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2 mins read
ThirdLove is aiming to become a lifestyle brand. Its CEO reveals how its activewear line can compete against Lululemon and Outdoor voices in the $172 billion market.
After debuting lounge and sleep apparel earlier this year, ThirdLove is launching activewear in an …
Bethany Biron
1 min read
ThirdLove's cotton T-shirt bra is so comfortable you'll forget you're wearing it — here's how it's held up after one year of testing
The reason why is simple: ThirdLove bras are a rare combination of affordability, comfort, style, a…
Mara Leighton
2 mins read
ThirdLove is homing in on Victoria's Secret's biggest weakness
"Your show may be a 'fantasy' but we live in reality. Our reality is that women wear bras in real l…
Mary Hanbury
2 mins read
Cofounder of Victoria's Secret rival ThirdLove says his goal was to put the lingerie giant out of business
"They thought we were crazy," said ThirdLove cofounder David Spector during a fireside chat the eTa…
Shoshy Ciment
6 mins read
ThirdLove's nursing bra is the most comfortable and supportive one I own - here's how it fits
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Alicia Betz
3 mins read
ThirdLove, the buzzy lingerie upstart that challenged Victoria's Secret's dominance, just laid off nearly 35% of its workforce as the coronavirus crushes DTC companies
"We've had to make difficult decisions including closing our pop-up store in New York City, reducin…
Tanya Dua
2 mins read
The CEOs of YouTube and 23andMe are part of a group of investors making a $55 million bet on Victoria's Secret challenger ThirdLove
ThirdLove entered a marketplace that has long been - and largely still is - dominated by Victoria's…
Mary Hanbury
3 mins read
ThirdLove, the buzzy online bra startup that publicly slammed Victoria's Secret for its lack of inclusivity, is opening its first pop-up store in New York
In an interview with Vogue that quickly went viral, L Brands' chief marketing officer Ed Razek said…
Mary Hanbury
1 min read
We went bra shopping at the first store for ThirdLove, the startup taking on Victoria's Secret, and found cheeky displays, custom dressing rooms, and an entire wall made of bras
ThirdLove officially set up shop in New York City on Wednesday, debuting a concept store that will …
Bethany Biron
2 mins read
Lingerie upstart ThirdLove is launching its first ever TV campaign, and Victoria's Secret should be terrified
ThirdLove is among a legion of disruptive direct-to-consumer lingerie brands - including Lively, Na…
Tanya Dua
6 mins read
ThirdLove has launched a new $68 cotton T-shirt bra after 2 years of development - here's what we thought after putting it to the test
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Mara Leighton
3 mins read
'Your show may be a "fantasy" but we live in reality': Lingerie startup ThirdLove slams Victoria's Secret exec in full-page New York Times ad
"Your show may be a 'fantasy' but we live in reality. Our reality is that women wear bras in real l…
Mary Hanbury
3 mins read
ThirdLove founder reveals why the company spoke out against Victoria's Secret after one of its parent company's execs made controversial comments about transgender and plus-size models
Ed Razek, chief marketing officer of L Brands, said in the interview that he didn't think the compa…
Mary Hanbury
3 mins read
Lizzo questioned whether brands 'value true inclusivity' after Victoria's Secret announced the return of its controversial fashion show
As more inclusive brands like Savage X Fenty and Yitty emerge, some people have questioned if Victo…
Lauren Edmonds
4 mins read
Victoria's Secret is getting slammed by Skims fans online. They're accusing the brand of ripping off Kim Kardashian's campaign.
Supermodels Gisele Bündchen, Adriana Lima, and Candice Swanepoel are back in Victoria's Secret ling…
Jennifer Ortakales Dawkins
2 mins read
Parade the inclusive underwear brand beloved by Gen Z and self-styled as 'the internet's favorite' — is coming to Target
Cofounders Cami Téllez and Jack DeFuria, who are Gen Zers themselves, were intent on creating a bra…
Mary Hanbury
2 mins read
Victoria's Secret is resurrecting its famous fashion show in 2023 after a 4-year hiatus and a total brand revamp
Victoria's Secret hasn't aired a fashion show since 2019 following scandals and criticisms of the l…
Avery Hartmans
2 mins read
Victoria's Secret rival cheers the sale of the iconic lingerie brand as a 'positive'
In a statement sent out on Thursday, shortly after news of the sale of Victoria's Secret broke, Hei…
Mary Hanbury
3 mins read
Meet the startup founder challenging the way women shop for bras
The chief marketing officer of Victoria's Secret's parent company had recently made controversial c…