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<ul><li><keyword id="193300" type="General" weightage="80" keywordseo="cartoon-network" source="Orion">Cartoon Network</keyword>’s <keyword id="3113" type="General" weightage="100" keywordseo="tom" source="Orion">Tom</keyword> and Jerry have been a spark in everyone’s lives since the 1940s.</li><li>Even today, you can have a hearty laugh and be glued to the screen enjoying the love-hate riddled camaraderie between this lovable duo.</li><li>As this iconic duo turns 82 today, we catch up with Cartoon Network's <keyword id="108258" type="General" weightage="20" keywordseo="abhishek-dutta" source="Orion">Abhishek Dutta</keyword> to talk about its evolution in India, how the network had benefitted from this property over the years and what today’s kids expect from their cartoon shows.</li></ul>It was around 20 years ago that my grandmother, who was around 68-year-old then, and I would watch Cartoon Network’s The <keyword id="13138406" type="General" weightage="20" keywordseo="tom-and-jerry-show" source="Orion">Tom and Jerry show</keyword> together. She only knew one language but language was never a problem when it came to this show. I would come back from my school, keep my bag aside and just sit glued to the television for another 30 minutes in my uniform. This iconic cartoon show has managed to cut across age groups and language barriers. We would watch it on repeat, even though we always knew that Jerry, the mouse, would get away with his shenanigans and fool Tom. Jerry, a true trickster, delights in setting Tom up to bear the consequences of chaos caused by him, often with a wink at the audience to let them know they’re in on the joke too. Even today, the 82-year-old duo Tom and Jerry connects with its viewers on an emotional level and reaches out to the inner child in us that lived in a happier universe. Last year, when the COVID cases plummeted and the theatres were open during the festive season, ‘Tom &amp; Jerry: The Movie’ was released in India after a lot of contemplation. However, it outperformed at the box office, grossing nearly Rs 8 crore in terms of ticket sales, and was amongst the top-performing Hollywood family film/animation film in India in 2021. It was released across 1,000 screens in English, Hindi, Tamil and Telugu. It was only in 1995 that the channel Cartoon Network made its entry in India with dual feed. Cartoon Network operated from 5:30 am to 5:30 pm and Turner Classic Movies took up the remaining schedule. Soon after the launch, Cartoon Network started airing Tom and Jerry amongst other international shows, and the rest, as they say, is history. In 2001, Cartoon Network became a separate 24-hour channel and the show Tom and Jerry became an inseparable part of its legacy. As this iconic duo turns 82 today, we caught up with Cartoon Network's Abhishek Dutta to talk about its evolution in India, how the network has benefitted from this property over the years and what today’s kids expect from their cartoon shows. <div type="Video" msid="89457743" hostid="261" title="How the iconic Cartoon Network duo Tom and Jerry has managed to stay relevant over the years" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=89457743"></div> The secret behind keeping an iconic cartoon show relevant for today’s audience Today, kids have plenty of choices when it comes to content consumption. Dutta said that it is important to explore imaginary worlds that could also be a window to real-life examples, to stay relevant. So what makes Tom and Jerry relevant today? Dutta said, “So, for kids, the shows that they see on television, are basically an escape from the real world. This is where they come to have some enjoyment and fun. So over a period of years, Tom and Jerry has evolved to incorporate everything in our environment or whatever changes we have seen outside. Tom and Jerry, as characters, have seen so many setups; we have seen a lot of episodes in the house that they stay in, but even beyond that -- they have gone into space, they have gone into multiple outings. And this evolution of Tom &amp; Jerry with the time has actually kept the audience open throughout its history and that's how it maintains its popularity even today. Apart from this, even on our consumer products front, there are more than 1000 SKUs of Tom and Jerry consumer products in India across different categories.” Keeping pace with this evolution in the landscape, content creators and kids’ entertainment broadcasters are developing concepts, characters and themes that echo with local audiences while retaining their global appeal. So, to stay ahead of the curve, Cartoon Network gave a glocal twist to Tom and Jerry two years ago. “In 2020, we did something different with the show and added a commentary to Tom and Jerry. The reason for adding this commentary was that children have a very short attention span. So if they miss anything while viewing the show, that commentary keeps them hooked to it. And that did amazingly well for us. In fact, the first week that we relaunched the show with the commentary, it became the number one show in the category. Even today, Tom &amp; Jerry contributes substantially to our Cartoon Network channel and is loved by millions of our fans on the network,” shared Dutta. The show is dubbed in Hindi, Tamil and Telugu today. To up its glocal game, Cartoon Network is also bringing a new series ‘Tom and Jerry in New York’ to India during the summer holidays. Telling us how Tom and Jerry cuts across different age groups, Vikram Sharma, Head of Consumer Products, Advertising &amp; Partnerships, WarnerMedia India, Southeast Asia and Korea, said, “A testament to the widespread admiration of Tom and Jerry is that it remains the most popular Kids Consumer Products animation IP for WarnerMedia. Young and adult fans of the franchise in India have more than 1,000 SKUs of Tom and Jerry consumer products to love and own. The sheer diversity of the products available, spread across verticals such as fashion, accessories, toys, collectibles, puzzles, and stationery, proves the global phenomena that the characters are. In India alone, there are several key partnerships including Reliance Retail, Myntra, Flipkart, TheSouledStore.com, Bewakoof.com, Campus Footwear, Funskool, Bata (Pak), Hamilton, amongst others, that offer Tom and Jerry collection, reinforcing the IP’s fan-following.” To celebrate this lovable slapstick comedy’s anniversary, Cartoon Network India is airing new episodes of ‘Tom and Jerry Tales’ this week from 10:30 am onwards. The show is co-powered by Complan and Alpenliebe Gold and has onboarded Policy Bazaar and Parle Milk Shakti as associate sponsors. To add to this week-long extravaganza, Cartoon Network has also planned on-ground promotions and fan engagement in Pune and Mumbai malls.

