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<ul><li>Pepsi has painted TikTok in Dabangg colors with #SwagStepChallenge.</li><li>It also features a video which has Pepsi®’s new brand ambassador, Salman Khan, encouraging his followers to take the challenge and don the ‘Dabangg Pepsi®’ shades. </li><li>The Challenge broke all records on the app and saw over 5.4 billion views and over 1,00,000 user generated videos over a four-day period.</li></ul>Pepsi® India has introduced a new spin on its <keyword id="8493583" type="UNKNOWN" weightage="20" keywordseo="swag-step-challenge">Swag Step Challenge</keyword>. The third phase of the brand’s unique Swag Step Challenge comes of the association with movie franchise Dabangg 3. The challenge is one of the first motion triggered challenge created by a brand on the TikTok platform in India. Users can make a Swag sign using their hands to trigger Pepsi branded sunglasses and nod to flip the glasses in the air. The challenge broke all records on the app and saw over 5.4 billion views and over 1,00,000 user generated videos over a four-day period. The Swag Step challenge became the fastest hashtag challenge using a branded effect to reach 1,00,000 video creation globally. It also features a video which has Pepsi®’s new brand ambassador, Salman Khan, encouraging his followers to take the challenge and don the ‘Dabangg Pepsi®’ shades. A PepsiCo India Spokesperson said, “We are very excited with the response to the Swag Step Challenge. The immense love shown by consumers has helped the Challenge set new benchmarks on the app and break the World record on consumer engagement. The Dabangg edition of the Swag Step challenge received over 1,00,000 video uploads, while the Swag Step Challenge series started earlier this year has around 30 billion views overall. We look forward to delighting consumers with new and exciting content on the app in the coming year.” Sachin Sharma, Director of Sales and Partnerships at TikTok said, “TikTok successfully allows brands to engage with audiences in an entertaining format. Multiple brands repeated collaboration with us is a testament of the power of short format videos. PepsiCo is our esteemed partner and one of the first few organizations who leveraged our advertising solutions. We began our association with the Swag Step series on Pepsi that has been one of our most successful campaigns in India. The current Dabangg Challenge with our cutting-edge motion triggered brand effects technology has broken records and is topping the popularity charts on our platform. Our association with Pepsi has been very rewarding and we look forward to collaborating with them in the future as well.” Currently, the cumulative number of views generated across the #SwagStepChallenge series stands at around 30 billion.

Pepsi associates with Dabangg 3, launches the third phase of its Swag Step Challenge on TikTok

