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Tonic Worldwide launches personalised video marketing solution for brands
Tonic Worldwide’s TWIP will create and distribute numerous such custom-made videos in seconds for b…
Here's what experts think about ASCI’s new draft guidelines for influencer advertising
ASCI today released its draft guidelines to help consumers understand the difference between paid a…
Conscious shopping behaviour is now on the rise as eco-activismwitnesses a 50%+ surge in conversations; 833K conversations happenaround sustainable packaging: Gipsi report
About 54% of product searches takes place on Amazon, reveals the report
2020 saw a cumulative 186% increase in search on sustainable packaging and ecofriendly materials: Report
As per Gipsi's report, the deprivation of good news in 2020 makes good news an essential in 2021
The revenge Diwali consumer wants to spend, not save, reveals report
According to GIPSI, there has been a 800% increase in DIY Outfit searches
Confessions: Existential Dread in the times of COVID-19
Mohit Rao, Copywriter, Tonic Worldwide shares what keeps him going every day.
A TikToker has become successful selling personalized vintage bundles to 'offer a solution to one of the most corrupt industries in the world'
Since joining TikTok roughly a year ago, Micah Russell has hired two full-time employees and has a …
Geoff Weiss
Reader mailbag: From the impact of a US default to analyzing the IPO market, all your questions answered
All your finance-related questions are answered in this wide-ranging reader mailbag touching on eve…
Dan DeFrancesco
Marketing trends to watch out for in 2022
We speak to a few brands to discuss how the pandemic impacted their marketing activities and what t…
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future
Digital Marketing: Trends to watch out for in 2022
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then…
Instagram is finally testing subscriptions in the US, here’s how experts feel it will benefit creators
Instagram is working on ways creators can take their subscriber list and take them to apps and webs…
Sumit Vyas is back with another rant for Wakefit.co, calls for work-from-home for life!
The campaign has been conceptualised by Spring Marketing Capital
Digital Advertising: The trends to watch out for in 2021
2020 became the year when the digital ecosystem acquired many new users
Conspiracy theorists are telling people to drink a dangerous bleach solution to cure or prevent coronavirus
YouTuber Jordan Sather, who has previously promoted the QAnon conspiracy, claimed on Twitter that t…
Gabby Landsverk
Marketing in the times of Covid-19: Tupperware India
How brands are navigating the new normal
Here’s how the advertising and marketing industry reacted to Union Budget 2021
How the budget will impact different sectors
Why Likee is betting big on movie marketing
The app has been seeing growth in both metros as well as Tier II and Tier III cities
Social Media Platforms: The trends to watch out for in 2021
What kind of role will social media play in our lives and what would be some of the marketing trend…
OTT players to invest an estimated ₹2.5 billion on content creation and distribution: Mobile Marketing Ecosystem Report 2020
The report this year revolves around how mobile is a bigger platform than digital platforms