How the iconic Cartoon Network duo Tom and Jerry has managed to stay relevant 82 years after it was first aired

How the iconic Cartoon Network duo Tom and Jerry has managed to stay relevant over the years

<ul class="summary-list"><li><keyword id="14846" type="COMPANY" weightage="60" keywordseo="Warner-Bros-">Warner Bros.</keyword> announced on Thursday that all of its 2021 theatrical movies would debut on <keyword id="7849400" type="UNKNOWN" weightage="60" keywordseo="HBO-Max">HBO Max</keyword> the same day they hit theaters.</li><li>The movies include "The Suicide Squad," "Godzilla vs. Kong," and "The Matrix 4."</li><li>Warner Bros.' announcement is a huge pivot for the studio that committed to theaters with "Tenet" just three months ago.</li><li>The move is likely to boost HBO Max, which has struggled to convert HBO customers into subscribers, and shows the streaming service is one of the company's top priorities.</li><li>HBO Max also has yet to strike a deal with Roku, one of the largest streaming distributors, and this move could put pressure on Roku to make a deal. </li></ul>Warner Bros. announced on Thursday an unprecedented movie-distribution strategy for its 2021 theatrical-release slate as the coronavirus pandemic continued to devastate Hollywood.The movie studio will debut all of its 2021 movies on HBO Max in the US the same day they hit theaters. The movies will be available on HBO Max for one month, after which they'll leave the streamer and continue to play in theaters.While the plan is only for 2021 (for now), it could have major and permanent ramifications for Hollywood.The theatrical window, which has typically been 75 days before a movie can debut on digital or streaming, has shortened during the pandemic. Some movies have skipped theaters entirely this year for video-on-demand and streaming services, and Universal Pictures has struck deals with several major chains to dramatically shorten the window for future releases.But the announcement from Warner Bros. is a big evolution in these strategies. The studio had committed to theaters just three months ago when it debuted Christopher Nolan's "Tenet" in cinemas. The movie disappointed at the US box office, though, with $57 million (it earned more than $350 million globally).READ MORE IN OUR EXCLUSIVE INTERVIEW: <a href="https://www.businessinsider.com/hbo-max-exec-on-warner-bros-2021-release-strategy-interview-2020-12">The exec in charge of HBO Max breaks down the Hollywood-shaking decision to release all 2021 Warner Bros. movies to streaming and theaters simultaneously: 'Predictability is at a premium'</a>This move is a reflection of how big an influence the coronavirus pandemic has had on movie studios, which have experimented with alternative release strategies to theaters. Major chains like Regal and Cineworld are closed in the US and UK, and it's unclear when they'll reopen.Theater stocks took a nosedive on Thursday after the announcement. AMC, the largest theater chain, was down 8% after the announcement.However, studios make most of their box-office revenue internationally, and Warner Bros. movies will release exclusively in theaters outside the US as intended next year. In 2019, the studio earned $2.85 billion from international markets compared with $1.58 billion domestically.The move is also a sign that WarnerMedia is looking to boost subscribers for HBO Max, which has struggled to convert those who are already HBO customers.The service has yet to strike a deal with Roku, one of the largest streaming-distribution platforms, and Variety's Todd Spangler <a href="https://twitter.com/xpangler/status/1334566313419825153?s=21">tweeted</a> on Thursday that the strategy could pressure Roku into making a deal.WarnerMedia has <a href="https://www.businessinsider.com/inside-warnermedia-layoffs-and-future-of-cnn-hbo-max-2020-11">undergone a heavy shake-up this year under its new CEO, Jason Kilar</a>, that includes hundreds of layoffs and a focus on its streaming business. In August, after WarnerMedia <keyword id="4578" type="COMPANY" weightage="60" keywordseo="entertainment">Entertainment</keyword> and Direct-To-Consumer Chairman Bob Greenblatt and HBO Max Chief Content Officer Kevin Reilly were axed, Warner Bros. CEO Ann Sarnoff was elevated to oversee all film, TV, network, and streaming divisions.To read a full breakdown of the logic behind the Warner Bros. release strategy, <a href="https://www.businessinsider.com/hbo-max-exec-on-warner-bros-2021-release-strategy-interview-2020-12">here's BI's exclusive interview with the exec in charge of HBO Max.</a>Here's every movie affected by the Warner Bros. announcement:<ul><li>"The Little Things"</li><li>"Judas and the Black Messiah"</li><li>"Tom &amp; Jerry"</li><li>"Godzilla vs. Kong"</li><li>"Mortal Kombat"</li><li>"Those Who Wish Me Dead"</li><li>"The Conjuring: The Devil Made Me Do It"</li><li>"In the Heights"</li><li>"Space Jam: A New Legacy"</li><li>"The Suicide Squad"</li><li>"Reminiscence"</li><li>"Malignant"</li><li>"Dune"</li><li>"The Many Saints of Newark"</li><li>"King Richard"</li><li>"Cry Macho"</li><li>"Matrix 4"</li></ul>If you have a tip about WarnerMedia, Warner Bros., or HBO Max, contact the author at tclark@businessinsider.com or DM him on Twitter @TravClark2.