<ul class="summary-list"><li>TikTok became obsessed with pickle-jar sweatshirts this summer, driving tens of thousands of sales.</li><li>One merchant, Jessica Slone, has sold over 43,000 sweatshirts through TikTok Shop.</li></ul>TikTok is aggressively pushing its new e-commerce platform <a target="_blank" rel="" href="https://www.businessinsider.com/tiktok-shop-app-store-more-e-commerce-software-partners-2023-9">Shop</a>. The company has been flooding users' "For You" feeds with items for sale, offering steep discounts to first-time buyers.Sometimes the products are standard fare, such as an Anker phone charger or a pair of wireless headphones from Newegg.Other times, they're pickle-jar sweatshirts.This summer, the app became infatuated with a set of gray crewnecks adorned with jars from brands like Grillo's, McClure's, Mt. Olive, and Claussen. Hashtags like #picklesweatshirt and #picklejarsweatshirt have been viewed hundreds of millions of times.One seller, Jessica Slone, founder of Bad Addiction Boutique, has sold over 43,000 pickle-jar sweatshirts at $44 a pop through TikTok Shop.It can be difficult to trace the exact origins of the pickle-jar trend, but Slone was clearly one of the earliest purveyors of the product. She posted a TikTok <a target="_blank" href="https://www.tiktok.com/@badaddictionboutique/video/7193085909368065322">video</a> in January of herself wearing the sweatshirt, months before pickle mania kicked off. As with any novelty item that goes viral, a slew of Shop competitors are currently selling pickle-jar clothing using a similar 12-jar design, though often featuring a different set of pickle brands."The Pickle Jar sweatshirt was never supposed to be a product," Slone told Insider. "My husband hates pickles and it's my favorite snack. I love to eat them late at night and he can't stand it. So I thought it would be funny to make a sweatshirt just to annoy my husband."Slone said she added the product to Bad Addiction's online store after users on the company's Facebook page asked for their own. But sales really began to surge after she joined TikTok Shop and videos tagged with the product, posted by either Bad Addiction or influencers commenting on the product, went viral. Influencers <a target="_blank" rel="" href="https://www.businessinsider.com/tiktok-quietly-rolling-out-affiliate-program-us-creators-shop-2023-4">earn a commission on sales</a> when their videos lead to a purchase.Just like TikTok's non-shopping content, <a target="_blank" href="https://www.businessinsider.com/tiktok-shop-viral-videos-send-sellers-racing-ship-stock-orders-2023-10">TikTok Shop is built around viral videos</a>, be it a sudden interest in pickle clothing or a frenzy to buy <a target="_blank" rel="" href="https://www.businessinsider.com/tiktok-shop-policy-ban-food-seller-homemade-candy-2023-9">freeze-dried Skittles</a>."It is wild how it kind of snowballs," Slone said.A viral video tagged with a product can lead to a sudden rush in sales, which is wonderful for merchants but can also lead to logistics challenges. TikTok has a strict three-day shipping window in the US, and repeated failure to meet that deadline may result in an order volume limit or "violation points" from TikTok that could eventually escalate to expulsion from the platform.A TikTok spokesperson said the company sets its fulfillment policies to allow for timely fulfillment and delivery of orders, with the goal of giving a positive experience for customers. It offers features to assist merchants in processing orders, including a <a target="_blank" rel="" href="https://www.businessinsider.com/tiktok-shop-app-store-more-e-commerce-software-partners-2023-9">Shop app store</a> and its own "Fulfilled by TikTok" services. The company also hosts sessions for sellers to connect with and learn from the Shop team, they said.For Slone, the pressure to meet Shop's fulfillment requirements after going viral became too much. She decided to outsource the task to a local print and fulfillment team."TikTok has very strict policies and rules on their orders, so we had to bring in someone else," she said. "It was literally physically impossible for just my husband and I and our small family to keep up with that requirement," she said of the three-day-shipping rule.Still, Slone isn't complaining."It's been absolutely life-changing for us and for our business," she said of achieving TikTok fame.Bad Addiction's TikTok account now has around 230,000 followers, and Slone herself has become a pickle star, or brinefluencer, if you will.Wickles Pickles sent her a PR package with swag and product samples. Other brands have shipped out so many free jars that her fridge is overflowing with brined-cucumber offerings. The Today Show's digital desk did an <a target="_blank" href="https://www.today.com/food/trends/pickle-sweatshirt-tiktok-rcna100656">interview</a> with Slone in August, and she said up-and-coming pickle brands are lining up to have their products considered for future versions of the jar sweatshirt.Slone recently hosted a pickle taste test on TikTok Live. And Bad Addiction Boutique now has a dedicated "Pickle Collection" on its website, featuring pickle-themed glitter stickers, a "Big Dill" can koozie, and a "Pickle Slut" t-shirt. The company released a Halloween version of the pickle-jar sweatshirt ahead of the holiday."TikTok Shop is kind of this roller coaster, and right now it's on this amazing uphill journey," she said. "We're going to ride that roller coaster until pretty much the wheels fall off."<h2>Read more about <a target="_blank" href="https://www.businessinsider.com/tiktok-shop-viral-videos-send-sellers-racing-ship-stock-orders-2023-10">how TikTok Shop virality is impacting sellers</a></h2>

