by three sectors: Personal Care/ Personal Hygiene, Food and Beverages (F&amp;B), and Haircare, as shown in the following chart. Further, the study focuses on the rising trend of OTT since the upgrade of India's digital demography. Regional industries created ripples nationally and globally with OTT proving regional content is no longer a desired state, but a prerequisite for today’s consumer. Other Key findings from the report: <ul><li>Virat Kohli retains the top position for the third consecutive year. His brand value rose by 39% to USD 237.5 million (mn) in 2019. </li><li>Akshay Kumar jumps to second position with brand value of USD 104.5 mn (a jump of 55.3%). </li><li>The dynamic power couple, Ranveer and Deepika, claim the third spot with a brand value of USD 93.5 mn each. Deepika retains her most valuable female celebrity status for the second consecutive year whereas Ranveer moves up a spot, to now occupy the same position as Deepika Padukone. </li><li>Total value of the top 20 celebrity brands stands at USD 1.1 billion, with the top 10 contributing about 75% of the total value. </li></ul>

Virat Kohli continues to be the most valuable celebrity with a brand value of $237.5 Million: Duff & Phelps Study

<ul><li>The <keyword id="8730685" type="UNKNOWN" weightage="20" keywordseo="Duff-Phelps-celebrity-brand-valuation-report">Duff &amp; Phelps’ celebrity brand valuation report</keyword> reveals the new faces that bagged the most number of brand endorsements in 2019. </li><li>The list includes national award winner <keyword id="2618061" type="PERSON" weightage="20" keywordseo="Vicky-Kaushal">Vicky Kaushal</keyword> and recent entrants like Tara Sutaria, who is the celebrity brand ambassador of the global makeup brand <keyword id="2140856" type="PERSON" weightage="20" keywordseo="Bobbi-Brown-Cosmetics">Bobbi Brown Cosmetics</keyword> and <keyword id="3273962" type="PERSON" weightage="20" keywordseo="Janhvi-Kapoor">Janhvi Kapoor</keyword> — signed by Reliance Retail. </li><li> <keyword id="6354535" type="PERSON" weightage="20" keywordseo="ayushmann-khurrana">Ayushmann Khurrana</keyword>, Kartik Aaryan and Tiger Shroff featured in more than 10 endorsements last year. </li><li>The shift in focus from established celebrities to new faces across the advertising and media industry over the past year explains the theme “New is Gold”.</li></ul>The world of <keyword id="145279" type="PERSON" weightage="20" keywordseo="Celebrity-endorsements">celebrity endorsements</keyword> in ringing in the new and how. Ayushmann Khurrana, <keyword id="2214479" type="PERSON" weightage="20" keywordseo="Karthik-Aaryan">Karthik Aaryan</keyword> and Vicky Kaushal - won over 10 brand endorsement deals each, last year. Other new-age actors like debutante Tara Sutaria and Jahnavi Kapoor also bagged more endorsements than movies in 2019. The actor who took the cake however was Ayushmann Khurrana who not only made it to number 10 on the list by <a href="https://www.duffandphelps.in/-/media/assets/pdfs/publications/valuation/celebrity-brand-valuation-report-2019.ashx">Duff &amp; Phelps’ celebrity brand valuation report</a>, also endorses a whopping 17 brands. With three hits last year with movies that are based on offbeat stories and smaller budgets — he is called Bollywood's Mr Return on Investment. Looks like brands are rushing in to invest him in too. <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Celebrity </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Movies </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Endorsements </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ayushmann Khurrana </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">17 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Kartik Aryan </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">16 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tiger Shroff </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">16 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Disha Patani </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">15 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Kriti Sanon </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">3 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">14 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Rajkummar Rao </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">3 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">13 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Taapsee Pannu </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">4 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">11 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Vicky Kaushal </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">10 </td></tr></tbody></table> “This year we saw the new generation celebrities make it to the top 20. Apart from the celebrities who were featured in last year’s study, this year, we have Ayushmann Khurrana (rank 10), Tiger Shroff (rank 17) and Rohit Sharma (rank 20) with a cumulative brand value of $87.5 million,” said Aviral Jain, managing director of Duff &amp; Phelps. A few new age celebrities like Tara Sutaria bagged global deals. The actress who is two films old is now the brand ambassador of the global makeup brand Bobbi Brown Cosmetics. Janhvi Kapoor however is now a part of India’s top company — Reliance Retail. Kartik Aaryan, Tiger Shroff bag over 10 deals Actors who saw the most hits last year - like Kartik Aaryan and Tiger Shroff - bagged over 10 endorsements last year. In total, Aaryan who delivered three consecutive hits which made more than Rs 100 crore - now endorses 16 brands. He will soon hit the screens again with his feature in the sequel of Love AajKal. Tiger Shroff who was a part of last year’s top grosser War, too has 16 endorsements in his kitty. Actress Disha Patani who is a rage on Instagram has 15 endorsements. Kriti Sanon and <keyword id="699893" type="PERSON" weightage="20" keywordseo="Taapsee-Pannu">Taapsee Pannu</keyword> won 11 deals last year. Rajkummar Rao did not have a successful run last year. But he too has 13 endorsements in his kitty including Maggi. “Their strong millennial connection landed them multiple endorsement deals,” the report concluded. The shift in focus from established celebrities to new faces across the advertising and media industry over the past year explains the theme “New is Gold”. Indian cricket team captain Virat Kohli is recognised as the most valued celebrity for the third year in a row. “National award winner Ayushmann Khurrana, dancing wizard Tiger Shroff and hitman Rohit Sharma grabbed 10th, 17th and 20th spots, respectively. The overall brand value of the top 20 celebrities in 2019 is estimated at USD 1.1 billion, an increase of 25% from last year,” the report said. See also: <a href="https://www.businessinsider.in/advertising/brands/article/virat-kohli-continues-to-be-the-most-valuable-celebrity-with-a-brand-value-of-237-5-million/articleshow/73954865.cms">Virat Kohli continues to be the most valuable celebrity with a brand value of $237.5 Million: Duff &amp; Phelps Study</a> <a href="https://www.businessinsider.in/thelife/personalities/news/check-out-top-10-personalities-name-in-2019-google-search/articleshow/72470520.cms">Vicky Kaushal, Rishabh Pant, and Abhinandan Varthaman among the top 10 personalities that Indians googled this year</a> <a href="https://www.businessinsider.in/india/news/youtuber-bhuvan-bam-of-bb-ki-vines-makes-to-forbes-30-under-30-list/articleshow/73952923.cms">Youtuber Bhuvam Bam is having a wonderful year - from World Economic Forum to Forbes India's 30 under 30 list</a>

