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Twitter and TikTok users' election projections are completely warped. Here's why.
Social media users are deploying a classic defense mechanism for their election anxiety.
Amanda Hoover
Donald Trump's pledge to 'never ban' TikTok will be tough to fulfill, legal experts say
During his 2024 presidential campaign, Donald Trump said he would "never ban TikTok." Legal experts…
Dan Whateley
'The Penguin' showrunner on the 'dread' on set while filming the horrifying finale, and the TikTok mafiosos that inspired the show.
"The Penguin" showrunner Lauren LeFranc told Business Insider that the show's ending is part of Oz …
Eammon Jacobs
How making money as an influencer has changed in a decade
Creators, who were once dependent on ad revenue, now have multiple streams of income. But their aud…
Lindsay Dodgson
What mattered more to Trump: Musk's money, or Musk's platform?
The world's richest man spent at least $130 million on Trump's campaign. He also seemed to steer Tw…
Peter Kafka
Gen Z turns to TikTok to find the perfect school. Some college students are cashing in.
TikTok has emerged as a way for Gen Zs to scrutinize prospective colleges from the eyes of other st…
Erin Liam
TikTok knew its algorithm harmed kids, accidentally revealed internal documents show
Officials across 14 states are suing TikTok for what they say is an addictive algorithm that endang…
Kenneth Niemeyer,Laura Italia…
A top TikTok shopping exec explains its US growth strategy, from partnering with agencies to building up livestreaming
Nicolas Le Bourgeois, head of US operations at TikTok Shop, talked through live shopping, influence…
Dan Whateley
Beauty YouTube creators turned TikTok into QVC
Influencers like Jeffree Star and Tati Westbrook once ruled the beauty side of YouTube. Now, they s…
Amanda Krause
A TikTok creator doubled her income with a 50-part post about her husband. She keeps her day job for stability.
Reesa Tessa's TikTok series "Who TF Did I Marry" was a viral success, making her famous overnight. …
Julia Pugachevsky
Why is the internet mad at an elite Indian Olympian for using the AC?
Racewalker Priyanka Goswami has faced backlash after sharing a video with an air conditioner amid a…
These AI startups are pitching a new passive-income side hustle: automated videos for YouTube and TikTok
TikTok and YouTube are increasingly being taken over by AI videos. These startups are likely to tur…
Dan Whateley
TikTok is for the olds now
As millennials flood the app, TikTok is about to mature into a YouTube-like juggernaut — if i…
Emilie Friedlander
Gen Z men and women spend their money and free time very differently
Gen Z men and women have different social media and streaming preferences and spending habits. A ne…
Sarah Jackson
A cult was taking over his Los Angeles dance community. He made a Netflix documentary to spread the word.
Tim Milgram is part of the Los Angeles dance community. When he learned about the 7M TikTok cult, h…
Lilian Manansala
Seeking nominations for the most influential TikTok talent managers and agents in 2024
Business Insider is compiling its fifth annual list of the most influential talent managers and age…
Shriya Bhattacharya
Posting about my low-paid job on TikTok helped me earn big. Now I can do what I love without worrying about money.
Allison Chen wasn't convinced that she was cut out for a low-paid pastry job, but posting about her…
Charissa Cheong
What is 'underconsumption core'? A new trend on TikTok aims to get GenZ to buy less.
Some Gen Z users have grown tired of the constant product promotion on social media and are turning…
Hannah Getahun
No, seriously. Where are the TikTok buyers?
TikTok is a huge deal. Lots of users, lots of power. Where's the list of (serious) bidders lining u…
Peter Kafka
How to become an influencer and make money
Social media apps like Instagram, TikTok, and YouTube have created new ways to make money. Here's a…