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The hottest TikTok makeup trend right now is Moo Deng blush
The baby pygmy hippo, with its glassy skin and pink cheeks, has become a new muse for beauty conten…
Aditi Bharade
Many women on TikTok are turning to cough medicine to help get pregnant. Here’s why!
TikTok's 'Mucinex method' claims guaifenesin in cough medication helps fertility by thinning cervic…
TikTok's innovative new idea: printing books on paper
TikTok's publishing company, 8th Note Press, is teaming up with independent publisher Zando to prin…
Kenneth Niemeyer
Top 10 social media influencers who turn their fame into billions
Top 10 social media influencers who turn their fame into billions
Twitter and TikTok users' election projections are completely warped. Here's why.
Social media users are deploying a classic defense mechanism for their election anxiety.
Amanda Hoover
TikTokers are taking 'aesthetic' photos of their TSA trays in the latest travel trend. But not everyone's on board.
"Airport tray aesthetic" is taking off on TikTok. Here's what it is ... and what the TSA thinks abo…
Priyanka Rajput
Even high school interns were able to use common AI tools to bypass security and launch bots on X, Facebook and other social media: report
Social media platforms like X and Facebook are facing increasing scrutiny over their ineffective bo…
Why mangosteen, the viral TikTok fruit, is so expensive
Buying a little over a kilo of fresh mangosteens in the United States can set you back nearly $80. …
Gen Z turns to TikTok to find the perfect school. Some college students are cashing in.
TikTok has emerged as a way for Gen Zs to scrutinize prospective colleges from the eyes of other st…
Erin Liam
Gen Z folk are showing off their deformed ‘smartphone pinkies’ — and the images are horrifying
Many people are flaunting their bent pinkies online, a modern issue that is the direct result of ex…
TikTok could be banned from the US in months. TikTok doesn't seem worried.
TikTok faces a January deadline to find a new US owner, or to shut down. But TikTok employees, user…
Peter Kafka
Meet Zhang Yiming, the extremely private billionaire behind TikTok who is now China's richest person
After running ByteDance for nearly a decade, Zhang stepped down as CEO in 2021, reportedly telling …
Sarah Jackson,Taylor Nicole R…
TikTok's algorithm is helping travelers discover the next hot vacation spot and lean into trends like 'destination dupes'
Companies are leaning into the destination dupes trend, promoting Paris over Bruges or Ljubljana in…
Pete Syme
TikTok heads to court to fight for its life
TikTok is headed to federal court in Washington, DC on Monday to fight a law that would ban it nati…
Geoff Weiss
Brat summer is over. Here's what Gen Z's wearing to the office this fall.
These Gen Z workers are returning to work and leaning into fall fashion trends like vests, maxi ski…
Jordan Hart
New lawsuits against TikTok mirror those against Big Tobacco and Purdue Pharma
14 state lawsuits filed last week accused TikTok of creating an algorithm that is harmful to childr…
Kenneth Niemeyer
TikTok's next big move: Helping creators launch product lines by connecting them with suppliers
TikTok has begun connecting manufacturers directly with creators to make custom goods to sell on Sh…
Dan Whateley
TikTok once planned to use content posted by its users to influence Mitch McConnell, lawsuit reveals
Documents found in a lawsuit reveal how TikTok planned to influence lawmakers during the congressio…
Kenneth Niemeyer
TikTok knew its algorithm harmed kids, accidentally revealed internal documents show
Officials across 14 states are suing TikTok for what they say is an addictive algorithm that endang…
Kenneth Niemeyer,Laura Italia…
TikTok was the best place to tune into Hurricane Milton coverage — even if its algorithm focuses on the villains
TikTok's algorithm leads us toward outrage-inducing stories. But its live videos of Hurricane Milto…