From Ayushmann Khurrana to Vicky Kaushal and Kartik Aaryan, millennial stars are beating legacy actors for brand endorsements

India celebrated Republic Day yesterday, the annual event that honors the day the Indian constitution came into force in 1950. This year, US President Obama was invited as a guest at the military parade held in New Delhi. 

	Here are the best pictures from the celebration. 
<h3>
	There were tons of motorcycles stunts.</h3>


	
		
			
			
				STRDEL/AFP/Getty Images
		
		
	


<h3>
	And balancing acts.</h3>


	
		
			
			
				ROBERTO SCHMIDT/AFP/Getty Images
		
		
	


<h3>
	And balancing acts on top of motorcycles.</h3>


	
		
			
			
				Hindustan Times/Getty Images
		
		
	


<h3>
	Orange, white, and green represent the colors of the national flag.</h3>


	
		
			
			
				TENGKU BAHAR/AFP/Getty Images
		
		
	


<h3>
	These stunts were performed by Indian Border Security Force’s (BSF) motorcycle stuntmen team</h3>


	
		
			
			
				Hindustan Times/Getty Images
		
		
	


<h3>
	A band rides on top of camels.</h3>


	
		
			
			
				SAUL LOEB/AFP/Getty Images
		
		
	


<h3>
	The celebration marks India's 66th Republic parade.</h3>


	
		
			
			
				TENGKU BAHAR/AFP/Getty Images
		
		
	


<h3>
	There were many marches.</h3>


	
		
			
			
				ROBERTO SCHMIDT/AFP/Getty Images
		
		
	


<h3>
	And Russian walks.</h3>


	
		
			
			
				Hindustan Times/Getty Images
		
		
	


<h3>
	These Indian soldiers display incredible coordination.</h3>


	
		
			
			
				Hindustan Times/Getty Images
		
		
	


<h3>
	Some rode horses instead of marching.</h3>


	
		
			
			
				TENGKU BAHAR/AFP/Getty Images
		
		
	


<h3>
	Here are Indian bagpipers.</h3>


	
		
			
			
				TENGKU BAHAR/AFP/Getty Images
		
		
	


<h3>
	There were also colorful wagons, each of them representing an Indian state.</h3>


	
		
			
			
				Hindustan Times/Getty Images
		
		
	


<h3>
	Everyone was keen to impress.</h3>


	
		
			
			
				Hindustan Times/Getty Images
		
		
	


<h3>
	US President Barack Obama and Indian Prime Minister Narendra Modi looked chummy as they watched the awards ceremony.</h3>


	
		
			
			
