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Startup PR: What you should know in 2021
Some disruptive and re-imaginative ideas for beginners
The tech boss at a global PR firm says using AI tools like ChatGPT can inspire creativity and transform businesses — if you do it right
Hotwire Global's Kevin Dulaney has led effective tech-minded directives for over 20 years. Read his…
Nicholas Fearn
Meet the PR firms challenging the giants
Insider's top advertising and media stories for May 24.
Lauren Johnson
Nike is facing a PR nightmare as Kyrie Irving, Ja Morant, and now Tom Sachs face scandals – but experts say partnerships with celebs and athletes will never go away
Retail and sports business experts said recent scandals could diminish demand for endorsement deals…
Matthew Kish
Building a global network in PR
The moment you talk about joining a global network, here are a few questions that will start runnin…
From Clients to Coverage: Decoding Public Relations with Schitt’s Creek
Here's all the lovable characters from Schitt's Creek have taught us about Public Relations
3 people who tip for almost everything explain why they do so even if the service is bad — and how much extra they usually leave
Even if you hate tipping culture, loyal tippers could be helping you out by supplementing wages and…
Jacob Zinkula
The PR pros behind the SPAC and IPO rush
Insider's top advertising and media stories for March 15.
Lauren Johnson
Oklahoma spent millions on a legal and PR campaign to paint reservations as 'lawless dystopias' and convince the Supreme Court to weaken tribal sovereignty, experts say
Justice Neil Gorsuch and native law experts said Oklahoma's plan worked after the recent Supreme Co…
Kelsey Vlamis
How Alan Moss is helping Amazon become an advertising giant
Insider's top advertising and media stories for May 13.
Lauren Johnson
A 23-year-old former waitress started her own restaurant marketing business that earns 6 figures. Here's how she spends her days.
Sherane Chen started off as a waitress at Steak-n-Shake, studied marketing in college, and spotted …
Dominic-Madori Davis
India reintroduced 8 cheetahs after the big cats were wiped out 70 years ago — but some scientists say it's more of a PR stunt than a conservation effort
Cheetahs have been reintroduced to India, but some scientists say the cheetahs won't have enough sp…
Kelsey Vlamis
A leaked Amazon document reveals what its army of warehouse workers are and aren't allowed to say on social media
Amazon's army of tweeting warehouse workers are encouraged to push back on criticism of work condit…
Ben Gilbert
Investment firm Apollo wants to spin off PR software firm Notified
Insider's top advertising and media stories for March 18.
Lauren Johnson
Zimmerman Advertising employees say they feel pressure to return to the office
Insider's top advertising and media stories for March 16.
Lauren Johnson
A new report lays out the $4.8 billion PR tech industry
Insider's top advertising and media stories for April 30.
Lauren Johnson
WWE insiders break down new streaming strategy
Business Insider's top advertising and media stories for January 28.
Lauren Johnson
Facebook is lashing out at Apple again about privacy changes
Business Insider's top advertising and media stories for December 17.
Lauren Johnson
Cision is looking to sell Trendkite, a former rival in PR software
Here are the top media and advertising stories from Business Insider for September 18.
Lauren Johnson
Hollywood insiders are furious about WarnerMedia's move to streaming
Business Insider's top advertising and media stories for December 7.