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3 mins read

Let's call it the YouTube election

Donald Trump won the election with the help of personalities like Joe Rogan. He's a podcaster, but …

Peter Kafka   


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6 mins read

Gen Z turns to TikTok to find the perfect school. Some college students are cashing in.

TikTok has emerged as a way for Gen Zs to scrutinize prospective colleges from the eyes of other st…

Erin Liam   


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8 mins read

Beauty YouTube creators turned TikTok into QVC

Influencers like Jeffree Star and Tati Westbrook once ruled the beauty side of YouTube. Now, they s…

Amanda Krause   


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2 mins read

TikTok's next big move: Helping creators launch product lines by connecting them with suppliers

TikTok has begun connecting manufacturers directly with creators to make custom goods to sell on Sh…

Dan Whateley   


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9 mins read

TikTok is for the olds now

As millennials flood the app, TikTok is about to mature into a YouTube-like juggernaut — if i…

Emilie Friedlander   


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3 mins read

These AI startups are pitching a new passive-income side hustle: automated videos for YouTube and TikTok

TikTok and YouTube are increasingly being taken over by AI videos. These startups are likely to tur…

Dan Whateley   


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1 min read

TikTok's owner is raking in cash

TikTok owner ByteDance, a Chinese company, grew its revenue by 60% in 2023, despite the threat of a…

Kenneth Niemeyer   


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6 mins read

How YouTube became a TV powerhouse and how much ad revenue it makes

YouTube dominates TV streaming, surpassing Netflix, with free content and live sports, making it in…

Lucia Moses   


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2 mins read

'Hot Priest' actor, TikTok are drawing Gen Z to this audio-erotica app

Quinn, an app that lets listeners access audio erotica, is luring Gen Z listeners. Collaborations w…

Jordan Hart   


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3 mins read

Europe cracks down on TikTok Lite variant that rewards users with Amazon vouchers

The TikTok Lite spinoff app rewards users when they log in daily, watch videos, or like posts, spar…

Matthew Loh   


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2 mins read

A TikTok ban would be a win for Mark Zuckerberg

Mark Zuckerberg is likely paying close attention to the possible ban or forced sale of TikTok. It c…

Katie Notopoulos   


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3 mins read

'Potential boost from TikTok uncertainty': Here's what Wall Street expects from Meta's 2nd-quarter earnings

"Our 2Q advertising checks and time at Cannes suggest that the broader online advertising market is…

Matthew Fox   


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2 mins read

'Shark Tank' star Kevin O'Leary said he wants to crowdfund buying TikTok

O'Leary said he wants to "democratize" the platform and protect user data from "foreign adversaries…

Shubhangi Goel   


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5 mins read

TikTok's time in the US could soon be on the clock, and that's not the app's only problem

ByteDance will undoubtedly put up a legal fight over the law, and will also have a year to find a s…

Dan DeFrancesco   


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2 mins read

A TikTok ban could be terrible news for Apple and Tesla

Analysts said China could very well retaliate against US tech giants operating in the country if a …

Geoff Weiss   


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2 mins read

Billionaire real estate investor Frank McCourt wants to buy TikTok — but he's not interested in the algorithm

McCourt wants to change TikTok's basic business to an open-source model that allows users and creat…

Shubhangi Goel   


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5 mins read

TikTok is becoming a new GoFundMe, with views replacing donations to help people get out of debt

The "pay off each other's debt" trend is taking off on TikTok, with people offering views and engag…

Lindsay Dodgson   


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4 mins read

I quit a 6-figure job to create personal-finance videos on TikTok. 2 years later, my social-media business is earning millions in revenue.

Vivian Tu quit a six-figure job at BuzzFeed when her TikTok content about personal finance began ga…

Marta Biino   


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6 mins read

Black creators were instrumental in building TikTok. Now they fear they'll be hit the hardest by a ban.

Black creators spoke with Business Insider about why they fear a potential TikTok ban.

Lindsay Dodgson   


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2 mins read

Elon Musk sides with Trump after he speaks out against TikTok ban

Elon Musk said Donald Trump is "correct" after Trump said getting rid of TikTok will "double" Faceb…

Natalie Musumeci