In a major blow to US theaters, Warner Bros. announces that all of its movies in 2021 will debut on HBO Max the same day they arrive in cinemas

<div class="KonaFilter image-container display-table"><div><div class="image on-image">Max Faulkner/Fort Worth Star-Telegram/Tribune News Service via Getty ImagesCowboys running back Ezekiel Elliott signed a six-year extension worth $90 million including $50 million in guarantees.</div></div></div><ul class="summary-list"><li>Ezekiel Elliott agreed to a six-year, $90 million extension on Wednesday morning to become the highest-paid running back in NFL history.</li><li>Elliott's deal comes after the Cowboys superstar chose to hold out for a new contract through training camp, despite having two years left on his rookie deal.</li><li>The decision echoes the strategy of "pre-agency" popular in the NBA, where players leverage their position earlier in their current contracts in order to land a new one.</li><li>While Cowboys owner Jerry Jones criticized the move while Elliott was holding out, both sides eventually came to an agreement, with Elliott securing his future and Dallas securing his talents through 2026.</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet" target="_blank" rel="noopener">Visit Business Insider's homepage for more stories</a>.</li></ul>Ezekiel Elliott agreed to the richest running back contract in NFL history on Wednesday morning, <a href="https://www.businessinsider.com/ezekiel-elliott-contract-extension-90-million-dallas-cowboys-2019-9" target="_blank" rel="noopener">signing a six-year extension with the Dallas Cowboys worth $90 million</a>, including $50 million in guarantees.The deal is an impressive feat for Elliott at a time when the value of elite running backs is an ever-present question in the league.Between the dangers of a severe injury that come with the repeated hits running backs take and the NFL's evolution into a significantly pass-first league, convincing a team to commit to their backfield with a massive contract is no easy feat.Read more: <a href="https://www.businessinsider.com/highest-paid-nfl-players-at-each-position-2019-8" data-analytics-position="3">Ezekiel Elliott wants to be the highest-paid running back in the league. Here are the highest-paid players at each position in the NFL</a>To his credit, Elliott has more than proven in his three years in the NFL that if anyone is worth such a contract, it's him. In three seasons in the league, Elliott has led the NFL in rushing in the two of his three seasons in which he's played at least 15 games. He averages more than 100 yards rushing per game over his career, and just shy of one touchdown per game. Elliott is without a doubt the most dangerous weapon the Dallas offense can throw at opposing defenses, and his deal will now keep his talents with the Cowboys through 2026.But it wasn't just Elliott's elite skill that earned him his record-setting deal - the Cowboys star running back also adopted a strategy of "pre-agency" popular with NBA players in order to secure himself his payday a year early.<h2>"Pre-agency" is popular tactic in the era of player empowerment, with superstars leveraging their power earlier within their contracts.</h2>In the NBA, as superstar players have become more and more comfortable exerting their power in order to navigate their way from one team to another, some have opted to make their desires for a change public earlier within their current deals.While these negotiations usually didn't happen until the final year of a player's deal, in the new age of "pre-agency," players such as Anthony Davis make their wishes known two years from when they'd actually hit the market.The decision to make demands earlier in the process gives players a bit more leverage, and can help ensure that their next big extension comes sooner rather than later.While Elliott was never a real threat to demand a trade or hit the free agency market, he began his holdout for a new contract this offseason with two years left on his rookie deal with the Cowboys, rather than the final year of his deal, or a year on the franchise tag as many other NFL holdouts.