				Hindustan Times/Getty Images

India Put On A Spectacular Show For President Obama On Republic Day

<keyword id="19897820" type="General" weightage="20" keywordseo="Bollywood" source="keywords" meta.keywordsubtype="org" meta.entityname="Bollywood" meta.hostid="153" meta.entityid="Bollywood">Bollywood</keyword> superstar <keyword id="19895142" type="General" weightage="20" keywordseo="Shah-Rukh-Khan" source="keywords">Shah Rukh Khan</keyword> topped the list of <keyword id="23053555" type="General" weightage="100" keywordseo="celebrity-taxpayers" source="keywords">celebrity taxpayers</keyword> with <keyword id="20967066" type="General" weightage="20" keywordseo="advance-tax-payment" source="keywords">advance tax payment</keyword> of Rs 92 crore in 2023-24, followed by <keyword id="19979089" type="General" weightage="20" keywordseo="Tamil-actor" source="keywords">Tamil actor</keyword> 'Thalapathy' Vijay at a distant second, according to a list compiled by <keyword id="23047494" type="General" weightage="20" keywordseo="Fortune-India-Magazine" source="keywords" meta.keywordsubtype="org" meta.entityname="Fortune India Magazine" meta.hostid="153" meta.entityid="Fortune India Magazine">Fortune India Magazine</keyword>. Fortune India's 'The Star Cast' list is based on advance tax payments by celebrities and places film star <keyword id="19901647" type="General" weightage="20" keywordseo="Salman-Khan" source="keywords">Salman Khan</keyword> in the third position and Bollywood icon <keyword id="19898963" type="General" weightage="20" keywordseo="Amitabh-Bachchan" source="keywords">Amitabh Bachchan</keyword> in fourth place. <keyword id="19907934" type="General" weightage="20" keywordseo="Virat-Kohli" source="keywords">Virat Kohli</keyword> paid Rs 66 crore in advance tax in 2023-24 fiscal -- making him the highest taxpayer among cricketers in the country. "Shah Rukh Khan tops the list of celebrity taxpayers in FY24 while Tamil superstar 'Thalapathy' Vijay moves ahead of the likes of Salman Khan, Amitabh Bachchan and Virat Kohli to emerge second (Advance Tax payment, FY24)," Fortune India said. According to Fortune India, 'Thalapathy' Vijay paid an advance tax of Rs 80 crore, followed by Salman Khan (Rs 75 crore), and Amitabh Bachchan (Rs 71 crore). Many other well-known faces from the film and entertainment industry, including Ajay Devgn (Rs 42 crore), Ranbir Kapoor (Rs 36 crore), Hrithik Roshan (Rs 28 crore), Kapil Sharma (Rs 26 crore), Kareena Kapoor (Rs 20 crore) and Shahid Kapoor (Rs 14 crore) made it to the coveted list. Actors Mohan Lal and Allu Arjun both paid advance taxes of Rs 14 crore each and Kiara Advani (Rs 12 crore). Both Katrina Kaif and Pankaj Tripathi paid Rs 11 crore advance tax, while Aamir Khan shelled out Rs 10 crore in FY24. From the world of cricket, M S Dhoni paid an advance tax of Rs 38 crore, while legendary cricketers Sachin Tendulkar and Sourav Ganguly paid Rs 28 crore and Rs 23 crore, respectively, according to Fortune India list. Hardik Pandya paid Rs 13 crore, while Rishabh Pant paid Rs 10 crore in taxes.

Shah Rukh Khan, Thalapathy Vijay, Salman Khan in list of highest celebrity taxpayers: Fortune India

The spy action film '<keyword id="12756474" type="General" weightage="100" keywordseo="pathaan" source="Orion">Pathaan</keyword>', which stars the Bollywood superstar <keyword id="1671" type="General" weightage="50" keywordseo="shah-rukh-khan" source="Orion">Shah Rukh Khan</keyword>, Deepika Padukone and John Abraham will be available at reduced ticket prices in theatres across <keyword id="3658" type="General" weightage="50" keywordseo="india" source="Orion">India</keyword> on Friday. The film will be available for exhibition at flat Rs 110 across cinemas in India. The move is being done to celebrate the film's performance at the box office as it has single-handedly bailed the Hindi film industry out of troubled waters and has set the cash registers ringing collecting Rs 963 crore gross worldwide. To celebrate Pathaan being the highest-grossing Hindi film worldwide in the history of Hindi cinema, top theatre chains of India - PVR, Inox, Cinepolis, Miraj, Movietime, MuktaA2 and other participating cinemas have come together to celebrate this Friday as 'Pathaan Day'. The SRK-starrer 'Pathaan' has minted Rs 498.85 crore in India (Hindi - Rs 481.35 crore, Dubbed - Rs 17.50 crore). The film, produced by <keyword id="36603" type="General" weightage="50" keywordseo="yash-raj-films" source="Orion">Yash Raj Films</keyword> and directed by <keyword id="22456" type="General" weightage="50" keywordseo="siddharth-anand" source="Orion">Siddharth Anand</keyword>, tells the story of the titular spy, who fights the odds to save the nation from the evil plans of an ex-RAW agent who turned rogue after his family was attacked and killed. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/indigo-stock-slides-4-in-early-trade-after-reports-of-a-large-block-deal/articleshow/97970085.cms">Indigo stock slides 4% in early trade after reports of a large block deal</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/mobile/news/realme-gt3-smartphone-can-be-fully-charged-in-9-minutes/articleshow/97971726.cms">Realme GT3 with 240W charging can charge from 0-100 in nine minutes - launch date, specs, and more</a>

You Searched For "top celebrity in india" and got 13 results

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India Put On A Spectacular Show For President Obama On Republic Day

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Shah Rukh Khan, Thalapathy Vijay, Salman Khan in list of highest celebrity taxpayers: Fortune India

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This Friday, watch Pathaan at just ₹110 across Indian theatres

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