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Business Insider Latest Story Image
3 mins read

Meta's Threads has 275 million users. It sure doesn't feel that way.

Mark Zuckerberg says Threads is approaching the user numbers that Twitter had back in 2019. I'm on …

Peter Kafka   


Business Insider Latest Story Image
1 min read

Meta's Twitter rival 'Threads' crosses 2 million sign-ups in 2 hours

Meta's Twitter rival, Threads, is now available for download on Android and iOS in 100 countries, a…

Business Insider Latest Story Image
1 min read

Threads set to cross 100 mn users as Twitter traffic dips

Meta's Twitter rival, Threads, is set to cross 100 million user sign-ups as Twitter is experiencing…

Business Insider Latest Story Image
3 mins read

Amanda Perelli,Sydney Bradley   


Business Insider Latest Story Image
2 mins read

Threads is like joining Twitter all over again, just less lonely

Joining Threads, Meta's new social media platform, brought me a sense of deja vu. It was like joini…

Spriha Srivastava   


Business Insider Latest Story Image
2 mins read

X CEO Linda Yaccarino says the company is 'keeping an eye on everything' that rival Threads is doing

The X CEO said Threads' popularity has "dropped off dramatically" but Twitter is still staying awar…

Pete Syme   


Business Insider Latest Story Image
1 min read

Jack Dorsey appears to snub Mark Zuckerberg's Threads follow request: 'Too soon'

Jack Dorsey has taken issue with Mark Zuckerberg's buzzy new app, criticizing its privacy policy an…

Beatrice Nolan   


Business Insider Latest Story Image
2 mins read

All the major retailers have started using Meta's new Threads platform — except Costco

The warehouse club's digital strategy often appears to lag its industry peers by years, but that ha…

Dominick Reuter   


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3 mins read

The head of Instagram and Threads announced he's moving back to the US after just a year in London

Meta's Adam Mosseri is leaving London after a year, as Threads seeks to bring back users with new f…

Pete Syme   


Business Insider Latest Story Image
1 min read

MrBeast is giving away a Tesla to a random follower to celebrate the launch of Zuckerberg's Threads

MrBeast currently has 2.4 million followers on Threads, relatively lower than his Twitter account, …

Kwan Wei Kevin Tan   


Business Insider Latest Story Image
1 min read

Mark Zuckerberg's Threads platform hits 100 million users in 5 days, growing faster than ChatGPT

Threads, Meta's Twitter clone, has reached the 100 million user mark even faster than OpenAI's Chat…

Beatrice Nolan   


Business Insider Latest Story Image
2 mins read

Threads use is down to about 6 minutes a day — plummeting from 21 minutes when it first launched

Threads surged in popularity after its launch, but a decrease in daily usage may indicate the platf…

Gabriel Rivera   


Business Insider Latest Story Image
8 mins read

Threads isn't a social media app. It's a shopping mall designed to sell you useless crap.

Don't put your hopes in Threads. It will never replace Twitter because it fails to capture what mad…

Paris Marx   


Business Insider Latest Story Image
5 mins read

YouTuber MrBeast has 1 million more followers on Threads than Meta's CEO Mark Zuckerberg — and he's not the only one

Meta CEO Mark Zuckerberg appears to have been the first user on Threads but he was beaten to the 1 …

Charissa Cheong   


Business Insider Latest Story Image
2 mins read

Instagram boss Adam Mosseri says Threads isn't for politics and news because it's not worth all the headaches they come with

Welcoming politics and hard news on the app would mean a level of drama and scrutiny that the compa…

Brent D. Griffiths   


Business Insider Latest Story Image
1 min read

Twitter CEO throws shade at Mark Zuckerberg's Threads: 'We're often imitated – but the Twitter community can never be duplicated'

Mark Zuckerberg's new text-based social media app, Threads, was released on Wednesday – millions of…

Grace Kay   


Business Insider Latest Story Image
2 mins read

Of all the apps that have tried to be the Twitter Killer, Meta's Threads is probably the one we're all going to start using

As Twitter turns itself into the antithesis of doomscrolling, Meta and its billions-strong userbase…

Matthew Loh   


Business Insider Latest Story Image
1 min read

Threads is rolling out new features, including one that lets users see their likes, as the platform tries address a huge user slump

Meta's Threads platform tested the "likes" feature on Android last week and has now made it availab…

Beatrice Nolan   


Business Insider Latest Story Image
2 mins read

Users are outraged and 'trapped' after realizing you can't delete Meta's new Threads app without deleting Instagram too

Zuckerberg says 10 million users joined Threads in its first seven hours. Now, people trying to lea…

Charissa Cheong   


Business Insider Latest Story Image
1 min read

'I have never, ever seen anything like this' - Kevin O'Leary says Twitter rival Threads is showing unprecedented growth

"This is unprecedented and it's not even in Europe yet, and we sell in Europe. This thing — and I'l…

Filip De Mott