How a TikTok Shop seller became a pickle influencer

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<ul class="summary-list"><li>Jason Derulo works out twice a day, five to six days a week, he told Insider.</li><li>His favorite exercises for his abs are L-sit pull-ups, weighted sit-ups, and seated rows, he said.</li></ul>Jason Derulo works out twice a day, five to six times a week.The singer told Insider that keeping fit is important for his busy schedule of rehearsals and performances, so he does a mixture of <a href="https://www.insider.com/guides/health/fitness/cardio-workout-at-home">cardio</a> and <a href="https://www.insider.com/best-exercises-for-building-muscle-in-gym-correct-technique-2020-12">weight training</a>, including <a href="https://www.insider.com/katrin-davidsdottir-best-ab-exercises-strengthen-core-deadbugs-planks-2022-6">core exercises</a>.Derulo said his favorite exercises for defined abs and a strong core are L-sit pull-ups, weighted sit-ups, and seated rows."Having a strong core is so important to avoid any back pain or overall muscle fatigue," Derulo said.To perform an L-sit pull-up, hang from a bar with your legs stretched straight out, forming an L-shape with your body, then pull your body up to the bar. Derulo said he thinks about crunching his obliques "for a more intense burn."L-sit pull-ups are more of a core-burner than regular pull-ups, which predominantly work the upper body (although core engagement is also required), and are more challenging overall, personal trainer Kaycee Dunfield told <a href="https://experiencelife.lifetime.life/article/what-should-i-do-with-my-legs-while-doing-pull-ups/#:~:text=Legs%20straight%20and%20extended%20in,upper%2Dbody%20strength%2Dbuilder.">Experience Life</a>. Derulo said he does them "regularly."Holding a weight while doing regular sit-ups is an effective way to make them more challenging and keep building the abs once bodyweight is too easy, bodybuilder and physique coach <a href="https://www.insider.com/exercises-to-build-sculpt-abs-physique-coach-advice-2022-5">Cliff Wilson previously told Insider</a>.Seated rows are usually performed with a resistance machine and help strengthen the back, which is <a href="https://www.insider.com/crossfit-brooke-wells-abs-core-strength-sit-ups-overhead-squats-2022-8">also part of the core</a>. Working the muscles on the back of the body as much as the front is important to retain good posture and prevent imbalances, personal trainer <a href="https://www.insider.com/zac-efron-personal-trainer-ab-exercises-recommend-russian-twists-raises-2022-12">Patrick Murphy previously told Insider</a>. <h2>Derulo deadlifts golf carts to keep fit</h2>Derulo said fitness is important to him because he was bigger when he was younger. "Growing up, I was one of the heavier kids so I joined the track team to try to cut down on weight," he said. "It wasn't easy, but with my motivation and mental toughness, I cut the weight and got fit."Derulo's job keeps him motivated to stay fit, he said. "With my global touring schedule, rehearsals, dancing, and traveling, it's important for my fitness to not fall behind," he said. "My shows are vigorous from start to finish where I am constantly moving, so I have to be in top shape to give a 200% performance."Derulo tries to workout five to six days a week, even when touring. He typically works out for one hour in the morning then 45 minutes in the evening, he said. Working out first thing in the morning is non-negotiable for Derulo. "I'm at my best when I start the day off with that fresh energy and it leaves me in a good mood for the rest of the day," he said.Having fun while working out is also important to him."I can get bored of doing the same cardio every day so I'll try to add variability to my workouts such as <a href="https://www.insider.com/guides/health/fitness/boxing-workout-at-home">boxing</a>, <a href="https://www.insider.com/guides/health/fitness/benefits-of-jumping-rope">jumping rope</a>, or snowboarding," he said. "I'll even perform stunts like pulling cars or deadlifting golf carts."<h2>Derulo intermittent fasts</h2>When it comes to his diet, Derulo said he eats between 2,100 and 3,300 calories a day, and follows a "disciplined meal plan," which consists of healthy whole foods like eggs, meat, and vegetables."I try to eat a good amount of <a href="https://www.insider.com/high-protein-food-swaps-fat-loss-muscle-gain-2022-1">protein</a> and I regularly drink Treo which tastes great, keeps me hydrated, and limits my sugar intake," he said. Derulo is a co-owner and ambassador for <a href="https://drinktreo.com/">Treo</a> flavored birch waters."I stock my fridge in a way so I can't really mess up my regimen," he said.Derulo also <a href="https://www.insider.com/intermittent-fasting-52-diet-reasons-why-people-quit-fasting-2021-4">intermittent fasts</a>, skipping breakfast and having two meals a day."First I'll have <a href="https://www.insider.com/guides/health/diet-nutrition/bone-broth-benefits">bone broth</a> with veggies and legumes, and then later I'll have grilled salmon or chicken and veggies," he said.In 2020, Derulo became known for his "<a href="https://www.insider.com/jason-derulo-gooey-food-videos-attract-people-with-fetishes-experts-2021-9?utm_campaign=sf-insider-food&amp;utm_source=facebook.com&amp;utm_medium=social&amp;fbclid=IwAR2gO25iUzu7aJgaRBK_VeWwsqeycT9zWovo-TTCPjM82cqoqYl0DnW51CA">Milli Meals</a>:" indulgent meals and desserts he would make and post on TikTok every time his following grew by one million. "I started my 'Milli Meals' as a new hobby during the pandemic," he said. "I've never been a cook but since we were at home, I needed to put my creativity to good use and started trying different recipes. I've made a chocolate pizza, rainbow pancakes, and a s'mores bake."Derulo factors the meals into a healthy lifestyle by only having a portion of each."<a href="https://www.insider.com/how-to-eat-indulgent-foods-not-gain-weight-influencer-fitwaffle-2020-5">Everything can be enjoyed in moderation</a>," he said. "While my diet sticks to healthy whole foods, I don't like to schedule cheat meals or cheat days. If something calls to me, I'll just eat it."

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Pepsi associates with Dabangg 3, launches the third phase of its Swag Step Challenge on TikTok

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How a TikTok Shop seller became a pickle influencer

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How child-free 'Disney adults' are transforming the company's theme parks as Disney pours $60 billion into the division

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Jason Derulo shares his 3 favorite exercises for defined abs and a strong core

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