<h2>Elliott was not without his critics for his early holdout, but ultimately, the deal worked out for both himself and the Cowboys.</h2>Elliott was met by some detractors for his tactics. "If we do a new contract, what's to assure us that this time next year or three months later, we won't be talking about another contract?" said Cowboys owner Jerry Jones, <a href="https://twitter.com/jonmachota/status/1167465836447227904" target="_blank" rel="noopener">per Jon Machota of The Athletic</a>, on 105.3 The Fan. "If we're not gonna honor contracts?"This is an argument made against players across sports who choose to exercise their power during "pre-agency," <a href="https://profootballtalk.nbcsports.com/2019/08/30/jerry-jones-keeps-pushing-the-flawed-honor-your-contract-argument/" target="_blank" rel="noopener">but it's not a good one, especially in football</a>, where contracts are not guaranteed.But regardless on your feelings on his tactics, Elliott succeeded in his goal, and chances are the Cowboys are pretty pleased with the result as well. Elliott is now the highest-paid running back in the NFL, and the Cowboys have the rights to his talents secured for the foreseeable future.Had Elliott elected to play another year on his rookie contract this season, there's a chance he could have suffered an injury or simply not reached the sky-high marks he's already set for himself in previous years. Rather than take that risk, he used pre-agency to take advantage of his position when his leverage was highest, and it paid off in a big way.Read more:<a href="https://www.businessinsider.com/patrick-mahomes-tom-brady-what-he-learned-2019-9" data-analytics-position="1">Patrick Mahomes shares what he's learned in his 2 heartbreaking losses to Tom Brady and the Patriots</a><a href="https://www.businessinsider.com/tom-brady-mark-wahlberg-patriots-try-out-instagram-2019-8" data-analytics-position="7">Tom Brady recruited Mark Wahlberg to tryout for the Patriots after he posted a shirtless photo on Instagram</a><a href="https://www.businessinsider.com/chicago-bears-matt-nagy-kickers-double-doink-2019-8" data-analytics-position="9">Bears head coach Matt Nagy is obsessed with the 'double-doink' as the team searches for a solution at kicker</a><a href="https://www.businessinsider.com/nfl-power-rankings-2019-training-camp-2019-7" data-analytics-position="1">NFL POWER RANKINGS: Where all 32 teams stand heading into preseason</a> <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/serena-williams-serve-dominates-tennis-wins-served-games-2019-8">In the last 10 years, Serena Williams has won 82% of the games she's served. Here's how her serve dominates tennis.</a></h3> <div> </div> </div>

Ezekiel Elliott used a strategy popular with NBA players in order to secure his record-setting $90 million payday

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How the iconic Cartoon Network duo Tom and Jerry has managed to stay relevant 82 years after it was first aired

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How the iconic Cartoon Network duo Tom and Jerry has managed to stay relevant over the years

Karuna Sharma

In a major blow to US theaters, Warner Bros. announces that all of its movies in 2021 will debut on HBO Max the same day they arrive in cinemas

Travis Clark

Ezekiel Elliott used a strategy popular with NBA players in order to secure his record-setting $90 million payday

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