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Some Democratic political advertisers are still betting on X, despite Elon Musk's allegiance with Donald Trump
X has been successful for Democratic fundraisers and remains a go-to site for breaking news, ad exp…
Lara O'Reilly
Warner Bros. Discovery's advertising chief is leaving. Read the memo sent to staff.
Jon Steinlauf, Warner Bros. Discovery's top ad salesman, will leave at the year's end. WBD just too…
Lucia Moses
WPP's former dealmaker is joining investment bank Canaccord Genuity — a sign advertising M&A could heat up
Lance Maerov oversaw WPP's investment and acquisition strategy for over 20 years. This year, he bra…
Lara O'Reilly
Elon Musk's X has lost tons of advertisers. The platform's solution is to sue them.
Elon Musk's X has sued a group of advertisers, alleging they violated antitrust law to boycott his …
Grace Eliza Goodwin
We're entering advertising's new era
The rise of e-commerce means an increased focus on the valuable information retailers have about th…
Dan DeFrancesco
Sesame Workshop's top marketer is leaving during a critical period of transition
Sesame Workshop's chief marketer, Samantha Maltin, is leaving. Her exit follows a CEO change and ar…
Lucia Moses
Elon Musk said former X advertisers may have violated the RICO Act. Here's what a RICO attorney thinks about that.
Elon Musk said a "boycott" by advertisers may have violated the RICO Act. But a RICO lawyer told BI…
Katie Balevic
Top 10 richest cricketers in the world in 2024
Cricket holds a special place in the hearts of Indians, and it's hugely popular not only in India b…
Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry
A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the…
Lauren Johnson
Supreme Court expands Patanjali misleading ads hearing to include FMCG companies
The bench said the public apology published in newspapers were not on record and asked those to …
PTI
Top 5 personal finance scams in India and how to stay safe from them
Don’t make any payments just because a stranger told you to. Verify the situation and the person’s …
The big business of the Super Bowl, from competing advertisers to the ultrawealthy networking
In today's big story, we're looking at the big business of the Super Bowl, from advertisers to the …
Dan DeFrancesco
Google's new Gemini AI model says the company has a 'virtual monopoly' on digital advertising
The company is being sued right now by the Department of Justice, which alleges Google illegally ma…
Alistair Barr
The New York Times and other top news sites block OpenAI's new SearchGPT web crawling bot
The startup launched a new search engine last week. Some top publishers have already made clear tha…
Darius Rafieyan
Advertisers slashed spending on X by more than 55% ahead of this year's Super Bowl
Top advertisers including NFL Enterprises, McDonald's, and YouTube, spent $48.4 million on X ads in…
Katherine Tangalakis-Lippert
X CEO says the platform could turn a profit next year — and that most top advertisers have returned 'in the past 12 weeks'
"90% of the top 100 advertisers have returned to the platform in the last twelve weeks alone," said…
Kai Xiang Teo
MrBeast has his critics, but creator marketing experts explain why he'll always come out on top
MrBeast, YouTube's biggest creator, is constantly dodging criticism. But creator economy experts be…
Lindsay Dodgson
Sadhguru and Isha Outreach are India’s biggest advertisers on Meta for social causes: They spent ₹1.35 lakhs per day on Facebook and Instagram
Spiritual leader Jagadish Vasudev, more popularly known as Sadhguru, and his non-profit organisatio…
How much top advertising agencies pay employees in the US
Insider rounded up the latest salary data from advertising companies including WPP, Omnicom, and Pu…